Bioniq

Personalized Nutritional Supplementsbioniq.com

Company typePrivate
Founded2019
HeadquartersLondon, United Kingdom
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

Bioniq firmographics

Firmographics

Name: Bioniq
Legal name: Bioniq Health-Tech Solutions Limited
Website: https://bioniq.com
Company type: Private
Founded year: 2019
Operating status: Acquired
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Bioniq industry classification

Industry

Product category: Personalized Nutritional Supplements
NAICS: Food (Health) Supplement Retailers (456191)
SIC: Medicinal Chemicals & Botanical Products (2833)
akta.pro primary industry: Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
akta.pro secondary industry: Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

Personalized supplements
AI-driven nutrition
Custom vitamin formulations
Blood biomarker analysis
Wellness supplements

Where Bioniq is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

Bioniq business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain

Revenue model

Subscription-based Personalized Supplements: Bioniq generates recurring revenue through quarterly subscription plans for personalized supplement formulas. Bioniq GO offers quiz-based personalization (90-day supply with 3 monthly payments), Bioniq PRO offers blood test-based hyper-personalization (90-day supply with monthly payments), and Bioniq CORE offers targeted formulations (monthly subscription). The subscription model includes automatic renewal and quarterly shipments.
Supplements - One-time Purchases: Individual products available for one-time purchase including Bioniq ESSENTIAL line products (Creatine, Collagen, Electrolytes) sold separately or as bundles

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Bioniq GO - Quiz-based personalized supplements with up to 53 micronutrients
Subscription	Monthly	Bioniq PRO - Hyper-personalized supplements based on blood test analysis with up to 120 components
Subscription	Monthly	Bioniq CORE - Targeted nutrition for specific health pillars (Sleep, Recovery, Performance, Longevity, Mind, Glow)
Unit Pricing	Pay-as-you-go	Bioniq ESSENTIAL - Individual foundational supplements (Creatine, Collagen, Electrolytes)

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Bioniq product offering

Product offering

Core offering

Bioniq offers AI-driven personalized supplement formulas tailored to individual health needs via a wellness quiz or blood biomarker analysis. Core products include Bioniq GO (quiz-based, up to 53 ingredients) and Bioniq PRO (blood-test-based, up to 120 micronutrients), supported by patented Swiss granule technology designed to enhance nutrient absorption. The company also sells targeted formulations (Bioniq CORE), user-customizable formulas (Build Your Own), and foundational supplements (Bioniq ESSENTIAL).

Product overview

Bioniq is an AI-driven personalized supplements company offering a multi-tier product portfolio centered on customization and data-driven nutrition. The core products include Bioniq GO (quiz-based personalization with up to 53 ingredients), Bioniq PRO (blood-test-based hyper-personalization with up to 120 components), Bioniq Build Your Own (user-customizable formulas from 50+ nutrients), and Bioniq CORE (targeted formulations for six health pillars: Sleep, Recovery, Performance, Longevity, Mind, and Glow). Supporting products include Bioniq ESSENTIAL (foundational supplements like Creatine, Collagen, and Electrolytes) and Bioniq Omega 3. All personalized products use Swiss-patented granule technology designed to support nutrient absorption. The company was acquired by Herbalife in 2026 for up to $150 million.

Differentiator

Problem solved

Functional benefit

Brands

Bioniq GO: Personalized daily supplement formulas based on wellness quiz responses, offering up to 53 ingredients in one dose
Bioniq PRO
Bioniq CORE
Bioniq Build Your Own
Bioniq Essential

Products and services

Bioniq PRO Fully personalized health support system that creates tailor-made supplements containing up to 120 essential micronutrients based on comprehensive blood analysis. Includes nutritionist consultation, Omega-3, and app-based tracking. Targeted at individuals seeking hyper-personalized nutritional support.
Bioniq GO Data-driven, tailor-made daily supplement created based on a comprehensive wellness quiz covering age, gender, lifestyle, diet, chronic conditions, and personal health goals. Delivers personalized blend of up to 53 essential micronutrients without requiring a blood test.
Bioniq CORE Targeted nutrition product line designed to optimize six core health pillars: Sleep, Recovery, Performance, Longevity, Mind, and Glow. Available in capsule or granule form, each formulation delivers clinically studied doses of bioavailable nutrients without unnecessary fillers.
Bioniq Build Your Own Personalized supplement service allowing users to create custom formulas by choosing from over 50 high-quality nutrients including vitamins, minerals, and phytonutrients. Features granular delivery system for optimal absorption with ability to customize dosages and modify formulas as health needs change.
Bioniq ESSENTIAL Line of high-quality unflavored foundational powders including Creatine Monohydrate (450g), Marine Collagen (300g), Bovine Collagen (300g), and Electrolytes (30 sachets). Available for individual purchase or as bundles.
Bioniq Omega 3 Omega-3 supplement available in Fish Oil or Vegan (Algal Oil) options, included as part of Bioniq PRO 3-month package to complement personalized supplement formulas.

