Yema
Yema is a Mexico City-based premium specialty grocer operating three physical stores and an e-commerce platform, selling curated natural-ingredient and own-label products across food, personal care, home, and pet categories to health-conscious urban consumers.
- Company typePrivate
- Founded2020
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yema does
Yema is a Mexico City-based specialty grocery retailer operating under the Tiendas 3B group (legal entity Tiendas Tres B, S.A. de C.V.). The company runs three physical stores in the Coyoacán, Escandón, and Altolivo neighborhoods, complemented by an e-commerce storefront at yema.mx that supports delivery, invoicing, and wishlist features. Its assortment spans roughly 337 SKUs across more than 25 categories, including food, personal care, beauty, home, wellness, pet, baby, wine, pantry, cleaning, snacks, frozen, meat and fish, and fresh produce.
Yema positions itself as an "accessible premium" and "conscious" supermarket, combining a curated selection of third-party brands with a growing YEMA private-label line focused on natural ingredients and clean labeling. The company also sells limited-time featured items ("Los Imperdibles") such as luxury fragrance sets, bamboo bedding, and smart kitchen appliances. Store design is differentiated through artist collaborations (e.g., Sofía Castellanos), and customer engagement is supported via blog content, email newsletters, and social media channels; the underlying tech stack is a standard martech setup (Google Analytics, Hotjar, Segment, MailChimp) rather than a proprietary platform.
The business model is direct-to-consumer retail: revenue is generated through in-store transactions and e-commerce sales, with pricing not publicly disclosed and product availability varying by delivery address. The company targets health-conscious urban consumers in upscale Mexico City neighborhoods and emphasizes a satisfaction guarantee. Founded in 2020 by René, Angie, and Laurene alongside Anthony Hatoum, Yema has raised a disclosed $250,000 seed round from Nazca Ventures and Newchip Accelerator in 2022 and remains in the early stages of unit expansion, with management actively seeking larger-format locations in Narvarte, Polanco, and Condesa.
Yema firmographics
Firmographics- Name
- Yema
- Legal name
- Tiendas Tres B, S.A. de C.V.
- Website
- https://yema.mx
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yema is a Mexico City-based premium specialty grocer operating three physical stores and an e-commerce platform, selling curated natural-ingredient and own-label products across food, personal care, home, and pet categories to health-conscious urban consumers.
- Ownership category
- akta.pro rank
Yema industry classification
Industry- Product category
- Premium Grocery Retail
- NAICS
- Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Ethnic Convenience & Bodega-Style Stores (CRAHAFAN)
- akta.pro secondary industry
- Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)
Keywords
Where Yema is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Yema business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail grocery sales: Revenue is generated through physical retail store sales and e-commerce transactions. The store offers a curated selection of products including natural ingredients, own-brand offerings, food, beverages, beauty, personal care, home care, wellness, and pets. The company sells both YEMA private label products and carefully selected third-party brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail pricing for grocery and household products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Yema product offering
Product offeringCore offering
YEMA is a premium "conscious supermarket" chain operating three brick-and-mortar stores in Mexico City neighborhoods (Coyoacán, Escandón, Altolivo) alongside the e-commerce platform yema.mx. It sells a curated assortment of approximately 337 products across food, beverages, personal care, beauty, home, wellness, pets, babies and children, wine and liquor, and cleaning categories, combining an own YEMA private-label line built around natural ingredients and clean labels with carefully selected third-party brands.
Product overview
YEMA is a Mexican premium supermarket chain operating both physical retail stores (3 locations in Mexico City: Coyoacán, Escandón, and Altolivo) and an e-commerce platform (yema.mx). The company offers a curated selection of approximately 337 products across 25+ categories including Food, Personal Care, Beauty, Home, Wellness, Pets, Babies & Children, Wine & Liquor, Pantry, Cleaning, Beverages, Snacks, Frozen items, Meat & Fish, and Fresh Produce. YEMA differentiates through private-label products (YEMA brand olive oils, oats, rice, body care, aromatics, and household items) featuring clean labeling and natural ingredients, alongside curated third-party brands. The business model emphasizes accessible premium pricing, quality ingredients, cage-free eggs, and a satisfaction guarantee. Key product highlights include Los Imperdibles (limited-time featured products like luxury fragrance gift sets, bamboo bedding, and smart kitchen appliances) and monthly product premieres.
Differentiator
Problem solved
Functional benefit
Products and services
- YEMA Physical Stores
- YEMA Online Store
- YEMA Private Label Products
- Los Imperdibles (Featured Products)
- Crema Corporal Hidratación Intensiva
Companies that use Yema
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Yema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Yema partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
Yema competitors and assessment
Company assessmentBroad incumbents
- Chedraui: Large Mexican grocery chain that operates the City Market premium banner. Competes with YEMA in the premium grocery segment but at vastly greater scale across Mexico.
- Soriana: One of Mexico's largest retail chains with Híper, Mega, and Express formats. A broad incumbent offering grocery and household goods that competes for the same Mexican household basket.
- Costco Mexico: Membership warehouse club in Mexico offering organic Kirkland Signature and premium SKUs. Indirect competitor for premium, health-conscious urban consumers YEMA serves.
- Walmart de México (Walmex): Largest grocery retailer in Mexico operating Walmart, Bodega Aurrera, Sam's Club, and Walmart Express. Competes with YEMA through its premium/private-label natural offerings and omnichannel reach.
Emerging players
- Organics Market: Mexico-based specialty organic and natural foods retailer. Comparable target customer and clean-label product curation strategy to YEMA, though at smaller scale.
- Green Center: Mexican specialty retailer focused on natural, organic, and health-oriented products. Closest emerging competitor in the conscious/natural grocery niche YEMA targets.
Others
- Amazon Mexico (Mercado Libre competitor): Major e-commerce platform with growing grocery and Prime Now offerings in Mexico. Adjacent competitor for online grocery spend and a benchmark for omnichannel grocery investment.
- Rappi: Major on-demand delivery platform in Mexico. Not a direct grocery competitor but increasingly powers dark-store and rapid grocery delivery, pressuring the economics of YEMA's e-commerce channel.
Direct peers
- La Comer: Mexican premium supermarket chain operating City Market, Fresko, and Sumesa banners. Most directly comparable to YEMA on premium positioning, curated assortment, and urban Mexico City focus.
- Calimax: Regional supermarket chain in northwestern Mexico with a similar mid-to-premium neighborhood grocery positioning to YEMA's accessible-premium model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Yema social profiles
Digital presenceYema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yema leadership team
Management profileNumber of profiles
Profiles4 records
Yema funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yema
What does Yema do?
YEMA is a premium "conscious supermarket" chain operating three brick-and-mortar stores in Mexico City neighborhoods (Coyoacán, Escandón, Altolivo) alongside the e-commerce platform yema.mx. It sells a curated assortment of approximately 337 products across food, beverages, personal care, beauty, home, wellness, pets, babies and children, wine and liquor, and cleaning categories, combining an own YEMA private-label line built around natural ingredients and clean labels with carefully selected third-party brands.
Is Yema a public or private company?
Yema is a private company. It is classified as corporate owned and is currently operating.
When was Yema founded?
Yema was founded in 2020. It employs 11 to 50 people.
Where is Yema based?
Yema is headquartered in Mexico City, Mexico, in the Latin America region.
How does Yema make money?
One revenue line is on record: retail grocery sales.
Who are Yema's main competitors?
Broad incumbents on record are Chedraui, Soriana, Costco Mexico and Walmart de México (Walmex). Emerging players are Organics Market and Green Center. Others are Amazon Mexico (Mercado Libre competitor) and Rappi. Direct peers are La Comer and Calimax.
Does Yema have an API?
No public API is recorded for Yema.
What industry is Yema in?
Yema's product category is Premium Grocery Retail. Its primary akta.pro industry code is CRAHAFAN, Ethnic Convenience & Bodega-Style Stores, with a secondary code of CRAEAGAE, Daiso-Style Japanese/Asian Variety Stores. Its NAICS code is 4452 and its SIC code is 5411.