TOTEX

What TOTEX does

TOTEX is an Australian private company (Totex Pty Ltd.) founded in 2023 and headquartered in Boronia, Victoria, with a regional office being established in Dallas, Texas. The company is developing an AI-powered all-in-one home energy management system that consolidates HVAC (heating and cooling with 6.25-ton/22 kW heating and 5.1-ton/18 kW cooling capacity), water heating, pool heating, EV charging, home energy storage, and whole-home backup power (up to 15 kW continuous / 26 kW peak) into a single platform with dynamic load balancing. The system can be configured as air source or geothermal, connects directly to solar power without requiring an additional inverter (which the company claims reduces solar installation cost by over 30%), and is managed through a proprietary Master Controller (10.1" touch screen) and Zone Controllers (5" touch screen), with multiple indoor unit options including wall units, ceiling cassettes, fan coil units, hydronic radiators, underfloor heating, and ducted air handlers.

The company's revenue model is hardware sales of the integrated system to residential customers via a consultative, quote-based direct sales process ("Book a Consultation" on the website), with pricing not publicly disclosed. Marketing is conducted through the company website, email newsletter, and social media (Instagram, Facebook, X, LinkedIn). The go-to-market combines a direct-to-consumer digital funnel with enterprise-style field sales to homeowners, and the company has stated that it can halve upfront and ongoing costs and halve emissions for end users.

TOTEX is at an early stage: it has 1-10 employees, raised approximately $78,096 from Startmate in August 2024, and was selected into the Startmate Winter '24 Accelerator cohort (one of 11 companies chosen from 600 applicants, with access to over 100 mentors). The US market entry is described as "launching soon." No named customers, no public pricing, and no disclosed revenue are present in the source data, and the company holds no listed patents, trademarks, or certifications in the available material.

Name

TOTEX

Legal name

Totex Pty Ltd.

Website

https://totex.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

TOTEX is an Australian startup developing an AI-powered all-in-one home energy management system that integrates HVAC, water heating, pool heating, EV charging, energy storage, and backup power for residential customers in Australia and the United States.

Ownership category

akta.pro rank

Product category

Home Energy Management Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro industry

PRIMARYIMAGAHAD

Stationary Energy Storage Systems (BESS/ESS Integrators)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Batteries, Energy Storage & Charging Equipment (Industrial ESS, chargers)

SECONDARYEUAFAGAK

Building Energy Management & Demand Flexibility Software (BEMS, Optimization)

Energy, Utilities & Environment/Energy Storage & Grid Flexibility (Batteries, Hydrogen Storage, Demand Response)/Demand Response (Residential, C&I, Grid Services)

SECONDARYHSAOANAL

Smart Generator/Backup Power & Transfer Switch Integration with Home Automation

Home & Personal Services/Plumbing, Electrical & HVAC Services/Smart Home Electrical & HVAC Integration Services

SECONDARYEUADAPAM

Demand Response, Load Flexibility & Smart Thermostat Aggregation

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Energy IoT & Smart Grid/Utilities Edge

SECONDARYEUAEAEAC

Residential / Behind-the-Meter Storage Installation & Integration

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Energy Storage EPC & Integration (BESS, PCS, EMS)

Keywords

• Home energy management
• HVAC heat pump systems
• Residential battery storage
• EV charging integration
• Smart home climate control

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: TOTEX generates revenue primarily through the sale of their all-in-one home energy management hardware systems, which include the main unit, controllers, and indoor units.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

TOTEX develops an AI-powered all-in-one home energy management system that consolidates HVAC (heating and cooling), water heating, pool heating, EV charging, energy storage, and whole-home backup power into a single intelligent platform. The system connects directly to solar power without requiring an inverter, supports air source or geothermal configurations, and provides dynamic load balancing from batteries to prevent electrical panel and inverter overloading.

Product overview

Totex Energy offers a single unified all-in-one home energy management system called the Totex Main System, which integrates HVAC (heating and cooling), water heating, pool heating, EV charging, energy storage, and whole-home backup power into one intelligent platform. The system is complemented by multiple indoor unit options including wall units, ceiling cassettes, fan coil units, hydronic radiators, and underfloor heating systems, as well as controllers (Master Controller with 10.1" touch screen and Zone Controller with 5" touch screen) and a ducted multi-position air handler. The system can be configured as air source or geothermal and connects directly to solar power without requiring an inverter.

Differentiator

Problem solved

Functional benefit

Products and services

• Totex Main System AI-powered all-in-one home energy management system providing HVAC (heating and cooling), water heating, pool heating, EV charging, energy storage, and whole-home backup power, with 6.25-ton (22 kW) heating and 5.1-ton (18 kW) cooling capacity, dynamic load balancing, and automatic generator control. Sold to residential homeowners for new builds or renovations.
• Master Controller and Energy Management System (10.1" Touch Screen) 10.1-inch touch screen primary controller for the Totex home energy system, managing climate control, energy distribution, and system monitoring across the integrated platform.
• Zone Controller (5" Touch Screen) 5-inch touch screen zone controller for managing individual room or zone heating, cooling, and energy settings within the Totex home energy system.
• Indoor Wall Unit Wall-mounted indoor unit for space heating and cooling installation within the Totex home energy system.
• Ducted Multi-Position Air Handler Ducted HVAC system air handler for whole-home heating and cooling distribution through ductwork as part of the Totex home energy system.
• Fan Coil Unit Fan coil unit providing energy-efficient space heating and cooling as part of the Totex heating and cooling options.
• Ceiling Cassette Unit Ceiling cassette unit for efficient home heating and cooling installation within the Totex system.
• Hydronic Radiator Hydronic radiator for efficient home heating as an option within the Totex system.
• Hydronic Floor Heating System Hydronic floor heating system for comfortable and energy-efficient home heating within the Totex system.
• Ducted HVAC System Ducted HVAC system for whole-home heating and cooling distribution within the Totex system.
• Totex Energy Storage Home battery system storing energy for backup power and smarter home energy use, with backup power capability during grid outages up to 15 kW continuous or 26 kW peak, providing dynamic load balancing to prevent inverter overloading.

Quantifiable outcome

• Lowers solar installation cost by over 30%
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SPAN: SPAN's smart electrical panel and SPAN Home platform provide whole-home energy management with dynamic load balancing and EV integration — directly competing on the load balancing and energy management value prop.
• Enphase Energy: Enphase's IQ Battery, IQ System Controller, and Ensemble software deliver an integrated solar+storage+backup energy management platform for homes. Closely comparable product architecture and target customer.
• FranklinWH: FranklinWH offers an integrated home energy management system combining battery storage, smart controls, generator integration, and EV charging — a near-direct competitor in the integrated residential energy stack.
• sonnen (Shell): sonnen's eco and sonnenBatterie systems combine home storage with energy management software and virtual power plant capabilities, directly comparable as an integrated home energy platform.

Broad incumbents

• Tesla Energy (Powerwall): Tesla's home energy stack (Powerwall + Solar Roof + Wall Connector) is the most established all-in-one residential energy platform. Directly comparable as an integrated storage + EV + backup + solar offering to homeowners.
• Daikin: Daikin's VRV/VRF heat-pump systems and integrated air-to-water heat pumps for residential applications directly compete on the HVAC side of TOTEX's offering, particularly in Australia where Daikin is a market leader.
• SolarEdge: SolarEdge's residential energy ecosystem (inverters, batteries, EV chargers, smart energy devices) competes on the integrated home energy management thesis, with deep installer channel penetration.
• Mitsubishi Electric Trane: Mitsubishi's hyper-heating heat pumps and ducted systems, plus its kumo cloud smart controls, are direct comparables for the HVAC + smart control portion of TOTEX's offering.
• Carrier / Bryant: Carrier's Infinity system with Greenspeed intelligence and Carrier Smart Thermostat competes on the smart residential HVAC and integrated climate control proposition.
• Schneider Electric (Wiser Energy): Schneider Electric's Wiser Energy and EcoStruxure Home platforms provide whole-home energy monitoring, load management, and integration with solar/storage — comparable on the energy management software layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/totexenergy?s=21
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/totex
• Instagraminstagram.com/totex.energy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOTEX