Coschool

What Coschool does

Coschool SAS is a Bogotá-based for-profit education technology and social enterprise, founded in 2014, that builds socio-emotional learning (SEL) products for the Latin American K-12 and school-leadership market. The company's flagship offerings are three branded assets: Edumoció, a self-serve and cohort-based online learning platform (live sessions, certification, 70% course completion rate vs. an industry average of ~12%); PRIMED, a licensed character-education and school-leadership framework co-developed with Dr. Marvin Berkowitz of the University of Missouri, St. Louis, sold in three tiers (Instituto, Virtual, Deep); and Flori, an AI-powered emotional wellness companion developed with technology partner Asi.tech and designed to comply with Colombian socio-emotional health laws (Laws 2414, 2383, 2491). The company markets to schools directly via enterprise field sales ([email protected], WhatsApp business) and indirectly through a network of NGO/INGO partners (UNICEF, Save the Children, World Vision, Plan International, IDB) and an official collaboration with the Colombian Ministry of Education.

Coschool's business model combines per-course unit pricing on the Edumoció platform ($120,000-$250,000 COP, with free courses as lead generators), subscription-style cohort licensing for institutional PRIMED programs, and pilot-based licensing for Flori to school networks; institutional pricing is quote-based. The company reports 50,000+ people trained cumulatively (29,000 in Edumoció), 119 PRIMED partner schools across 8 LATAM countries (Colombia, Mexico, Dominican Republic, Brazil, Chile, Costa Rica, Ecuador, Honduras), 1M+ students reached, and an NPS-style satisfaction score of 7, with 75% average cohort graduation and 88% self-reported knowledge gains. It is certified as a B Corporation and was named a HundrED Top 100 Global Education Innovator in 2020 and 2021.

Coschool is privately held, headquartered at Calle 97a # 9-45, oficina 302, Edificio Strategic 97, Bogotá, Colombia, with a headcount in the 11-50 range and a single disclosed external funding event: a $600,000 seed round led by Acumen in December 2021.

Name

Coschool

Legal name

Coschool SAS

Website

https://coschool.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Coschool is a Bogotá-based edtech that delivers proprietary socio-emotional learning programs (Edumoció), school-leadership frameworks (PRIMED), and an AI wellness companion (Flori) to K-12 schools, educators, and families across Latin America.

Ownership category

akta.pro rank

Product category

Education Technology / Socio-Emotional Learning Platform

NAICS

Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

akta.pro secondary industries

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

Keywords

• Socio-emotional learning
• Online education platform
• Teacher training programs
• School leadership development
• AI emotional wellness

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Enrollment (Individual): Coschool generates revenue through individual course enrollments on the Edumoción platform. Courses are priced individually (e.g., $120,000 COP for video design course, $217,000 COP for early childhood classrooms course, $250,000 COP for emotional classrooms course, free courses available). Learners pay per course to access content, live sessions, and certification.
2. Institutional Training Programs (Cohort-based): Coschool sells cohort-based learning paths to educational institutions. Programs like 'Aulas con propósito,' 'Aulas resilientes,' and PRIMED virtual are delivered to teams of educators within schools. Institutions purchase packages for groups of teachers and administrators, with pricing based on cohort size and program depth.
3. PRIMED Implementation Programs: Coschool offers three PRIMED program tiers: PRIMED Instituto (immersive leadership transformation), PRIMED Virtual (online leadership development with 14 hours content + 10 hours synchronous sessions over 7 weeks), and PRIMED Deep (personalized training and coaching for school leadership teams). These are sold to schools and school networks.
4. FLORI Platform Licensing: FLORI, the AI-powered emotional health platform, is offered through pilot programs in schools. Institutions can license FLORI for their student body, with the platform providing differentiated activities, progress tracking, and compliance reporting for Colombian education laws.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Coschool sells socio-emotional learning (SEL) training and content to Latin American K-12 schools and educators via the Edumociуn online learning platform, the PRIMED school leadership framework, and the FLORI AI-powered emotional wellness platform. Offerings include individual paid courses, cohort-based institutional training programs, and multi-tier PRIMED implementations sold to school networks and education secretariats. The company monetizes through per-course fees, institutional subscriptions, and platform licensing, with 50,000+ participants and 1 million+ students reached across eight Latin American countries.

Product overview

Coschool is an education technology company offering a multi-product portfolio focused on socio-emotional education in Latin America. The core offerings include Edumoción (cohort-based learning platform for educators), PRIMED (school leadership development program), and Flori (AI-powered emotional wellness platform). The products serve educators, school administrators, students, and families across Colombia, Mexico, Dominican Republic, Brazil, Chile, Costa Rica, Ecuador, and Honduras, with supplementary learning routes and courses addressing specific educational needs like early childhood development, mental health, conflict resolution, and inclusive education.

Differentiator

Problem solved

Functional benefit

Brands

• Edumoción: Online learning platform and cohort-based training programs for educators covering socio-emotional skills and emotional intelligence.
• PRIMED
• Flori

Products and services

• Edumociуn Online Learning Platform Online learning platform offering cohort-based courses for educators on socio-emotional skills, featuring live sessions, community learning, tutor accompaniment, and certification. Achieves a 70% course completion rate across individual and institutional users.
• PRIMED Leadership Development Program School leadership development program for administrators and leadership teams to integrate socio-emotional education and character development, based on a six-pillar framework (Prioritization, Relationships, Intrinsic Motivation, Modeling, Empowerment, and Development Pedagogy) co-developed with Dr. Marvin Berkowitz of the University of Missouri-St. Louis.
• PRIMED Virtual Online Program Online training program for school leadership teams on socio-emotional education using the PRIMED model. Includes 14 hours of virtual content plus 10 hours of synchronous sessions over 7 weeks, with a minimum of 3 participants per institution recommended. Implemented in 119 schools across Colombia, Mexico, Dominican Republic, Brazil, Chile, Costa Rica, Ecuador, and Honduras.
• FLORI AI Emotional Wellness Platform AI-powered platform for student emotional health support, developed in partnership with Asi.tech. Provides personalized guidance, differentiated activities by grade level, weekly curriculum activities, and progress tracking for educators, families, and students. Designed for compliance with Colombian legislation (Laws 2414, 2383, 2491). Currently operating with 1,000+ users across 9 pilot schools.

