Montra Electric

What Montra Electric does

Montra Electric is the electric commercial vehicle brand of TI Clean Mobility Private Limited (TICMPL), a wholly-owned subsidiary of the 125-year-old Indian conglomerate Murugappa Group. Incorporated in 2022 and headquartered in Chennai, the company manufactures a full spectrum of electric commercial vehicles spanning four product verticals: last-mile three-wheelers (Super Auto passenger and Super Cargo electric three-wheelers), small commercial vehicles (EVIATOR platform with application-specific 32/40/50 kWh battery configurations), medium and heavy commercial vehicles (Rhino 5538 EV series in 4x2 and 6x4 configurations, plus Rhino 2838 EV tipper), and electric tractors (E-27, India's first ARAI-certified electric tractor). All vehicles are built on LFP (Lithium Iron Phosphate) battery technology with liquid cooling and IP67 protection, supported by the proprietary 1M (One Montra Electric) connected vehicle platform that delivers real-time diagnostics, predictive maintenance, OTA updates, and fleet telemetry. Manufacturing is distributed across Chennai facilities (Ambattur for last-mile three-wheelers; Ponneri for EVIATOR e-SCV; Chembarambakkam for tractors) and the 255,000 sq ft eHCV plant in Manesar, Haryana with 1.7 GWh in-house battery pack assembly.

The company generates revenue primarily through one-time unit sales of electric commercial vehicles, with pricing tiers spanning Rs 3.79 lakh (Super Auto post-subsidy) to Rs 1.15 crore (Rhino 5538 EV heavy-duty truck), supplemented by engineering services (e.g., Rs 17.5 crore Carraro India e-transmission contract) and long-tenor AMC contracts of up to 10 years/9 lakh km with uptime guarantees. Distribution follows a dual model: exclusive 3S dealer showrooms (over 150 across 114 markets) for volume segments and direct enterprise sales for large fleet deployments with named customers including UltraTech Cement, Delhivery, More Retail, Gyan Dairy, Green Drive Mobility, and TVS Vehicle Mobility Solution. Government certifications under PM E-DRIVE (Rhino 5538 EV — India's first) and ARAI (E-27 — India's first electric tractor) provide regulatory tailwinds and per-vehicle incentives up to Rs 9.6 lakh, while export exploration is underway for Nepal, Sri Lanka, and Tanzania.

Name

Montra Electric

Legal name

TI Clean Mobility Private Limited

Website

https://montraelectric.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Montra Electric is the EV arm of India's Murugappa Group, manufacturing a full spectrum of electric commercial vehicles — e-3W (Super Auto/Super Cargo), e-SCV (EVIATOR), heavy-duty e-trucks (Rhino), and electric tractors (E-27) — for enterprise fleet operators and commercial customers across India, powered by an in-house connected vehicle platform.

Ownership category

akta.pro rank

Product category

Electric Commercial Vehicles

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Battery Pack & Module Manufacturing (EV) (IMACACAA)

Keywords

• Electric commercial vehicles
• Electric three-wheelers
• Electric small commercial vehicles
• Electric heavy trucks
• Electric tractors

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Hardware Sales: Sale of electric commercial vehicles across four segments: electric three-wheelers (Super Auto, Super Cargo), small commercial vehicles (EVIATOR), heavy commercial vehicles (Rhino 5538 EV), and electric tractors (E-27). Primary revenue stream.
2. Engineering Services: Engineering services agreement with Carraro India worth Rs 17.5 crore for e-transmission industrialization and supply for electric agricultural tractors.

Pricing tiers

Go-to-market motion3 records

Distribution channels12 records

Marketing channels10 records

Core offering

Montra Electric designs, manufactures and sells electric commercial vehicles across four segments: electric three-wheelers (Super Auto passenger and Super Cargo), small commercial vehicles (EVIATOR in 32/40/50 kWh variants), heavy commercial vehicles (Rhino 5538 EV 4x2 and 6x4), and an electric tractor (E-27). The company sells primarily through an exclusive 3S dealer network across India with direct engagement for large fleet customers, and packages the vehicles with its proprietary 1M connected fleet platform for uptime, predictive maintenance and OTA updates.

