Peterbilt

What Peterbilt does

Peterbilt Motors Company, headquartered in Denton, Texas and founded in 1939, manufactures Class 5-8 medium and heavy-duty commercial trucks for the North American market (US and Canada). The company is a wholly-owned subsidiary of PACCAR Inc. (NASDAQ: PCAR), operating alongside sister brands Kenworth and DAF. Peterbilt's product portfolio spans four segments: On-Highway long-haul (Models 579 and 589), Vocational (Models 567 and 520 for construction, refuse, and heavy haul), Medium-Duty (Models 548, 537, 536, 535, and 220 for Classes 5-7 regional delivery and utility applications), and Zero-Emission (six battery-electric EV models covering 579EV, 567EV, 520EV, 548EV, 537EV, and 536EV — described as the largest zero-emission lineup in the industry).

The underlying technology stack is anchored by proprietary PACCAR powertrains including MX-13 (up to 510 hp) and MX-11 diesel engines, PX-9, TX-12/TX-18 automated transmissions, and the PACCAR ePowertrain with LFP batteries up to 625 kWh. Advanced safety systems include the Bendix Fusion ADAS suite (pedestrian detection, lane-keeping, automatic emergency braking) and Digital Vision System-Mirrors, while the SmartLINQ connected truck platform provides telematics, remote diagnostics, and over-the-air software updates. A Level 4 autonomous truck was unveiled in 2026 through a Stack AV collaboration.

Peterbilt generates revenue through new truck sales (hardware), parts and service through the PACCAR Parts dealer network (recurring aftermarket), PACCAR Financial captive financing, and the Red Oval certified pre-owned program. Distribution runs exclusively through 400+ authorized dealers across the US and Canada, with pricing set via quote-based configuration rather than published price lists — Class 8 units typically exceed $300,000. Customer segments include long-haul carriers, vocational operators in construction and refuse, medium-duty fleets, and zero-emission fleet operators, with named customers including Prime Inc. and FedEx. The company reported record 15.3% Class 8 market share, 9% medium-duty share, and 21.2% vocational and refuse segment leadership in 2025.

Name

Peterbilt

Legal name

Peterbilt Motors Co.

Website

https://peterbilt.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Peterbilt Motors Company manufactures Class 5-8 medium and heavy-duty commercial trucks including on-highway, vocational, medium-duty, and battery-electric zero-emission models, distributed through a 400+ dealer network across the US and Canada as a wholly-owned subsidiary of PACCAR Inc.

Ownership category

akta.pro rank

Product category

Commercial Trucks

NAICS

Heavy Duty Truck Manufacturing (336120), Heavy Duty Truck Manufacturing (33612)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)

Keywords

• Commercial truck manufacturing
• Heavy-duty Class 8 trucks
• Medium-duty trucks
• Vocational trucks
• Battery-electric trucks

Headquarters

HQ city

Denton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Truck Sales: Primary revenue from manufacturing and selling new commercial trucks including on-highway (579, 589), vocational (567, 520), and medium-duty (548, 537, 536, 535, 220) models, plus zero-emission variants.
2. Parts and Service: Aftermarket parts and service through dealer network and PACCAR Parts division. Provides recurring revenue from maintenance, repairs, and replacement parts.
3. Financing Services: Financial services through PACCAR Financial including financing options for truck purchases, leasing, and related commercial vehicle financing.
4. Pre-Owned Trucks (Red Oval): Certified pre-owned truck sales through Red Oval program, providing quality used trucks with additional support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Peterbilt manufactures and sells medium- and heavy-duty Class 5 through Class 8 commercial trucks, including on-highway tractors (579, 589), vocational trucks (567, 520), medium-duty trucks (548, 537, 536, 535, 220), and zero-emission battery-electric variants (579EV, 567EV, 520EV, 548EV, 537EV, 536EV). Vehicles are powered by proprietary PACCAR diesel, natural gas, and electric powertrains and sold exclusively through an authorized dealer network, with financing through PACCAR Financial and parts/service through PACCAR Parts.

Product overview

Peterbilt offers a comprehensive commercial truck portfolio across three industry segments: On-Highway (Models 579 and 589 for long-haul Class 8 applications), Vocational (Models 567 and 520 for construction, refuse, heavy haul, and specialized applications), and Medium Duty (Models 548, 537, 536, 535, and 220 covering Classes 5-7). The company provides both traditional diesel powertrains (PACCAR MX-13, MX-11, PX-9 engines; Cummins X15, X15N, ISX12N, L9N engines) and the largest zero-emission lineup in the industry including battery-electric models (579EV, 567EV, 520EV, 548EV, 537EV, 536EV). Technology features include SmartLINQ connected truck telematics, Bendix Fusion ADAS with pedestrian detection, Digital Vision System-Mirrors, and autonomous driving development through Stack AV collaboration. Vehicles are supported by the PACCAR dealer network and charging infrastructure partnerships with QMerit and Schneider Electric.

