Hotel Tango Distillery

What Hotel Tango Distillery does

Hotel Tango Distillery is a privately held, service-disabled and veteran-owned craft distillery founded in 2013 and headquartered at 670 Virginia Ave in Indianapolis, Indiana. The company produces a portfolio of distilled spirits including bourbon and other whiskey varieties, with its core lineup marketed under the tagline 'bold, balanced spirits crafted for every mission.' Hotel Tango also operates Shmallow, a toasted marshmallow whiskey sub-brand with a dedicated product website (drinkshmallow.com) that has achieved nationwide distribution through retail and marketplace partners.

The company distributes its products through two primary channels: a Tasting Room at Fletcher Place in Indianapolis, where customers can experience the full lineup on-site, and a retail/wholesale network mapped via a Where to Buy Map on the company website. Pricing is not publicly disclosed, and revenue is generated through one-time spirits purchases rather than contracted or recurring arrangements. The company's website emphasizes content marketing through a Recipe Page, spirit catalog, and distribution map, serving a horizontal customer segment of spirits enthusiasts seeking craft offerings for home bars or tasting room experiences.

Hotel Tango's brand identity is built on a military phonetic alphabet reference (Hotel Tango) and its veteran-owned status, combined with a playful tone that the company says contrasts with its serious approach to spirits quality. The company has raised approximately $5,000,003 across five funding rounds between 2018 and 2023, with leadership consisting of founder and CEO Travis Barnes. The firm employs 51-100 people and operates as a privately held entity with no disclosed parent company or institutional ownership structure.

Name

Hotel Tango Distillery

Legal name

Hotel Tango Distillery

Website

https://hoteltangowhiskey.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Hotel Tango Distillery is a veteran-owned craft distillery founded in 2013 in Indianapolis, producing bourbon and whiskey spirits including the nationwide-distributed Shmallow toasted marshmallow whiskey, sold through its Fletcher Place tasting room and retail distributors.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (31214), Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft distilled spirits
• Bourbon whiskey
• Flavored whiskey
• Craft distillery
• Tasting room experiences

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Spirits Sales: Hotel Tango Distillery generates revenue through the sale of distilled spirits including bourbon, whiskey, and specialty liqueurs. Products are sold through their tasting room, retail locations, and distribution partners.

Distribution channels2 records

Marketing channels3 records

Core offering

Hotel Tango Distillery crafts and sells a portfolio of bold, balanced spirits, including bourbon and other whiskey varieties, plus the Shmallow toasted marshmallow whiskey sub-brand. Products are sold through the company's Tasting Room at Fletcher Place in Indianapolis and distributed nationwide through retail and wholesale partners.

Product overview

Hotel Tango Distillery is a craft distillery producing a portfolio of bold, balanced spirits. The core product line consists of various spirits including bourbon, while Shmallow (toasted marshmallow whiskey) operates as a sub-brand making national waves. The company also offers a Recipe Page and maintains a Tasting Room at Fletcher Place in Indianapolis for in-person experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Shmallow: Toasted marshmallow whiskey making waves nationwide.

Products and services

• Spirits (Bourbon and Whiskey lineup) Core spirits portfolio of bold, balanced craft spirits including bourbon and other whiskey varieties, crafted for home-bar stocking and tasting-room experiences; sold through the Indianapolis Tasting Room and nationwide retail/wholesale partners.
• Shmallow (Toasted Marshmallow Whiskey) Flavored toasted marshmallow whiskey sub-brand of Hotel Tango Distillery, distributed nationwide as a differentiated craft offering within the company's spirits portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fletcher PlacecoreStrategic or Co-development PartnerFletcher Place is the location of Hotel Tango Distillery's Tasting Room, where customers can experience their full lineup of spirits in person.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HotelTangoIndy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Tango Distillery