What DivvyHQ does

DivvyHQ is a cloud-based content planning, workflow, and collaboration platform headquartered in Kansas City and founded in 2011. The company targets marketing and content teams — particularly in regulated industries such as healthcare, financial services, higher education, gaming/casinos, and sports — with structured intake, review, approval, and brand governance capabilities designed to embed compliance checks into the content lifecycle. Detailed product data references the Lytho brand and lytho.com URLs, including modules spanning Creative Workflow, Reviews, Digital Asset Management, Brand Center, Planner, Tempo, a Chrome Extension, and an AI Teammates add-on, suggesting a corporate relationship or rebranding between DivvyHQ and Lytho that is not explicitly reconciled in the provided source material.

Underlying technology combines templated intake forms, browser-based proofing, structured approval workflows, AI-powered content scanning for brand/legal/regulatory issues, and an AI-tagged digital asset management library, all sharing a unified audit trail. Revenue is generated through an annual or multi-year SaaS subscription sold via direct enterprise field sales with quote-based pricing — no public tiers or price points are disclosed. Distribution is direct to enterprise accounts across at least seven verticals, with 25+ named logo customers including Henry Schein, Alcon, CooperVision, Denver Broncos, Purdue University, and Texas Roadhouse; an integration partnership with Canva extends the platform into adjacent design tools. Total disclosed funding since inception is approximately $2.59M across rounds in 2013, 2014, 2015 ($1.8M led by Blossom Street Ventures and Dundee Venture Capital), 2016 ($540K led by Blossom Street Ventures), and 2018 ($250K from Novel Capital).

Name

DivvyHQ

Legal name

Lytho Inc.

Website

https://divvyhq.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DivvyHQ is a Kansas City-based cloud content planning and workflow platform, serving marketing teams in regulated industries with structured intake, review, approval, and brand governance tools sold via enterprise SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Content Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

Keywords

• Content planning software
• Editorial calendar tools
• Content workflow management
• Content collaboration platform
• Content marketing platform

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Annual or multi-year subscription-based pricing model for access to the creative workflow platform, digital asset management, and brand governance tools. Pricing appears quote-based with no public tier pricing disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DivvyHQ is a cloud-based content planning, workflow, and collaboration platform built for marketing and content teams. The platform helps organizations plan, produce, and collaborate on content through shared editorial calendars and workflow tools that coordinate contributors, approvals, and publishing across teams.

Product overview

Lytho is a unified creative operations platform that combines intake, production, review, approval, asset management, and brand governance in one environment. The core platform includes Creative Workflow (approval workflow software), Reviews (proofing and approval), Digital Asset Management (AI-tagged asset library), and Brand Center (self-serve design templates). Supporting modules include Planner for project visibility, Tempo for scheduling, Chrome Extension for browser access, and AI Teammates for automated compliance scanning. Professional Services provides expert onboarding and strategic support. All components share a single audit trail, connecting strategy to finished content.

Differentiator

Problem solved

Functional benefit

Products and services

• DivvyHQ Content Planning Platform

Quantifiable outcome

• 82% of Lytho customers report an increase in content output year over year
• +1 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• CanvacoreTechnology or IntegrationLytho integrates with Canva, extending creative workflows beyond a single system. The partnership enables teams to maintain consistent processes and compliance standards within the design tools they already use.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DivvyHQ
• Facebookfacebook.com/divvyhq
• LinkedInlinkedin.com/company/divvyhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DivvyHQ