Pepins Sweden

What Pepins Sweden does

Pepins Sweden AB is a Stockholm-headquartered equity-crowdfunding and project-presentation platform, founded in 2014, that connects growth companies and startups in the Nordics with a registered investor base of more than 330,000 individuals. The platform does not broker investments or take a transaction cut; instead, it monetizes issuer-side project listings through tiered, one-time fees — START (£80/mo subscription or basic one-time listing), Basic (£800 including mass email to all investors and priority placement), Webinar (£1,600 adding in-person investor meetings), and a separate PREMIUM one-shot email blast to the full investor base at £500 — while investors access the platform free of charge.

The underlying technology is a self-serve web platform with project presentation, dashboard statistics, investor newsletter infrastructure, and email marketing capabilities. Pepins explicitly positions itself as a non-intermediary presentation layer, meaning all investment contact and decisions occur directly between investors and project management. Customer segments are two-sided: companies seeking capital (the paying side, comprising Nordic and increasingly pan-European growth companies, fintechs, cleantech, freight, and AI startups) and individual investors (the consumer side, accessing deal flow for free). Distribution relies on email newsletters to the full investor base, social sharing, and word-of-mouth referrals from existing issuers.

Corporate structure places Pepins AB as the Swedish operating entity (data controller under Swedish law) within UK parent Laika Consulting Limited. The broader group includes the sister platform FundedByMe (combined network ~350,000 investors) and EQTOS AI, an AI-driven customer acquisition and outreach automation engine developed and validated within Pepins and FundedByMe and now positioned as a standalone European B2B SaaS product. Cumulative platform outcomes since 2014 include £318M capital invested through listings, 293+ projects/companies listed, and 431+ completed funding rounds.

Name

Pepins Sweden

Legal name

Pepins AB

Website

https://pepins.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pepins Sweden operates a Nordic equity-crowdfunding and project-presentation platform connecting 330,000+ registered investors with growth companies through tiered listing fees, while its UK parent group (Laika Consulting) expands into AI-driven customer-acquisition SaaS via EQTOS AI and the FundedByMe sister platform.

Ownership category

akta.pro rank

Product category

Equity Crowdfunding Platform

NAICS

Miscellaneous Intermediation (52391), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

Keywords

• Equity crowdfunding
• Project presentation platform
• Investor matching marketplace
• Capital raising platform
• Nordic investment marketplace

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Project listing fees: Companies seeking capital pay tiered fees to list on the platform and gain visibility to 330,000+ investors. START tier (80 GBP one-time) provides basic listing; Basic tier (800 GBP one-time) adds email to all investors and priority placement; Webinar tier (1,600 GBP one-time) adds in-person investor meeting and targeted contact list.
2. PREMIUM campaign fees: One-time 500 GBP payment for PREMIUM campaigns where Pepins sends exclusive information about the company to all registered investors via email, with business plan attachments and scheduled send on chosen day.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pepins Sweden operates a Nordic equity crowdfunding and project presentation platform that connects growth companies seeking capital with a network of 330,000+ registered European investors. Companies pay tiered fees (START monthly subscription, one-time PREMIUM, Basic, and Webinar packages) to list investment opportunities and gain visibility via email broadcasts and newsletter features, while investors browse and contact project management directly without paying brokerage or transaction fees. Pepins acts solely as the platform intermediary and does not broker investments, with all transactions occurring directly between investors and listed projects.

Product overview

Pepins operates as a unified platform for project presentations connecting growth companies with investors across the Nordics and Europe. The core Pepins Platform enables project visibility to 330,000+ investors with tiered service tiers (START monthly subscription, PREMIUM one-time campaign, Basic, and Webinar packages). The platform also integrates EQTOS AI, an autonomous AI system that automates company identification, contact data gathering, AI-generated personalized emails, and outreach campaign execution—serving as both a standalone AI SaaS product and a distribution engine for Pepins, with access to the combined Pepins and FundedByMe investor network of 350,000+ users.

Differentiator

Problem solved

Functional benefit

Products and services

• Pepins Platform The Nordics' largest project presentation platform enabling companies to present investment opportunities to 330,000+ registered investors. All contact occurs directly between investors and projects; Pepins serves solely as the platform without brokering investments.
• START Plan

Quantifiable outcome

• 318M GBP capital invested through platform
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

One partnership is on record.

• FundedByMecoreStrategic or Co-development PartnerRelated platform under same ownership/management. EQTOS AI serves as AI-driven distribution and acquisition engine for both Pepins and FundedByMe. Combined investor network exceeds 350,000 registered users. Strategic synergies in lead generation, onboarding automation, and customer acquisition for European capital markets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FundedByMe: Direct Nordic/European equity crowdfunding platform under shared ownership with Pepins (same parent Laika Consulting). Combined investor network exceeds 350,000 users, making it the closest comparable — essentially a sister platform with overlapping value proposition in the same geographies.
• Crowdcube: UK-headquartered equity crowdfunding leader, FCA-regulated, with comparable two-sided marketplace model connecting growth companies with retail investors. Closest direct competitor on business model, though operating at materially larger scale.
• Seedrs (now Republic Europe): FCA-regulated European equity crowdfunding platform acquired by Republic, enabling retail investors to buy shares in startups and growth companies. Directly comparable service with similar regulatory posture and target customers.
• Invesdor: Nordic equity and debt crowdfunding platform operating in Finland, Sweden, Denmark, and other European markets. Directly competes in Pepins' home Nordic geographies with a regulated, multi-product offering.

Regional players

• Companisto: Germany's leading equity crowdfunding platform with a primarily German-speaking user base. Comparable marketplace model but focused on DACH region rather than Nordic/UK.

Broad incumbents

• Wefunder: US equity crowdfunding platform operating under Regulation Crowdfunding. Comparable product offering but operating in a different regulatory regime (US/Reg CF) and serves a different geographic market.
• Republic: US multi-asset investment platform spanning equity crowdfunding, crypto, and venture. Wider product portfolio than Pepins but shares the core equity crowdfunding mechanics and target retail-investor audience.
• AngelList (now AngelList Venture): US-based platform connecting startups with investors, syndicates, and talent. Broader scope than Pepins but overlapping in the deal-flow discovery and retail investor onboarding functionality.
• Kickstarter: Global rewards-based crowdfunding platform with a massive user base. Different funding model (rewards vs equity) but adjacent in terms of operating a two-sided creator/investor discovery platform.

Others

• Northzone: Pan-Nordic venture capital firm with deep Nordic roots. Not a direct competitor but adjacent capital-formation actor serving the same Nordic growth-company ecosystem Pepins targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Join_Pepins
• Facebookfacebook.com/joinpepins
• LinkedInlinkedin.com/company/pepins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepins Sweden