Noitom

Name

Noitom

Legal name

北京诺亦腾科技有限公司

Website

https://noitom.com.cn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Noitom is a Beijing-based motion capture technology provider offering inertial and optical-inertial hybrid tracking systems (Perception Neuron series), VR gloves, and virtual production solutions serving film, gaming, medical, sports, industrial simulation, and humanoid robotics customers across 50+ countries.

Ownership category

akta.pro rank

Product category

Motion Capture Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Other Measuring and Controlling Device Manufacturing (334519)

akta.pro primary industry

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)

akta.pro secondary industries

Human-Robot Interaction & Teleoperation Systems (HDAAAIAM), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Inertial motion capture
• Optical-inertial hybrid tracking
• Motion capture hardware
• Humanoid robot teleoperation
• VR interaction gloves

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Motion Capture Hardware Products: Sale of Perception Neuron series products (PN 3, PN Studio, PN Link, PN Hybrid) and accessories including sensors, straps, data transceivers, charging cases, and specialized suits. Products sold in various configurations at different price points through direct e-commerce.
2. VR Gloves (Hi5 2.0): Sale of Hi5 2.0 VR interaction gloves with inertial sensors for hand/finger tracking, compatible with SteamVR and Pico headsets, sold with various plugin packages.
3. NoitomCare Extended Warranty & Service Plans: Paid service plans (extended warranty, out-of-warranty replacement, fast replacement, trade-in programs, expert technical support) for motion capture products with multi-year options.
4. Virtual Reality & Simulation Solutions: Sale of Project Alice commercial VR solutions, VTS virtual streaming packages, VPS virtual production solutions, and mySwing golf training systems including hardware and software components.
5. Software Licenses & Plugins: Software products and plugins for motion capture data processing, including Axis Studio, Unity/Unreal/Maya/Blender plugins, sold as perpetual licenses or potentially subscription-based.
6. Virtual Live Streaming Solutions (VTmini): Bundled packages combining PN motion capture with VTmini virtual streaming software, sold as complete solutions for virtual influencers and digital human applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Noitom designs, manufactures, and sells inertial and optical-inertial hybrid motion capture hardware (Perception Neuron series including PN 3, PN Studio, PN Link, PN Hybrid) along with VR interaction gloves (Hi5 2.0) and supporting Axis Studio software. The company also delivers integrated vertical solutions including Project Alice commercial VR, VTS virtual livestreaming, VPS virtual production, VTmini virtual livestreaming bundles, mySwing golf training, and embodied AI humanoid robot teleoperation solutions integrated with NVIDIA Isaac.

Product overview

Noitom is a provider of inertial motion capture technology with a comprehensive product portfolio spanning multiple tiers of hardware products and vertical application solutions. The core Perception Neuron (PN) series includes wired (PN Link), professional wireless (PN Studio), and entry-level wireless (PN 3 / PN 3 Pro) inertial motion capture systems, all available in 2025 anti-magnetic versions. The PN Hybrid adds optical-inertial fusion technology for sub-millimeter precision. Supporting hardware includes the Hi5 2.0 VR interaction glove for finger and robot dexterity capture, and accessories such as straps, compression suits, transceivers, and carrying cases. On the software side, Axis Studio serves as the core software platform. The product ecosystem extends through bundled solutions including the iClone + Perception Neuron digital human creation bundle, VTmini virtual livestreaming bundle, VTS virtual production livestreaming solution, and VPS virtual production solution. Project Alice provides large-space commercial VR simulation for up to 100+ simultaneous users across 2000 sqm. Specialized applications include mySwing Professional for golf training and the embodied AI humanoid robot solution for teleoperation data collection integrated with NVIDIA Isaac. NoitomCare provides extended warranty and technical support services.

