MyGug
MyGug designs and sells compact, micro-scale anaerobic digesters that convert on-site food waste into renewable biogas for homes, schools, communities, and commercial operators in Ireland and the UK.
- Company typePrivate
- Founded2018
- HeadquartersCork, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MyGug does
MyGug is an Ireland-based climate technology company that designs and sells compact, micro-scale anaerobic digesters (ADs) for on-site conversion of food waste into renewable biogas. Founded in 2018 and headquartered in West Cork, the company positions its hardware as a decentralized alternative to large industrial AD plants, enabling households, schools, communities, and commercial operators to process unavoidable food waste at the point of generation and reduce carbon emissions by up to 90%. The product portfolio is organized into four lines: MyGug for Home, MyGug for Education, MyGug for Communities, and MyGug for Commercial, all built on the same core small-scale anaerobic digestion platform.
The underlying technology is a small-format AD system that takes food waste as input, digests it anaerobically, and produces biogas that can be used for cooking and other on-site energy needs, with claimed benefits including reduced reliance on municipal waste collection and support for circular economy and multiple UN Sustainable Development Goals. The company is at an early commercial stage, with a team of 1-10 employees, a small number of named institutional and educational deployments (Skibbereen Community School, University College Cork, Munster Technological University, University of Huddersfield, Airfield Estate Dublin, Goleen Harbour), and a direct e-commerce and sales-led go-to-market.
MyGug's business model is primarily hardware sales of bespoke digester units, priced on a quote basis rather than published list pricing, with revenue generated through its own online shop and direct sales. The company is venture-backed, having closed a €900,000 seed round in March 2024 led by Business Venture Partners with Enterprise Ireland co-investing, and has since secured an Enterprise Ireland accelerator partnership. Geographic focus is Ireland today with a stated expansion strategy into the UK and broader European markets. No software, AI/ML capabilities, or recurring SaaS-like revenue model are described in the available data.
MyGug firmographics
Firmographics- Name
- MyGug
- Legal name
- MyGug
- Website
- https://mygug.eu
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyGug designs and sells compact, micro-scale anaerobic digesters that convert on-site food waste into renewable biogas for homes, schools, communities, and commercial operators in Ireland and the UK.
- Ownership category
- akta.pro rank
MyGug industry classification
Industry- Product category
- Anaerobic Digestion Equipment
- NAICS
- Biomass Electric Power Generation (221117), Other Nonhazardous Waste Treatment and Disposal (562219)
- SIC
- Cogeneration Services & Small Power Producers (4991), Sanitary Services (4950)
- akta.pro primary industry
- Anaerobic Digestion (Wet/Dry AD) & Biogas Production (EUAIAEAD)
- akta.pro secondary industries
- Anaerobic Digestion (AD) & Biogas/RNG Production (Organics Feedstocks) (BPALAEAC), Organics-to-Energy & CHP from Biogas (On-site Power/Heat) (EUAIAEAG), Digestate Processing, Nutrient Recovery & Fertilizer Products (Struvite, Ammonia, Compost) (EUAAAEAL)
Keywords
Where MyGug is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
MyGug business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Small Anaerobic Digesters: Sale of compact digester units for home, education, community, and commercial use. Products include MyGug for Home, MyGug for Education, MyGug for Communities, and MyGug for Commercial
- E-commerce Sales: Direct-to-consumer sales through their online shop platform for purchasing digesters and related products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for MyGug products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
MyGug product offering
Product offeringCore offering
MyGug designs, manufactures, and sells compact small-scale anaerobic digesters that convert food waste into renewable biogas energy on-site. The company offers four product variants — MyGug for Home, MyGug for Education, MyGug for Communities, and MyGug for Commercial — enabling customers to generate renewable energy from unavoidable food waste, reduce carbon emissions by up to 90%, and decrease reliance on waste collection services.
Product overview
MyGug is a green technology company offering a portfolio of compact small anaerobic digesters that convert food waste into renewable biogas energy on-site. The product line consists of four distinct offerings segmented by market: MyGug for Home (residential), MyGug for Education (schools and universities), MyGug for Communities (community organizations), and MyGug for Commercial (businesses). Each product is based on the same core small anaerobic digestion technology that enables users to generate renewable energy from unavoidable food waste, reduce carbon emissions by up to 90%, and decrease reliance on waste collection services.
Differentiator
Problem solved
Functional benefit
Products and services
- MyGug for Home
- MyGug for Education
- MyGug for Communities
- MyGug for Commercial
Quantifiable outcome
- Reduction of up to 90% in carbon emissions from food waste
- +2 more outcomes
Companies that use MyGug
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
MyGug technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MyGug partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
MyGug competitors and assessment
Company assessmentDirect peers
- HomeBiogas: Israeli company selling small-scale household biogas digesters that convert organic waste into cooking gas. The closest direct competitor to MyGug's Home SKU, with a similar decentralised, off-grid value proposition for residential and small-community users.
- WASE: UK-based provider of decentralised food-waste-to-energy machines for commercial and community sites. Overlaps with MyGug's Commercial and Communities offerings and is a relevant regional peer in the UK market MyGug is targeting.
- Big Hanna: Sweden-based manufacturer of small-scale anaerobic digesters for households, communities, and small institutions. Directly comparable to MyGug's product range and decentralised, on-site waste-to-energy positioning.
- Impact Bioenergy: US-based maker of compact modular anaerobic digestion systems sized for food-service and small commercial users. Closely mirrors MyGug's Commercial and Communities SKUs in form factor and decentralised deployment model.
Broad incumbents
- Anaergia: Canadian-listed AD platform serving municipal and industrial-scale organics-to-energy projects. Operates in the same anaerobic digestion and biogas space as MyGug but at materially larger scale and with a broader waste-management portfolio.
- WAGA Energy: French company specialising in landfill-gas-to-RNG production. Operates in the biogas value chain adjacent to MyGug's small-AD technology, but at much larger, infrastructure-scale projects rather than on-site micro units.
- Cambrian Innovation: US-based industrial AD and water-resource-recovery company using proprietary bioreactors. Competes in the broader AD/biogas category but focuses on industrial customers rather than household/school/community end users.
- FCC Environment: Ireland/UK-based waste-management major operating anaerobic digestion facilities alongside collection, recycling, and disposal services. Same customer geography as MyGug and a potential channel partner or competitor for commercial food-waste contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MyGug social profiles
Digital presenceMyGug financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyGug leadership team
Management profileNumber of profiles
MyGug funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyGug M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyGug
What does MyGug do?
MyGug designs, manufactures, and sells compact small-scale anaerobic digesters that convert food waste into renewable biogas energy on-site. The company offers four product variants — MyGug for Home, MyGug for Education, MyGug for Communities, and MyGug for Commercial — enabling customers to generate renewable energy from unavoidable food waste, reduce carbon emissions by up to 90%, and decrease reliance on waste collection services.
Is MyGug a public or private company?
MyGug is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyGug founded?
MyGug was founded in 2018. It employs 1 to 10 people.
Where is MyGug based?
MyGug is headquartered in Cork, Ireland, in the Europe region.
How does MyGug make money?
Two revenue lines are on record. Small Anaerobic Digesters are the primary driver. The others are E-commerce Sales.
Who are MyGug's main competitors?
Direct peers on record are HomeBiogas, WASE, Big Hanna and Impact Bioenergy. Broad incumbents are Anaergia, WAGA Energy, Cambrian Innovation and FCC Environment.
Does MyGug have an API?
No public API is recorded for MyGug.
What industry is MyGug in?
MyGug's product category is Anaerobic Digestion Equipment. Its primary akta.pro industry code is EUAIAEAD, Anaerobic Digestion (Wet/Dry AD) & Biogas Production, with a secondary code of BPALAEAC, Anaerobic Digestion (AD) & Biogas/RNG Production (Organics Feedstocks). Its NAICS code is 221117 and its SIC code is 4991.