CAM

What CAM does

CAM Corp. (株式会社キャム) is a Fukuoka-headquartered Japanese SaaS company founded in June 1993 that has spent 30+ years developing and operating cloud-based business systems for small and mid-sized enterprises. The company's flagship product, キャムマックス (CamMax), is a 100% in-house developed cloud ERP covering sales, purchasing, inventory, warehouse, and financial accounting, with built-in omnichannel support for physical stores, e-commerce, and B2B wholesale. The platform runs on AWS infrastructure using Java/JavaScript, Spring Boot, AngularJS, and PostgreSQL (Aurora), with CI/CD via Jenkins and management through standard DevOps tooling. CAM has launched two specialized spin-off products on the same platform: キャムマックス 発注Web-EDI (released May 2024) for supplier-side order processing DX, and キャムマックス For LINEN (released 2021) for the linen supply industry vertical. Pricing is subscription-based, with CamMax ERP starting at ¥100,000 setup plus ¥90,000/month and spin-offs starting at ¥20,000/month, all tax-exempt.

CAM generates revenue almost entirely through recurring monthly subscriptions priced for the Japanese SME market, with customers paying by company size and module selection. The go-to-market combines enterprise-style field sales (where initial deals are conducted alongside the CEO) with a self-serve free-trial PLG motion supported by a content hub ('CAM's POV'), webinars, and SEO-driven content. The customer base targets SMEs in manufacturing, wholesale, and retail — particularly firms seeking to unify sales, purchasing, production, inventory, and accounting without paying customization fees. CAM raised approximately ¥200 million from Smaregi and other investors in January 2024 in support of growth, organizational expansion, and stated IPO plans. As of March 2025 the company employed 30 staff, operates a single Fukuoka headquarters, and holds AWS Partner Network certification.

Name

CAM

Legal name

株式会社キャム

Website

https://cam-net.co.jp

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

CAM is a Fukuoka-based Japanese SaaS provider of the cloud ERP system CamMax, serving small and mid-sized enterprises in manufacturing, wholesale, and retail since 1993. The 100% proprietary platform runs on AWS and covers sales, purchasing, inventory, warehousing, and accounting.

Ownership category

akta.pro rank

Product category

Cloud ERP Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Cloud ERP software
• SaaS business systems
• Omnichannel retail solutions
• Inventory management software
• Electronic data interchange

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. キャムマックス ERP Subscription: Monthly/annual subscription fees for the core cloud ERP platform, including initial setup fees and recurring platform fees. Tiered pricing based on company size and required modules. The main revenue driver, with pricing starting at 9万円/月 for the base ERP module.
2. キャムマックス 発注Web-EDI: Recurring subscription for the Web-EDI spin-out product, priced at 2万円/月 both initial and monthly. Sold as standalone or bundled with the core ERP.
3. キャムマックス For LINEN: Recurring subscription for the linen supply industry vertical product, priced at 2万円/月 both initial and monthly.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CAM Corp. plans, develops, and provides a 100% in-house cloud/SaaS ERP system branded CamMax (キャムマックス) targeting Japanese small and medium enterprises in manufacturing, wholesale, and retail. The platform delivers all-in-one standardized functionality covering sales, purchasing, inventory, warehouse, production, and financial accounting with omnichannel support for physical stores, e-commerce sites, and B2B wholesale, without requiring customization. CAM also sells two specialized spin-off modules: CamMax 発注Web-EDI (order processing digitalization with EDI) and CamMax for LINEN (industry-specific sales and contract management for linen supply businesses).

Product overview

CAM offers a unified cloud ERP product portfolio branded as CamMax, consisting of a core ERP platform and two specialized spin-off modules. The core CamMax ERP provides all-in-one cloud ERP covering sales, purchasing, inventory, warehouse, production, and financial accounting for SMEs in manufacturing, wholesale, and retail. Two spin-off modules address specific verticals and workflows: CamMax 発注Web-EDI focuses on order processing DX and EDI connectivity, while CamMax for LINEN serves the linen supply industry with specialized sales and contract management. All products are developed 100% in-house, run on AWS, and are designed to be used without customization using standard features.

