Eastern Wholesale Fence

What Eastern Wholesale Fence does

Eastern Wholesale Fence LLC, founded in 1971 and headquartered in Medford, New York, is a wholesale-only distributor and manufacturer of fence and railing products serving professional fence dealers and contractors across the United States. The company's portfolio spans vinyl/PVC fencing (including the Illusions and Grand Illusions lines with 35 matte colors and 5 woodgrain finishes), white cedar and western red cedar wood fencing, aluminum and steel ornamental fence and railing, chain link products, welded mesh, and guide rail. Manufacturing and distribution is conducted through eight facilities located in New York, South Carolina, North Carolina, Maryland, and New Jersey, including a 140,000 sq ft Salisbury, NC plant that historically doubled PVC extrusion capacity. In February 2025, the company sold its PVC extrusion business to Oldcastle APG, retaining a long-term supply agreement and refocusing on wholesale distribution and last-mile operations.

The company operates a strict wholesale channel model, never selling direct to end-users, and serves a fragmented base of independent fence dealers, with the Shoreline acquisition alone adding more than 400 dealers across 19 states. Pricing is non-public and accessed exclusively through a password-protected dealer portal, and onboarding occurs via DocuSign-based dealer applications. Marketing is largely indirect, leveraging a dealer website embed (Weblinks) program, branded product microsites, and a CADDetails.com spec library rather than consumer-facing demand generation. The company is privately held by Center Rock Capital Partners and Leelanau Private Capital following a November 2020 recapitalization, with a CEO transition to Greg Heisler occurring around the 2025 extrusion divestiture.

Name

Eastern Wholesale Fence

Legal name

Eastern Wholesale Fence LLC

Website

http://easternfence.com/

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Eastern Wholesale Fence is a wholesale-only distributor and manufacturer of vinyl, wood, aluminum/steel, and chain link fence products, selling exclusively to professional fence dealers and contractors across the United States.

Ownership category

akta.pro rank

Product category

Fencing products wholesale distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Fence Panel & Picket Repair/Replacement (HSAGAJAD)

akta.pro secondary industries

Deck Design & New Deck Construction (HSAIAJAE), Fence/Deck/Outdoor Structure Tear-Out & Hauling (HSAIAOAG)

Keywords

• Wholesale fence distribution
• Vinyl fencing products
• Aluminum ornamental fencing
• Wood fence manufacturing
• Chain link fencing

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Fence Product Sales: Eastern Wholesale Fence generates revenue through wholesale distribution of fence and related products to professional fence dealers and contractors. The company manufactures and distributes a wide range of products including vinyl fencing, wood fencing, aluminum/steel ornamental fencing, and chain link products. Revenue is derived from product sales at wholesale prices to the trade, never selling direct to end-users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eastern Wholesale Fence is a wholesaler and manufacturer of fence and railing products, including vinyl/PVC, wood, aluminum, steel ornamental, and chain link fencing, sold exclusively through a network of professional fence dealers and contractors. The company operates multiple manufacturing and distribution subsidiaries supporting its wholesale trade customers.

Product overview

Eastern Wholesale Fence is a wholesale-only distributor and manufacturer of fence and related products serving the trade since 1971. The company operates a multi-brand portfolio including Illusions Vinyl Fencing and Railing (with 35 colors and 5 woodgrains), Eastern White Cedar Brand Wood Fencing, Eastern Ornamental Aluminum and Steel Fence, Chain Link Fencing under the System21 brand, and EverStrong Profiles (PVC extrusion profiles). Products are sold exclusively through a network of professional fence dealers. The company maintains distribution centers in Medford, NY and Fort Mill, SC, with manufacturing facilities for vinyl extrusion, gate manufacturing, wood fence, and ornamental/chain link products. In 2025, the company sold its extrusion business to Oldcastle APG to focus on core distribution operations.

Differentiator

Problem solved

Functional benefit

Brands

• Illusions Vinyl Fencing: Vinyl fence products including Classic White, Beige, Gray, Grand Illusions Color Spectrum (35 matte finish colors), and Grand Illusions Vinyl WoodBond (5 authentic woodgrains)
• Eastern White Cedar Brand
• Eastern Ornamental Fence
• EverStrong Profiles
• System21
• Eastern Chain Link Fence
• Hudson Aluminum
• Shoreline Rail
• Shoreline Fence
• Coastal Aluminum

Products and services

• Illusions Vinyl Fencing Branded line of PVC vinyl fencing products offered wholesale to fence dealers and contractors.
• Eastern White Cedar Wood Fencing
• Eastern Ornamental Fence (Aluminum and Steel)
• System21 Chain Link Fencing
• Illusions Vinyl Railing System

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Oldcastle APGcoreStrategic or Co-development Partner · 28 February 2025Manufacturer of outdoor living solutions that acquired Eastern Wholesale Fence's extrusion business in February 2025. Eastern maintains supply agreement with Oldcastle APG to ensure continued quality extruded vinyl materials for customers. Strategic decision aligned with Eastern's focus on core distribution and wholesale operations.
• South Camden Iron Works, Inc.coreChannel Partner/ Reseller/ Distributor · 7 January 2022Fencing, railing, and decking products company established in 1923 in Camden, NJ. Four-generation family business owned and operated by the Kowal family. Acquired by Eastern in January 2022. Located in Mickleton, NJ. Continues to supply high quality products with same commitment to quality, value, and integrity.
• Shoreline Vinyl Systems, Inc.coreChannel Partner/ Reseller/ Distributor · 19 October 2021Mid-Atlantic manufacturer and distributor of Vinyl Rail, Vinyl Pergolas, Vinyl Fence, and Aluminum Fence products founded in 2003. Based in Denton, MD and Laurinburg, NC with over 400 dealers across 19 states. Acquired by Eastern in October 2021. Provides wider product offering of PVC and aluminum fence/railing and strengthens Mid-Atlantic go-to-market strategy.
• Coastal Aluminum Manufacturing, LLCcoreChannel Partner/ Reseller/ Distributor · 19 October 2021Aluminum fence manufacturer acquired alongside Shoreline Vinyl Systems in October 2021. Products marketed under Coastal Aluminum brand name and sold through Shoreline's network of over 400 dealers.
• Hudson Fence SupplycoreChannel Partner/ Reseller/ Distributor · 20 April 2021Wholesale fence distributor based in Fort Mill, SC acquired by Eastern Wholesale Fence in April 2021. Opened in October 2011 with over 25 years in fencing industry. Provides high quality fence products to contractors and builders throughout the nation. Customers continue to be serviced by same team members with no business changes.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Trex Company: Trex is the leading manufacturer of composite decking and railing, and has expanded into composite fencing. It represents an emerging alternative material category that competes with Eastern's vinyl and wood fence offerings in premium residential applications.

Direct peers

• Fortress Building Products: Fortress Building Products manufactures and distributes ornamental steel and aluminum fencing, railing, and decking systems. It competes directly with Eastern Ornamental in the residential and light commercial ornamental segment.
• Barrette Outdoor Living: Barrette Outdoor Living is a leading North American manufacturer and distributor of vinyl, aluminum, and chain-link fence and railing products. It competes head-to-head with Eastern's Illusions Vinyl and System21 lines and is one of the largest fence product suppliers in the U.S.
• Ameristar Fence Products: Ameristar, a Master Halco subsidiary, is a major U.S. manufacturer of ornamental and access-control fence systems. It competes with Eastern Ornamental and Eastern's other aluminum/steel lines, particularly in commercial and security-grade applications.
• Master Halco: Master Halco is the largest wholesale distributor of fence products in North America, selling exclusively to fence contractors through a national branch network. It directly competes with Eastern's wholesale-only dealer model and is widely regarded as the category leader.
• Superior Plastic Products: Superior Plastic Products manufactures vinyl fence, railing, and porch products sold through a dealer network. It is a direct vinyl fence competitor to Eastern's Illusions line with overlapping product mix and channel approach.
• OnGuard Fence Systems: OnGuard Fence Systems manufactures vinyl, aluminum, and chain-link fence products for residential and commercial markets. It is a direct product competitor to Eastern's Illusions, Ornamental, and System21 lines with overlapping distribution through fence contractors.

Broad incumbents

• CertainTeed (Saint-Gobain): CertainTeed, a Saint-Gobain subsidiary, is a large building products manufacturer with a vinyl fence and railing line. It competes with Eastern's Illusions brand, though fence is one of many building categories within CertainTeed's broader portfolio.
• Royal Building Products: Royal Building Products manufactures exterior building products including vinyl fence and railing. It overlaps with Eastern's vinyl categories but operates as a broad incumbent across siding, trim, decking, and fence.
• Oldcastle APG: Oldcastle APG is a CRH subsidiary and a leading manufacturer of outdoor living and fencing products. Following its Feb 2025 acquisition of Eastern's extrusion business, Oldcastle is both a vinyl raw material supplier to Eastern and a downstream competitor across multiple fence categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/easternfenceco
• LinkedInlinkedin.com/company/4023009

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Wholesale Fence