Crowd2Fund
Crowd2Fund is a UK-based, privately-held crowdfunding investment platform founded in 2014 that enables individual retail investors to fund business loans through its website, including via an Innovative Finance ISA wrapper, earning transaction fees on facilitated loans.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Crowd2Fund does
Crowd2Fund is a UK-based, privately-held crowdfunding investment platform founded in 2014 and headquartered in London. The platform enables individual retail investors to participate in alternative lending opportunities by funding loans to businesses, and it offers an Innovative Finance ISA (IFISA) wrapper for tax-advantaged investing. Its stated positioning is as an alternative to the traditional financial system, with a direct-to-consumer go-to-market and a self-serve website channel.
The company operates a single integrated product, the Crowd2Fund platform, which connects retail investors seeking returns with businesses seeking funding. Revenue is generated through transaction or arrangement fees on completed loans facilitated through the platform. Distribution is exclusively through its own website, targeting UK individual investors interested in alternative investments and ISA products; the company does not appear to offer a mobile app, enterprise APIs, or third-party integrations.
Crowd2Fund is led by founder and CEO Chris Hancock, alongside Managing Director Nicky Pace Busuttil and Commercial Director Russell Tolly. The company is small (1-10 employees) and has raised approximately $6.29M across four funding rounds between 2014 and 2019, with no disclosed capital infusion since. Its most recent strategic action is a December 2025 partnership with Evertreen under which a tree is planted for each loan, with geo-tracked growth visible to investors, positioning the platform around environmental impact.
Crowd2Fund firmographics
Firmographics- Name
- Crowd2Fund
- Legal name
- Crowd2Fund
- Website
- https://crowd2fund.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crowd2Fund is a UK-based, privately-held crowdfunding investment platform founded in 2014 that enables individual retail investors to fund business loans through its website, including via an Innovative Finance ISA wrapper, earning transaction fees on facilitated loans.
- Ownership category
- akta.pro rank
Crowd2Fund industry classification
Industry- Product category
- Crowdfunding Investment Platform
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- P2P Small Business / SME Marketplace Lending (FSAKAHAC)
- akta.pro secondary industry
- P2P Loan Servicing & Collections (Marketplace-Specific) (FSAKAHAN)
Keywords
Where Crowd2Fund is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Crowd2Fund business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Investment Platform Services: Crowd2Fund generates revenue through facilitating crowdfunding investments for investors. The platform connects borrowers seeking funding with investors looking for alternative investment opportunities, likely earning transaction or arrangement fees on completed loans.
Go-to-market motion1 record
Distribution channels1 record
Crowd2Fund product offering
Product offeringCore offering
Crowd2Fund operates a UK-based crowdfunding investment platform that enables individual investors to participate in alternative lending and investment opportunities. The platform aggregates loans from businesses seeking funding and offers an Innovative Finance ISA (IFISA) product as a tax-advantaged investment wrapper for retail investors.
Product overview
Crowd2Fund operates as a single unified crowdfunding platform for investors, offering access to investment opportunities including loans to businesses. The platform includes an Innovative Finance ISA (IFISA) product as a tax-advantaged investment wrapper. The core offering connects investors seeking returns with businesses seeking funding.
Differentiator
Problem solved
Functional benefit
Products and services
- Crowd2Fund Platform A UK-based crowdfunding and investment platform that enables individual investors to fund loans to businesses seeking capital, providing retail access to alternative lending opportunities.
- Innovative Finance ISA (IFISA) An Innovative Finance ISA product provided within the Crowd2Fund platform, offering UK investors a tax-efficient wrapper to hold peer-to-peer and crowdfunding loan investments.
Companies that use Crowd2Fund
Customer profileSegments1 record
Ideal customer profiles1 record
Crowd2Fund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crowd2Fund partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EvertreenminorCrowd2Fund has partnered with Evertreen to support global reforestation and environmental restoration. Under this initiative, a tree is planted for each loan facilitated through the platform. Evertreen provides geo-tracking technology that enables real-time tracking of trees' growth, allowing investors to see the environmental impact of their investments. This partnership positions Crowd2Fund as an environmentally-conscious investment platform.
