Menakart.com

What Menakart.com does

Menakart.com, legally registered as MENAKART DMCC, is a privately held multi-category direct-to-consumer e-commerce platform founded in 2015 and headquartered in the Dubai Multi Commodities Centre free zone in the United Arab Emirates. The platform serves UAE and Middle East consumers through an owned website (www.menakart.com) and native iOS and Android mobile applications, with international shipping capabilities and same-day delivery for groceries in Dubai. Its catalog spans twelve-plus verticals including mobiles and tablets (Apple iPhone, Samsung Galaxy, Google Pixel, OnePlus), laptops and computers (MacBook, Microsoft Surface), consumer electronics, gaming consoles, televisions, cameras, drones, perfumes, household appliances, health and personal care, gift cards, groceries, and a dedicated pet supplies category in which it claims to be one of the largest online pet shops in the UAE. The company also operates a certified Pre-Owned category for refurbished electronics and a premium customization line including gold-plated iPhones.

The underlying technology stack is a standard e-commerce storefront (web plus mobile apps) with no disclosed proprietary features, AI/ML capabilities, integrations, APIs, or SDKs. Menakart generates revenue through direct transactional product sales priced in AED, with free shipping above AED 100 within the UAE, promotional coupon codes (e.g., JULY50, JULY10), and same-day grocery delivery as conversion drivers. The go-to-market is digital-first, relying on owned web and app storefronts complemented by organic social presence on Facebook, Twitter, Instagram, LinkedIn, content marketing via a dedicated blog (blogs.menakart.com), and email newsletters. No marketing spend, headcount, or paid acquisition channels are disclosed.

The business is privately held with no disclosed venture capital, private equity funding, parent company, or M&A activity, and operates without subsidiaries, patents, certifications, or formal partnerships. Customer-facing testimonials indicate a long-tail of individual consumers and SMB buyers with no enterprise concentration. Ownership, founder identity, and capital structure are not publicly disclosed, and there is no management team information available in the source material. The company appears to be an independently operated, bootstrapped horizontal marketplace competing in a UAE e-commerce landscape dominated by significantly better-capitalized players such as Noon and Amazon.ae.

Name

Menakart.com

Legal name

MENAKART DMCC

Website

https://menakart.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Menakart.com is a privately held Dubai-based multi-category e-commerce marketplace founded in 2015, serving UAE and Middle East consumers with electronics, mobiles, laptops, groceries, pet supplies, perfumes, and household goods via its website and iOS/Android apps.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Online electronics retail
• Multi-category e-commerce
• Consumer electronics shopping
• Home delivery retail
• Mobile devices retail

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Menakart generates revenue through direct product sales across multiple categories including electronics, mobiles, tablets, laptops, groceries, pet supplies, perfumes, household items, gaming, cameras, and more. The transaction-based model involves selling products directly to consumers with prices listed in AED.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Menakart.com is an online retailer operating as MENAKART DMCC in Dubai, UAE, selling consumer electronics, mobile phones, tablets, groceries, pet supplies, perfumes, household goods, gaming products, and cameras directly to shoppers through its e-commerce website and dedicated iOS and Android mobile applications. The company was founded in 2015 and conducts all of its sales via digital channels, with no physical retail presence disclosed.

