Maalka
Maalka provides building sustainability SaaS for portfolio-level ESG reporting, helping cities, corporations, and large building owners track energy, water, and carbon performance and manage benchmarking compliance across thousands of buildings.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Maalka does
Maalka, Inc. is a private SaaS provider of building sustainability and ESG reporting software, founded in 2015 and headquartered in Brooklyn, NY, with a secondary office in Boise, ID. The company targets cities, corporations, and large building portfolio owners, helping them manage ESG goals, benchmark energy/water/carbon performance, and administer compliance programs across thousands of buildings. Its core platform comprises modular programs — Performance Targets for goal-oriented tracking with customizable baselines, Benchmark Compliance for municipal reporting, START for K-12 schools, and Lifecycle for building upgrade assessment — augmented by a suite of free public tools (Portfolio Codes Assessment, Data Validation, Temperature Sensitivity, Zero Tool, Zero Code Energy Calculator) developed in partnership with the U.S. Department of Energy, Architecture 2030, NEEA, and the Municipal Portfolio Performance project.
The platform's technical architecture is differentiated by interoperability rather than proprietary AI: it integrates natively with EPA Energy Star Portfolio Manager, the DOE SEED Platform, the Green Button Initiative, DOE Asset Score, and ZeroTool, and includes a configurable Data Quality Rule Engine that performs gap detection, range checking, jump detection, and rolling-average analysis on imported portfolio data. This positioning — as a connective analytics layer atop industry-standard sustainability infrastructure — gives Maalka credibility with municipal and institutional buyers but limits defensibility against larger platforms (e.g., Schneider Electric, Salesforce, Measurabl) that are embedding ML-driven analytics into similar workflows.
Maalka operates a sales-led, enterprise GTM motion evidenced by 'Schedule a Demo' and 'Schedule an Intro' CTAs, structured contact forms capturing company-level qualification data, and quote-based pricing with no published tiers. Its revenue model is SaaS subscription at the organizational/portfolio level, with free public tools functioning as a top-of-funnel lead generation mechanism. The company has raised approximately $1.24M cumulatively (a 2015 seed of $235K and a 2019 SBIR grant of $1.0M), operates with 1-10 employees, and has disclosed no institutional venture funding. Geographic footprint spans the United States and the European Union, with named customers including PNC Financial Services Group, Pittsburgh2030 District, Green Schools Alliance, and various municipal governments.
Maalka firmographics
Firmographics- Name
- Maalka
- Legal name
- Maalka, Inc.
- Website
- https://maalka.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maalka provides building sustainability SaaS for portfolio-level ESG reporting, helping cities, corporations, and large building owners track energy, water, and carbon performance and manage benchmarking compliance across thousands of buildings.
- Ownership category
- akta.pro rank
Maalka industry classification
Industry- Product category
- Building Sustainability Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Environmental Consulting Services (541620)
- akta.pro primary industry
- Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs) (IMAIAAAM)
- akta.pro secondary industry
- ESG Strategy & Materiality Assessment (EUAHAJAA)
Keywords
Where Maalka is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maalka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Full-service building sustainability software delivered as a cloud-based SaaS platform. The platform appears to be sold at the organizational/portfolio level with enterprise pricing based on the sales motion and demo request requirements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Maalka product offering
Product offeringCore offering
Maalka is a full-service building sustainability software platform that helps organizations manage ESG goals and reporting across building portfolios. It provides dynamic analytical tools for tracking energy, water, and carbon reduction goals, including purpose-built programs for performance targets, benchmark compliance, school sustainability (START), and building lifecycle assessment. The platform integrates with industry standard tools such as Energy Star Portfolio Manager, DOE Asset Score, ZeroTool, and Salesforce, and additionally offers free public tools developed with partners like Architecture 2030 and the DOE.
Product overview
Maalka is a full-service building sustainability software platform offering a unified product with multiple integrated programs and public tools. The core Maalka Platform provides ESG goal management and reporting with dynamic analytical tools for tracking energy, water, and carbon reduction across building portfolios. Key programs include the Performance Targets Program for goal-oriented tracking with baselines and targets, the Benchmark Compliance Program for energy benchmarking administration, the START Program for schools, and the Lifecycle Program for building upgrade assessment. The platform also offers public data tools including the Portfolio Codes Assessment Tool, Data Validation Tool, Temperature Sensitivity Tool, Zero Tool, and Zero Code Energy Calculator. Maalka integrates with Energy Star Portfolio Manager, DOE SEED Platform, Green Button Initiative, Salesforce, and MailChimp.