Product overview

Montra Electric operates as a full-spectrum electric commercial vehicle company under the Murugappa Group (125+ years legacy), organized across four distinct business verticals: Last-Mile Three-Wheelers, Small Commercial Vehicles (eSCV), Medium & Heavy Commercial Vehicles (eM&HCV), and Electric Tractors. The product portfolio spans the Super Auto (electric passenger three-wheeler) and Super Cargo (electric cargo three-wheeler) for last-mile urban mobility; the EVIATOR electric small commercial vehicle in multiple battery configurations (32/40/50 kWh) for cargo transport; the Rhino electric heavy-duty truck platform in 4x2 and 6x4 configurations including tipper variants for mining, cement, steel, and port logistics; and the E-27, India's first ARAI-certified electric tractor for agriculture. All products are supported by the proprietary 1M (One Montra Electric) connected vehicle platform delivering telematics, predictive maintenance, and OTA updates. The company operates manufacturing facilities in Chennai (Ambattur for three-wheelers, Ponneri for eSCV) and Manesar, Haryana (eHCV with in-house battery assembly), and is expanding across India's retail dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Rhino: Electric heavy commercial vehicle (eHCV) brand including Rhino 5538 EV 4x2 and 6x4 variants, India's first 55-ton GCW electric truck.
• EVIATOR
• Super Auto
• Super Cargo
• E-27
• 1M (One Montra Electric)

Products and services

• Super Auto Electric passenger three-wheeler for last-mile urban mobility, delivering up to 160 km real-world range per charge with a 10 kW motor and 60 Nm torque, LED headlights, radial tubeless tyres, and the in-house 1M connected platform. Retailed through 110+ exclusive showrooms across India with a 3-year or 1,00,000 km warranty.
• Super Cargo Electric cargo three-wheeler designed for last-mile delivery operations, offering 170+ km real-world range, an 11 kW peak motor (70 Nm torque), fast charging in under 60 minutes, up to 170 cu. ft. container capacity, and a 5-year or 1.75 lakh km battery warranty.
• EVIATOR Electric small commercial vehicle (eSCV) with 1.7-tonne payload and 10.3 ft loading deck, available in three battery configurations (32kWh, 40kWh, 50kWh) targeting distinct duty cycles - from urban last-mile (140 km) to intercity logistics (300+ km certified range). Features 80 kW motor (300 Nm torque), CCS2 DC fast charging, advanced telematics for 95%+ fleet uptime, and up to 7-year or 2.5 lakh km warranty.
• Rhino 5538 EV Electric heavy commercial vehicle platform comprising the Rhino 5538 EV series - India's first 55-tonne GCW electric trucks available in 4x2 and 6x4 configurations, powered by 282 kWh LFP battery, 380 HP, and 2000 Nm torque, with certified ~198 km range and support for both fixed battery and battery swap (sub-6-minute swap). Includes the 28-tonne Rhino 2838 EV 6x4 tipper for mining and construction. Features 10-year AMC, 95% uptime guarantee, and PM E-DRIVE certification.
• EVIATOR 350 Reefer Integrated refrigerated variant of the EVIATOR 350 electric small commercial vehicle for cold chain logistics, maintaining temperatures from -25C to +25C with 130+ km range under active reefer conditions (extendable to 250+ km with 45-minute DC fast charging). Delivered in volume to More Retail via Green Drive Mobility and TVS Vehicle Mobility Solution fleet partnerships.
• E-27 Electric Tractor India's first ARAI-certified electric tractor, delivering 27 HP equivalent power and 90 Nm torque through a PMSM motor, with 2WD and 4WD drivetrain options, 22.37 kWh LFP prismatic-cell battery (4.5-hour runtime, 2.15-hour charging), 8F+2R side-shift transmission, dual-speed PTO (540/1000 rpm), and 720 kg hydraulic lifting capacity. Achieves up to 70% lower operating cost vs. diesel tractors, with lifetime savings nearing Rs 10 lakh. Priced from Rs 10.75 lakh (ex-showroom).

