Full Circle

What Full Circle does

Full Circle, founded in 1996, operates a direct-to-consumer organic produce subscription delivery service headquartered in Seattle, Washington, with roots as a five-acre organic farm near North Bend, WA. The company's core offering is the customizable Organic Mixed Fruit & Veggie Farm Box, available in four sizes (Seed at $28.95, Sprout at $36.95, Garden at $47.95, Harvest at $58.95) delivered weekly or bi-weekly to homes, offices, and pick-up sites across Washington, Oregon, Alaska, Idaho, and parts of Southern California. The underlying technology is a consumer-facing e-commerce subscription platform featuring the Farm Stand Market, where subscribers can customize box contents, manage delivery schedules, skip deliveries, and add artisan grocery items from a network of regional organic farm partners.

The business model is built on recurring subscription revenue supplemented by add-on grocery marketplace transactions. Full Circle sources from a network of certified organic regional farms and artisan producers including Groundwork Organics, Hayton Family Farm, Hayton Farms, Cuyama Orchards, Girl Meets Dirt, and Stumptown Coffee Roasters. The company holds USDA Organic certification, operates the proprietary fieldTRUE certification brand, and markets through content (Good Food Life blog), organic social, email, referral programs, workplace wellness partnerships, community events, and a Donate-a-Box food bank program. Secondary customer segments include workplace wellness B2B office deliveries and gift card recipients, but the primary customer remains health-conscious individual consumers and families in the Pacific Northwest. The company is privately held with 51-100 employees, no disclosed institutional investors, no funding rounds, and no M&A activity in the public record.

Name

Full Circle

Legal name

Full Circle

Website

https://fullcircle.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Circle is a direct-to-consumer organic produce subscription delivery service, founded in 1996 and based in Seattle, Washington, delivering customizable weekly farm boxes sourced from regional organic growers to homes and offices across the Pacific Northwest, Alaska, Idaho, and Southern California.

Ownership category

akta.pro rank

Product category

Organic Produce Subscription Delivery

NAICS

Fruit and Vegetable Retailers (44523), Fruit and Vegetable Retailers (445230)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industries

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Natural & Organic Foods Distribution (CRAOABAH), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Organic produce delivery
• Farm box subscription
• Farm-to-table delivery
• Organic grocery subscription
• CSA produce boxes

Headquarters

HQ city

Carnation

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Farm Box Subscriptions: Weekly or bi-weekly subscription boxes of organic produce delivered to homes or offices. Subscribers choose from different box sizes (Seed, Sprout, Garden, Harvest) and can customize contents and delivery frequency through the online Farm Stand Market.
2. Add-on Products: Additional artisan farm products including eggs, dairy, pickled vegetables, jams, bakery items, meat, seafood, snacks, pantry items, and beverages sold alongside subscription boxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Full Circle operates a direct-to-consumer organic produce subscription service, delivering customizable weekly or bi-weekly farm boxes of seasonal fruits and vegetables to homes, offices, and pick-up sites in Washington, Oregon, Alaska, and Idaho. Subscribers select from four box sizes (Seed, Sprout, Garden, Harvest) priced between $28.95 and $58.95 per delivery, and may add artisan grocery products (eggs, dairy, meat, bakery, pantry, beverages) through the Farm Stand Market. The company sources produce from a network of regional organic family farms and operates a USDA Organic certified supply chain.

Product overview

Full Circle is an organic grocery delivery subscription service operating as a single unified e-commerce platform. The core offering is the customizable Organic Mixed Fruit & Veggie Farm Box, available in four sizes (Seed, Sprout, Garden, Harvest) ranging from $28.95 to $58.95, delivered weekly or bi-weekly to homes, offices, or pick-up sites. The platform extends the base subscription through supplementary add-on modules: Grocery Add-Ons via the Farm Stand marketplace (offering eggs, dairy, meats, bakery, pantry, snacks, and plant-based products), eGift Cards for gifting subscriptions, a Workplace Wellness Program for office deliveries, a Donate-a-Box food bank program, and a Refer-A-Friend referral scheme. A companion content platform called the Good Food Life Blog provides recipes, farm news, and sustainable living content. All offerings are tied to the subscription-based farm box model rather than one-time purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Good Food Life: The company's blog and content platform covering recipes, farm news, storage tips, and sustainable living content.
• fieldTRUE

Products and services

• Organic Mixed Fruit & Veggie Farm Box Customizable subscription box of seasonal organic fruits and vegetables delivered weekly or bi-weekly, available in four sizes (Seed 1–2 people at $28.95, Sprout 2–4 at $36.95, Garden 4–6 at $47.95, Harvest 6–8 at $58.95) to homes, offices, or pick-up sites. For health-conscious individuals, families, and workplace wellness programs in the Pacific Northwest.
• Grocery Add-Ons (Farm Stand Market)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• USDAcoreOthersFull Circle maintains USDA Organic certification for its farming operations and products, ensuring compliance with federal organic standards.
• Groundwork OrganicscoreStrategic or Co-development PartnerFarming partner near Eugene, Oregon operated by Gabe Cox and Sophie Bello. 125-acre certified organic farm growing diverse vegetables and fruits since 2000. Provides produce for Full Circle boxes including green cabbage, collards, tomatillos, Padron peppers, and heirloom tomatoes.
• Channing Family FarmcoreStrategic or Co-development PartnerFamily farming operation in far northern Washington growing organic garlic and storage crops. Brothers Teague and Kosma Channing farm approximately 6 acres of garlic using low-impact farming methods including draft horses and mules for field work.
• Hayton FarmscoreStrategic or Co-development PartnerFifth-generation family farm on Fir Island in Washington's Skagit Valley, farming since 1876. Specializes in organic berry crops with 100 acres of berry fields. Currently led by Angelica Hayton. Provides blueberries and other berries for Full Circle boxes.
• Cuyama OrchardscoreStrategic or Co-development PartnerMountain orchard in Santa Barbara, CA at 3,300 feet elevation. Family operation founded in 1992 by Howard and Jean Albano. Certified organic since 1999, growing Fuji and Pink Lady apples plus heritage varieties like Arkansas Black.
• Girl Meets DirtminorStrategic or Co-development PartnerArtisan fruit preserve maker on Orcas Island, Washington founded by Audra Lawlor. Uses traditional French methods in copper pots to create small-batch preserves from heirloom orchard fruit. Products include Pink Bartlett, Rhubarb Lavender, Pear Balsamic, and Shiro Plum with Mint.
• Stumptown Coffee RoastersminorChannel Partner/ Reseller/ DistributorSpecialty coffee roaster with Direct Trade sourcing model founded in 2003. Available as add-on products in Full Circle's Farm Stand Market including cold brew coffees.
• Ecological Farming Association (EcoFarm)minorOthersOrganization hosting the annual EcoFarm Conference. Full Circle participates in this educational event for farmers and food community members held during winter months.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imperfect Foods: DTC subscription grocer delivering produce, groceries, and pantry items to homes. Directly comparable subscription model, target customer, and category, though serving a broader national footprint than Full Circle.
• Door to Door Organics: Former regional organic produce delivery subscription service operating across multiple US states. Closely comparable subscription-based organic produce model; while it ceased operations, it was a direct historical competitor to Full Circle.
• Farm Fresh To You: Regional organic produce delivery subscription service operating primarily in California. Nearly identical farm-to-doorstep subscription model with customizable boxes, directly comparable to Full Circle's core offering and customer type.
• Misfits Market: National DTC subscription service delivering organic produce and grocery items to consumers, with a focus on 'imperfect' and surplus produce. Closest direct competitor in the produce-box subscription category, though operating nationally and at significantly larger scale.
• Seasonal Roots: Regional online farmers market delivering local produce and artisan foods to homes in Virginia and surrounding states. Comparable model combining local farm sourcing with subscription produce boxes and artisan add-on products.
• Hungry Harvest: Produce subscription service delivering recovered and surplus fruits and vegetables to consumers on the East Coast. Highly comparable model of weekly produce boxes delivered to homes, with similar mission-driven positioning around reducing food waste.

Broad incumbents

• FreshDirect: Online grocery delivery service with strong emphasis on fresh produce and perishable items in the Northeast US. Broader grocery offering but overlapping customer base of health-conscious urban consumers seeking fresh food home delivery.
• Thrive Market: Online membership-based retailer of organic and natural groceries, pantry, and household items. Comparable target customer (health-conscious organic consumers) and product categories, though broader assortment and national reach, with a different business model (membership + à la carte).

Emerging players

• ButcherBox: Subscription-based DTC service delivering high-quality meats and seafood. Comparable subscription model and health-conscious consumer target, though focused on protein rather than produce; represents the same broader subscription-organic-food category.
• Sun Basket: Meal kit and prepared food subscription service emphasizing organic and sustainably sourced ingredients. Comparable in targeting health-conscious organic consumers via subscription, with partial overlap in the artisan/grocery add-on category Full Circle offers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FullCircleFarms
• Facebookfacebook.com/fullcirclefarms
• Instagraminstagram.com/fullcirclefarms
• Pinterestpinterest.com/fullcirclefarms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Circle