Quantifiable outcome

SwissMedic-certified manufacturing with regular safety audits and quality compliance
+1 more outcomes

Companies that use Bioniq

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Bioniq technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Bioniq partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered minor and core.

TruemedminorStrategic or Co-development PartnerPartnership announced September 2024 to underscore the medical necessity of personalized supplements and support consumer health savings account (HSA/FSA) eligibility for Bioniq products.
Remedy PlaceminorStrategic or Co-development PartnerPartnership announced May 2025 combining Bioniq's personalized supplements with Remedy Place's wellness services.
Randox HealthcoreTechnology or IntegrationDiagnostic partner for Bioniq PRO blood testing in the United Kingdom. Provides nationwide blood sample collection at Randox Health clinics with at-home sample collection available for additional fee.
Life DiagnosticscoreTechnology or IntegrationDiagnostic partner for Bioniq PRO blood testing in the United Arab Emirates. Provides at-home sample collection across UAE.
Al Borg DiagnosticscoreTechnology or IntegrationDiagnostic partner for Bioniq PRO blood testing in Saudi Arabia. Provides at-home sample collection across KSA.
SwissMediccoreTechnology or IntegrationSwiss regulatory authority that regularly audits Bioniq's ingredient manufacturing processes for safety and compliance. Ensures products meet Swiss quality standards.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Bioniq competitors and assessment

Company assessment

Direct peers

HUM Nutrition: Personalized beauty-from-within supplements and wellness products with a quiz-based onboarding and subscription model. Overlaps with Bioniq's Beauty & Wellness and Mind/Glow formulations.
Care/of: Direct competitor in personalized vitamin packs based on a short health quiz. Care/of was acquired by Bayer in 2020 and competes with Bioniq on the same quiz-to-subscription model targeting health-conscious consumers.
Ritual: D2C supplement brand offering essential vitamins with traceable ingredients and a modern brand. Competes directly with Bioniq in the premium DTC supplement category for health-conscious consumers.
Athletic Greens (AG1): Daily foundational nutrition supplement (AG1) targeting health-conscious and performance-oriented consumers via D2C subscription. Overlaps with Bioniq's CORE and Sports & Performance formulations and elite-athlete endorsement strategy.
Persona Nutrition: Personalized vitamin subscription service based on health assessment and lifestyle data. Direct competitor to Bioniq GO and PRO in algorithm-driven personalized supplementation.
Rootine: Personalized vitamin subscription using DNA testing, blood biomarkers, and lifestyle data. Closest analogue to Bioniq PRO's blood-test-driven hyper-personalization approach.

Broad incumbents

Herbalife: Global nutrition company and Bioniq's acquirer. Operates broad supplements and weight-management portfolio through MLM distribution; now parent company distributing Bioniq's personalized technology through its 95-market network.
Amway (Nutrilite): Large incumbent supplement and nutrition company with global MLM distribution. Comparable to Bioniq's Herbalife-backed distribution model and broad vitamins/minerals portfolio.
Nestlé Health Science: Global nutrition, supplements, and medical foods business within Nestlé. Competes with Bioniq across personalized nutrition, vitamins, and condition-specific supplements at much greater scale.

Emerging players

InsideTracker: Blood biomarker testing platform that generates personalized nutrition and supplement recommendations. Closely aligned with Bioniq PRO's biomarker-driven personalization model and overlapping diagnostic-partner approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Bioniq compliance and trust

Trust signal

Compliance1 record

Bioniq financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bioniq leadership team

Management profile

Number of profiles

Profiles4 records

Bioniq subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Bioniq funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bioniq M&A and investment

M&A and investment

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioniq

What does Bioniq do?

Is Bioniq a public or private company?

Bioniq is a private company. It is classified as corporate owned and is currently acquired.

When was Bioniq founded?

Bioniq was founded in 2019. It employs 51 to 100 people.

Where is Bioniq based?

Bioniq is headquartered in London, United Kingdom, in the Europe region.

How does Bioniq make money?

Two revenue lines are on record. Subscription-based Personalized Supplements are the primary driver. The others are supplements - One-time Purchases.

Who are Bioniq's main competitors?

Direct peers on record are HUM Nutrition, Care/of, Ritual, Athletic Greens (AG1), Persona Nutrition and Rootine. Broad incumbents are Herbalife, Amway (Nutrilite) and Nestlé Health Science. InsideTracker is listed as an emerging player.

Does Bioniq have an API?

No public API is recorded for Bioniq.

What industry is Bioniq in?

Bioniq's product category is Personalized Nutritional Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of HDAAAGAI, Healthcare & Wellness Personalization. Its NAICS code is 456191 and its SIC code is 2833.