Alliance of American Football
Founded in 2018 as a for-profit professional American football league based in San Francisco, the Alliance of American Football served players, coaches, and fans through team-based competition, raising approximately $17 million in seed funding before its apparent cessation of operations.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Alliance of American Football does
The Alliance of American Football was a for-profit, privately held professional American football league founded in 2018 and headquartered in San Francisco, California. Per its own short description, AAF's web surface (aaf.com) covered league news on players, coaches, rosters, tickets, and merchandise — serving football players, coaches, fans, and ticketed event attendees as its primary stakeholder groups. The company reported an employee base in the 11-50 range and was structured around multi-team, multi-market U.S. sports entertainment operations.
The league raised approximately $17 million across two seed rounds in early 2018, with participation from Founders Fund, MaC Venture Capital (lead on the first round), Slow Ventures, and TCG. No underlying technology platform, product features, pricing mechanics, broadcasting or sponsorship structure, or revenue mix are disclosed in the source data. Business model mechanics — how the league monetized ticketing, merchandise, broadcast rights, and sponsorships — are absent, leaving revenue model and GTM motion effectively undocumented in this data set.
The current state of the company's web property materially changes the operating picture: aaf.com now resolves to a domain parking/sale listing published at a US$550,000+ valuation with 5,634 visitors in the prior 30 days. No operating status, ownership structure, management team, customer logos, partnerships, or post-2018 funding activity is disclosed. The combination of a parked domain, stale firmographic data, and absence of any active operating commentary strongly indicates the entity is no longer conducting the league operations implied by the historical description.
Alliance of American Football firmographics
Firmographics- Name
- Alliance of American Football
- Website
- https://aaf.com
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 11–50 employees
- Short description
- Founded in 2018 as a for-profit professional American football league based in San Francisco, the Alliance of American Football served players, coaches, and fans through team-based competition, raising approximately $17 million in seed funding before its apparent cessation of operations.
- Ownership category
- akta.pro rank
Alliance of American Football industry classification
Industry- Product category
- Professional Sports League
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- American Football Leagues (MPAKAAAB)
- akta.pro secondary industry
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)
Keywords
Where Alliance of American Football is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Alliance of American Football business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Alliance of American Football product offering
Product offeringCore offering
The Alliance of American Football was a professional American football league operating city-based franchises during the NFL offseason (spring). Its fundamental offering was live professional football games supported by broadcast/streaming distribution, ticketed attendance, and licensed merchandise. Based on the source data, the operating entity behind the aaf.com domain does not currently evidence an active product or service; the website is parked and listed for acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional spring football games — based on category operation Live professional American football games played by city-based franchises during the spring season, offered to U.S. sports fans via stadium attendance and broadcast distribution.
- Licensed team merchandise — based on category operation Branded apparel and merchandise tied to league teams, sold to fans through league and team retail channels.
Companies that use Alliance of American Football
Customer profileIdeal customer profiles2 records
Alliance of American Football technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alliance of American Football partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
Alliance of American Football competitors and assessment
Company assessmentBroad incumbents
- National Football League (NFL): The dominant professional American football league and the incumbent the AAF was positioned against. Comparable on product (American football) and customer base (U.S. football fans, broadcast partners, sponsors), though vastly larger and year-round.
- Indoor Football League: A multi-team indoor American football league that occupies the lower-budget end of alternative professional football. Comparable in product (American football) and in business model (multi-team league, regional markets, sponsorship-driven).
Emerging players
- Major League Lacrosse / Premier Lacrosse League: A newer, tech-forward professional outdoor sports league that shares structural characteristics with the AAF — small headcount, venture-backed, broadcast-led distribution, and a modern, digitally native fan experience.
- Fan Controlled Football (FCF): An indoor, fan-influenced spring/summer American football league that competes for alternative-football attention, broadcast inventory, and sponsor dollars in the same offseason window. Smaller scale but directly adjacent in product and audience.
- The Spring League: A developmental professional American football league operating in the same spring window, focused on player evaluation and exhibition play. Comparable as a spring-football product and an alternative-football talent pipeline.
Direct peers
- XFL / United Football League (UFL): Spring professional American football league that, like the AAF, was built as an alternative to the NFL in the offseason. Operates the same format — multiple teams, regional markets, broadcast-led distribution — and has cycled through multiple ownership iterations.
- United States Football League (USFL): A revived spring professional American football league operating in the same calendar window as the AAF did, with a similar multi-team, televised league model. It is the most directly comparable peer in product, target market, and business model.
Regional players
- Canadian Football League (CFL): A professional gridiron football league operating primarily in Canada with rules and a season schedule distinct from the NFL. Comparable as a professional American/Canadian football league product, though it does not directly compete in the U.S. spring window.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Alliance of American Football social profiles
Digital presenceAlliance of American Football financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance of American Football leadership team
Management profileNumber of profiles
Alliance of American Football funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance of American Football M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance of American Football
What does Alliance of American Football do?
The Alliance of American Football was a professional American football league operating city-based franchises during the NFL offseason (spring). Its fundamental offering was live professional football games supported by broadcast/streaming distribution, ticketed attendance, and licensed merchandise. Based on the source data, the operating entity behind the aaf.com domain does not currently evidence an active product or service; the website is parked and listed for acquisition.
Is Alliance of American Football a public or private company?
Alliance of American Football is a private company. It is classified as venture growth investor backed.
When was Alliance of American Football founded?
Alliance of American Football was founded in 2018. It employs 11 to 50 people.
Where is Alliance of American Football based?
Alliance of American Football is headquartered in San Francisco, United States, in the North America region.
Who are Alliance of American Football's main competitors?
Broad incumbents on record are National Football League (NFL) and Indoor Football League. Emerging players are Major League Lacrosse / Premier Lacrosse League, Fan Controlled Football (FCF) and The Spring League. Direct peers are XFL / United Football League (UFL) and United States Football League (USFL). Canadian Football League (CFL) is listed as a regional player.
Does Alliance of American Football have an API?
No public API is recorded for Alliance of American Football.
What industry is Alliance of American Football in?
Alliance of American Football's product category is Professional Sports League. Its primary akta.pro industry code is MPAKAAAB, American Football Leagues, with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 711211 and its SIC code is 8600.