StarPoint Technology

What StarPoint Technology does

StarPoint Technology (星舆科技) is a Guangzhou-headquartered private technology company founded in 2018 that operates a "Beidou + AI" (北斗+AI) spatiotemporal intelligent cloud platform, delivering centimeter-to-millimeter-level positioning, perception, mapping, and time synchronization services to enterprise and government customers across China. Its core infrastructure consists of a self-built nationwide high-precision positioning network that combines ground-based Continuously Operating Reference Stations (CORS), indoor UWB and Bluetooth AOA infrastructure, and space-based augmentation, supporting multi-constellation satellite reception across Beidou, GPS, Galileo, GLONASS, and QZSS. The platform is anchored by four primary services — StarLocation (RTK fusion positioning), StarPerception (deformation monitoring), StarMap (HD mapping with lane-level navigation), and StarSpacetimeSync (nanosecond-level timing) — alongside the StarTrails trajectory cloud platform. The hardware portfolio spans personnel positioning badges, RTK safety helmets, vehicle and V2X terminals, drones (Starcart 200/500), AI map collection terminals (Xingheng 5000), AI digital receptionists, and AI edge computing terminals, supplemented by vertical solutions for transportation, ports, airports, highways, electric power, water resources, low-altitude economy, and public security.

The company monetizes through a combination of subscription-based differential positioning accounts (annual billing), project-based hardware and integrated solution sales to enterprise and government customers, and developer SDK and API licensing across Java, Android, and C++ environments. Distribution spans direct enterprise sales, a self-service open developer portal (open.starcart.cn), an official Taobao e-commerce storefront for hardware, and government-channel partnerships. AI is layered across the product stack via a 32B DeepSeek-based multimodal engine, computer vision for automated HD map and road asset inspection, generative AI for synthetic training data, and autonomous UAV fleet coordination.

StarPoint holds rare regulatory credentials including the Class A Internet Mapping Surveying/Mapping qualification and a CAAC Civil UAV Operator certificate, holds 160+ patents and software copyrights, and has been designated a national "Specialized, Refined, Distinctive, Innovative Little Giant" enterprise. The company has received four consecutive "Future Unicorn Innovation Enterprise" recognitions from the Guangzhou Municipal Bureau of Science and Technology, was approved in 2025 to host the Guangdong Province Beidou Digital Spatiotemporal Engineering Technology Research Center, and serves enterprise and government customers including State Grid Corporation, Shenzhen Mawan Port, and highway and port authorities across China. Leadership is headed by Chairman Lu Shaoqing (吕韶清), with wholly-owned subsidiaries in Meizhou (regional digital intelligence) and Shanghai (AI and radio spectrum R&D).

Name

StarPoint Technology

Legal name

广东星舆科技有限公司 (Guangdong StarPoint Technology Co., Ltd.)

Website

https://starcart.cn

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Guangzhou-based StarPoint Technology (星舆科技) operates a "Beidou + AI" spatiotemporal cloud platform providing centimeter-level positioning, HD mapping, and AI-driven solutions to enterprise and government customers in transportation, power, ports, and low-altitude economy sectors across China.

Ownership category

akta.pro rank

Product category

High-Precision Geospatial Positioning Platform

NAICS

Satellite Telecommunications (517410), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

akta.pro secondary industries

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), 3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK)

Keywords

• High-precision positioning
• RTK GNSS services
• Geospatial intelligence platform
• HD mapping solutions
• Location tracking hardware

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Hardware Product Sales: Sale of high-precision positioning terminals, devices and modules including personnel positioning cards, vehicle terminals, UWB/Bluetooth base stations, deformation monitoring equipment, drones, and AI terminals. Hardware products sold through e-commerce channels (Taobao store) and direct sales.
2. High-precision Positioning Services: Subscription-based differential account services providing centimeter-level real-time positioning. Users purchase differential accounts with national coverage in key regions, billed monthly or annually. Free trials available for registered users.
3. High-precision Perception Services: Post-processing positioning services for millimeter-level deformation monitoring, offered as cloud-based service with API access for enterprise integration.
4. SDK and Development Tools: Developer SDK packages for Java, Android, and C++ environments, enabling third-party integration of high-precision positioning capabilities. Professional services for customization and integration support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

StarPoint Technology operates a Beidou+AI spatiotemporal intelligent cloud platform providing centimeter-to-millimeter-level positioning, perception, mapping, and time-synchronization services through a nationwide CORS network and proprietary RTK algorithms. The company sells complementary hardware including positioning terminals, safety helmets, tracking devices, and AI map collection units, plus vertical solutions for transportation, ports, airports, power, low-altitude economy, and smart city deployments.

Product overview

StarPoint Technology (星舆科技) operates a comprehensive Beidou + AI spatiotemporal intelligent cloud platform with four core platform services: StarLocation (high-precision fusion positioning), StarPerception (high-precision perception), StarMap (high-precision mapping), and StarSpacetimeSync (time-space synchronization). The platform is complemented by StarTrails cloud platform for trajectory management. Their portfolio includes hardware products such as StarMouse phone positioning terminals, AI map collection terminals, high-precision safety helmets, personnel positioning badges, vehicle tracking devices, deformation monitoring terminals, and V2X intelligent vehicle terminals. The company also provides vertical solutions for smart parks, ports, airports, highways, electric power, water resources, low-altitude economy, and intelligent transportation. Their AI offerings include AI digital humans, synthetic data solutions, and SAP implementation expert AI agents. The system architecture follows a 'cloud-network-terminal'三位一体 model supporting centimeter-to-millimeter level positioning accuracy across multiple satellite navigation systems.

Differentiator

Problem solved

Functional benefit

Brands

• StarMouse (星踪): High-precision smartphone positioning terminal
• StarLocationPlus
• StarPerceptionPro
• StarPerceptionPlus
• 星迹云平台 (StarTrails)
• 星衡5000 (Star Heng 5000)

Products and services

• StarLocation - High-Precision Fusion Positioning Service Cloud-based high-precision positioning service providing centimeter-level accuracy by integrating Beidou, GPS, Galileo, GLONASS, and QZSS satellite systems with real-time RTK correction data for enterprise and government users.
• StarPerception - High-Precision Perception Service Post-processed millimeter-level and real-time centimeter-level deformation monitoring service using GNSS technology for infrastructure safety monitoring applications including bridges, slopes, dams, and tunnels.
• StarMap - High-Precision Mapping Service Centimeter-level HD map service providing rich road elements and lane-level navigation for autonomous driving and intelligent transportation applications, with AI-powered real-time updates.
• StarSpacetimeSync - High-Precision Time-Space Synchronization Service Nanosecond-level time synchronization and microsecond-level time alignment service for critical infrastructure timing applications such as power grids, telecom networks, and financial systems.
• StarTrails Cloud Platform Cloud-based trajectory management platform for real-time tracking, historical trajectory storage, and analytics of high-precision positioned assets across enterprise and government deployments.
• StarAINavigation - AI Navigation Service AI-powered navigation service using high-precision maps for lane-level guidance and intelligent route planning in connected vehicle and autonomous driving contexts.
• StarLocationPlus - High-Precision Real-Time Positioning Service Multi-satellite dual-frequency RTK technology service providing centimeter-level real-time positioning for Internet of Vehicles, drones, autonomous driving, and precision agriculture applications.
• StarMouse - Phone High-Precision Positioning Terminal Portable external high-precision positioning assistant for smartphones achieving centimeter-level accuracy by connecting via USB or Bluetooth and using StarLocation services, sold to individual and enterprise users.
• AI Map Collection Terminal Xingheng 5000 (TMC201) Integrated AI map collection device combining dual cameras, high-precision GNSS module, IMU, and 4G communication for real-time HD map data acquisition with lane-level accuracy.
• High-Precision Positioning Safety Helmet (HPSH103/HPSH104) RTK-enabled safety helmet with centimeter-level positioning, video/voice communication, electronic fencing, and safety alert features for construction and industrial worker safety management.
• Single Beidou Personnel Positioning Badge (HPGP104) Single Beidou dual-frequency RTK positioning badge achieving 0.02m outdoor accuracy with support for Bluetooth/UWB indoor positioning and barometric altitude service for personnel tracking.
• Millimeter-Level Deformation Monitoring Terminal (TDFM201) High-precision GNSS monitoring device supporting millimeter-level displacement and settlement detection for dam, slope, and infrastructure safety monitoring.
• V2X Intelligent Vehicle Terminal Integrated C-V2X and high-precision positioning terminal supporting ADAS and autonomous driving with deep-coupled GNSS+INS navigation for full-scenario positioning including tunnels and elevated roads.
• High-Precision Tracker Centimeter-level tracking device for vehicles and important mobile assets with 4G connectivity, electronic geofencing, and 180-day battery life.
• Low-Altitude Economy Solution Comprehensive solution for the low-altitude economy including 4D navigation maps, drone fleet management, and infrastructure for delivery, inspection, and emergency services.
• SAP Implementation Expert AI Agent AI agent solution combining enterprise knowledge engineering and large language models for SAP system training, consulting, and support with coverage for training, Q&A, and auditing modules.
• AI Synthetic Data Solution Generative AI solution using GAN, Diffusion, and LLM technologies to create synthetic training data for AI model development, addressing data scarcity and privacy concerns.
• Port Indoor-Outdoor Fusion Positioning Solution Integrated positioning solution for ports using satellite, Bluetooth AOA, and UWB technologies for real-time tracking of workers, vehicles, containers, and handling equipment.
• Airport Indoor-Outdoor Fusion Positioning Solution Airport positioning solution covering terminals, aprons, and cargo areas for staff, vehicles, equipment, and passenger location-based services.
• AI Digital Receptionist AI-powered digital human for reception and visitor management with multi-modal voice/text/action interaction and 98% recognition accuracy.
• AI Edge Computing Terminal (ET-3011) Edge computing device for AI inference and processing at the device level for various industrial and commercial AI applications.

Quantifiable outcome

• Drone inspection efficiency improved 5-8 times compared to traditional methods
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability14 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Taishan Municipal Government (台山市政府)coreStrategic or Co-development PartnerStrategic cooperation focusing on low-altitude economy development. Taishan Deputy Mayor Yang Jianwen led an investment inspection team including Jiangmen Development Group and Jiangmen Agricultural Holding Group to explore cooperation in low-altitude logistics, urban management, and emergency support scenarios.
• Meizhou Government (梅州市政府)coreStrategic or Co-development PartnerJointly built Meizhou Digital Intelligence Industrial Base, a landmark project of the 'government-enterprise joint construction' model in Meijiang District. Mayor Wang Hui conducted research guidance at subsidiary StarPoint Data to promote new productive forces development.
• Jiangmen Development Group (江门市发展集团)minorStrategic or Co-development PartnerState-owned enterprise participating in joint inspection visit with Taishan government to explore low-altitude economy cooperation opportunities.
• Jiangmen Agricultural Holding Group (江门市农业控股集团)minorStrategic or Co-development PartnerState-owned enterprise in agricultural sector participating in government-enterprise cooperation discussions for agricultural drone applications.
• Highway Operators and Port AuthoritiescoreImplementation/ SI/ Consulting PartnerImplementation partnerships for smart highway and smart port projects including Guangshen Yangjiang Expressway and Shenzhen Mawan Port, providing positioning services and HD mapping solutions.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Regional players

• eSurvey (上海联适导航): China-domestic GNSS RTK and high-precision positioning provider with overlapping surveying and mapping product lines. Comparable in positioning-target customers and channel structure to StarPoint's China-only sales motion.

Direct peers

• South Surveying & Mapping (南方测绘): China's largest domestic surveying/mapping instrument vendor with deep reach into provincial transportation, water and land surveying customers — overlaps directly with StarPoint's mapping terminals and China-domestic channel.
• ComNav Technology: Shanghai-based GNSS RTK receiver and high-precision positioning module manufacturer with China and international reach. Competes directly with StarPoint's hardware SKUs (positioning terminals, modules, boards) and offers its own positioning service stack.
• BDStar Navigation (北斗星通): Listed Chinese BeiDou-system specialist producing GNSS chips, modules, receivers and high-precision positioning solutions for government, automotive and industrial markets — a benchmark BeiDou-pure positioning vendor with far greater scale.
• UniStrong (合众思壮): Beijing-listed high-precision GNSS products and solutions provider covering surveying, precision agriculture, deformation monitoring and smart municipal use cases overlapping with StarPoint's vertical portfolio.
• CHC Navigation (华测导航): Shanghai-based high-precision GNSS equipment and solution provider serving surveying, mapping, deformation monitoring and autonomous driving. Sells comparable RTK receivers, monitoring terminals and HD-mapping hardware to overlapping Chinese enterprise and government customers.
• Qianxun Spatial Intelligence (千寻位置): China's leading nationwide high-precision BeiDou+RTK positioning service network and closest direct competitor. Operates an analogous CORS-based subscription positioning product targeting enterprise and government users across transportation, autonomous driving and IoT, competing head-to-head with StarPoint's StarLocation service.

Emerging players

• Autocore (奥特酷智能科技): Chinese autonomous-driving-focused positioning and perception software company, overlapping with StarPoint's V2X and HD-map automotive ambitions but focused tightly on the L2+/L4 segment rather than broad infrastructure.

Broad incumbents

• Hexagon (Leica Geosystems / NovAtel): Global positioning and geospatial conglomerate offering Leica surveying instruments and NovAtel GNSS positioning technology. Represents the international full-stack reference competing in adjacent autonomous-driving and infrastructure-monitoring segments.
• Trimble Inc. Global leader in high-precision GNSS positioning for surveying, construction, agriculture and autonomy. While not a domestic China-RTK subscription peer, it is the international benchmark product and roadmap reference for StarPoint's positioning stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarPoint Technology