Quantifiable outcome

• 70% lower operating costs: Rs 8-10/km vs Rs 35-40/km for diesel trucks
• +13 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

16 partnerships are on record, tiered key and core.

• Green Drive MobilitykeyChannel Partner/ Reseller/ Distributor · 18 May 2026Fleet deployment partner for 100 EVIATOR 350 electric refrigerated trucks for More Retail cold chain logistics across major cities in India. Green Drive manages fleet operations, uptime, and temperature-controlled delivery performance.
• TVS Vehicle Mobility SolutionkeyChannel Partner/ Reseller/ Distributor · 18 May 2026Asset provision, uptime management, and financing solutions for EVIATOR 350 refrigerated truck fleet supporting More Retail cold chain logistics. Partnership enables leasing-based EV adoption for commercial operators.
• Sanghi ElectrickeyChannel Partner/ Reseller/ Distributor · 10 April 2026Exclusive e-SCV dealership operator for Montra Electric in Indore, Madhya Pradesh. Serves Central India's logistics hub and surrounding industrial markets.
• SIAM (Society of Indian Automobile Manufacturers)keyStrategic or Co-development Partner · 23 March 2026Collaborative participation in SIAM Lab pavilion at Smart Mobility India Expo 2026 alongside ARAI, Qualcomm, HERE Technologies, Google, and multiple OEMs. Represents Montra Electric in showcasing sustainable mobility technology and research.
• Carraro IndiacoreTechnology or Integration · 29 January 2026Rs 17.5 crore engineering services agreement for e-transmission industrialization and supply for electric agricultural tractors. Montra Electric benefits from Carraro India's Tier-1 transmission expertise for next-generation electric tractor drivetrains.
• Sriram Harsha LLPkeyChannel Partner/ Reseller/ Distributor · 28 January 2026Exclusive e-SCV dealership operator for Montra Electric in Vijayawada, Andhra Pradesh. Located in South India's key logistics corridor.
• SOL Automotive India Pvt. Ltd.keyChannel Partner/ Reseller/ Distributor · 9 January 2026Exclusive e-SCV dealership operator for Montra Electric in Gurugram, Haryana. Operates 3S (Sales, Service, Spares, Charging) facility on NH-08, Kherki Daula.
• Vigsons AutomobileskeyChannel Partner/ Reseller/ Distributor · 9 January 2026e-3W dealership operator for Montra Electric in Surajpur, Greater Noida. Retails Super Auto and Super Cargo with service infrastructure including trained EV technicians.
• Action Volt Wheels by Action Earth Movers GroupkeyChannel Partner/ Reseller/ Distributor · 9 January 2026e-SCV dealership operator for Montra Electric at Libaspur, North Delhi. Workshop and after-sales service for mid-mile logistics, e-commerce, and FMCG fleet operators.
• Selladale MotorskeyChannel Partner/ Reseller/ Distributor · 21 December 2025Super Cargo dealership operator for Montra Electric in Kolkata, West Bengal. Supplies Super Cargo vehicles for Delhivery e-commerce last-mile delivery operations through Dash-EV framework.
• Dash-EVkeyChannel Partner/ Reseller/ Distributor · 21 December 2025Fleet deployment partner integrating Montra Electric Super Cargo vehicles with Delhivery's e-commerce logistics operations in Kolkata. Operates MoU with Delhivery for zero-emission last-mile delivery.
• DHI Mobility Pvt. Ltd.keyChannel Partner/ Reseller/ Distributor · 24 November 2025Exclusive e-SCV dealership operator for Montra Electric in Ahmedabad, Gujarat. Provides sales, service, and customer support infrastructure for fleet operators in the region.
• Sunbird Super Energy Private Limited (Sunbird EV)keyChannel Partner/ Reseller/ Distributor · 16 November 2025Exclusive e-3W dealership operator for Montra Electric in Silchar, Assam. 12th Montra Electric dealership in Assam. Showroom: 1200 sq ft, Workshop: 900 sq ft.
• Autobahn VoltiGokeyChannel Partner/ Reseller/ Distributor · 29 October 2025Retail partner operating e-SCV dealerships in Bhiwandi and Panvel, Maharashtra. Located in Mumbai Metropolitan Region cargo belt, serving key logistics corridors and industrial hubs.
• Ease of Doing Business (EoDB) - NHEV InitiativecoreStrategic or Co-development Partner · 25 September 2025Strategic partnership as first electric truck OEM in India to partner with the National Highway for Electric Vehicles (NHEV) initiative. Framework includes joint decision-making, climate financing (AHEM instrument), prototyping of Connected Commercial Vehicle protocols, and live pilots on key freight corridors. Targets deployment of 1,000+ electric trucks.
• Ralas Wheels Pvt LtdkeyChannel Partner/ Reseller/ Distributor · 21 August 2025Dual dealership operator for e-SCV (EVIATOR) and e-3W (Super Auto, Super Cargo) in Raipur, Chhattisgarh. Fully equipped service facility with comprehensive maintenance and after-sales care.