Differentiator

Problem solved

Functional benefit

Brands

• Perception Neuron: Self-developed motion capture product series including PN 3 (entry-level), PN Studio (professional), PN Link (wired), and PN Hybrid (optical-inertial hybrid).
• Project Alice
• mySwing
• Noitom VPS
• Noitom VTS
• Noitom Hi5
• NoitomCare

Products and services

• PN Studio Anti-Magnetic Version (Perception Neuron Studio) Professional-grade wireless inertial motion capture system with 10-hour battery life, up to 1000 sqm capture range, anti-magnetic algorithm, full-body plus finger motion capture for up to 5 people simultaneously, and 20 tracked props. Targeted at film VFX, virtual production, and large-scale animation studios.
• PN Link Anti-Magnetic Version (Perception Neuron Link) Wired inertial motion capture system with full magnetic immunity for embodied AI, human factors engineering, virtual simulation, and digital media applications. Upgradable to optical-inertial hybrid tracking mode via optical trackers.
• PN 3 Anti-Magnetic Version (Perception Neuron 3) Entry-level wireless inertial motion capture system with 17-node inertial sensors at 4.1g per sensor, 600Hz computation frame rate, 3.5-hour battery life, and wireless finger capture. Targeted at small animation/game studios, virtual livestreaming, and film production.
• PN 3 Pro Anti-Magnetic Version (Perception Neuron 3 Pro) Advanced wireless inertial motion capture system with full body and finger capture, improved data quality from new sensor calibration and algorithms. Compatible with Unity and Unreal engine native plugins.
• PN Hybrid (Optical-Inertial Hybrid Motion Capture System) Optical-inertial hybrid motion capture platform combining optical precision with inertial anti-occlusion capability. Sub-millimeter tracking precision, supports same/heterogeneous rigid bodies, outputs 6DoF position and pose data. Applicable to robotics, control science, intelligent manufacturing, and AI research.
• Hi5 2.0 VR Interaction Glove VR interaction glove with wireless inertial sensors for finger motion tracking, supporting SteamVR Windows headsets (HTC Vive, Pimax, Valve Index) and Android-based Pico headsets. Enables teleoperation of humanoid robots and robotic dexterity hands.

Quantifiable outcome

• Motion capture products sold in over 50 countries with 20,000+ units delivered to 20,000+ enterprise customers
• +3 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability3 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core, key and minor.

