What Goat Industries does

GOAT Industries Ltd. is a publicly listed investment issuer (CNSX: GOAT, OTCQB: BGTTF) headquartered in Vancouver, BC, that allocates capital to high-growth sectors including clean energy, digital infrastructure, artificial intelligence, robotics, and critical resources. The company operates a platform-plus-subsidiaries model with three wholly-owned operating subsidiaries: BetSource (real-time monetization and content personalization platform for sports entertainment venues, acquired December 2025), Evanesce (mining), and Ekosolve (technology solutions).

The company's core operating asset is BetSource, a patented real-time advertising and content personalization platform deployed across approximately 10,000 screens at OTB (off-track betting) locations, sportsbooks, sports bars, and U.S. sports entertainment facilities. The platform enables dynamic advertising inventory management and predictive fill-rate optimization across live-streamed content networks, with commercialization milestones including a monetization agreement via Aambé Media (March 2026), a BKFC app enhancement partnership (February 2026), and the launch of direct ad sales (April 2026).

GOAT Industries generates revenue through two principal streams: (1) returns from strategic investments in majority-owned subsidiaries and minority positions across technology, sustainability, and resource-focused businesses, and (2) advertising inventory monetization via BetSource's platform, with the U.S. deployment projected to generate up to $4 million in annual advertising inventory at approximately 50% gross margins for BetSource at full deployment with 100% fill rates. The go-to-market is enterprise field sales securing direct platform deployment agreements with sports entertainment facilities. Per disclosed financials, the company recorded $0 revenue across fiscal years 2021 through 2025 with significant net losses, indicating the BetSource revenue stream remains in early commercialization.

Name

Goat Industries

Legal name

Goat Industries Ltd.

Website

https://goatindustries.co

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GOAT Industries Ltd. is a Vancouver-based publicly listed investment issuer that allocates capital across clean energy, digital infrastructure, AI, robotics, and critical resources, with its wholly-owned BetSource subsidiary operating a patented real-time advertising and content personalization platform deployed across sports entertainment venues and OTB networks in the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Technology Investment Returns: GOAT Industries generates returns through strategic investments in majority-owned subsidiaries and minority positions across technology, sustainability, and resource-focused businesses. The company actively supports investments through governance oversight and operational collaboration.
2. BetSource Advertising Platform: BetSource's real-time monetization platform generates advertising inventory revenue across sports entertainment facilities. The platform is expected to generate advertising inventory valued at up to $4 million annually at approximately 50% gross margins for BetSource at full deployment with 100% fill rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GOAT Industries is a publicly listed investment issuer that allocates capital to majority-owned subsidiaries and minority positions across technology, sustainability, and resource-focused businesses. Its core operational product is BetSource, a patented real-time monetization and content personalization platform deployed across live streamed content networks at OTB locations, sportsbooks, and sports bars, reaching approximately 10,000 screens. The platform enables dynamic advertising inventory management and targeted content delivery for sports entertainment venues.

Product overview

GOAT Industries is a publicly listed investment issuer operating a platform-plus-subsidiaries model. The core offering consists of corporate investor relations infrastructure (GOAT Industries Website) that supports the company's public market presence. The primary operational subsidiary is BetSource, a real-time monetization and content personalization platform deployed across sports entertainment venues. The portfolio also includes resource-focused holdings (Evanesce and Ekosolve in mining). BetSource is the main technology product generating advertising revenue through its patented platform that powers fan engagement and advertising inventory optimization across live-streamed content networks.

Differentiator

Problem solved

Functional benefit

Products and services

• BetSource Platform Real-time monetization and content personalization platform that enables dynamic advertising inventory management across streaming networks. The platform delivers targeted advertising content across approximately 10,000 screens at OTB locations, sportsbooks, and sports bars, with predictive capabilities for fill rates and content optimization. Patented technology deployed at sports entertainment venues.

Quantifiable outcome

• Up to $4 million in annual advertising inventory at full deployment
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Aambé MediacoreStrategic or Co-development Partner · 11 March 2026Aambé Media, a Native American enterprise, partnered with GOAT Industries' BetSource to deploy the real-time monetization and content personalization platform across a U.S. sports entertainment facility. This collaboration represents a commercialization milestone for BetSource, expanding its footprint into operational racetrack and OTB environments.
• EvanesceminorOthersMining investment in the GOAT Industries portfolio. Status listed as Active.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Versus Systems: Versus Systems builds real-time in-app and live-event engagement and monetization technology for sports, gaming, and entertainment audiences—a near-direct functional overlap with BetSource's venue-based ad and content personalization platform. Both target the intersection of live sports content and wagering-adjacent venues.

Broad incumbents

• Sportradar Group: Sportradar is a global sports data and technology provider powering sportsbooks and media companies with odds, content, and ad-tech infrastructure. It overlaps with BetSource in monetizing live sports content for wagering-adjacent customers, though at vastly larger scale and breadth.
• Genius Sports: Genius Sports provides data, technology, and media services to sportsbooks and sports media companies, including advertising and content delivery for live sports. It competes in the same sports-betting content monetization space as BetSource but operates globally across all major leagues.
• fuboTV: fuboTV operates a sports-focused live streaming platform monetized through advertising across distributed viewing environments. Its ad-supported live sports model shares BetSource's thesis that live sports content at scale can be monetized via targeted advertising inventory.
• The Arena Group: The Arena Group operates sports media brands (e.g., Sports Illustrated, TheStreet) and monetizes audiences through advertising and content personalization. It overlaps with BetSource in selling targeted ad inventory against sports content, though through owned-and-operated digital media rather than distributed venue screens.
• Vivid Seats: Vivid Seats is a live event ticketing marketplace that monetizes sports and entertainment audiences through transaction fees and advertising. It shares GOAT's venue-based sports entertainment focus and advertising-driven revenue model, though it serves ticketing rather than content monetization.
• DraftKings: DraftKings is a leading U.S. sports betting operator with significant investment in advertising technology and venue-based fan engagement. While much larger and consumer-facing, it is comparable to GOAT's broader wagering-adjacent monetization thesis and sportsbook-targeted customer segments.

Emerging players

• Hookit: Hookit is a sports and entertainment marketing analytics platform that helps brands and rights holders measure and optimize sponsorship and advertising value. It is comparable to GOAT's data-driven ad inventory optimization thesis, but operates upstream in sponsorship measurement rather than venue-level ad delivery.
• OpenLocker: OpenLocker is a digital media and content monetization platform for sports athletes, leagues, and venues that enables advertising and sponsorship on distributed digital channels. It shares BetSource's model of monetizing distributed screens and digital sports inventory, though typically at smaller-scale venues.

Others

• Loop Industries: Loop Industries is a publicly listed small-cap that combines operational technology assets with capital-markets activity, structurally similar to GOAT's CNSX-listed investment issuer model. It is useful as a comparability reference for the holding-company structure and dilution dynamics, not for product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/billy-goat-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goat Industries