Maple Media

Consumer Mobile Applicationsmaplemedia.io

Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates 16+ category-leading consumer mobile apps across productivity, entertainment, health, and lifestyle, monetized via subscriptions, in-app purchases, and advertising through global app stores.

Company typePrivate
Founded2016
HeadquartersLos Angeles, United States
Headcount51–100
GTM typeB2C
OfferingSoftware

What Maple Media does

Maple Media is a Los Angeles-based mobile media and technology company founded in 2016 that acquires and operates a portfolio of category-leading consumer mobile applications. Since 2017, the company has executed 16+ acquisitions including SwiftScan (document scanning), Pic Stitch (photo collage), Sudoku (puzzle game), Player FM (podcast), Fooducate (nutrition), WeatherSphere, Pulse SMS, and Breaker, spanning productivity, entertainment, audio, health, weather, and lifestyle categories. The underlying platform relies on standard cloud infrastructure (Amazon Web Services, Google Cloud Platform, Firebase), Zendesk for customer support, and Stripe for payments, with distribution handled exclusively through Apple App Store and Google Play Store.

The business model is multi-streamed: freemium app upgrades, weekly/monthly/yearly auto-renewing subscriptions, one-time purchases, virtual in-app items, trial versions with automatic conversion, and advertising revenue including targeted ads served via Meta Audience Network and Apple/Google advertising identifiers. The company has layered an App Bundles subscription platform (appbundles.com) on top of the portfolio, enabling cross-app bundle subscriptions that monetize users across multiple acquired apps. Consumer health data (fitness, dietary, sleep, biometric-adjacent data) is collected through apps such as Fooducate and synced with Apple Health, with the company publishing a Consumer Health Data Privacy Policy aligned to Washington MHMDA and Nevada NHDPA frameworks.

The go-to-market is product-led and marketplace-distributed: consumers self-serve app discovery through app stores, with no enterprise sales motion or channel partners. The company employs 51-100 people, is recognized as a 2022 Built In Los Angeles Best Places to Work employer, operates from its Los Angeles headquarters, and claims a global consumer footprint with no disclosed parent company or new institutional funding since the 2017 Shamrock Capital Advisors round.

Maple Media firmographics

Firmographics

Name: Maple Media
Legal name: Maple Media LLC
Website: https://maplemedia.io
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 51–100 employees
Short description: Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates 16+ category-leading consumer mobile apps across productivity, entertainment, health, and lifestyle, monetized via subscriptions, in-app purchases, and advertising through global app stores.
Ownership category
akta.pro rank

Maple Media industry classification

Industry

Product category: Consumer Mobile Applications
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Publishing Industries (513), Broadcasting and Content Providers (516)
akta.pro primary industry: Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
akta.pro secondary industry: Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)

Keywords

Mobile app portfolio
Consumer mobile apps
App acquisitions
Freemium mobile apps
Mobile media advertising

Where Maple Media is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Maple Media business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

App Store Subscriptions: Maple Media offers subscription services for premium app features with recurring weekly, monthly, or yearly billing cycles. Subscriptions auto-renew unless deactivated by the user. Premium features include special functionality not available in free versions.
One-Time App Purchases: Consumers can purchase apps or premium features with one-time fees prior to purchase (Purchase Services), providing lifetime access to paid functionality.
Virtual Items: Apps sell virtual currency, points, and similar virtual items within the services. Virtual items have validity periods and cannot be used outside the respective service.
Freemium / Free-to-Use Apps: Core apps offer free versions with optional premium upgrades. Company collects fitness and wellness data to personalize features, advertising, and services.
Advertising: Maple Media shares non-identifying information and advertising identifiers with third-party advertising and technology companies to serve targeted advertisements. Uses advertising identifiers (Apple IDFA, Android Advertising ID) for ad targeting.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free version with optional premium features
Subscription	Monthly	Subscription Services with recurring billing
One time/ perpetual license	Multi-year contract	One-time purchase for lifetime access
Hybrid	Pay-as-you-go	Trial versions with automatic conversion

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Maple Media product offering

Product offering

Core offering

Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates a portfolio of category-leading consumer mobile applications across productivity, entertainment, lifestyle, and health categories. Its apps include SwiftScan (document scanning), Pic Stitch (photo collage), Sudoku (puzzle), Player FM (podcast), and Fooducate (nutrition tracking), monetized through freemium models, in-app subscriptions, one-time purchases, virtual items, and advertising.

Product overview

Maple Media is a Los Angeles-based mobile media and technology company that acquires and operates a portfolio of category-leading mobile apps. Its product portfolio includes SwiftScan (document scanning), Pic Stitch (photo collage), Sudoku (puzzle game), and Player FM (podcast player). The company operates under a bundle model through its App Bundles platform (appbundles.com), offering subscription and premium services across its acquired app portfolio. The apps span productivity, entertainment, and lifestyle categories, and the company also collects fitness and wellness data through apps such as Fooducate.

Differentiator

Problem solved

Functional benefit

Brands

SwiftScan by Maple Media: Document scanning application
Pic Stitch
Sudoku
Player FM

Products and services

SwiftScan Document scanning mobile application that allows users to scan, organize, and manage documents on mobile devices.
Pic Stitch Photo collage and stitching mobile application that enables users to combine multiple photos into collage layouts.
Sudoku Puzzle game mobile application offering Sudoku number-grid puzzles for entertainment and mental exercise.
Player FM
Fooducate
App Bundles

Quantifiable outcome

Apps described as 'category-leading' indicating significant market position in respective app store categories.

Companies that use Maple Media

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Maple Media technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Maple Media partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Apple Inc.coreTechnology or IntegrationApple App Store is the primary distribution channel for Maple Media apps. Apple processes all iOS in-app purchases and subscriptions. Maple Media apps are distributed through the Apple App Store ecosystem on iOS devices.
Google LLCcoreTechnology or IntegrationGoogle Play Store serves as primary distribution channel for Android apps. Google processes in-app payments and subscriptions. Additionally, Maple Media uses Google Cloud Platform and Firebase for analytics and backend services.
Stripe, Inc.coreTechnology or IntegrationPayment processing infrastructure for app purchases and subscription billing where applicable.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Maple Media competitors and assessment

Company assessment

Direct peers

Miniclip: Swiss-based mobile game studio that develops and acquires casual mobile games (8 Ball Pool, Agar.io) distributed globally through app stores. Comparable to Maple Media in combining organic development with selective acquisition of consumer apps to build a diversified portfolio.
Scribd: Subscription-based digital reading and audiobook platform with consumer app distribution via iOS and Android. Comparable to Maple Media's Player FM and SwiftScan as a recurring-revenue content utility living primarily on the app stores, where monthly subscription billing is the core monetization lever.
Outfit7: Mobile entertainment app studio best known for Talking Tom and other character-led consumer apps. Operates a portfolio of category-leading consumer mobile apps under a unified brand and monetization stack, structurally the closest analogue to Maple Media's acquire-and-operate consumer-app model.
Curio: Audio content platform offering podcasts and audio journalism through a consumer subscription app. Mirrors Player FM's positioning as a podcast-listening subscription product distributed through the app stores.
Smule: San Francisco-based creator of consumer music and creative apps (Smule, Ocarina, AutoRap) with subscription and freemium monetization. Closely parallels Maple Media's strategy of operating multiple consumer creative/entertainment apps under recurring revenue models on the app stores.
Headspace: Consumer health and wellness app with subscription-driven monetization, including integrations with Apple Health. Directly comparable to Maple Media's Fooducate business in the health/wellness vertical and in app-store-led subscription economics.
G5 Entertainment: Swedish developer and publisher of casual free-to-play mobile games such as Hidden City and Mahjong Journey. Operates a portfolio of consumer apps with freemium and IAP monetization, serving as a smaller-scale parallel to Maple Media's portfolio-ownership approach.

Others

Branch Metrics: Mobile linking and measurement infrastructure that powers attribution, deep linking, and engagement analytics across thousands of consumer apps. Serves as an adjacent ecosystem enabler for app portfolio operators like Maple Media rather than a direct competitor.

Broad incumbents

Jam City: Mobile game studio operating a portfolio of consumer entertainment titles (Cookie Jam, Disney Mirrorverse) with both internal development and inorganic growth. Overlaps with Maple Media in the consumer mobile entertainment category and the operator-first philosophy.
Playtika: Israel-headquartered mobile and casual game operator with a portfolio of category-leading titles (Bingo Blitz, Slotomania). Operates at greater scale than Maple Media but shares the playbook of acquiring established consumer gaming apps and operating them under a single monetization and live-ops function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Maple Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Maple Media leadership team

Management profile

Number of profiles

Profiles3 records

Maple Media funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Maple Media M&A and investment

M&A and investment

M&A16 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple Media

What does Maple Media do?

Is Maple Media a public or private company?

Maple Media is a private company. It is classified as private equity controlled and is currently operating.

When was Maple Media founded?

Maple Media was founded in 2016. It employs 51 to 100 people.

Where is Maple Media based?

Maple Media is headquartered in Los Angeles, United States, in the North America region.

How does Maple Media make money?

Five revenue lines are on record. App Store Subscriptions are the primary driver. The others are one-Time App Purchases, virtual Items, freemium / Free-to-Use Apps and advertising.

Who are Maple Media's main competitors?

Direct peers on record are Miniclip, Scribd, Outfit7, Curio, Smule, Headspace and G5 Entertainment. Branch Metrics is listed as an others. Broad incumbents are Jam City and Playtika.

Does Maple Media have an API?

No public API is recorded for Maple Media.

What industry is Maple Media in?

Maple Media's product category is Consumer Mobile Applications. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing). Its NAICS code is 516210.