Noitom

What Noitom does

Noitom Ltd is a Beijing-headquartered motion capture technology company founded in 2012 that develops inertial and optical/inertial hybrid motion capture systems under its Perception Neuron brand. The company offers four core hardware products — PN 3 (portable wireless with anti-magnetic interference and finger-gesture tracking), PN Studio (wireless with extended range and battery life), PN Link (wired for continuous, simultaneous high-precision capture), and PN Hybrid (optical/inertial hybrid measurement) — paired with the proprietary Axis Studio software for data processing and analysis. Underlying technology combines inertial sensor arrays with optional optical tracking, supported by 200 patented software works covering algorithms, sensor fusion, and signal processing.

The company sells its systems across more than 50 countries with a cumulative installed base exceeding 20,000 sets, serving primary use-case verticals of digital media (animation, VFX, virtual production), industrial simulation (manufacturing, ergonomic analysis), embodied intelligence and robotics (humanoid robot training data), and secondary verticals of sports/health and research/education. Pricing is quote-based and enterprise-oriented with multi-year contracts; no public price list is maintained. Revenue mechanics combine hardware sales, software licensing (Axis Studio, drivers, firmware), and professional services including technical support and training.

Go-to-market blends product-led growth (self-serve website purchasing and software downloads), enterprise field sales (quote requests for larger deployments), and event-driven demand generation (industry exhibitions such as the 2026 Zhongguancun Forum). Noitom maintains strategic relationships with research institutions and has positioned itself as a core technical partner for the Robot Data Training Center in Beijing, where its systems generate training data for humanoid robots in industrial, smart-home, and commercial service scenarios.

Name

Noitom

Legal name

Noitom Ltd

Website

https://noitom.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Noitom is a Beijing-based motion capture technology company that develops inertial and optical/inertial hybrid Perception Neuron systems for digital media, robotics, sports, healthcare, and research customers across more than 50 countries.

Ownership category

akta.pro rank

Product category

Motion Capture Technology

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Motion Capture & Performance Capture (Body/Face, Cleanup, Retargeting) (MPADAHAC)

akta.pro secondary industries

3D Character Animation (MPAHACAB), Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

Keywords

• Motion capture systems
• Inertial sensor technology
• Optical hybrid tracking
• Human body digitization
• Biomechanics analysis

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of motion capture hardware products including Perception Neuron 3, PN Studio, PN Link, and PN Hybrid systems. Products are sold directly through the company website with quote-based pricing for enterprise customers.
2. Software Licensing: Revenue from software products including Axis Studio software, drivers, and firmware. Software is distributed alongside hardware purchases and as standalone downloads.
3. Professional Services: Technical support and service center offerings including customer support, training resources, and software downloads for professional motion capture services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Noitom designs, develops, and manufactures the Perception Neuron series of professional motion capture systems (PN 3, PN Studio, PN Link, and PN Hybrid) that use inertial and optical/inertial hybrid sensor technology to capture and digitize human body movements. The systems are sold with the Axis Studio software platform for motion data processing and are deployed by enterprise and institutional customers in digital media production, humanoid robotics training, industrial simulation, sports and health, and academic research.

Product overview

Noitom offers the Perception Neuron series of motion capture products — a comprehensive portfolio of inertial and hybrid motion capture systems designed for professional applications. The product line includes: PN 3 (wireless, anti-magnetic), PN Studio (wireless with extended range and battery life), PN Link (wired for continuous uninterrupted data acquisition), and PN Hybrid (optical/inertial hybrid technology). The systems are designed for applications across digital media, industrial simulation, research and education, embodied intelligence (robotics), and sports and health. The company serves clients in over 50 countries with sales exceeding 20,000 sets and holds 200 patented software works.

Differentiator

Problem solved

Functional benefit

Brands

• Perception Neuron: A series of motion capture products independently developed by Noitom, designed to meet professional needs across various application fields including PN 3 (Anti-magnetic), PN Studio (Anti-magnetic), PN Link, and PN Hybrid.

Products and services

• Perception Neuron 3 (PN 3) Anti-magnetic The ultimate portable wireless motion capture system by Noitom, featuring anti-magnetic interference technology for capturing high-dynamic, athlete-level movements with precise finger gesture tracking. Designed for professional users in digital media, sports performance, and research applications.
• PN Studio (Anti-magnetic) Professional wireless motion capture system with wireless data transmission, ultra-large operational range, anti-magnetic interference, and extended battery life for efficient capture of high-dynamic athlete-level movements with fine finger gesture precision. Targeted at professional mocap production, sports analysis, and research users.
• PN Link Wired inertial motion capture product designed for continuous and uninterrupted data acquisition in complex environments, supporting collection of massive, high-precision motion capture data simultaneously. Targeted at industrial simulation, complex on-set capture, and high-throughput enterprise deployments.
• PN Hybrid Optical/inertial hybrid motion measurement system combining inertial sensor technology with optical measurement for enhanced precision and versatility in motion capture applications. Designed for professional production environments that require the highest fidelity and flexibility.
• Axis Studio Software Proprietary motion capture data processing and analysis software (along with associated drivers and firmware) developed by Noitom and distributed via the Service Center. Used by professionals and enterprise customers to process, visualize, and export motion data captured by the Perception Neuron hardware systems.

Quantifiable outcome

• 20,000+ motion capture systems sold globally
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Robot Data Training Center (Beijing)coreStrategic or Co-development Partner · 30 March 2026Noitom Technology Co., Ltd. provides core technical support to the Robot Data Training Center in Beijing's Shougang Park. The partnership involves using Noitom's high-precision motion capture system with inertial sensors and optical/inertial hybrid motion measurement technology to train humanoid robots through data collection in simulated scenarios including industrial manufacturing, smart homes, and commercial services. The training efforts were showcased at the 2026 Zhongguancun Forum.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Xsens (Movella): Movella's Xsens division is a leading inertial motion capture suit provider for entertainment, sports, and industrial applications, making it the closest direct competitor to Noitom's Perception Neuron line.
• Rokoko: Rokoko offers inertial motion capture suits (Smartsuit Pro) and the Rokoko Studio software for animation, gaming, and virtual production, competing head-to-head with Noitom in the indie and prosumer segment.
• PhaseSpace: PhaseSpace offers active marker optical motion capture systems used in research, animation, and virtual production — an overlapping solution set to Noitom's PN Hybrid for high-precision capture.
• Vicon: Vicon is a long-established optical motion capture systems provider serving VFX, gaming, life sciences, and engineering — directly comparable to Noitom across the same enterprise customer segments.
• OptiTrack (NaturalPoint): OptiTrack manufactures high-precision optical motion capture cameras and systems used in animation, biomechanics, and robotics — directly comparable to Noitom's hybrid optical/inertial offerings.
• STT Systems: STT Systems provides inertial and optical motion capture solutions primarily for biomechanics, sports, and clinical research — directly comparable to Noitom in the sports & health and research verticals.

Emerging players

• Move.ai: Move.ai provides AI-based markerless motion capture from standard video, an emerging alternative to sensor-based suits that could disrupt Noitom's hardware-centric model in animation and content creation.
• DeepMotion: DeepMotion offers AI-driven motion capture and body tracking for games, animation, and virtual production, serving overlapping customers to Noitom through a software-only model that threatens hardware incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noitomocap
• LinkedInlinkedin.com/company/noitom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noitom