Product overview

Menakart.com is an e-commerce platform operating as a comprehensive online marketplace based in Dubai, UAE. The platform offers a diverse multi-category product portfolio organized into distinct vertical categories: Mobiles & Tablets (featuring Apple, Samsung, Google Pixel, OnePlus devices and accessories), Laptops & Computers (MacBook series, Surface, gaming laptops), Electronics (headphones, wearables, smart home devices), Gaming & Consoles (PlayStation, Xbox, Nintendo, VR headsets), Gift Cards (digital cards for entertainment services), Grocery (premium beverages, confectionery, essentials), Pet Supplies (food, care, accessories), Perfumes (men's, women's, unisex fragrances), Household (appliances, kitchen equipment), Television & Video (TVs, projectors, streaming devices), Cameras (action cameras, DSLRs, drones), and Health & Personal Care. The platform also offers a Pre-Owned category for certified refurbished electronics and native mobile applications for iOS and Android. Menakart positions itself as a generalist marketplace serving the UAE and Middle East region with a focus on electronics, lifestyle, and daily essentials.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Electronics Retail category of consumer electronics sold through menakart.com and its mobile apps to individual shoppers in the United Arab Emirates.
• Mobile Phones Retail category of mobile phones and handsets sold directly to consumers via Menakart's e-commerce website and iOS/Android apps.
• Tablets Retail category of tablet computers sold directly to consumers through Menakart's online storefront and mobile applications.
• Groceries Retail grocery assortment sold online to UAE consumers seeking household food and pantry items through menakart.com.
• Pet Supplies Retail category of pet food and pet care products sold to UAE pet owners through Menakart's e-commerce website and mobile apps.
• Perfumes Retail category of perfumes and fragrances sold to consumers online via menakart.com.
• Household Items Retail category of household goods sold to UAE consumers through Menakart's e-commerce platform.
• Gaming Products Retail category of gaming hardware, accessories, and related products sold to consumers via Menakart's online storefront.
• Cameras Retail category of cameras and photography equipment sold online to UAE consumers through Menakart's website and apps.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• PetSouq: PetSouq is a UAE-based online pet supplies retailer offering pet food, accessories, and care products with delivery across the Emirates. Directly comparable to Menakart on the pet supplies vertical and could become a specialist challenger in one of Menakart's category strongholds.
• Mumzworld: Mumzworld is a UAE-based online retailer specializing in mother, baby, and child products. Comparable to Menakart as a UAE-anchored online retailer leveraging regional consumer demand, though it operates in a more focused vertical that intersects with Menakart's broader assortment (e.g., baby nutrition/grocery).

Direct peers

• Carrefour UAE: Carrefour UAE operates an online grocery and general-merchandise storefront with strong same-day delivery in Dubai and across the UAE, covering electronics, household, and grocery. Directly competes with Menakart on grocery, electronics, and household categories for the same UAE consumer.
• Sharaf DG: Sharaf DG is a major UAE-based electronics and home appliances retailer operating online and through physical stores, carrying Apple, Samsung, Sony, gaming consoles, and laptops. Directly comparable to Menakart on electronics-led assortment and UAE consumer targeting.
• Noon: Noon is a UAE-headquartered general-merchandise online marketplace offering electronics, fashion, grocery, beauty, and home categories with same-day delivery in major Middle East cities. Directly comparable to Menakart on product breadth, geography, and target customer; competes head-to-head for the same UAE/Middle East consumer wallet.
• Amazon UAE (Amazon.ae): Amazon.ae is Amazon's UAE storefront, offering the broadest general-merchandise catalog with Prime delivery, electronics, grocery (via Amazon Fresh), and household categories. Directly comparable to Menakart on multi-category online retail in the same primary geography and serves the same customer base.
• Jumbo Electronics: Jumbo Electronics is a long-standing UAE electronics retailer with omnichannel presence (online and offline stores) selling Apple, Samsung, Sony, laptops, gaming consoles, and home appliances. Directly competes with Menakart in the electronics category across the UAE consumer base.

Regional players

• Ounass: Ounass is a UAE-based luxury online retailer offering designer fashion, beauty, fragrances, and home accessories with same-day delivery in the UAE. Comparable to Menakart on UAE premium-consumer targeting and overlaps directly in the perfumes/fragrance category Menakart carries.
• Namshi: Namshi is a Middle East-focused online fashion and lifestyle retailer (owned by Noon) selling apparel, footwear, and accessories across the UAE and broader GCC. Comparable to Menakart as a UAE-anchored horizontal e-commerce player; overlaps on fragrance and consumer electronics accessories but competes mainly in lifestyle/fashion.
• Kibsons: Kibsons is a UAE online grocery and fresh-food delivery service offering fruits, vegetables, meats, and household essentials with same-day delivery. Comparable to Menakart on the UAE grocery delivery capability, and a specialist competitor for Menakart's grocery same-day delivery offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/menakart
• Facebookfacebook.com/menakart
• LinkedInlinkedin.com/company/14482824
• Instagraminstagram.com/menakart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menakart.com