What Cloud Apps Capital Partners does

Cloud Apps Capital Partners is a private, GP-led venture capital firm founded in 2013 that invests at the Classic Series A stage in early-stage enterprise cloud business application companies, with a stated check size of $2M-$10M per company. The firm is headquartered at 101 Jefferson Drive, Menlo Park, California, and operates with a lean team of 1-10 employees led by General Partner Matt Holleran, who brings 12 years of operating experience at companies including salesforce.com and 18 years of venture capital and private equity experience. The firm's investment thesis emphasizes a vertically specialized focus on cloud business applications, with recent positioning expanded to include business AI.

The firm operates a single core product — the Classic Series A investment — which combines primary capital with board-level support, market-focused expert advisory across go-to-market, product, marketing, partnerships, customer success, and cloud platform technology, access to a curated executive network for portfolio hiring, and facilitation of angel investor syndicates and follow-on financings. Visible portfolio companies span Data Privacy (DataGrail), PLM (Propel), Utilities/EAM (KloudGin), AI business connections (CTD.ai), Software Reviews (G2), and Field Service Management (ServiceMax, exited to GE).

Revenue is generated through conventional venture capital mechanics — management fees and carried interest on the firm's investment fund(s) — with back-office fund administration outsourced to Aduro Advisors (since 2013, transitioning from VMS in 2022) and public relations and brand development handled by FINN Partners (since 2018). The firm claims a global operating footprint with no disclosed geographic restrictions, sources deal flow through its executive network and thought-leadership channels (website and Medium blog), and targets entrepreneurs building category-leading cloud business application companies.

Name

Cloud Apps Capital Partners

Legal name

Cloud Apps Capital Partners

Website

http://www.cloudappscapital.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloud Apps Capital Partners is a private venture capital firm founded in 2013 that invests $2M-$10M at the Classic Series A stage in early-stage enterprise cloud business application and business AI companies, led by General Partner Matt Holleran and based in Menlo Park, California.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industry

Micro-VC & Angel Funds (FSANAAAI)

Keywords

• Venture capital investing
• Series A funding
• Cloud business applications
• Enterprise software investing
• Business AI applications

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Management and Advisory: As a venture capital firm, Cloud Apps Capital Partners generates returns through equity investments in early-stage cloud business application companies. Their revenue is derived from carried interest and management fees on their investment funds. They invest $2M-$10M per company at the Classic Series A stage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cloud Apps Capital Partners is a venture capital firm that makes Classic Series A investments of $2M–$10M in early-stage cloud business application companies, including business AI application startups. The firm partners with founders by taking a board seat and providing GTM and pricing support across its portfolio.

Product overview

Cloud Apps Capital Partners is a venture capital firm offering a single core investment product: the Classic Series A investment service. This service provides $2M-$10M capital deployment combined with expert advisory for strategy development across GTM, product, marketing, partnerships, customer success, and cloud platform technology. The offering includes an experienced board member, access to the best cloud business applications executive network, partnership strategy and execution, reserve capital for follow-on financings, angel investor syndicates, and business framing for later stage financings.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Series A Investment Classic Series A venture capital investment of $2M–$10M in early-stage cloud business application companies, including business AI application startups. The investment is accompanied by a board seat and direct GTM and pricing support from the General Partner for the founder/CEO of the portfolio company.

Quantifiable outcome

• Successfully exited portfolio companies including ServiceMax (acquired by GE)

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• FINN PartnerscoreGTM or Marketing Partner · 1 January 2018Since 2018, FINN Partners, a leading global communications and marketing agency, has worked with Cloud Apps Capital Partners as a trusted partner, managing their public relations, digital marketing and brand development. Over the years, FINN Partners has played a pivotal role in enhancing Cloud Apps Capital Partners' brand presence, expanding media relations and shaping their narrative to resonate with target audiences.
• Aduro AdvisorsminorOthers · 1 January 2013Since 2013, Cloud Apps Capital Partners has worked with leading fund administration company Aduro Advisors. Their partnership first began with VMS Fund Administration, a venture capital and private equity fund administrator, which was acquired by Aduro Advisors in 2022. Aduro delivers a modern, high-tech, high-touch experience and service for fund administration.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Emergence Capital Partners: Emergence Capital is a sector-focused venture capital firm dedicated exclusively to enterprise cloud/SaaS investing, with a comparable Series A orientation and a thesis-driven approach to category-leading cloud business application companies.
• First Round Capital: First Round is an early-stage venture capital firm known for seed and Series A investing in enterprise software and SaaS, with a comparable operator-friendly community model and founder support orientation.

Broad incumbents

• Bessemer Venture Partners: Bessemer is a long-established venture capital firm with a deep and public cloud/SaaS franchise (the BVP State of the Cloud). It competes for the same Series A cloud business application deals at typically larger check sizes and broader sector coverage.
• Battery Ventures: Battery Ventures invests across stages in enterprise software, infrastructure, and application companies, overlapping with Cloud Apps Capital's cloud business application focus at the Series A stage with broader geographic and stage coverage.
• Insight Partners: Insight Partners is a large-scale software-focused investment firm that frequently leads Series A and growth rounds in enterprise cloud and SaaS companies, competing with Cloud Apps Capital for the same founder relationships at the entry stage.
• Accel: Accel is a global venture capital firm with a long-standing enterprise software and SaaS franchise, frequently co-investing or competing at Series A in cloud business application companies alongside sector specialists like Cloud Apps Capital.
• Andreessen Horowitz (a16z): a16z's enterprise and infrastructure teams invest across stages in cloud business applications, including at Series A, and compete for the same founder pool as Cloud Apps Capital with a much larger fund footprint.
• Lightspeed Venture Partners: Lightspeed invests in enterprise SaaS and cloud application companies from seed through growth, overlapping with Cloud Apps Capital at the Series A stage and competing for similar founder relationships.
• Norwest Venture Partners: Norwest is a multi-stage venture and growth equity firm with an active enterprise software portfolio, investing in cloud business applications at Series A and beyond, frequently co-investing with sector specialists.

Emerging players

• Salesforce Ventures: Salesforce Ventures is the corporate venture arm of Salesforce and a natural adjacent peer given the GP's operating background at salesforce.com. It invests across stages in cloud business applications and business AI startups, often with strategic intent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cloudappsvc
• LinkedInlinkedin.com/company/cloud-apps-capital-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments31 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Apps Capital Partners