Moving Traditions
Moving Traditions is a US-based Jewish nonprofit that develops curriculum and teen programs for grades 5-12, serving synagogues, schools, camps, and families across North America with gender-inclusive and LGBTQ+-affirming programming.
- Company typePrivate
- Founded2005
- HeadquartersElkins Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Moving Traditions does
Moving Traditions is a US-based 501(c)(3) nonprofit founded in 2005 and headquartered in Elkins Park, Pennsylvania, that develops and distributes Jewish educational curriculum and youth programming for preteens and teens in grades 5-12. The organization operates three product pillars: curricular programs for synagogues, schools, and camps (including the Curricular Program for 5th-7th Graders & Their Families, the Curricular Program for 8th-12th Graders, and a Teaching Assistants curriculum); teen group programs including Rosh Hodesh (girls), Shevet (boys), and Tzelem (LGBTQ+ teens, co-developed with Keshet); and Meyer-Gottesman Immersive Teen Experiences encompassing jGirls+ Magazine, the Kol Koleinu Feminist Fellowship, and Kumi Justice Retreats. The technology layer consists of a digital curriculum delivery platform accessible via a member login portal, with educator training delivered through Zoom and a self-serve distribution component. The organization has reached more than 28,000 Jewish youth across North America and is supported by a leadership team including CEO Shuli Karkowsky and Chief of Program & Strategy Rabbi Tamara Cohen.
The business model is philanthropic rather than commercial. Revenue is generated through foundation grants — the Jim Joseph Foundation is a known core funder across multiple grant rounds totaling approximately $2.645 million between 2013 and 2022 — supplemented by individual donations, Jewish Federation funding, and smaller foundation grants (e.g., Jewish Federation of Greater Los Angeles, Jewish Federation of Greater New Jersey/CJP, and the Covenant Foundation). Go-to-market is institutional field sales: synagogues, day schools, and Jewish summer camps subscribe to curricular programs through formal partnership agreements and receive educator training and ongoing portal access. Distribution is augmented by a channel partnership with ShalomLearning, which resells the 5th-7th grade curriculum to its synagogue network. End consumers (teens and families) access immersive fellowships, retreats, and magazine editorial positions through direct applications, while broader community engagement is driven through webinars, the @13 podcast, and social channels.
The organization differentiates on domain specialization in Jewish teen identity development, particularly gender-sensitive and LGBTQ+-inclusive programming, supported by research-based curriculum and reported outcome metrics including 94% of Tzelem participants reporting supportive community connection and 91% of parents reporting stronger Jewish community connection through family programming. Regional partnerships are organized across Mid-Atlantic, Midwest & Canada, Northeast, Southern, and Western geographies. Charity Navigator and GuideStar transparency credentials provide additional nonprofit governance validation.
Moving Traditions firmographics
Firmographics- Name
- Moving Traditions
- Legal name
- Moving Traditions
- Website
- https://movingtraditions.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moving Traditions is a US-based Jewish nonprofit that develops curriculum and teen programs for grades 5-12, serving synagogues, schools, camps, and families across North America with gender-inclusive and LGBTQ+-affirming programming.
- Ownership category
- akta.pro rank
Moving Traditions industry classification
Industry- Product category
- Jewish Youth Education
- NAICS
- Educational Support Services (611710), Child and Youth Services (62411), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Family Engagement & Home–School Partnership Programs (EDACALAB)
- akta.pro secondary industries
- Children’s & YA Writing Workshops (EDAMAMAF), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)
Keywords
Where Moving Traditions is headquartered
LocationHeadquarters
- HQ city
- Elkins Park
- HQ country
- United States
- HQ region
- North America
Markets served
Moving Traditions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: Moving Traditions operates as a national nonprofit organization that generates revenue primarily through donations from individuals and institutional funders. The organization accepts charitable contributions through its website.
- Foundation Grants: The organization receives grant funding from foundations including the Jim Joseph Foundation and other funders listed on their Funding Partners page.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Moving Traditions product offering
Product offeringCore offering
Moving Traditions develops and distributes research-based Jewish identity and social-emotional learning curriculum for 5th–12th graders, delivered through partnerships with synagogues, Jewish day schools, and Jewish summer camps. It also runs mentor-facilitated monthly teen groups (Rosh Hodesh for girls, Shevet for boys, Tzelem for LGBTQ+ teens) and immersive teen experiences including the jGirls+ Editorial & Photography Fellowship, Kol Koleinu Feminist Fellowship, and Kumi Justice Retreats. Educator training, a podcast (@13), and parent webinars round out the offering for institutional partners and Jewish families.
Product overview
Moving Traditions offers a comprehensive suite of Jewish youth education programs across three main pillars: Curricular Programs (for synagogues, schools, and camps), Meyer-Gottesman Immersive Teen Experiences, and Community Learning resources. The curricular offerings include programs for 5th-7th graders and their families (B-Mitzvah program), 8th-12th graders, and Teaching Assistants, all designed to help youth explore Jewish identity through the framework of shleimut (personal wellbeing), hesed (caring relationships), and tzedek (just action). The teen group programs—Rosh Hodesh for girls, Shevet for boys, Tzelem for LGBTQ+ teens, and Community Groups—provide monthly mentor-facilitated gatherings. Immersive experiences include jGirls+ Magazine, Kol Koleinu Feminist Fellowship, and Kumi Justice Retreats. The organization also provides educator training, parent webinars, and resources through @13 podcast and jGirls+ Magazine.
Differentiator
Problem solved
Functional benefit
Brands
- jGirls+ Magazine: Editorial and photography fellowship for Jewish teen girls and non-binary youth
- Kol Koleinu Teen Feminist Fellowship
- Rosh Hodesh
- Shevet
- Tzelem
- Kumi Justice Retreats
- Carol Lowenstein 5th-7th Grade Training Institute
Products and services
- Curricular Program for 5th-7th Graders & Their Families
Quantifiable outcome
- 94% of Tzelem participants report developing connection to supportive community
- +3 more outcomes
Companies that use Moving Traditions
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Moving Traditions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moving Traditions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KeshetcoreKeshet is a strategic partner in the Tzelem program, which serves LGBTQ+ Jewish teens. The partnership includes curriculum co-development, training for facilitators, and joint advocacy work including the Thrive Coalition against anti-trans legislation. Moving Traditions and Keshet co-sponsor webinars and events supporting trans and queer Jewish youth.
- ShalomLearningcoreShalomLearning partners with Moving Traditions to offer the Curricular Program for 5th-7th Graders & Their Families to their synagogue partner network, expanding distribution reach for Moving Traditions' programming.
- Thrive CoalitionminorCoalition led by Keshet and Sojourn that tracks, studies, and organizes against anti-trans legislation. Moving Traditions participates as a member organization working to support transgender teens.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Moving Traditions competitors and assessment
Company assessmentEmerging players
- Repair the World: Jewish nonprofit mobilizing young adults around service and social justice, with overlap on identity-based teen/young-adult engagement and Jewish values framing. Comparable in mission orientation toward Jewish social action.
- Jewish Women's Archive: National Jewish nonprofit elevating women's stories and supporting gender-focused education; complementary to Moving Traditions' feminist teen programming and jGirls+ Magazine audience.
Direct peers
- ShalomLearning: Jewish educational content provider that distributes its own K-7 curriculum to synagogue networks; active channel partner of Moving Traditions. Comparable as a Jewish supplemental curriculum provider serving the same institutional buyers.
- Hillel: Largest Jewish campus organization, providing identity, education, and community programming for Jewish young adults. Adjacent demographic (teens transitioning to college) with overlapping curricular and partner-network approach.
- USY (United Synagogue Youth): Conservative Jewish youth movement operating through synagogue chapters with regional programming, conventions, and Israel trips. Comparable in mission, age cohort, and congregational-distribution model.
- BBYO (B'nai B'rith Youth Organization): Largest pluralistic Jewish teen movement in North America offering identity, leadership, and social programming for high schoolers. Comparable mission, target demographic, and partner-network distribution model.
- NFTY (North American Federation of Temple Youth): Reform Jewish teen movement offering leadership programming, events, and identity exploration for high schoolers. Directly comparable in serving Jewish teens through congregational partnerships and immersive experiences.
- Keshet: National Jewish organization advancing LGBTQ+ inclusion; co-developed Moving Traditions' Tzelem program and co-sponsors related events. Directly comparable as a Jewish communal education and advocacy nonprofit serving overlapping audiences.
Broad incumbents
- Foundation for Jewish Camp: National umbrella advancing the Jewish camp sector; supports institutional partners (including Moving Traditions' camp channel) through grants, training, and research. Comparable as a funder/convener in the Jewish youth ecosystem.
- JCC Association of North America: Umbrella for Jewish Community Centers delivering programming across early childhood, youth, and adult education. Comparable as a broad Jewish communal-services platform serving overlapping demographics through local institutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Moving Traditions social profiles
Digital presenceMoving Traditions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moving Traditions leadership team
Management profileNumber of profiles
Profiles5 records
Moving Traditions funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moving Traditions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moving Traditions
What does Moving Traditions do?
Moving Traditions develops and distributes research-based Jewish identity and social-emotional learning curriculum for 5th–12th graders, delivered through partnerships with synagogues, Jewish day schools, and Jewish summer camps. It also runs mentor-facilitated monthly teen groups (Rosh Hodesh for girls, Shevet for boys, Tzelem for LGBTQ+ teens) and immersive teen experiences including the jGirls+ Editorial & Photography Fellowship, Kol Koleinu Feminist Fellowship, and Kumi Justice Retreats. Educator training, a podcast (@13), and parent webinars round out the offering for institutional partners and Jewish families.
Is Moving Traditions a public or private company?
Moving Traditions is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Moving Traditions founded?
Moving Traditions was founded in 2005. It employs 11 to 50 people.
Where is Moving Traditions based?
Moving Traditions is headquartered in Elkins Park, United States, in the North America region.
How does Moving Traditions make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are foundation Grants.
Who are Moving Traditions's main competitors?
Emerging players on record are Repair the World and Jewish Women's Archive. Direct peers are ShalomLearning, Hillel, USY (United Synagogue Youth), BBYO (B'nai B'rith Youth Organization), NFTY (North American Federation of Temple Youth) and Keshet. Broad incumbents are Foundation for Jewish Camp and JCC Association of North America.
Does Moving Traditions have an API?
No public API is recorded for Moving Traditions.
What industry is Moving Traditions in?
Moving Traditions's product category is Jewish Youth Education. Its primary akta.pro industry code is EDACALAB, Family Engagement & Home–School Partnership Programs, with a secondary code of EDAMAMAF, Children’s & YA Writing Workshops. Its NAICS code is 611710 and its SIC code is 8200.