Differentiator
Problem solved
Functional benefit
Products and services
- Maalka Platform (Core Sustainability Platform) Full-service building sustainability software platform that helps organizations manage ESG goals and reporting. Provides dynamic analytical tools, interactive reports, and performance tracking for energy, water, and carbon reduction across building portfolios; integrates with industry standard ESG tools.
- Performance Targets Program Program designed to show data from a goal-oriented perspective. Allows users to set targets and baselines for resource types including energy, water, emissions, and transportation, and to track reduction targets for buildings through comprehensive reports.
- Benchmark Compliance Program Program designed to simplify and strengthen the administration of energy benchmarking for cities and states. Integrates with Energy Star Portfolio Manager Reports and Exports; provides compliance status tracking, automated alerts, and real-time data validation.
- START Program (School Sustainability) Program for K-12 schools that enables bulk upload of schools, editing school information, and managing school sustainability programs including energy usage tracking. Used by the Green Schools Alliance (START Program).
- Lifecycle Program Program that guides users in collecting building information to assess strategies for upgrading buildings to run more efficiently. Users are guided by a dynamic survey for collecting data on important building systems.
- Portfolio Codes Assessment Tool Public tool that enables municipalities to conduct quick analysis of typical breakdown of energy end-uses for their buildings and the impact of different tiers of investment strategies on energy-use and efficiency.
- Data Validation Tool Public tool that allows users to easily import EPA Portfolio Manager data and automatically identify data anomalies across their building portfolio. Developed in collaboration with the U.S. Department of Energy.
- Temperature Sensitivity Tool Public tool that helps users understand how building energy-use varies with temperature. Takes spreadsheet input and outputs visualization and parametric model for weather normalization and measuring changes over time.
- Zero Tool Tool used to compare building energy-use intensity with similar building types across the country. Developed with support from Architecture 2030. Leverages the 2003 CBECS dataset.
- Zero Code Energy Calculator Energy Calculator built for Architecture 2030 to support its ZERO Code initiative. Estimates the potential offset of on-site solar and RECs required for buildings to achieve zero-net-carbon.
Companies that use Maalka
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Maalka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Maalka partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and supporting.
- Architecture 2030coreArchitecture 2030 partnered with Maalka to develop the Zero Tool for comparing building energy-use intensity with similar building types nationwide, leveraging the 2003 CBECS dataset. Also partnered on the Zero Code Energy Calculator supporting the ZERO Code building energy standard.
- U.S. Department of EnergycoreDOE partnered with Maalka on the Data Validation Tool, enabling users to import EPA Portfolio Manager data and automatically identify data anomalies across building portfolios.
- Northwest Energy Efficiency Alliance (NEEA)coreNEEA supported development of the Temperature Sensitivity Tool that helps users understand how building energy-use varies with temperature, outputting visualizations and parametric models for weather normalization.
- Municipal Portfolio Performance (MPP) ProjectcoreMPP project supported development of the Portfolio Codes Assessment tool enabling municipalities to conduct quick analysis of energy end-use breakdown and impact of different investment strategies.
- Green Building Alliance (GBA)flagshipMaalka partnered with GBA to develop the Performance Targets program for managing building benchmarking, analysis, and reporting for the Pittsburgh2030 initiative. GBA provides regional stakeholder support including cities, counties, hospital campuses, corporate parks, and universities.
- Energy Star Portfolio Manager (EPA)coreFull integration with EPA's Energy Star Portfolio Manager for property data import/export and custom reporting. Maalka supports ESPM exports and reports for benchmarking and performance tracking.
- U.S. DOE Asset ScorecoreCompatible with DOE's Building Energy Asset Score tool for commercial and multifamily residential buildings.
- ZeroTool (zerotool.org)coreMaalka integrates with ZeroTool for comparing building performance against national baselines. Links to both baseline.maalka.com and zerotool.org.
