Indiana University Bloomington

What Indiana University Bloomington does

Indiana University Bloomington is the flagship campus of Indiana University, a public state-chartered research university system founded in 1820 and headquartered at 107 S. Indiana Ave., Bloomington, Indiana. The institution operates nine campuses across Indiana — IU Bloomington (flagship), IU Indianapolis (flagship, home to the state's largest medical school), plus IU Columbus, IU East, IU Kokomo, IU Northwest, IU South Bend, IU Southeast, and IU Fort Wayne — together with IU Online, collectively serving over 90,000 students, offering 930+ academic programs, and employing 21,000+ people across nearly 8,000 acres. IU is one of only a handful of U.S. universities holding R1 (very high research activity) Carnegie classification on more than one campus, and it claims the nation's largest living alumni network with representation across 170+ countries.

Its core technology stack is built around Canvas (learning management system), Microsoft 365, Google Workspace, Salesforce CRM, OnBase document management, and proprietary UITS platforms including One.IU (unified campus portal), SiteKube/AppKube (web hosting environment), OmniSOC/REN-ISAC (cybersecurity monitoring), and Research Technologies (high-performance computing and storage). The Indiana University Genetics Biobank (IUGB), with approximately 4.5 million specimens, operates as a national centralized repository for Alzheimer's disease research and partners with Standard BioTools on SNP-based fingerprinting workflows. Auxiliary student-facing products include the IU Mobile app, IU Knowledge Base on ServiceNow, and Guardian Safety App.

Indiana University's revenue model is diversified across tuition and fees under a banded model (students enrolled in 12-18 credits pay a single flat rate), federal and state research grants (NIH, NSF, DOE), industry research partnerships (notably Eli Lilly's up to $40 million, five-year commitment to expand clinical trials in Alzheimer's, diabetes, cancer, and gene therapy), alumni philanthropy through the nation's largest living alumni network, and fee-for-service technology services provided by UITS. The GTM motion is multi-modal: undergraduate recruitment runs through a unified Apply IU portal covering nine campuses, graduate admissions use the Indiana University Graduate Central Application Service (CAS), and a free public non-credit portal (IU Expand) extends reach beyond degree-seeking students. Compliance footprint includes FERPA, HIPAA, GDPR, and Title IX, alongside IUPD accreditation and trademark, copyright, and intellectual property regimes managed through the Office of the Vice President & General Counsel.

Name

Indiana University Bloomington

Legal name

The Trustees of Indiana University

Website

https://iu.edu

Company type

Public

Founded year

1820

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Indiana University Bloomington is the flagship campus of Indiana University, a public state-chartered R1 research university system founded in 1820, operating nine Indiana campuses plus IU Online to serve 90,000+ students across 930+ programs with 21,000+ employees.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Flagship Public Research Universities (R1/R2) (EDAHAAAA)

akta.pro secondary industry

Public Research Universities with Multi-Campus Systems (EDAHAAAI)

Keywords

• Public research university
• Higher education
• Undergraduate degree programs
• Graduate professional education
• Sponsored research

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Fees: Indiana University generates primary revenue from undergraduate and graduate tuition and fees. IU operates a banded tuition model where students enrolled in 12-18 credits pay a single tuition rate. Fees vary by campus and residency status (in-state vs. out-of-state). Additional fees apply for specific programs and services.
2. Research Grants and Contracts: IU receives significant funding from federal agencies (NIH, NSF, DOE), state government, foundations (e.g., Heising-Simons Foundation $3.65M fog research grant), and industry partners (e.g., Eli Lilly $40M clinical trials partnership) to support sponsored research programs across all campuses.
3. Industry Research Partnerships: Five-year strategic research agreements with major corporations such as Eli Lilly ($40 million commitment) to expand clinical trials, develop AI-enabled models, accelerate drug development, and enhance Indiana's life sciences sector, providing both funding and research infrastructure.
4. Alumni Giving and Philanthropy: Indiana University leverages its position as the nation's largest living alumni network for fundraising campaigns. The university conducts direct-mail and digital fundraising appeals, major gift cultivation, and planned giving programs.
5. Technology Services: UITS provides fee-for-service technology support and infrastructure services to the IU community and external partners, including cloud services, software licensing, and technology consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Indiana University Bloomington is a public research university offering undergraduate, graduate, and professional degree programs across 930+ academic areas through a nine-campus system and IU Online. It also conducts sponsored research funded by federal agencies, foundations, and industry partners across life sciences, technology, and other disciplines.

