Aktivbo
AktivBo is a Stockholm-based proptech company providing AI-powered tenant satisfaction surveys, benchmarking, and customer-experience analytics exclusively to real estate companies, serving 450+ clients across 15+ markets via its AktivBo Analytics platform and managed services.
- Company typePrivate
- Founded1994
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aktivbo does
AktivBo AB is a Stockholm-headquartered proptech company that delivers tenant satisfaction surveys, benchmarking, and AI-powered customer-experience analytics exclusively to the real estate industry. The company operates AktivBo Analytics, an AI-driven feedback platform that ingests quantitative survey responses and free-text tenant comments, enriches them with third-party demographic and property data, and surfaces sentiment, action recommendations, and benchmarking across more than 450 real estate clients in 15+ markets. Core product lines include the CustomerScoreCard (CSC) methodology, AktivBo Create (a self-service survey tool), Customer Journey follow-up surveys, TSM-compliant UK social housing surveys, an international benchmarking model, and change-management consulting; the platform exposes an open API for trigger-based, multi-channel survey dispatch integrated with leading real estate ERP and CRM systems.
AktivBo monetises through a combination of recurring Analytics SaaS subscriptions, full-service managed survey programmes, change-management and consulting engagements, and benchmark-report data products, with quote-based tiered pricing differentiated between residential and commercial customers. Go-to-market is predominantly sales-led enterprise field sales out of Stockholm and Hamburg, supported by multilingual inside-sales demo conversion, an annual Benchmark Event in each hub, content marketing in six languages, and a co-marketing channel through its approved GRESB Solution Provider relationship. The customer base spans residential landlords (including municipal and cooperative housing), commercial real estate, property and facility management firms, asset managers, and public housing operators, with named enterprise logos including Vonovia, CP Group, Patrizia, Brookfield Properties, CBRE, Heimstaden, Northwest Healthcare Properties REIT, Aroundtown, Pandox, and Newsec.
Operationally, AktivBo runs as a privately held Swedish limited company with a wholly owned German subsidiary (AktivBo GmbH), 11–50 employees, and a single disclosed minority equity investment of €1 million from Investment AB Spiltan in 2021 to fund technology development and international expansion. The business carries 30+ years of operating history, an aggregated industry database spanning 200M+ answers, and 1.2M free-text responses processed annually that feed its domain-specific AI models.
Aktivbo firmographics
Firmographics- Name
- Aktivbo
- Legal name
- AktivBo AB
- Website
- https://aktivbo.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AktivBo is a Stockholm-based proptech company providing AI-powered tenant satisfaction surveys, benchmarking, and customer-experience analytics exclusively to real estate companies, serving 450+ clients across 15+ markets via its AktivBo Analytics platform and managed services.
- Ownership category
- akta.pro rank
Aktivbo industry classification
Industry- Product category
- Real Estate Customer Experience Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Real Estate ESG / Sustainability & Resilience Advisory (Decarbonization, Climate Risk) (BPAJANAI)
Keywords
Where Aktivbo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Aktivbo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- AktivBo Analytics SaaS Subscription: Recurring access to the AktivBo Analytics platform, including dashboards, benchmarking, AI text analysis, action planning, API integrations, and customisable workflows. Tiered for residential and commercial plans (Plans page referenced at aktivbo.com/plans-residential).
- Managed Survey Services (Full-Service): End-to-end managed service including survey production, list/address processing, dispatch, reminder management, ongoing response rate monitoring, and customer-team support for tenant satisfaction surveys (CustomerScoreCard, customer journey, TSM, etc.).
- Change Management & Consulting Services: Operational and strategic consulting covering customer-satisfaction workshops, GAP analysis, benchmarking presentations, process support, goal-setting, and longer-term change management assignments. Project managers and customer teams support the entire improvement process.
- Industry Benchmark Reports & Insights: Annual reports such as "Så tycker Sveriges hyresgäster" (Bostäder and Lokaler) and the Germany tenant satisfaction report (98,108 responses from 34 companies in 2026), sold/delivered as part of subscription and used as PR-driven demand generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based subscription for AktivBo Analytics and managed survey services; tiers appear differentiated for Residential and Commercial/Local companies. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Aktivbo product offering
Product offeringCore offering
AktivBo provides tenant satisfaction surveys, AI-powered customer-experience analytics, and benchmarking services exclusively for the real estate industry. The company sells subscriptions to its AktivBo Analytics platform, which ingests survey responses, performs AI/sentiment analysis on open-ended feedback, and delivers benchmarking, action plans, and predictive insights. Around the platform, AktivBo delivers managed surveys, change-management consulting, and ESG/GRESB-aligned reporting to residential, commercial, facility management, asset management, and public-housing customers across 15+ markets.
Product overview
AktivBo operates a platform-plus-modules architecture anchored by AktivBo Analytics, an AI-powered customer-experience analytics platform for the real estate industry, into which AktivBo Create (a self-service survey tool) and the AI-Powered Text Response Analysis feature are integrated. Around this core platform, AktivBo delivers managed core services: Tenant Satisfaction Surveys (including its proprietary CustomerScoreCard™ (CSC) methodology, Customer Journey follow-up, and the TSM-compliant surveys for UK social housing), Benchmarking (industry and internal best-practice comparisons), Change Management (operational and strategic improvement support), and ESG & Sustainability Reporting (supporting GRESB, CSRD, ESRS reporting). All these offerings are sold under the umbrella Tenant Experience concept. AktivBo Analytics also exposes the AktivBo API for trigger-based, automated customer-journey integrations with leading real estate and CRM systems. The portfolio is explicitly tailored to the real estate industry across residential, commercial, facility management and asset management segments.
Differentiator
Problem solved
Functional benefit
Brands
- AktivBo Analytics: AI-powered analytics platform for real estate companies to track customer experiences in real time, built for the housing and real estate industry.
- AktivBo Create
Products and services
- AktivBo Analytics AI-powered analytics platform built in collaboration with and for the housing and real estate industry. Tracks customer experiences in real time, provides customizable dashboards (role, geography, address level), benchmarking, AI-powered text response analysis, action planning tools, geographical benchmarking on Google Maps, and integration with the customer's intranet, BI, and property management systems via API. Sold on a subscription basis to enterprise and mid-market real estate companies.
- AktivBo Create
Quantifiable outcome
- Average tenant survey response rate of 61.4%–63.1% in Sweden (2023) — described as the highest in the industry.
- +5 more outcomes
Companies that use Aktivbo
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles5 records
Aktivbo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
Aktivbo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GRESBflagshipAktivBo is an approved GRESB Solution Provider. The partnership allows AktivBo to feed tenant satisfaction data into GRESB submissions, supporting ESG, CSRD, ESRS, and GRESB reporting for real estate companies. A co-branded partner page exists at gresb.com/nl-en/partners/aktivbo. Both companies co-market to listed real estate companies and investors focused on social sustainability performance.
Scale indicators9 records
Aktivbo competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Enterprise customer experience platform with broad survey, sentiment analysis, and benchmarking capabilities; competes with AktivBo in customer feedback but lacks AktivBo's vertical real estate depth, benchmarking data, and industry-specific workflows.
- Medallia: Enterprise customer experience and sentiment analytics platform with strong text analytics capabilities; relevant as an AI-enabled CX incumbent that AktivBo's AktivBo Analytics competes against for enterprise real estate accounts with cross-industry CX programs.
- Yardi Systems: Global real estate software platform serving residential, commercial, and asset management customers with integrated ERP, CRM, and analytics; competes for the same enterprise real estate budget as AktivBo but does not specialize in tenant satisfaction measurement or benchmarking.
- RealPage: Large US-based real estate software platform covering multifamily, commercial, and student housing with analytics modules; overlaps with AktivBo's residential and asset management customers globally but as a broad suite player rather than tenant experience specialist.
- MRI Software: Large real estate software incumbent offering property management, accounting, and analytics across residential and commercial portfolios; overlaps with AktivBo's asset management and facility management customers but as part of a much broader suite rather than a specialist tenant experience focus.
- Kantar: Global market research and benchmarking firm with real estate tenant satisfaction studies (e.g., Kantar's real estate practice); directly comparable to AktivBo's industry benchmarking and annual report offerings but as a research-led incumbent rather than a SaaS platform.
Emerging players
- Vemcount: Real estate-focused analytics and visitor counting platform serving European shopping centers and commercial landlords; partial overlap with AktivBo's commercial real estate segment but focused on footfall rather than tenant satisfaction.
- Ascora: Property and facility management software for small and mid-market landlords; partial overlap with AktivBo's customer segments (residential and facility management) but focused on operational workflows rather than tenant satisfaction measurement.
Direct peers
- Satisfication: UK-based tenant satisfaction survey specialist serving social housing providers; directly comparable to AktivBo's TSM-compliant offering for UK social landlords and represents AktivBo's closest geographic adjacent competitor.
Regional players
- Mobylos: French real estate tenant engagement and building experience platform; directly comparable to AktivBo's offering for European landlords but primarily serving the French market rather than competing head-to-head in Sweden or Germany.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights7 records
Customer concentration
Aktivbo social profiles
Digital presenceAktivbo compliance and trust
Trust signalCompliance1 record
Aktivbo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aktivbo leadership team
Management profileNumber of profiles
Profiles3 records
Aktivbo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aktivbo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aktivbo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aktivbo
What does Aktivbo do?
AktivBo provides tenant satisfaction surveys, AI-powered customer-experience analytics, and benchmarking services exclusively for the real estate industry. The company sells subscriptions to its AktivBo Analytics platform, which ingests survey responses, performs AI/sentiment analysis on open-ended feedback, and delivers benchmarking, action plans, and predictive insights. Around the platform, AktivBo delivers managed surveys, change-management consulting, and ESG/GRESB-aligned reporting to residential, commercial, facility management, asset management, and public-housing customers across 15+ markets.
Is Aktivbo a public or private company?
Aktivbo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aktivbo founded?
Aktivbo was founded in 1994. It employs 11 to 50 people.
Where is Aktivbo based?
Aktivbo is headquartered in Stockholm, Sweden, in the Europe region.
How does Aktivbo make money?
Four revenue lines are on record. AktivBo Analytics SaaS Subscription is the primary driver. The others are managed Survey Services (Full-Service), change Management & Consulting Services and industry Benchmark Reports & Insights.
Who are Aktivbo's main competitors?
Broad incumbents on record are Qualtrics, Medallia, Yardi Systems, RealPage, MRI Software and Kantar. Emerging players are Vemcount and Ascora. Satisfication is listed as a direct peer. Mobylos is listed as a regional player.
Does Aktivbo have an API?
Yes. AktivBo offers an API that enables automated, real-time and trigger-based survey distribution integrated with leading real estate and CRM systems. The API supports automatic follow-up of the customer journey (e.g., after move-ins, move-outs, fault reporting, customer service calls) by sending questionnaires when events are registered in a customer's property management system. All results can be exported via AktivBo's API and embedded into the customer's intranet, business intelligence, or property management systems. The API also enables "trigger-based" mailings via any sending channels including SMS, email, app, QR codes, and postal.
What industry is Aktivbo in?
Aktivbo's product category is Real Estate Customer Experience Analytics. Its primary akta.pro industry code is BPAJANAI, Real Estate ESG / Sustainability & Resilience Advisory (Decarbonization, Climate Risk). Its NAICS code is 541910 and its SIC code is 8742.