Differentiator

Problem solved

Functional benefit

Brands

• Red Oval Pre-Owned: Certified pre-owned truck program offering inspected and warranted used Peterbilt vehicles.
• PACCAR Parts
• SmartLINQ
• ARTech

Products and services

• Model 579 Class 8 on-highway conventional truck for long-haul and regional freight applications, featuring advanced aerodynamics, ADAS technology including Bendix Fusion with pedestrian detection, PACCAR powertrain integration with MX engines and TX-12 transmission, up to 605 hp and 2,050 lb.-ft. torque, available in Day Cab and UltraLoft sleeper configurations.
• Model 589 Premium Class 8 on-highway conventional truck with heritage-inspired design carrying Model 379 DNA, featuring low-long hood, 2.1m platform, MX-13 and X15 engines (405-605 hp, 1,450-2,050 lb.-ft. torque), luxury Premier and Platinum trim interiors, available in On-Highway, Vocational, and Car Carrier configurations.
• Freedom 250 Special Edition Model 589 Limited-production (250 units) special edition Model 589 commemorating America's 250th birthday, featuring patriotic styling with Stars & Stripes sleeper badges, Freedom 250 etched exhaust guards, and a custom Freedom Red and Freedom Blue metallic three-color paint scheme.
• Model 567 Class 8 vocational truck designed for dump trucks, heavy haul, construction, oil field, and demanding applications. GVWR up to 100,000 lbs., 320-605 hp, 1,000-2,050 lb.-ft. torque. Features 3-piece Metton hood opening to 90 degrees, 15-inch digital display, Digital Vision System-Mirrors, and available diesel and natural gas engine options.
• Model 520 Vocational truck designed for refuse collection, concrete pumping, and paint striping applications. GVWR up to 89,000 lbs., 320-430 hp, 1,000-1,650 lb.-ft. torque. Features galvanized steel cab frame, 90-degree door opening, VMUX electrical architecture, and available in right-hand drive, left-hand drive, and stand-up configurations.
• Model 548 Class 6-7 medium-duty truck for regional delivery, construction, refuse, and utility applications. GVWR up to 66,000 lbs., 260-380 hp, 660-1,250 lb.-ft. torque.
• Model 537 Class 7 medium-duty truck for regional delivery, utility, water tank, and service applications. GVWR up to 33,000 lbs., 200-380 hp, 520-1,250 lb.-ft. torque.
• Model 536 Class 6 medium-duty truck for regional delivery, pickup and delivery, and vocational applications. GVWR up to 26,000 lbs., 520-1,250 lb.-ft. torque.
• Model 535 Class 5 medium-duty truck for city delivery and non-CDL applications. GVWR up to 19,500 lbs., 200-325 hp, 520-750 lb.-ft. torque.
• Model 220 Class 6 or 7 medium-duty truck for beverage delivery, refuse, street sweeper, and utility applications. GVWR 26,000-33,000 lbs., 200-260 hp, 520-660 lb.-ft. torque.
• Model 579EV

Quantifiable outcome

• Up to 510 hp and 1,850 lb-ft torque with PACCAR MX-13 engine
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• Stack AVcoreTechnology or Integration · 8 May 2026Autonomous truck collaboration with PACCAR resulting in Peterbilt's first autonomous truck showcased at ACT Expo 2026. Stack AV, a PACCAR subsidiary, provides autonomous driving technology for Peterbilt trucks.
• QMeritcoreImplementation/ SI/ Consulting Partner · 23 December 2025Infrastructure planning and installation services partnership to support fleet operators transitioning to zero-emission vehicles. QMerit provides charging infrastructure planning for electric truck deployments.
• Schneider ElectriccoreImplementation/ SI/ Consulting Partner · 23 December 2025Charging infrastructure partnership for EV truck deployments, offering equipment up to 400 kW through PACCAR Parts dealerships. Schneider Electric provides charging solutions and installation support.
• Cummins (Accelera)coreTechnology or Integration · 28 April 2025Electric powertrain sourcing partnership. Accelera (Cummins subsidiary) provides electric powertrain components for Peterbilt's battery-electric vehicles including 567EV and 579EV.
• Bendix Commercial Vehicle SystemscoreTechnology or Integration · 1 January 2025Bendix supplies Intellipark Electronic Parking Brake to Peterbilt for rollaway prevention technology. The system features automatic application when drivers exit without setting the parking brake.
• PACCARcoreTechnology or IntegrationParent company providing engine technology (PACCAR MX-11, MX-13, PX-9), transmissions (TX-12, TX-18), financial services (PACCAR Financial), and parts distribution (PACCAR Parts). Full vertical integration of powertrains and supporting services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peterbiltmotors
• Facebookfacebook.com/629133302595573
• LinkedInlinkedin.com/company/peterbilt-motor-co
• Instagraminstagram.com/peterbiltmotors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterbilt