Aktivbo

What Aktivbo does

AktivBo AB is a Stockholm-headquartered proptech company that delivers tenant satisfaction surveys, benchmarking, and AI-powered customer-experience analytics exclusively to the real estate industry. The company operates AktivBo Analytics, an AI-driven feedback platform that ingests quantitative survey responses and free-text tenant comments, enriches them with third-party demographic and property data, and surfaces sentiment, action recommendations, and benchmarking across more than 450 real estate clients in 15+ markets. Core product lines include the CustomerScoreCard (CSC) methodology, AktivBo Create (a self-service survey tool), Customer Journey follow-up surveys, TSM-compliant UK social housing surveys, an international benchmarking model, and change-management consulting; the platform exposes an open API for trigger-based, multi-channel survey dispatch integrated with leading real estate ERP and CRM systems.

AktivBo monetises through a combination of recurring Analytics SaaS subscriptions, full-service managed survey programmes, change-management and consulting engagements, and benchmark-report data products, with quote-based tiered pricing differentiated between residential and commercial customers. Go-to-market is predominantly sales-led enterprise field sales out of Stockholm and Hamburg, supported by multilingual inside-sales demo conversion, an annual Benchmark Event in each hub, content marketing in six languages, and a co-marketing channel through its approved GRESB Solution Provider relationship. The customer base spans residential landlords (including municipal and cooperative housing), commercial real estate, property and facility management firms, asset managers, and public housing operators, with named enterprise logos including Vonovia, CP Group, Patrizia, Brookfield Properties, CBRE, Heimstaden, Northwest Healthcare Properties REIT, Aroundtown, Pandox, and Newsec.

Operationally, AktivBo runs as a privately held Swedish limited company with a wholly owned German subsidiary (AktivBo GmbH), 11–50 employees, and a single disclosed minority equity investment of €1 million from Investment AB Spiltan in 2021 to fund technology development and international expansion. The business carries 30+ years of operating history, an aggregated industry database spanning 200M+ answers, and 1.2M free-text responses processed annually that feed its domain-specific AI models.

Name

Aktivbo

Legal name

AktivBo AB

Website

https://aktivbo.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

AktivBo is a Stockholm-based proptech company providing AI-powered tenant satisfaction surveys, benchmarking, and customer-experience analytics exclusively to real estate companies, serving 450+ clients across 15+ markets via its AktivBo Analytics platform and managed services.

Ownership category

akta.pro rank

Product category

Real Estate Customer Experience Analytics

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Real Estate ESG / Sustainability & Resilience Advisory (Decarbonization, Climate Risk) (BPAJANAI)

Keywords

• Tenant satisfaction surveys
• Real estate analytics
• Customer experience platform
• Property benchmarking
• AI survey analysis

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AktivBo Analytics SaaS Subscription: Recurring access to the AktivBo Analytics platform, including dashboards, benchmarking, AI text analysis, action planning, API integrations, and customisable workflows. Tiered for residential and commercial plans (Plans page referenced at aktivbo.com/plans-residential).
2. Managed Survey Services (Full-Service): End-to-end managed service including survey production, list/address processing, dispatch, reminder management, ongoing response rate monitoring, and customer-team support for tenant satisfaction surveys (CustomerScoreCard, customer journey, TSM, etc.).
3. Change Management & Consulting Services: Operational and strategic consulting covering customer-satisfaction workshops, GAP analysis, benchmarking presentations, process support, goal-setting, and longer-term change management assignments. Project managers and customer teams support the entire improvement process.
4. Industry Benchmark Reports & Insights: Annual reports such as "Så tycker Sveriges hyresgäster" (Bostäder and Lokaler) and the Germany tenant satisfaction report (98,108 responses from 34 companies in 2026), sold/delivered as part of subscription and used as PR-driven demand generation.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

AktivBo provides tenant satisfaction surveys, AI-powered customer-experience analytics, and benchmarking services exclusively for the real estate industry. The company sells subscriptions to its AktivBo Analytics platform, which ingests survey responses, performs AI/sentiment analysis on open-ended feedback, and delivers benchmarking, action plans, and predictive insights. Around the platform, AktivBo delivers managed surveys, change-management consulting, and ESG/GRESB-aligned reporting to residential, commercial, facility management, asset management, and public-housing customers across 15+ markets.

Product overview

AktivBo operates a platform-plus-modules architecture anchored by AktivBo Analytics, an AI-powered customer-experience analytics platform for the real estate industry, into which AktivBo Create (a self-service survey tool) and the AI-Powered Text Response Analysis feature are integrated. Around this core platform, AktivBo delivers managed core services: Tenant Satisfaction Surveys (including its proprietary CustomerScoreCard™ (CSC) methodology, Customer Journey follow-up, and the TSM-compliant surveys for UK social housing), Benchmarking (industry and internal best-practice comparisons), Change Management (operational and strategic improvement support), and ESG & Sustainability Reporting (supporting GRESB, CSRD, ESRS reporting). All these offerings are sold under the umbrella Tenant Experience concept. AktivBo Analytics also exposes the AktivBo API for trigger-based, automated customer-journey integrations with leading real estate and CRM systems. The portfolio is explicitly tailored to the real estate industry across residential, commercial, facility management and asset management segments.

Differentiator

Problem solved

Functional benefit

Brands

• AktivBo Analytics: AI-powered analytics platform for real estate companies to track customer experiences in real time, built for the housing and real estate industry.
• AktivBo Create

Products and services

• AktivBo Analytics AI-powered analytics platform built in collaboration with and for the housing and real estate industry. Tracks customer experiences in real time, provides customizable dashboards (role, geography, address level), benchmarking, AI-powered text response analysis, action planning tools, geographical benchmarking on Google Maps, and integration with the customer's intranet, BI, and property management systems via API. Sold on a subscription basis to enterprise and mid-market real estate companies.
• AktivBo Create

Quantifiable outcome

• Average tenant survey response rate of 61.4%–63.1% in Sweden (2023) — described as the highest in the industry.
• +5 more outcomes

Named customers25 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

One partnership is on record.

• GRESBflagshipTechnology or IntegrationAktivBo is an approved GRESB Solution Provider. The partnership allows AktivBo to feed tenant satisfaction data into GRESB submissions, supporting ESG, CSRD, ESRS, and GRESB reporting for real estate companies. A co-branded partner page exists at gresb.com/nl-en/partners/aktivbo. Both companies co-market to listed real estate companies and investors focused on social sustainability performance.

Scale indicators9 records

Broad incumbents

• Qualtrics: Enterprise customer experience platform with broad survey, sentiment analysis, and benchmarking capabilities; competes with AktivBo in customer feedback but lacks AktivBo's vertical real estate depth, benchmarking data, and industry-specific workflows.
• Medallia: Enterprise customer experience and sentiment analytics platform with strong text analytics capabilities; relevant as an AI-enabled CX incumbent that AktivBo's AktivBo Analytics competes against for enterprise real estate accounts with cross-industry CX programs.
• Yardi Systems: Global real estate software platform serving residential, commercial, and asset management customers with integrated ERP, CRM, and analytics; competes for the same enterprise real estate budget as AktivBo but does not specialize in tenant satisfaction measurement or benchmarking.
• RealPage: Large US-based real estate software platform covering multifamily, commercial, and student housing with analytics modules; overlaps with AktivBo's residential and asset management customers globally but as a broad suite player rather than tenant experience specialist.
• MRI Software: Large real estate software incumbent offering property management, accounting, and analytics across residential and commercial portfolios; overlaps with AktivBo's asset management and facility management customers but as part of a much broader suite rather than a specialist tenant experience focus.
• Kantar: Global market research and benchmarking firm with real estate tenant satisfaction studies (e.g., Kantar's real estate practice); directly comparable to AktivBo's industry benchmarking and annual report offerings but as a research-led incumbent rather than a SaaS platform.

Emerging players

• Vemcount: Real estate-focused analytics and visitor counting platform serving European shopping centers and commercial landlords; partial overlap with AktivBo's commercial real estate segment but focused on footfall rather than tenant satisfaction.
• Ascora: Property and facility management software for small and mid-market landlords; partial overlap with AktivBo's customer segments (residential and facility management) but focused on operational workflows rather than tenant satisfaction measurement.

Direct peers

• Satisfication: UK-based tenant satisfaction survey specialist serving social housing providers; directly comparable to AktivBo's TSM-compliant offering for UK social landlords and represents AktivBo's closest geographic adjacent competitor.

Regional players

• Mobylos: French real estate tenant engagement and building experience platform; directly comparable to AktivBo's offering for European landlords but primarily serving the French market rather than competing head-to-head in Sweden or Germany.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/aktivbo
• YouTubeyoutube.com/@aktivbo
• Facebookfacebook.com/AktivBo
• LinkedInlinkedin.com/company/aktivbo-ab
• Instagraminstagram.com/aktivboab
• Xx.com/AktivBoAB

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktivbo