Shoptimize India
Shoptimize India (now Graas) builds AI agent software for eCommerce brands, offering five specialized agents covering conversational commerce, analytics, marketplace operations, customer support, and data extraction across 100+ integrated data sources.
- Company typePrivate
- Founded2012
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shoptimize India does
Shoptimize India, now operating as Graas, is a cloud- and AI-based software platform that builds specialized AI agents for eCommerce brands. Founded in 2012 in Pune, the company has relocated its corporate headquarters to Singapore (8 Craig Road) to serve a global client base. Graas offers five core agent products: All-e (conversational commerce agent for sales, service, and order management), Hoppr (AI eCommerce analyst that answers revenue, advertising, and SKU questions from unified data), Turbo (unified marketplace operations platform synchronizing catalog, inventory, and order lifecycles across channels), Chattr (LLM-powered multi-marketplace customer support agent), and Extract (data extraction and transformation tool that delivers analysis-ready pipelines without custom SQL). These products are built on the Agent Foundry, a platform where domain experts in marketplace growth, storefront operations, and demand forecasting train agents on real commerce workflows.
The underlying technology combines large language models with contextual memory, natural language interfaces, and integration with 100+ data sources spanning marketplaces, ad platforms, ERPs, and fulfillment systems. The company targets enterprise retailers and brands running multi-channel commerce, with named customers including Skechers, Puma, Schneider, Mars Wrigley, DKSH, Omron, Paula's Choice, and Bodypack. Graas claims 2000+ customers worldwide and reports outcomes of 40% average revenue lift, 85% optimized task time, and 24/7 continuous optimization, though these figures are self-reported. The revenue model is SaaS subscription-based with an enterprise sales motion, supported by demo requests and 'Talk to us' calls to action.
Graas was previously known as Shoptimize, a brand under which it operated as an eCommerce storefront optimization platform. The company has raised approximately $3.2 million in disclosed funding, with the most recent round in April 2020 from N+1 Capital and Twin Ventures, and prior undisclosed amounts from Saha Fund (2018) and Tandem Capital (2012). Leadership comprises co-founder and CEO Mangesh Panditrao and co-founder and CTO Vivek Phalak. No parent company, ownership structure details, or post-2020 funding rounds are disclosed in the available data, and revenue figures are not publicly reported.
Shoptimize India firmographics
Firmographics- Name
- Shoptimize India
- Legal name
- Graas
- Website
- https://shoptimize.ai
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shoptimize India (now Graas) builds AI agent software for eCommerce brands, offering five specialized agents covering conversational commerce, analytics, marketplace operations, customer support, and data extraction across 100+ integrated data sources.
- Ownership category
- akta.pro rank
Shoptimize India industry classification
Industry- Product category
- eCommerce AI Software
- NAICS
- Software Publishers (5132), Wholesale Trade Agents and Brokers (425120)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- Electrical, Plumbing & HVAC Trade Supply Marketplaces (CRAFAHAC)
Keywords
Where Shoptimize India is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Shoptimize India business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: AI agents platform likely operates on subscription model based on enterprise positioning and 'Request a Demo' sales motion. Multiple product tiers implied by different agent offerings.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Shoptimize India product offering
Product offeringCore offering
Shoptimize India (now operating as Graas) builds and sells a cloud- and AI-based software suite of specialized AI agents for eCommerce brands. The portfolio covers conversational commerce (All-e), AI-powered commerce analytics (Hoppr), unified marketplace operations and inventory/order synchronization (Turbo), LLM-powered customer support (Chattr), and no-code data extraction pipelines (Extract), all trained and orchestrated through the Agent Foundry platform. The offering is sold as a SaaS platform to enterprise retailers running operations across multiple channels and marketplaces.
Product overview
Graas is an AI agentic commerce platform providing a unified portfolio of specialized AI agents for eCommerce operations. The platform comprises five core products: All-e (conversational commerce agent for sales and service), Hoppr (AI eCommerce analyst for data insights), Turbo (unified marketplace operations platform), Chattr (LLM-powered customer support agent), and Extract (data extraction and transformation tool). These products are underpinned by the Agent Foundry platform where domain experts train agents on commerce workflows. The platform unifies data across 100+ sources and is trusted by 2000+ commerce brands worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- All-e: Conversational Commerce Agent - powers sales and service across retail ecosystem enabling retailers, distributors, sales teams and end consumers to discover products, place orders, access schemes, manage financial and support queries through conversational interface.
- Hoppr
- Turbo
- Extract
- Chattr
Products and services
- All-e (Conversational Commerce Agent) AI-powered conversational commerce agent that enables retailers, distributors, sales teams, and end consumers to discover products, place orders, access schemes, manage financial and support queries, and drive revenue through one intelligent conversational interface. Built for large-scale enterprises that run retail across multiple channels.
- Hoppr (AI eCommerce Analyst) AI eCommerce analyst that connects store, ads, and marketplace data to answer questions around revenue, advertising, and SKUs without requiring dashboard navigation or analyst assistance. Built for growth marketers and decision-makers at eCommerce brands.
- Turbo (Unified eCommerce Data Platform) Unified marketplace operations platform that synchronizes catalog, controls stock in real time, orchestrates order lifecycles, and connects directly with ERP and fulfillment systems across marketplaces. Built for marketplace and eCommerce teams that need operational control across channels without manual reconciliation.
- Chattr (Customer Support Agent) LLM-powered multi-marketplace customer support agent offering live chat with natural language and contextual memory. Built for CX leads seeking higher conversions and better customer relationships through brand-consistent automated support.
- Extract (eCommerce Data Extraction & Transformation) Data extraction and transformation platform that cleans and standardizes orders, ad spend, inventory, pricing, and promotions data, delivering analysis-ready pipelines without requiring custom SQL. Built for BI, data science, and engineering teams supporting eCommerce operations.
- Agent Foundry Platform where domain experts train AI agents on real commerce workflows built on catalog, channels, orders, pricing, and commercial rules, supporting testing, evaluation, and production deployment of agents for marketplace growth, storefront operations, and demand forecasting.
Quantifiable outcome
- 40% Average Revenue Lift
- +3 more outcomes
Companies that use Shoptimize India
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Shoptimize India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Shoptimize India partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Shoptimize India competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoptimize India social profiles
Digital presenceShoptimize India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoptimize India leadership team
Management profileNumber of profiles
Profiles2 records
Shoptimize India funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoptimize India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoptimize India
What does Shoptimize India do?
Shoptimize India (now operating as Graas) builds and sells a cloud- and AI-based software suite of specialized AI agents for eCommerce brands. The portfolio covers conversational commerce (All-e), AI-powered commerce analytics (Hoppr), unified marketplace operations and inventory/order synchronization (Turbo), LLM-powered customer support (Chattr), and no-code data extraction pipelines (Extract), all trained and orchestrated through the Agent Foundry platform. The offering is sold as a SaaS platform to enterprise retailers running operations across multiple channels and marketplaces.
Is Shoptimize India a public or private company?
Shoptimize India is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shoptimize India founded?
Shoptimize India was founded in 2012. It employs 11 to 50 people.
Where is Shoptimize India based?
Shoptimize India is headquartered in Pune, India, in the Asia region.
How does Shoptimize India make money?
One revenue line is on record: saaS Subscription.
Does Shoptimize India have an API?
No public API is recorded for Shoptimize India.
What industry is Shoptimize India in?
Shoptimize India's product category is eCommerce AI Software. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of CRAFAHAC, Electrical, Plumbing & HVAC Trade Supply Marketplaces. Its NAICS code is 5132 and its SIC code is 5045.