- OktasupportingOkta serves as service provider for cookie management and preference center, helping users manage privacy settings.
- Google AnalyticssupportingUsed for website analytics to track visitor engagement and understand marketing effectiveness.
- Third-Party Marketing PlatformssupportingPrivacy policy references use of advertising networks including Google, Facebook, LinkedIn, and Rollworks for marketing and advertising purposes across web properties.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Maalka competitors and assessment
Company assessmentDirect peers
- EnergyCAP: Energy and sustainability data management SaaS focused on utility bill tracking, benchmarking, and reporting for organizations with large building footprints. Highly comparable to Maalka's energy/water tracking and compliance workflow.
- Persefoni: Climate management and accounting platform used by enterprises to measure and report carbon footprints, including Scope 1–3 emissions tied to building energy use. Direct overlap with Maalka's corporate ESG reporting proposition.
- Watershed: Enterprise climate management platform covering corporate and operational emissions, including building energy data. Competes with Maalka for the same corporate sustainability buyer and overlaps in benchmarking, reporting, and target-setting.
- Measurabl: Direct competitor offering building-portfolio-level ESG and sustainability data management for commercial real estate owners. Closely aligned with Maalka in target customer (corporate property holders, REITs) and core use case (energy/water/carbon benchmarking, ESG reporting).
Broad incumbents
- Salesforce Net Zero Cloud: Enterprise CRM-led sustainability platform covering carbon accounting and ESG reporting. Overlaps with Maalka on corporate ESG reporting and could absorb benchmarking workflows into a broader enterprise stack.
- ENGIE Impact: Sustainability consulting and managed services arm of ENGIE serving corporations, cities, and real estate owners on decarbonization and ESG. Adjacent competitor with overlapping buyer segments and a services-heavy delivery model.
- Sphera: Enterprise EHS and sustainability software platform serving industrial and facilities-heavy customers. Comparable to Maalka on data management for ESG/sustainability metrics across large building and asset portfolios.
- Schneider Electric EcoStruxure: Established industrial and building technology incumbent with a sustainability and energy management portfolio. Competes with Maalka at the high end of the enterprise and municipal markets with much broader hardware-software offerings.
- Microsoft Sustainability Manager: Part of the Microsoft Cloud for Sustainability, it provides ESG data aggregation and reporting including building-related emissions. Represents the upstream platform risk to Maalka's interoperability wedge.
- IBM Environmental Intelligence Suite: IBM's enterprise sustainability and ESG reporting suite serving large corporations and governments. Competes with Maalka for the same enterprise ESG buyer with a much broader analytics and consulting footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maalka social profiles
Digital presenceMaalka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maalka leadership team
Management profileNumber of profiles
Profiles3 records
Maalka funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maalka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maalka
What does Maalka do?
Maalka is a full-service building sustainability software platform that helps organizations manage ESG goals and reporting across building portfolios. It provides dynamic analytical tools for tracking energy, water, and carbon reduction goals, including purpose-built programs for performance targets, benchmark compliance, school sustainability (START), and building lifecycle assessment. The platform integrates with industry standard tools such as Energy Star Portfolio Manager, DOE Asset Score, ZeroTool, and Salesforce, and additionally offers free public tools developed with partners like Architecture 2030 and the DOE.
Is Maalka a public or private company?
Maalka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maalka founded?
Maalka was founded in 2015. It employs 1 to 10 people.
Where is Maalka based?
Maalka is headquartered in Brooklyn, United States, in the North America region.
How does Maalka make money?
One revenue line is on record: saaS Platform Subscription.
Who are Maalka's main competitors?
Direct peers on record are EnergyCAP, Persefoni, Watershed and Measurabl. Broad incumbents are Salesforce Net Zero Cloud, ENGIE Impact, Sphera, Schneider Electric EcoStruxure, Microsoft Sustainability Manager and IBM Environmental Intelligence Suite.
Does Maalka have an API?
No public API is recorded for Maalka.
What industry is Maalka in?
Maalka's product category is Building Sustainability Software. Its primary akta.pro industry code is IMAIAAAM, Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs), with a secondary code of EUAHAJAA, ESG Strategy & Materiality Assessment. Its NAICS code is 51821.