Differentiator

Problem solved

Functional benefit

Brands

• キャムマックス (Cammax): Core cloud ERP system for small and medium enterprises, offering omnichannel support for real stores, e-commerce, and B2B wholesale operations
• キャムマックス 発注Web-EDI
• キャムマックス For LINEN

Products and services

• キャムマックス (CamMax) Cloud ERP 100% in-house cloud ERP for Japanese SMEs in manufacturing, wholesale, and retail. All-in-one standardized functionality covering sales, purchasing, inventory, warehouse, production, and financial accounting, with omnichannel support for physical stores, e-commerce sites, and B2B wholesale. No customization required; pricing from 100,000 yen initial plus 90,000 yen/month.
• キャムマックス 発注Web-EDI (CamMax 発注Web-EDI) Spin-off module from CamMax ERP focused on order processing DX (digital transformation) for supplier ordering workflows and EDI connectivity, enabling digitalization of order operations including suppliers. Used standalone or bundled with the core ERP at 20,000 yen/month (tax excluded).
• キャムマックス For LINEN (CamMax for LINEN) Sales and contract management system specialized for the linen supply (Linensupply) industry, addressing industry-specific sales and contract workflows not served by generic ERP. Subscription: 20,000 yen/month (tax excluded).

Quantifiable outcome

• 几乎每周一次的发布频率进行功能改善和更新
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or IntegrationCAM is an AWS Partner Network member. The CamMax ERP and all company services run on AWS infrastructure (ECS, ALB, WAF, CloudWatch, Lambda, S3, EC2, Aurora PostgreSQL, etc.), leveraging AWS's global security standards and reliability for the SaaS platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• freee (freee K.K.): Cloud accounting and HR/payroll SaaS provider for Japanese SMEs and freelancers. Both target Japanese SMEs with cloud-native business management software and compete for similar back-office digitization budgets. freee's scale and brand recognition create competitive pressure for CAM.
• Smaregi (スマレジ): Japanese cloud-based POS and retail management SaaS for SMEs and SMBs. Both target Japanese small/medium retail and wholesale businesses with cloud-native subscription models. Notably, Smaregi is also an investor in CAM, signaling strategic overlap in serving the same SME retail/wholesale segment.
• Mikuni & Co. ( mikuni ): Japanese cloud ERP provider targeting manufacturing, wholesale, and distribution SMEs. Direct functional overlap with CamMax's core ERP, including sales, purchasing, inventory, and accounting modules. Closest head-to-head competitor for the SME manufacturing/wholesale segment.

Broad incumbents

• SAP Japan: Global ERP leader with Japan presence offering cloud ERP solutions (SAP S/4HANA Cloud, SAP Business One) for mid-market and enterprise. While typically serving larger customers, SAP Business One targets the upper end of CAM's SME addressable market.
• NetSuite (Oracle): Global cloud ERP platform from Oracle targeting small to mid-sized businesses. Direct competitor for cloud-native ERP functionality with international brand and reach advantages versus CAM's domestic focus.
• OBC (OBC Business Consulting): Established Japanese accounting and ERP software vendor serving SMEs and mid-market. Offers both on-premise and cloud solutions with broad feature sets. Represents a legacy incumbent competitor with deeper enterprise relationships but slower cloud-native innovation cycle.
• Money Forward (Money Forward, Inc.): Large Japanese fintech/SaaS conglomerate offering cloud accounting, payroll, HR, and ERP-adjacent business management tools for SMEs. Provides broader portfolio of financial services compared to CAM's focused ERP offering, but overlaps heavily in the SME back-office digitization use case.

Emerging players

• SMILE ZAICO / ZAICO: Cloud inventory management SaaS for Japanese SMBs. While narrower than CAM's full ERP suite, ZAICO's pure-play inventory focus competes for the same SME digitalization budget and could expand upward into broader ERP functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cam-corporation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAM