Conduction
Conduction Education is a K-12 music education platform that lets students compose digital songs and receive video performances of those songs by professional local musicians, sold as annual subscriptions to schools and school districts in Pennsylvania and Illinois.
- Company typePrivate
- Founded2021
- HeadquartersPittsburgh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Conduction does
Conduction, Inc. is a Pittsburgh-based, privately held music education technology company founded in 2021 that operates the Conduction Education platform for K-12 schools. The platform enables students to compose digital songs using on-screen composition tools and then receive video recordings of those compositions performed by a network of professional local musicians (drums, bass, guitar, keys, and optionally saxophone). The product is delivered as a web application with a guest login pathway and is positioned to help schools meet National Music Education Standards across the Creating, Performing, Responding, and Connecting domains. The company maintains COPPA compliance as a prerequisite for serving K-12 student data.
Conduction monetizes through an annual subscription model structured into three tiers — Ready Up (18 song videos per year, 4 musicians), On The Beat (36 song videos per year plus day-in-the-life musician content, 4 musicians), and No Stops (72 song videos per year, live school assembly, 5 musicians including saxophone). Each tier covers approximately one classroom of 25-30 students and includes fundraising support to help schools secure budget approval. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led, targeting school administrators and music educators directly, supplemented by organic social media presence across TikTok, YouTube, Instagram, Facebook, and LinkedIn, as well as community events such as Make Music Pittsburgh and the Jukebox Live series.
The company is led by CEO and founder Joe Maggiore and COO Prithvi Pendekanti, operates with a 1-10 person team, and is principally bootstrapped with a $265,000 grant from the Richard King Mellon Foundation in November 2024. Named customers include MicroSociety Academy Charter School, Penn Hills Charter School (Pittsburgh Morrow, King, Sterrett, and Phillips campuses), Association House of Chicago, and Pioneer School. The company is incorporated in the United States and currently operates in Pennsylvania and Illinois.
Conduction firmographics
Firmographics- Name
- Conduction
- Legal name
- Conduction, Inc.
- Website
- https://conduction.live
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Conduction Education is a K-12 music education platform that lets students compose digital songs and receive video performances of those songs by professional local musicians, sold as annual subscriptions to schools and school districts in Pennsylvania and Illinois.
- Ownership category
- akta.pro rank
Conduction industry classification
Industry- Product category
- Music Education Technology
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online / Virtual Music Instruction & Platforms (EDAMANAI)
- akta.pro secondary industries
- Music Instruction (Instrumental & Vocal) (EDAMAAAE), Early Childhood Music Education (Ages 0–7) (EDAMANAD)
Keywords
Where Conduction is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Markets served
Conduction business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- School/Classroom Licensing: Conduction operates on a subscription model where schools pay for access to the platform. Pricing tiers are structured around classroom counts and delivery frequency of student composition performances, with 'Ready Up', 'On The Beat', and 'No Stops' tiers offering escalating levels of service including musician count and video frequency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ready Up tier - 1 classroom (~25-30 students), 18 student-created song videos (1 every other week), 4 musicians (drums, bass, guitar, keys), fundraising support included. |
| Subscription | Annual | On The Beat tier - 1 classroom (~25-30 students), 36 student-created song videos (1 per week), 36 day-in-the-life musician videos, 4 musicians (drums, bass, guitar, keys), fundraising support included. |
| Subscription | Annual | No Stops tier - 1 classroom (~25-30 students), 72 student-created song videos (2 per week), 36 day-in-the-life musician videos, 1 live school assembly with musicians, 5 musicians (adds saxophone), fundraising support included. |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Conduction product offering
Product offeringCore offering
Conduction Education is a K-12 music education platform that enables students to compose digital songs using in-platform tools and then have those compositions performed live by professional musicians playing drums, bass, guitar, keys, and saxophone. Schools subscribe annually to the platform, with packages structured around classroom counts and the delivery cadence of student-composition performance videos.
Product overview
Conduction Education is a single, unified music education platform designed for K-12 schools. The platform connects digital song composition with live musical performance, allowing students to create songs on the platform that are then performed by real musicians. Conduction offers three tiered programs—Ready Up (entry-level), On The Beat (mid-tier), and No Stops (full capacity)—each progressively increasing the number of student-created song videos, musician video content, live performance opportunities, and ensemble size from 4 to 5 musicians.
Differentiator
Problem solved
Functional benefit
Products and services
- Conduction Education A unified music education platform for K-12 schools that lets students compose digital songs in-platform and then see those songs performed live by professional musicians or classmates, combining digital creation with live performance. The offering is sold as a single platform with three tiered annual subscriptions (Ready Up, On The Beat, No Stops) that scale classroom capacity, video output frequency, and ensemble size.
Companies that use Conduction
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Conduction technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Conduction partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Conduction competitors and assessment
Company assessmentDirect peers
- QuaverEd: QuaverEd is a comprehensive K-12 music education platform offering curriculum, interactive lessons, and assessment tools for music classrooms. It competes directly with Conduction in selling digital music education subscriptions to U.S. school districts.
- MusicFirst: MusicFirst provides a K-12 music education platform with composition, theory, and performance tools, sold via school and district subscriptions. It targets the same buyer (music educators and administrators) and addresses the same curriculum-compliance pain point as Conduction.
- BandLab for Education: BandLab for Education offers a free, web-based music creation platform built for K-12 classrooms, with looping, MIDI, and collaborative tools. It directly competes for the digital song-creation portion of Conduction's offering within school technology budgets.
- Soundtrap for Education: Soundtrap (owned by Spotify) provides a cloud-based music and podcast creation platform with a dedicated K-12 edition sold to schools and districts. It competes with Conduction on the digital composition and recording side of the music classroom workflow.
- Flat for Education: Flat for Education is a music notation and composition platform designed for K-12 and higher-ed classrooms, with collaborative tools and standards-aligned curriculum. It overlaps with Conduction's composition and music-theory instruction use cases in schools.
- Noteflight: Noteflight offers a web-based music notation and composition platform with K-12 site licenses for schools and districts. It is comparable to Conduction on the digital composition side of music education, though without the live-performance integration.
- SmartMusic: SmartMusic provides interactive practice, assessment, and accompaniment tools for school music programs, sold via subscription to band, orchestra, and choir directors. It addresses the same K-12 ensemble and music classroom buyer as Conduction.
Broad incumbents
- Ableton: Ableton is an established professional music production software company whose Live and Push products are sometimes used in K-12 and higher-ed music technology courses. It is comparable as a music creation tool but does not focus on the K-12 classroom use case the way Conduction does.
- Splice: Splice is a large music creation platform with sample libraries, plugins, and DAW integrations used by producers and music students. It serves the same underlying music composition workflow as Conduction but is consumer/professional-oriented rather than K-12-focused.
Emerging players
- Chrome Music Lab: Chrome Music Lab is a free, web-based set of music experiments from Google that is widely used in K-12 classrooms for composition and ear training. While not a paid subscription, it competes for teacher attention and budget allocation within the same music-tech category as Conduction.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Conduction social profiles
Digital presenceConduction compliance and trust
Trust signalCompliance1 record
Conduction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conduction leadership team
Management profileNumber of profiles
Profiles2 records
Conduction funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conduction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conduction
What does Conduction do?
Conduction Education is a K-12 music education platform that enables students to compose digital songs using in-platform tools and then have those compositions performed live by professional musicians playing drums, bass, guitar, keys, and saxophone. Schools subscribe annually to the platform, with packages structured around classroom counts and the delivery cadence of student-composition performance videos.
Is Conduction a public or private company?
Conduction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conduction founded?
Conduction was founded in 2021. It employs 11 to 50 people.
Where is Conduction based?
Conduction is headquartered in Pittsburgh, United States, in the North America region.
How does Conduction make money?
One revenue line is on record: school/Classroom Licensing.
Who are Conduction's main competitors?
Direct peers on record are QuaverEd, MusicFirst, BandLab for Education, Soundtrap for Education, Flat for Education, Noteflight and SmartMusic. Broad incumbents are Ableton and Splice. Chrome Music Lab is listed as an emerging player.
Does Conduction have an API?
No public API is recorded for Conduction.
What industry is Conduction in?
Conduction's product category is Music Education Technology. Its primary akta.pro industry code is EDAMANAI, Online / Virtual Music Instruction & Platforms, with a secondary code of EDAMAAAE, Music Instruction (Instrumental & Vocal). Its NAICS code is 61161 and its SIC code is 8200.