Product overview

Indiana University Bloomington offers a comprehensive portfolio of educational technology products and services across its nine campuses serving over 90,000 students. The core offerings include Canvas LMS for course delivery, the One.IU portal for unified campus access, and the IU Mobile App for on-the-go engagement. Supporting infrastructure includes the IU Knowledge Base for IT support, High-Performance Computing for research, and specialized research services like the Indiana University Genetics Biobank. Safety and security are addressed through tools like the Guardian Safety App and IU Notify emergency alert system.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Bachelor's degree programs across 930+ academic areas offered to first-time and non-traditional college students across IU's nine campuses, with banded tuition and test-optional admissions.
• Graduate and Professional Degree Programs Master's, doctoral, and professional degree programs delivered across IU's graduate schools and professional programs, with applications managed through the Indiana University Graduate Central Application Service (CAS).
• IU Online Fully online degree programs spanning all IU campuses, accessible globally, plus IU Expand free non-credit online coursework open to the public.
• Sponsored Research Programs Research programs funded by federal agencies (NIH, NSF, DOE), foundations, and industry partners spanning life sciences, climate science, technology, and social sciences.
• Indiana University Genetics Biobank (IUGB) A biorepository serving as the national centralized repository for Alzheimer's disease, accumulating approximately 4.5 million specimens and supporting genetic research and biobanking services for researchers and clinicians.
• High-Performance Computing and Storage Research technology infrastructure providing computational resources and storage solutions for academic research and data-intensive projects across disciplines.
• Eli Lilly-IU Clinical Research Partnership A $40 million five-year clinical research collaboration with Eli Lilly to expand clinical trials and accelerate medicine development, including AI-enabled models, for Alzheimer's, cancer, diabetes, and gene therapy.
• IU Mobile App A mobile application providing students, faculty, and staff access to IU tools, class schedules, university information, and learning resources.

Quantifiable outcome

• Eli Lilly partnership: up to $40 million invested over five years to expand clinical trials, improve patient access to treatments for Alzheimer's, diabetes, cancer, and gene therapy.
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• James Brosher (Adjunct Instructor)minorOthers · 1 May 2026James Brosher, a veteran sports photographer, serves as adjunct instructor teaching the Sports Media Laboratory course at IU Bloomington's Media School. Students document the Little 500 collegiate cycling race through professional photography, gaining practical newsroom-style experience. Several students transitioned the coursework into freelance and professional opportunities, including offers from organizations like the Buffalo Bills.
• UC Santa Cruz, San Francisco State University, and University of Notre DameminorStrategic or Co-development Partner · 14 April 2026Multi-institutional research collaboration on the Pacific Coastal Fog Research project, funded by the Heising-Simons Foundation. IU Bloomington researchers collaborate with counterparts from UC Santa Cruz, San Francisco State University, and Notre Dame to study coastal fog along California's coast.
• IBM ResearchminorStrategic or Co-development Partner · 28 February 2026Researchers from IBM Research and Indiana University co-presented a paper at NDSS 2025 (Network and Distributed System Security Symposium) detailing the first systematic study of Java SBOM (Software Bill of Materials) compliance. The study analyzed 25,882 SBOMs, finding 7,907 failed to disclose direct dependencies and that 4.97% of omitted dependencies contained vulnerabilities, exposing software to potential exploits.
• University of California, Irvine and University of BremenminorStrategic or Co-development Partner · 25 January 2026Researchers from UC Irvine, Indiana University Bloomington, and the University of Bremen launched the TEACH-AI initiative to help K-12 educators understand AI's environmental costs and use AI tools to teach about climate change. The initiative is developing a course called 'An Education for Sustainable Futures' that blends AI literacy with environmental science education, and includes analysis of guidance from California, Germany, and UNESCO.
• Standard BioToolscoreStrategic or Co-development Partner · 23 December 2025Standard BioTools partnered with the Indiana University Genetics Biobank (IUGB) to demonstrate SNP-based genetic fingerprinting workflows that support sample identity and quality control in biobanking. The IUGB, which has approximately 4.5 million specimens and serves as the national centralized repository for Alzheimer's disease, uses Standard BioTools' microfluidics platforms for DNA fingerprinting workflows to verify sample integrity. The partnership included a joint ISBER webinar to educate the biobanking community.
• Eli Lilly and CompanycoreStrategic or Co-development Partner · 4 December 2025Eli Lilly has committed up to $40 million to Indiana University over five years to expand clinical trials and accelerate medicine development, focusing on Alzheimer's disease, diabetes, cancer, and gene therapy. The partnership aims to enhance Indiana's life sciences sector, develop AI-enabled models for drug development, improve patient access to innovative treatments, and provide research opportunities for students. IU and Lilly will work together to increase local clinical trial participation and infrastructure.
• SAYAS Alliance Inc.minorStrategic or Co-development Partner · 2 December 2025SAYAS Alliance Inc., a firm specializing in healthcare regulatory compliance and legal services supporting hospitals and healthcare organizations across the U.S., appointed its CEO Sandeep Goel as an adjunct professor at Indiana University Bloomington, where he teaches in the Healthcare Management program. This appointment bridges industry expertise with academic education.

