Paze
Paze is a bank-backed digital wallet that consolidates eligible US credit and debit cards into a single tokenized online checkout experience, operated by Early Warning Services and distributed through the mobile apps of seven major US banks plus Citi to consumers and participating merchants.
- Company typePrivate
- Founded2023
- HeadquartersVenice, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Paze does
Paze is a digital wallet and online checkout solution developed and operated by Early Warning Services, LLC, the bank-owned consortium that also operates the Zelle network. Launched in March 2023, Paze is owned by seven of the largest US banks (Bank of America, Capital One, Chase, PNC, Truist, US Bank, and Wells Fargo), with Citi joining as a supporting bank in March 2026. The product is distributed through the mobile banking apps and websites of participating banks and credit unions, where consumers activate the wallet to consolidate eligible US credit and debit cards into a single tokenized checkout experience without manually entering card numbers.
The core technology is a tokenization-based checkout layer: when a consumer pays at a participating merchant, Paze replaces the actual card number with a unique alternate card number, and the wallet supports passkey authentication alongside SMS passcode verification. The merchant-side stack is delivered through integrations with major payment processors and platforms including Worldpay, Fiserv, ACI Worldwide/Pay.On, Nuvei, GoDaddy Payments, and Payfinia, plus direct merchant integrations such as Fanatics, Dunkin', Domino's, Newegg, United Airlines, Whataburger, Cinemark, and Wendy's. The product surface includes the consumer Paze Wallet, the Paze for Business merchant module, and the Paze Pulse research/analytics product.
Paze's business model is a free consumer service monetized through transaction and interchange-related fees paid by payment networks and financial institutions on each Paze checkout, with merchants paying standard interchange. Go-to-market is a hybrid of bank/credit union channel distribution (the primary consumer acquisition surface) and merchant-side enablement through processors and platforms, supplemented by consumer brand campaigns including sports sponsorships with the Atlanta Hawks and NYCFC and a national advertising push during the 2026 NBA Finals. The firm is private, headquartered at Early Warning Services' Scottsdale office, operates only in the United States, and has a stated 11-50 employee headcount with no public revenue disclosure.
Paze firmographics
Firmographics- Name
- Paze
- Legal name
- Early Warning Services, LLC
- Website
- https://paze.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paze is a bank-backed digital wallet that consolidates eligible US credit and debit cards into a single tokenized online checkout experience, operated by Early Warning Services and distributed through the mobile apps of seven major US banks plus Citi to consumers and participating merchants.
- Ownership category
- akta.pro rank
Paze industry classification
Industry- Product category
- Digital Wallet / Online Checkout
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)
- akta.pro secondary industries
- Virtual Card & Tokenization Schemes (FSAMAAAG), BNPL Card / Virtual Card Programs (FSAKACAC)
Keywords
Where Paze is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paze business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Transaction/Interchange Fees: Paze earns fees from payment networks and financial institutions on each transaction processed through the checkout solution. Merchants pay standard interchange fees when consumers pay with their bank-issued cards via Paze at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer service with no fees to use Paze |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Paze product offering
Product offeringCore offering
Paze is a digital wallet and online checkout solution that consolidates eligible U.S. credit and debit cards from participating banks and credit unions into a single tokenized wallet. Consumers access Paze through their bank's mobile app and check out at participating merchants without manually entering card details, while merchants accept Paze as a secure payment method that reduces cart abandonment.
Product overview
Paze is a unified digital wallet and online checkout platform operated by Early Warning Services, LLC (the company behind Zelle). The core offering is the Paze digital wallet, which consolidates eligible U.S. credit and debit cards from participating banks and credit unions into a single wallet for streamlined online checkout. The Paze for Business module provides merchant integration tools and access to Paze Pulse analytics reports. Users access Paze through their bank's mobile app or the Paze wallet management website at mywallet.paze.com.
Differentiator
Problem solved
Functional benefit
Brands
- Paze Pulse: Research report offering insights into consumer online shopping preferences and trust behaviors
Products and services
- Paze A digital wallet and online checkout solution offered by banks and credit unions that stores eligible credit and debit cards in a single wallet, eliminating manual card entry at checkout while providing added security through tokenization so actual card numbers are not shared with merchants.
- Paze for Business Merchant-facing offering that enables online businesses to accept Paze at checkout, with access to Paze Pulse reporting and analytics tools for merchants.
- Paze Wallet Digital wallet that stores eligible U.S. credit and debit cards from participating banks and credit unions. Pre-loaded cards allow users to check out without manually entering card details, accessed through bank mobile apps or the Paze wallet management website.
- Paze Pulse A research report offering insights into online shopping patterns, consumer trust behaviors, and checkout preferences. Provides data-driven analysis for merchants on consumer checkout trends.
Quantifiable outcome
- 69% conversion rate with +13pt lift at Fanatics
- +3 more outcomes
Companies that use Paze
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Paze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature4 records
Paze partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CiticoreCiti began supporting Paze checkout in March 2026. Eligible Citi credit cardholders can shop using Paze, selecting their Citi card at checkout with added security benefits including Citi's 24/7 fraud monitoring and Zero Liability protection.
- ACI WorldwidecoreACI Worldwide added Paze to its Pay.On platform, expanding wallet options for U.S. consumers and enabling global merchants to integrate Paze through ACI's payment orchestration network.
- New York City FC (NYCFC)coreMulti-year partnership with Major League Soccer team NYCFC makes Paze the official digital wallet and online checkout provider and first founding partner of Etihad Park stadium (opening 2027). Partnership includes 'Paze City Square' public space on non-matchdays and aims to increase brand awareness amid soccer's rising popularity in the U.S.
- Atlanta HawkscoreMulti-year jersey patch partnership. Paze branding appears on Hawks jerseys as part of sports marketing strategy to build consumer brand awareness.
- PayfiniaminorPayfinia brings Paze digital wallet to community financial institutions, expanding access to community banks and credit unions.
- FiservcoreFiserv and Early Warning Services collaborate on Paze to provide financial institutions and merchants access to the Paze digital wallet solution.
- WorldpaycoreWorldpay enables Paze, bringing new levels of convenience and speed to online checkout for Worldpay merchant customers in the U.S.
- GoDaddycoreGoDaddy is the first website builder to integrate Paze into small business customer checkout experiences. Small businesses with GoDaddy Online Store using GoDaddy Payments can accept Paze transactions. GoDaddy merchants save over 20% on card processing compared to other leading providers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Paze competitors and assessment
Company assessmentDirect peers
- Apple Pay: Apple's digital wallet for in-store, in-app, and online checkout. Direct competitor to Paze in the consumer online-checkout wallet space, with significantly higher consumer awareness and broad merchant acceptance.
- Google Pay: Google's digital wallet for online and in-store payments. Competes head-to-head with Paze at online checkout and via Android device presence, serving a similar consumer shopping use case.
- PayPal: PayPal's online checkout wallet (including PayPal, Venmo, and Honey) is a direct alternative to Paze at merchant checkouts and offers comparable one-click and buyer-protection experiences.
- Shop Pay: Shopify's Shop Pay accelerates checkout for shoppers across Shopify merchants. It is a direct online-checkout peer to Paze in e-commerce, increasingly competing for the 'preferred payment' button on merchant pages.
- Amazon Pay: Amazon's online checkout wallet uses stored Amazon credentials at participating third-party merchants. Direct online-checkout competitor to Paze, leveraging Amazon's massive consumer base.
- Samsung Wallet: Samsung's mobile digital wallet combines payments, IDs, and passes on Galaxy devices. Overlaps with Paze as a competitor in the consumer digital-wallet space, especially on Android.
Emerging players
- Klarna: Klarna offers an alternative at-online-checkout experience—combining one-click wallet with installment/BNPL financing. Emerging player that overlaps with Paze at the checkout button, adding financing as a differentiator.
- Affirm: Affirm provides pay-later financing integrated at merchant checkout. While more focused on financing than wallet aggregation, it competes for the same checkout real estate Paze targets.
Broad incumbents
- Venmo: PayPal-owned Venmo offers a consumer wallet and an online-checkout button via the Venmo debit card and PayPal rails. Broad incumbent competing with Paze for consumer mobile-payment use cases.
- Visa Token Service: Visa's tokenization and Click-to-Pay services underpin many checkout flows. As a broad incumbent in the tokenized-card-credentials space, it overlaps with Paze's core security architecture at the network and acceptance layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Paze social profiles
Digital presencePaze compliance and trust
Trust signalCompliance2 records
Paze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paze leadership team
Management profileNumber of profiles
Paze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paze
What does Paze do?
Paze is a digital wallet and online checkout solution that consolidates eligible U.S. credit and debit cards from participating banks and credit unions into a single tokenized wallet. Consumers access Paze through their bank's mobile app and check out at participating merchants without manually entering card details, while merchants accept Paze as a secure payment method that reduces cart abandonment.
Is Paze a public or private company?
Paze is a private company. It is classified as corporate owned and is currently operating.
When was Paze founded?
Paze was founded in 2023. It employs 11 to 50 people.
Where is Paze based?
Paze is headquartered in Venice, United States, in the North America region.
How does Paze make money?
One revenue line is on record: transaction/Interchange Fees.
Who are Paze's main competitors?
Direct peers on record are Apple Pay, Google Pay, PayPal, Shop Pay, Amazon Pay and Samsung Wallet. Emerging players are Klarna and Affirm. Broad incumbents are Venmo and Visa Token Service.
Does Paze have an API?
No public API is recorded for Paze.
What industry is Paze in?
Paze's product category is Digital Wallet / Online Checkout. Its primary akta.pro industry code is FSAMAEAF, Merchant / Closed-Loop Wallets (Retail & Marketplace), with a secondary code of FSAMAAAG, Virtual Card & Tokenization Schemes. Its NAICS code is 522320 and its SIC code is 6199.