SneakerLah
SneakerLah is a Malaysian sneaker and streetwear marketplace and community platform, operating a webstore, peer-to-peer marketplace, limited-edition raffles, and the annual SneakerLAH convention for individual sneakerheads and streetwear collectors across Malaysia.
- Company typePrivate
- Founded2015
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SneakerLah does
SneakerLah (legally Shake Hands Sdn. Bhd.) is a Malaysia-based sneaker and streetwear commerce and community platform, founded in Kuala Lumpur in 2015 and operating with a headcount of 11-50. The company operates a multi-surface ecosystem anchored by three commercial products: the SneakerLAH Store (a direct-to-consumer webstore selling branded merchandise and exclusive brand collaborations such as the SneakerLAH x Mamee Monster apparel line and the SneakerLAH x Mamee x Asics Skyhand OG at MYR 629.00), the SneakerLAH Marketplace (a peer-to-peer buy/sell/trade platform for new and used sneakers and streetwear, secured via Razor Pay escrow and buyer protection), and the SneakerLAH Raffle (a lottery system for limited-edition releases such as Travis Scott Jordan 1 and the SneakerLAH x Hundred% x Asics GEL-LYTE III 'Teh Tarik'). Around these commercial surfaces, SneakerLah runs community features including the #OnFeetLah Instagram-style photo gallery, a retailer-locator map, and the flagship annual SneakerLAH convention — described as Malaysia's biggest and most premium sneaker event since its 2015 inauguration. Distribution combines the proprietary e-commerce platform with an offline retail partner network spanning SoleWhat, ATMOS, CROSSOVER, Hundred %, b.space, Futuremade Studio (FTMD.), and Nike Pavilion KL across major Malaysian malls; logistics run on BestExpress for domestic Malaysian delivery.
The business model is a hybrid of marketplace transaction fees, direct merchandise sales, and raffle entry revenue, with all commerce denominated in Malaysian Ringgit (MYR). Pricing spans unit-level items from MYR 10 (accessories) to MYR 1,700+ (premium resale SKUs), and the platform accepts Visa, MasterCard, and various e-wallets. The customer base is concentrated in Malaysian sneakerheads and streetwear collectors — a horizontal persona segmentation — transacting as individual buyers and sellers rather than enterprise accounts. In July 2022, Naver's resale platform Kream acquired a 22.47% minority stake in Shake Hands Sdn. Bhd. for US$1.7 million, positioning SneakerLah as a regional node in Naver's broader Asia resale strategy while leaving founders/operators in control.
The underlying technology is a proprietary e-commerce marketplace and webstore platform with no public API and no mobile application, supplemented by third-party integrations for payments (Razor Pay for marketplace escrow; Visa, MasterCard, and e-wallets for the store) and shipping (BestExpress). The platform supports standard marketplace mechanics — fixed-price listings, bid/ask flows, raffle entry management, and authentication-related buyer protection — but shows no evidence of AI/ML, computer vision, or proprietary data-flywheel capabilities in the disclosed information.
SneakerLah firmographics
Firmographics- Name
- SneakerLah
- Legal name
- Shake Hands Sdn. Bhd.
- Website
- https://sneakerlah.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SneakerLah is a Malaysian sneaker and streetwear marketplace and community platform, operating a webstore, peer-to-peer marketplace, limited-edition raffles, and the annual SneakerLAH convention for individual sneakerheads and streetwear collectors across Malaysia.
- Ownership category
- akta.pro rank
SneakerLah industry classification
Industry- Product category
- Sneaker and Streetwear Marketplace
- NAICS
- Shoe Retailers (458210), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Shoe Stores (5661), Retail-Nonstore Retailers (5960), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Footwear & Sneaker Resale / Consignment Retail (CRAAADAK)
- akta.pro secondary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
Keywords
Where SneakerLah is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
SneakerLah business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Supply Chain, Technology or R&D, Personnel, Others
Revenue model
- Marketplace Commission: SneakerLah Marketplace facilitates peer-to-peer buy/sell/trade of sneakers and streetwear, earning transaction fees on completed deals. The platform acts as intermediary, holding funds until buyer confirms receipt, with Razor Pay buyer protection.
- Direct Webstore Sales: The SneakerLah Webstore sells branded merchandise, collaborative apparel (e.g., Mamee Monster collab tees, BorakLAH apparel), and exclusive sneaker collabs (e.g., SneakerLAH x Mamee x Asics Skyhand OG) directly to consumers at listed MYR prices.
- Raffle Entry Fees: SneakerLah operates sneaker raffles where participants pay to enter draws for limited-edition releases (e.g., Nike SB Dunk Low, Travis Scott Jordan 1). Funds are held pending until draw outcome; unsuccessful entries are refunded within 3–7 working days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct webstore products sold at fixed MYR prices |
| Transaction based/ take rate | Pay-as-you-go | Marketplace listings priced by individual sellers |
| Transaction based/ take rate | Pay-as-you-go | Raffle entries for limited-edition sneaker releases |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels5 records
SneakerLah product offering
Product offeringCore offering
SneakerLah operates a Malaysian sneaker and streetwear marketplace and DTC platform, enabling peer-to-peer buying, selling, and trading of new and used sneakers via the SneakerLAH Marketplace with Razor Pay buyer protection. The company also runs its own SneakerLAH Webstore selling branded merchandise, exclusive brand collaborations (e.g., Mamee Monster, Asics), and operates a raffle system granting access to limited-edition sneaker drops, all anchored by an annual SneakerLAH convention and the #OnFeetLah community gallery.
Product overview
SneakerLah operates a multi-platform ecosystem for the Malaysian sneaker and streetwear community, centered around three core offerings: the SneakerLAH Store (e-commerce for branded sneakers and collaborative merchandise), SneakerLAH Marketplace (peer-to-peer buy/sell/trade platform), and SneakerLAH Raffle (limited-release lottery system). The platform is complemented by community features including On Feet (user photo showcases) and a Map (retailer locator). The company also organizes the SneakerLAH annual convention event and collaborates with brands like Mamee Monster, Asics, and Hundred% on exclusive merchandise and sneaker releases.
Differentiator
Problem solved
Functional benefit
Products and services
- SneakerLAH Marketplace A peer-to-peer marketplace enabling users to buy, sell, and trade new and used sneakers and streetwear, with fixed-price listings and bid/ask mechanics, covered by Razor Pay buyer protection for inauthenticity, non-delivery, and condition disputes.
- SneakerLAH Webstore The primary e-commerce storefront selling branded SneakerLAH merchandise, collaborative apparel, and exclusive sneaker collaborations (e.g., SneakerLAH x Mamee Monster, SneakerLAH x Mamee x Asics Skyhand OG), priced in Malaysian Ringgit and delivered across Malaysia via BestExpress.
- SneakerLAH Raffle A raffle-based lottery system giving participants paid entries for the chance to purchase limited-edition sneaker releases at retail price, with unsuccessful entries refunded within 3-7 working days.
- SneakerLAH Annual Convention The flagship annual SneakerLAH event combining exhibitions, vendors, and exclusive drops, serving as the premier destination for Malaysian sneakerheads and a community engagement touchpoint.
Companies that use SneakerLah
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
SneakerLah technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
SneakerLah partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
SneakerLah competitors and assessment
Company assessmentEmerging players
- Hundred %: Malaysian streetwear and sneaker boutique with stores in KOMTAR JBCC, Lot 10, Paradigm Mall JB, and Sunway Pyramid. Already a SneakerLah retail partner and co-collaborator (e.g., Asics GEL-LYTE III 'Teh Tarik'), serving the same customer base.
- SoleWhat: Malaysian sneaker and streetwear retailer operating stores in major malls (KLCC, Mid Valley, Sunway). Functions as both a SneakerLah retail partner and a parallel physical retail channel for the same sneakerhead customer base.
Others
- Stussy: Heritage streetwear brand with its own DTC webstore, physical retail, and recurring collab drops. Comparable as a brand partner and cultural reference point for SneakerLah's streetwear curation, but operates as a brand rather than a marketplace.
Broad incumbents
- END. UK-based premium menswear and sneaker retailer with a strong limited-release and collaboration business. Comparable in its curated sneakerhead assortment, exclusive collab drops, and DTC e-commerce model to SneakerLah's webstore.
- Foot Locker: Global multi-brand sneaker retailer with significant presence in Asia. Provides a comparable scale benchmark for SneakerLah's planned retail expansion and represents the larger incumbent against which the curated marketplace must differentiate.
Regional players
- Novelship: Singapore-based authenticated sneaker and streetwear resale marketplace operating across Southeast Asia. Closest geographic peer to SneakerLah and a direct competitor in the Malaysian and Singaporean sneakerhead community.
Direct peers
- Kream: South Korea's leading authenticated sneaker resale marketplace, operated by Naver. Directly comparable to SneakerLah's marketplace, webstore, and raffle mechanics, and already a strategic investor in SneakerLah's parent company.
- GOAT: US-headquartered authenticated sneaker and apparel resale platform with strong authentication infrastructure and a global buyer base; competes with SneakerLah for the same premium sneakerhead demand.
- StockX: Global authenticated sneaker and streetwear resale marketplace with bid/ask mechanics, escrow-based buyer protection, and brand authentication — the same product surface and buyer persona as SneakerLah's marketplace.
- atmos: Japan-origin premium sneaker retailer with physical stores in Malaysia (KLCC, Mid Valley). Sells the same curated sneaker and streetwear assortment to the same enthusiast buyer as SneakerLah, with deep brand collab heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SneakerLah social profiles
Digital presenceSneakerLah financial estimates
Financial estimateRevenue estimate
Valuation estimate
SneakerLah leadership team
Management profileNumber of profiles
SneakerLah funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SneakerLah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SneakerLah
What does SneakerLah do?
SneakerLah operates a Malaysian sneaker and streetwear marketplace and DTC platform, enabling peer-to-peer buying, selling, and trading of new and used sneakers via the SneakerLAH Marketplace with Razor Pay buyer protection. The company also runs its own SneakerLAH Webstore selling branded merchandise, exclusive brand collaborations (e.g., Mamee Monster, Asics), and operates a raffle system granting access to limited-edition sneaker drops, all anchored by an annual SneakerLAH convention and the #OnFeetLah community gallery.
Is SneakerLah a public or private company?
SneakerLah is a private company. It is classified as venture growth investor backed and is currently operating.
When was SneakerLah founded?
SneakerLah was founded in 2015. It employs 11 to 50 people.
Where is SneakerLah based?
SneakerLah is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does SneakerLah make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are direct Webstore Sales and raffle Entry Fees.
Who are SneakerLah's main competitors?
Emerging players on record are Hundred % and SoleWhat. Stussy is listed as an others. Broad incumbents are END. and Foot Locker. Novelship is listed as a regional player. Direct peers are Kream, GOAT, StockX and atmos.
Does SneakerLah have an API?
No public API is recorded for SneakerLah.
What industry is SneakerLah in?
SneakerLah's product category is Sneaker and Streetwear Marketplace. Its primary akta.pro industry code is CRAAADAK, Footwear & Sneaker Resale / Consignment Retail, with a secondary code of CRAAADAB, Casual & Lifestyle Footwear Retail. Its NAICS code is 458210 and its SIC code is 5661.