Scale indicators11 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Penn State University: Penn State operates a multi-campus public R1 system (University Park plus 20+ Commonwealth Campuses) and World Campus, closely mirroring IU's nine-campus plus IU Online model for distributed public higher education.
• University of Minnesota Twin Cities: Minnesota is a Big Ten R1 with a large health system and distributed regional campuses, competing with IU for graduate students, clinical trial partnerships, and federal research funding in the Upper Midwest.
• University of Illinois Urbana-Champaign: UIUC is a Big Ten R1 flagship with strong engineering, life-sciences research, and a major medical partnership pipeline in Illinois, directly comparable to IU in research intensity and competitive recruiting footprint.
• University of Michigan: Michigan is a flagship Big Ten R1 with a large medical school, similar research expenditures, and a top-ranked brand; it competes with IU for out-of-state undergraduates, graduate students, and faculty recruiting.
• Purdue University: Purdue is IU's in-state Big Ten peer and a STEM-focused R1 flagship with a multi-campus system (West Lafayette plus regional campuses), making it the closest state-level competitor for Indiana students, faculty, and research dollars.
• Michigan State University: MSU is a fellow Big Ten public R1 with a strong land-grant tradition, large undergraduate enrollment, and biomedical research programs, competing head-to-head with IU for Midwest talent and federal research funding.
• University of Wisconsin–Madison: Wisconsin is a Big Ten flagship R1 with comparable research expenditures, a major medical school, and similar multi-campus governance, making it a near-direct comparator on research output and student demographics.
• Ohio State University: Ohio State is a fellow Big Ten flagship public research university with a single dominant R1 campus, ~60,000+ students, a large medical center, and major pharma partnerships; directly comparable to IU Bloomington in scale, research intensity, and audience.

Emerging players

• Coursera: Coursera competes with IU Online and IU Expand by offering employer-recognized credentials and degree pathways from accredited universities at lower price points, pressuring IU's non-traditional and continuing-education enrollment.

Broad incumbents

• Indiana University–Purdue University Indianapolis (IUPUI): IUPUI was IU's prior jointly-administered urban research campus that has since been absorbed into IU Indianapolis; it represents the closest historical predecessor to IU's current Indianapolis-based R1 operations and life-sciences research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IUBloomington
• YouTubeyoutube.com/user/iu
• Facebookfacebook.com/IndianaUniversity
• LinkedInlinkedin.com/company/indiana-university-bloomington
• Instagraminstagram.com/iubloomington

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries9 records

Funding overview

Funding rounds9 records

Investors5 records

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M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana University Bloomington