• NVIDIA (英伟达)coreTechnology or Integration · 1 January 2024Noitom leverages NVIDIA Isaac Sim & Isaac Lab platform to bridge motion capture data with robot virtual/physical bodies, creating a standardized Human-in-the-loop (HITL) solution for embodied AI data factory construction. Custom MocapApi enables real-time data streaming to NVIDIA Isaac ecosystem.
• 千寻智能 (Spirit AI)keyStrategic or Co-development Partner · 1 January 2024Spirit AI collaborates with Noitom on motion capture teleoperation of humanoid robots for embodied AI training data collection, exploring high-efficiency teleoperation workflows and data production pipelines.
• 智元机器人 (Zhiyuan Robotics)keyStrategic or Co-development Partner · 1 January 2024Zhiyuan Robotics uses Noitom motion capture systems to teleoperate A2 robots in both real physical world and virtual space for dataset collection to train policy/control rules, exploring Sim2Real2Sim optimization paths.
• 深圳市人工智能与机器人研究院 (AIRS)keyStrategic or Co-development Partner · 1 January 2024AIRS collaborates with Noitom to construct embodied AI data factories, combining motion capture/hardware equipment with NVIDIA Isaac platform to build scalable data production pipelines for robot intelligence algorithms.
• 清华大学 (Tsinghua University)keyStrategic or Co-development Partner · 1 January 2024Tsinghua University collaborates with Noitom on embodied AI and robotics research applications.
• 香港中文大学 (CUHK)keyStrategic or Co-development Partner · 1 January 2024CUHK collaborates with Noitom on embodied AI and robotics research applications.
• 早稻田大学 (Waseda University)keyStrategic or Co-development Partner · 1 January 2024Waseda University collaborates with Noitom on embodied AI and robotics research applications.
• 南京工程学院 (Nanjing Institute of Technology)minorStrategic or Co-development Partner · 1 January 2024Nanjing Institute of Technology collaborates with Noitom on embodied AI and robotics research applications.
• 中国传媒大学 (CUC)keyStrategic or Co-development Partner · 1 January 2024CUC partners with Noitom to offer motion capture professional courses as part of digital media education programs.
• 中国科学院深海所 (Chinese Academy of Sciences Deep Sea Institute)coreStrategic or Co-development Partner · 1 January 2024Deep Sea Institute collaborates with Noitom on national key projects including China's domestically developed 4500m manned submersible for virtual simulation applications.
• 中国商飞 (COMAC)coreStrategic or Co-development Partner · 1 January 2024COMAC collaborates with Noitom on C919 domestic large aircraft projects as part of national key science and technology programs for industrial simulation.
• 南开大学, 电子科技大学, 同济大学minorStrategic or Co-development Partner · 1 January 2024Multiple Chinese universities collaborate with Noitom for virtual classroom and virtual laboratory construction, digital media education, and cross-disciplinary courses.
• 创幻科技 (Chuanghuan Technology)keyOEM/ Whitelabel/ Licensing Partner · 1 January 2024Noitom partners with Chuanghuan Technology to bundle customized VTmini virtual streaming software exclusively with Noitom's Perception Neuron motion capture products, creating a one-stop virtual live streaming solution.
• 美的电器 (Midea)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Midea conducted virtual live streaming e-commerce using Noitom motion capture technology and VTmini solution for virtual product demonstrations.
• 肯德基 (KFC)minorChannel Partner/ Reseller/ Distributor · 1 January 2024KFC Hong Kong conducted a brand marketing campaign '全港食鸡大作战' using Noitom VTmini virtual streaming solution.
• 编程猫 (Coding Cat)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Coding Cat (education company) used Noitom VTmini solution for virtual live streaming online courses in programming education.
• Reallusion (iClone)keyTechnology or Integration · 1 January 2024Noitom Perception Neuron products integrate natively with iClone digital human creation software, providing a complete solution from motion capture to digital character animation with real-time capture and editing capabilities.
• Tokyo Robotics (東京ロボティクス)keyStrategic or Co-development Partner · 1 January 2020Tokyo Robotics has combined Noitom PN 2 and PN Studio products with their humanoid robot systems for remote operation research in industrial production, data server maintenance, and scientific research, accumulating training data to improve robot performance.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xsens (Movella): Movella's Xsens division is the closest direct competitor, offering inertial motion capture systems (MVN Awinda, MVN Link) for film, gaming, sports science, and live entertainment. Highly comparable product portfolio, target customers, and use cases to Noitom's Perception Neuron line.
• Vicon: Vicon is a leading optical motion capture provider (Vantage, Valkyrie, Vero) serving film VFX, AAA game studios, biomechanics research, and clinical motion analysis. Directly comparable in film/VR/biomedical verticals and competes for the same large-studio customers.
• OptiTrack (NaturalPoint): OptiTrack specializes in high-precision optical motion capture cameras and tracking software for film, game development, virtual production, and drone/UAV tracking. Direct competitor in virtual production and large-volume tracking solutions.
• Rokoko: Rokoko offers consumer/prosumer inertial motion capture suits (Smartsuit Pro) and gloves targeting indie animators, game developers, and VTubers. Comparable lower-tier product positioning to Noitom's PN 3 segment, with similar indie/streamer customer base.
• Manus: Manus produces high-end VR data gloves (Quantum Metagloves) used in motion capture, VR training, and virtual production. Comparable finger/hand tracking technology serving similar professional XR and animation customers.
• PhaseSpace: PhaseSpace offers marker-based optical motion capture systems (Impulse X2E) for film VFX, game development, virtual production, and academic research. Direct competitor in studio-grade optical mocap with overlapping customer segments.
• Synertial: Synertial provides inertial motion capture systems (IGS-190, IGS-180) used in animation, clinical gait analysis, and biomechanics research. Closely comparable inertial mocap product line targeting similar animation and research customers.

Emerging players

• Move.ai: Move.ai provides AI-based markerless motion capture from standard video cameras, eliminating the need for body-worn sensors. Emerging threat and partial substitute targeting similar gaming, VTuber, and 3D animation use cases.
• StretchSense: StretchSense manufactures hand-tracking gloves based on capacitive stretch sensors for VR/AR and motion capture applications. Directly comparable to Noitom's Hi5 2.0 VR interaction glove, particularly for hand/finger tracking in VR.

Broad incumbents

• HTC (Vive Trackers): HTC's Vive Tracker ecosystem offers VR body tracking peripherals that integrate with SteamVR-based mocap workflows. While broader in scope (full VR headsets, platforms), Vive Trackers compete in the same VR tracking hardware category and overlap on SteamVR-compatible customer workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/noitomocap
• YouTubeyoutube.com/channel/UCNrkkbkd_GV7b7cut_J8_pA
• Facebookfacebook.com/noitomocap
• Instagraminstagram.com/noitomocap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noitom