Quantifiable outcome

• 70% course completion rate (vs. 12% industry average for online courses)
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• University of Missouri, St. Louis (UMSL)flagshipStrategic or Co-development PartnerDr. Marvin Berkowitz, Director of the Center for Character and Citizenship at UMSL, co-developed the PRIMED framework. This represents a foundational partnership that created Coschool's flagship product offering.
• University of MelbournecoreStrategic or Co-development PartnerAcademic research partner collaborating on socio-emotional learning measurement and validation of Coschool's impact methodologies.
• Universidad de los AndescoreStrategic or Co-development PartnerResearch partner in Colombia for socio-emotional learning measurement. Coschool collaborates with Universidad de los Andes alongside IPA, IPSOS, University of Missouri St. Louis, and Fundación Corona.
• IPA (Innovations for Poverty Action)coreStrategic or Co-development PartnerResearch partner for impact measurement and validation of socio-emotional learning programs. Contributes to rigorous evidence base for Coschool's interventions.
• IPSOSminorStrategic or Co-development PartnerMarket research partner contributing to impact measurement and needs assessment for educational programs.
• Fundación CoronaminorStrategic or Co-development PartnerColombian foundation partner in collective effort to measure socio-emotional learning outcomes in Colombia.
• Asi.techcoreTechnology or IntegrationTechnology partnership for FLORI AI platform development. Asi.tech provides global AI expertise that enables FLORI's personalized emotional health support capabilities.
• UNICEF ColombiacoreGTM or Marketing PartnerUNICEF Colombia logo appears on Coschool's partner/client page, indicating collaboration on socio-emotional education initiatives for children in Colombia.
• Save the Children ColombiacoreGTM or Marketing PartnerSave the Children Colombia is a partner organization working with Coschool on socio-emotional education programs for children.
• World Vision ColombiacoreGTM or Marketing PartnerWorld Vision Colombia partners with Coschool on child welfare and socio-emotional education initiatives.
• Plan International ColombiacoreGTM or Marketing PartnerPlan International Colombia collaborates with Coschool on educational programs for children and youth.
• IDB (Inter-American Development Bank)minorGTM or Marketing PartnerIDB logo appears on Coschool's partner page, indicating collaboration on education development projects in Latin America.
• Ministerio de Educación de ColombiaflagshipGTM or Marketing PartnerOfficial partnership where the Colombian Ministry of Education works with Coschool to support Education Secretariats with socio-emotional tools. The Ministry has published official communications promoting Coschool's programs to schools nationwide.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Committee for Children (Second Step): One of the largest SEL curriculum providers globally (Second Step). Highly comparable to Coschool's cohort-based educator SEL training, with deeper penetration in the US rather than LATAM — a useful proxy for global scale potential of PRIMED.
• EVERFI: Blackbaud-owned K-12 SEL and life-skills digital curriculum platform sold into school districts. Closest analogue to a school-licensed digital SEL subscription model like Coschool's FLORI; comparable B2B school GTM but operating at vastly larger scale and primarily in the US.
• Rethink Ed: K-12 SEL, behavior and mental health platform used in US schools. Closely comparable to Coschool's tiered support model and educator PD offering (PRIMED), with stronger MTSS-tiered workflows that highlight a feature gap Coschool may need to close.
• Nearpod: EdTech lesson-delivery and interactive content platform widely used in K-12 schools (acquired by Renaissance). Comparable as a digital curriculum distribution channel for SEL content and a potential OEM partner for the Edumoción library.

Direct peers

• Move This World: SEL program delivered via video-based curriculum and educator training to K-12 schools. Highly comparable offering and GTM to Coschool's Edumoción-led cohort training model, though Move This World is US-centric.
• Aperture Education: Provides SEL measurement tools (DESSA) and PD for school staff to track student social-emotional outcomes. Closely comparable to the analytics, reporting and PD layer Coschool is building around PRIMED/FLORI.

Emerging players

• The Social Institute: SEL platform used in schools for student wellbeing and digital citizenship. Like Coschool, combines educator training with student-facing curriculum and is in an earlier commercial stage relative to EVERFI.
• Edmodo: Historically a leading K-12 teacher network/platform in Latin America. Comparable to Coschool's educator network effect via Edumoción, although Edmodo's trajectory highlights the risk of platform plays in fragmented LATAM school markets.

Others

• CASEL (Collaborative for Academic, Social, and Emotional Learning): Field-defining SEL framework organization whose "CASEL 5" competencies underpin most K-12 SEL programs including Coschool's PRIMED. Not a competitor, but a strategic reference and ecosystem gatekeeper for SEL curriculum credibility.

Regional players

• Aprende (Aprende Institute / local LATAM edtechs): LATAM-focused online education marketplace/provider operating in Spanish-speaking countries. Comparable geography and Spanish-language school/professional buyer segments to Coschool, though Aprende leans more vocational/soft-skills rather than K-12 SEL specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coschoolcolombia
• LinkedInlinkedin.com/company/coschoolcol
• Instagraminstagram.com/coschool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coschool