ZKH
- Company typePublic
- Founded2023
- HeadquartersShanghai, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingDigital Commerce or Content
ZKH firmographics
Firmographics- Name
- ZKH
- Legal name
- ZKH Group Limited
- Website
- https://zkh.com
- Company type
- Public
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
ZKH industry classification
Industry- Product category
- B2B Industrial MRO Marketplace
- NAICS
- Industrial Supplies Merchant Wholesalers (423840)
- SIC
- Wholesale-Hardware (5072)
- akta.pro primary industry
- Industrial Supplies & MRO Marketplaces (CRAFAHAA)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where ZKH is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
ZKH business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- MRO Product Sales Platform: B2B marketplace revenue generated from transaction fees and commissions on MRO product sales between buyers and suppliers. Platform serves as intermediary for industrial maintenance, repair, and operating supplies procurement.
- Private Label Products: Revenue from proprietary/white-label MRO product offerings under company's own brands, contributing to margin improvement with higher proportion of self-owned brands.
- International Business: Overseas market revenue from serving Chinese manufacturers and international customers, with more than sixfold YoY growth in Q1 2026. Targeting breakeven for overseas operations by end of 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Platform Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
ZKH product offering
Product offeringCore offering
ZKH operates a B2B online marketplace platform for industrial Maintenance, Repair, and Operations (MRO) supplies — spare parts, accessories, and consumables — connecting buyers (SMEs and central state-owned enterprises) with suppliers through three integrated platforms (ZKH, GBB, Northsky). It layers proprietary AI tooling (Expert Linglong model, industrial knowledge graph, automated quotation workflows) and a growing private-label product line onto the marketplace to capture higher margins and improve procurement efficiency.
Product overview
ZKH Group operates a unified MRO (Maintenance, Repair, and Operations) procurement service platform in China, consisting of three primary online platforms: the core ZKH Platform, the GBB Platform (a sub-brand for B2B industrial products trading), and the Northsky Platform. These platforms collectively serve SME customers, central state-owned enterprises, and international markets with industrial product procurement, AI-powered digitalization, and supply chain solutions. The company expanded internationally with operations across 17 countries and launched its proprietary AI large model 'Expert Linglong' to automate quotation workflows and enhance operational efficiency.
Differentiator
Problem solved
Functional benefit
Brands
- ZKH: Primary B2B industrial products trading platform brand
- GBB
- Northsky
Products and services
- ZKH Platform The primary MRO procurement service platform offering industrial product sourcing, quotation automation, and supply chain solutions for enterprise customers in China. Serves SME buyers and central state-owned enterprises with self-serve online marketplace functionality.
- GBB Platform B2B industrial products trading platform operated as a sub-brand of ZKH Group, serving industrial procurement needs alongside the core ZKH Platform in China and globally.
- Northsky Platform International MRO procurement platform operated by ZKH Group, providing cross-border industrial product sourcing and supplier access to customers outside of China across 17 countries.
- Private Label MRO Products Proprietary/white-label MRO industrial supplies sold under ZKH's own brands directly to enterprise customers. Designed to improve gross margins as the share of self-owned brands increases in the overall product mix.
Quantifiable outcome
- 30% automation of quotation workflows
- +5 more outcomes
Companies that use ZKH
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ZKH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
ZKH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TmallcoreZKH Group entered into a comprehensive strategic cooperation agreement with Tmall for industrial product sales. The partnership enables ZKH to leverage Tmall's e-commerce platform for broader distribution of MRO products to industrial buyers.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
ZKH competitors and assessment
Company assessmentRegional players
- Toolstation (Travis Perkins): Toolstation is a UK-based industrial and trade supplies retailer serving tradespeople and small businesses. While geographically focused on the UK, its model of providing convenient multi-category industrial supplies to SME buyers is analogous to ZKH's SME-segment strategy.
Direct peers
- HD Supply Holdings: HD Supply (now part of Home Depot Pro) distributes industrial and MRO products to construction, infrastructure, and facilities maintenance customers. Its scale and customer overlap with industrial buyers makes it a relevant peer for ZKH's enterprise segment.
- MSC Industrial Direct: MSC Industrial is a major US-based MRO industrial supplies distributor serving metalworking and industrial customers. Its catalog-driven, relationship-based distribution model parallels ZKH's platform approach to serving SME and enterprise industrial buyers.
- JD.com (JD Industrial): JD.com operates JD Industrial, one of ZKH's largest direct competitors in China's B2B MRO/industrial procurement space. Both run digital marketplaces connecting industrial buyers with suppliers for maintenance, repair, and operating supplies, serving overlapping customer segments in China.
- W.W. Grainger: Grainger is the global MRO distribution benchmark with a comparable business model of supplying industrial maintenance, repair, and operating products to business customers. As the international reference point for the MRO category, it offers a useful peer for evaluating ZKH's unit economics and platform strategy.
- Fastenal: Fastenal is a leading industrial supplies distributor specializing in fasteners, tools, and MRO products. Its on-site vending and supply chain solutions to industrial customers provide a useful comparable for ZKH's value proposition around streamlining MRO procurement.
Broad incumbents
- Wesco International: Wesco International is a broad industrial distribution and supply chain services company serving electrical, communications, and MRO customers globally. Its broader portfolio and global footprint provide context for ZKH's international expansion ambitions via Northsky.
- Honeywell International: Honeywell is a diversified industrial conglomerate with significant MRO-adjacent product lines (safety gear, sensors, building technologies). As a broad incumbent with industrial customer relationships, it represents a different scale of competition and an indicator of where MRO is consolidating.
- Alibaba 1688.com: Alibaba's 1688.com is China's largest B2B e-commerce platform with a major industrial products vertical. While broader than ZKH (covering many B2B categories beyond MRO), it competes directly for industrial buyer wallet share and supplier relationships across China.
Emerging players
- Suning.com: Suning.com is a major Chinese e-commerce platform that has expanded into B2B and industrial product categories. While consumer-focused historically, its push into enterprise commerce creates partial overlap with ZKH's industrial procurement offerings in China.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZKH social profiles
Digital presenceZKH financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZKH leadership team
Management profileNumber of profiles
Profiles4 records
ZKH subsidiaries and ownership
Company hierarchySubsidiaries3 records
ZKH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZKH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZKH
What does ZKH do?
ZKH operates a B2B online marketplace platform for industrial Maintenance, Repair, and Operations (MRO) supplies — spare parts, accessories, and consumables — connecting buyers (SMEs and central state-owned enterprises) with suppliers through three integrated platforms (ZKH, GBB, Northsky). It layers proprietary AI tooling (Expert Linglong model, industrial knowledge graph, automated quotation workflows) and a growing private-label product line onto the marketplace to capture higher margins and improve procurement efficiency.
Is ZKH a public or private company?
ZKH is a public company. It is classified as public and is currently operating.
When was ZKH founded?
ZKH was founded in 2023. It employs 5,001 to 10,000 people.
Where is ZKH based?
ZKH is headquartered in Shanghai, China, in the Asia region.
How does ZKH make money?
Three revenue lines are on record. MRO Product Sales Platform is the primary driver. The others are private Label Products and international Business.
Who are ZKH's main competitors?
Toolstation (Travis Perkins) is listed as a regional player. Direct peers are HD Supply Holdings, MSC Industrial Direct, JD.com (JD Industrial), W.W. Grainger and Fastenal. Broad incumbents are Wesco International, Honeywell International and Alibaba 1688.com. Suning.com is listed as an emerging player.
Does ZKH have an API?
No public API is recorded for ZKH.
What industry is ZKH in?
ZKH's product category is B2B Industrial MRO Marketplace. Its primary akta.pro industry code is CRAFAHAA, Industrial Supplies & MRO Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 423840 and its SIC code is 5072.