Recent moves5 records
Expansion highlights3 records
Crowd2Fund competitors and assessment
Company assessmentEmerging players
- Seedrs: UK equity crowdfunding platform that has merged with Crowdcube, serving retail investors investing in startups and growth businesses. Thematically adjacent in the 'crowdfunding-for-investors' category targeting UK retail.
- Crowdcube: UK equity crowdfunding platform (now part of Seedrs/Aqua Bidco) targeting retail investors for business investment opportunities. Adjacent peer sharing the 'crowdfunding' consumer brand and UK retail investor base, though focused on equity rather than debt.
Direct peers
- Kuflink: UK P2P platform focused on property-backed lending, offering IFISA products to retail investors. Comparable peer in marketplace lending, target customer, and IFISA proposition.
- Funding Circle: UK's largest P2P marketplace lending platform focused on SME loans, with a retail investor proposition and IFISA offering. Closest direct competitor to Crowd2Fund in target market, business model, and product set.
- Zopa: Pioneer UK P2P platform that evolved into a digital bank. Operates a marketplace lending model targeting retail investors and consumers, making it a comparable platform-lending peer in the UK market.
- LendingCrowd: Edinburgh-based UK P2P platform offering secured SME loans to retail investors with IFISA products. Closely comparable niche P2P marketplace peer to Crowd2Fund.
- Octopus Choice: UK P2P investment platform (backed by Octopus Investments) offering IFISA-eligible portfolios to retail investors. Competes directly with Crowd2Fund for the IFISA-wrapped retail lending pound.
- Assetz Capital: UK P2P platform providing access to property- and SME-backed loans for retail investors, including IFISA wrappers. Comparable marketplace lending model and customer base.
- easyMoney: UK P2P platform offering IFISA products to retail investors with a focus on property-secured loans. Direct competitor in the IFISA-wrapped alternative lending space.
Broad incumbents
- Ratesetter (now part of Tabby): Historic UK P2P platform (acquired by Metro Bank's parent and later sold) that was a foundational UK retail P2P lender. Comparable as a benchmark UK P2P marketplace, though ownership has shifted and product focus has evolved.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Crowd2Fund social profiles
Digital presenceCrowd2Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowd2Fund leadership team
Management profileNumber of profiles
Profiles3 records
Crowd2Fund funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowd2Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowd2Fund
What does Crowd2Fund do?
Crowd2Fund operates a UK-based crowdfunding investment platform that enables individual investors to participate in alternative lending and investment opportunities. The platform aggregates loans from businesses seeking funding and offers an Innovative Finance ISA (IFISA) product as a tax-advantaged investment wrapper for retail investors.
Is Crowd2Fund a public or private company?
Crowd2Fund is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crowd2Fund founded?
Crowd2Fund was founded in 2014. It employs 1 to 10 people.
Where is Crowd2Fund based?
Crowd2Fund is headquartered in London, United Kingdom, in the Europe region.
How does Crowd2Fund make money?
One revenue line is on record: investment Platform Services.
Who are Crowd2Fund's main competitors?
Emerging players on record are Seedrs and Crowdcube. Direct peers are Kuflink, Funding Circle, Zopa, LendingCrowd, Octopus Choice, Assetz Capital and easyMoney. Ratesetter (now part of Tabby) is listed as a broad incumbent.
Does Crowd2Fund have an API?
No public API is recorded for Crowd2Fund.
What industry is Crowd2Fund in?
Crowd2Fund's product category is Crowdfunding Investment Platform. Its primary akta.pro industry code is FSAKAHAC, P2P Small Business / SME Marketplace Lending, with a secondary code of FSAKAHAN, P2P Loan Servicing & Collections (Marketplace-Specific). Its NAICS code is 5259 and its SIC code is 6199.