Advancing Women in Product

What Advancing Women in Product does

Advancing Women in Tech (AWIT, formerly Advancing Women in Product) is a US 501(c)(3) non-profit organization (EIN 82-1211324) founded in 2018 and headquartered in San Francisco. Its core functional mandate is accelerating the careers of women in product management and engineering leadership roles at B2B technology companies, serving aspiring executives, first-time leaders, founders, and senior women looking to scale into executive positions. The organization operates a multi-program platform centered on (1) structured training courses in product management and cloud computing distributed globally via Coursera (over 40,000 learners to date), (2) an Executive Mentorship Program pairing members with women who have already achieved leadership roles, and (3) content products including the 'Masters of Product' podcast, an AI Product Interviews series, a research blog, and an annual 'Future of Women' report.

AWIT's technology footprint is lightweight: a Squarespace-hosted website with a learning management layer integrated into Coursera, no proprietary mobile app, no public API, and no SDK. Distribution relies on Coursera's marketplace reach for course delivery and on the AWIT website for direct access to mentorship, events, and community resources. The go-to-market motion is community-led and event-driven, anchored by an annual Executive Summit and a network of local chapters (Boston, India, Berlin) alongside online programming.

The business model is non-profit and primarily donation- and sponsorship-funded, with secondary revenue from Coursera course licensing/royalty arrangements. The pricing model is not publicly disclosed; courses on Coursera are typically free-to-audit with paid certification options. Strategic partners include Coursera (core technology), AWS (cloud curriculum), MongoDB, Twilio, Fitbit (Google), Madrona Venture Group (2021), and the U.S. Department of State's Academy for Women Entrepreneurs (2023). The organization is founder-led by CEO Nancy Wang and operates without traditional venture funding, acquisitions, or institutional investors.

Name

Advancing Women in Product

Legal name

Advancing Women in Tech

Website

https://advancingwomeninproduct.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Advancing Women in Tech (AWIT) is a US non-profit that accelerates careers for women in product management and engineering leadership through Coursera courses, executive mentorship, events, and research, serving over 40,000 learners globally.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

akta.pro primary industry

Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)

akta.pro secondary industry

Emerging Tech & Specialized Computing (IoT, Edge, AR/VR, Blockchain, HPC) (EDABAFAO)

Keywords

• Women leadership training
• Product management courses
• Cloud computing courses
• Executive mentorship programs
• Career advancement services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Educational Course Licensing: Courses available through Coursera partnership, likely generating revenue through course licensing or revenue sharing arrangements
2. Donations and Fundraising: The organization accepts donations as a 501(c)(3) non-profit (EIN 82-1211324) with a 'Give' program mentioned on the website

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Advancing Women in Product (operating as Advancing Women in Tech / AWIT) is a 501(c)(3) non-profit that delivers structured product management and cloud computing courses (distributed globally via Coursera), an Executive Mentorship Program pairing members with experienced women leaders, and community programming including an annual Executive Summit. The organization has trained over 40,000 individuals globally and focuses on accelerating careers for women in tech leadership roles at B2B companies.

Product overview

Advancing Women in Tech (AWIT) is a non-profit organization operating as a membership-based career acceleration platform. The core offerings include structured courses (product management and cloud computing) delivered via Coursera, an Executive Mentorship Program pairing members with experienced women leaders, and content platforms (Blog, Podcast, AI Product Interviews). The organization also runs an Awards Program, hosts an Annual Executive Summit, and publishes the Future of Women research report. To date, AWIT has trained over 40,000 individuals through its global educational programs. The organization operates local chapters across multiple cities (Boston, Berlin, India) and maintains partnerships with technology companies including AWS, MongoDB, Twilio, FitBit, and Coursera.

Differentiator

Problem solved

Functional benefit

Brands

• Masters of Product Podcast: Podcast focused on product management topics

Products and services

• Product Management and Cloud Computing Courses

Quantifiable outcome

• Trained over 40,000 individuals through product management and cloud computing courses

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• U.S. Department of State's Academy for Women EntrepreneursflagshipStrategic or Co-development Partner · 27 November 2023AWIT collaborated with the U.S. Department of State's Academy for Women Entrepreneurs Indo-Pacific Summit to provide educational content and mentorship to women entrepreneurs in the Indo-Pacific region
• Madrona Venture GroupcoreStrategic or Co-development Partner · 4 February 2021AWIT partnered with Madrona Venture Group and Madrona Venture Labs to bring new educational content and experiences to members, boosting female tech leadership through joint initiatives.
• AWSminorGTM or Marketing PartnerAWS logo displayed as partner on AWIT website; AWS Certified Cloud Practitioner Exam preparation included in cloud computing course offerings
• CourseracoreTechnology or IntegrationCoursera partnership enables global delivery of AWIT's product management and cloud computing courses to over 40,000 learners worldwide

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Coursera: Major online learning platform that hosts AWIT's product management and cloud computing courses — both direct distribution partner and a broader incumbent in the same content/training category.
• Girls Who Code: Larger non-profit focused on closing the gender gap in tech through education and training for girls and young women — comparable mission with a younger-skewing target audience.
• Udemy: Large online learning marketplace with product management, cloud, and leadership courses — broad incumbent covering the same individual-learner course category.
• Skillsoft: Enterprise corporate training and talent development platform — broad incumbent offering leadership and technology training comparable to AWIT's corporate training wedge.
• LinkedIn Learning: Professional development course library owned by LinkedIn/Microsoft offering product management and leadership tracks — broad incumbent in the same online professional training space.

Direct peers

• Women Who Code: Non-profit network focused on advancing women in technology careers through programming, mentorship, and community — directly comparable to AWIT's women-in-tech career acceleration mission.
• AnitaB.org: Non-profit organization dedicated to advancing women in technology through events, technical programs, and leadership programs — directly comparable mission and program mix.

Emerging players

• Black Girls in Tech: Non-profit supporting Black women in technology through skills training, mentorship, and community events — comparable community + training model with a more specific audience.
• The Boardlist: Community-driven platform connecting women executives with board opportunities — comparable niche that supports women advancing into senior leadership roles.
• Lesbians Who Tech: Community-based non-profit advocating for LGBTQ+ women and non-binary people in technology through events, mentorship, and fellowships — comparable community-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theAWIP

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advancing Women in Product