Scale indicators23 records

Recent moves11 records

Expansion highlights9 records

Direct peers

• Mahindra Electric: Mahindra Electric manufactures electric 3-wheelers (Treo, Alfa) and electric SCVs (Zor Grand), directly competing with Montra's Super Auto/Cargo and EVIATOR product lines. Targets similar last-mile logistics and fleet operator customers across India.
• Piaggio Vehicles: Piaggio manufactures the Ape E-City electric passenger 3-wheeler and Ape E-Xtra electric cargo 3-wheeler, directly competing with Montra's Super Auto and Super Cargo. A traditional 3-wheeler leader now transitioning its dealer network to EVs.
• Euler Motors: Euler Motors is an emerging pure-play EV OEM focused on electric 3- and 4-wheel commercial vehicles for last-mile logistics. Directly competes with Montra's EVIATOR e-SCV in the cargo mobility segment, with similar enterprise and fleet operator go-to-market.
• Tata Motors (Electric Vehicle Division): Tata Motors is India's largest commercial vehicle OEM and a direct competitor in electric trucks, buses, and passenger vehicles. Tata's e-truck, e-bus (Starbus EV), and e-SCV programs compete head-on with Montra's Rhino, EVIATOR, and Super Auto/Cargo portfolios, serving the same enterprise fleet customers.
• Bajaj Auto: Bajaj is India's largest 3-wheeler manufacturer and has launched electric variants (Bajaj RE E-Tec) competing with Montra's Super Auto passenger 3-wheeler. Both target urban last-mile passenger mobility with established dealer footprints.
• Ashok Leyland (Switch Mobility): Switch Mobility is Ashok Leyland's EV arm focused on electric buses and light commercial vehicles. Competes directly with Montra in the e-M&HCV space and in e-bus deployments, with comparable enterprise fleet GTM targeting Indian transit authorities and logistics operators.
• Greaves Cotton (Greaves Electric Mobility): Greaves Cotton's electric mobility arm (Ampere, Bestway, Ele) manufactures electric 2- and 3-wheelers competing with Montra's Super Auto/Cargo in the last-mile mobility space. Targets similar SMB and individual owner-operator customer segments.

Emerging players

• Altigreen Propulsion Labs: Altigreen manufactures electric 3- and 4-wheel commercial vehicles (neEV Tez, neEV HD) targeting last-mile delivery and cargo mobility. Overlaps with Montra's e-3W and e-SCV offerings, especially in urban delivery and e-commerce fleet use cases.
• Ola Electric: Ola Electric primarily focused on electric 2-wheelers but is expanding into electric 3-wheelers and commercial vehicles. Overlaps with Montra in the broader Indian electric mobility ecosystem, particularly in 3-wheeler and B2B fleet segments.

Broad incumbents

• Eicher Motors (VECV - Volvo Eicher Commercial Vehicles): VECV is a major incumbent in India's medium and heavy commercial vehicle market with electric truck programs (Pro 3015 EV). Competes with Montra Rhino in heavy-duty truck segments while leveraging Volvo's global EV truck expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MontraElectric
• YouTubeyoutube.com/@montra.electric
• Facebookfacebook.com/montraelectricofficial
• LinkedInlinkedin.com/company/montraelectric
• Instagraminstagram.com/montraelectricofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montra Electric