Care Plus NJ

What Care Plus NJ does

Care Plus NJ, Inc. is a 501(c)(3) non-profit behavioral health provider founded in 1978 in Paramus, New Jersey, operating as one of only seven Certified Community Behavioral Health Clinics (CCBHC) in the state. The organization delivers integrated mental health, addiction treatment, and primary care services through a portfolio that includes Children & Family Services, Adult Services, Addiction Treatment (anchored by The CLIMB Program), the 988 Mobile Crisis Outreach Response Teams, the Maternal & Family Center, a Forensic Psychiatry Evaluation service, and CADC/LCADC professional training. Services are delivered across six physical locations spanning seven New Jersey counties (Bergen, Essex, Morris, Passaic, Hudson, Sussex, Warren), with a telehealth platform providing remote access and 24/7 crisis hotlines (988, Psychiatric Emergency, Children's Mobile).

The underlying technology stack is conventional: a secure telehealth video platform, care coordination systems for integrated primary/behavioral health, and 24/7 mobile crisis dispatch infrastructure. There is no disclosed AI/ML capability; the platform supports same-day access and walk-in registration but is not a differentiated technology product. The business model blends fee-for-service patient revenue (Medicaid, Medicare, commercial insurance), government grants (SAMHSA, NJ state agencies, county contracts), foundation donations through the Care Plus NJ Foundation, and tuition/contract revenue from three wholly-owned subsidiaries: Care Plus NJ Workforce Solutions (social enterprise), Paradigm Therapeutic Day School (NJ DOE-approved), and School Based Services. Care Plus NJ is one of 13 organizations nationally selected for SAMHSA's first cohort of integrated primary and behavioral health care funding, and it holds the Bergen County Designated Psychiatric Emergency Screening Program contract along with operational management responsibility for behavioral health services at Bergen New Bridge Medical Center. The organization employed 251-500 staff as of the data period and is led by President/CEO Brigitte Johnson, Esq., who succeeded founder Joe Masciandaro in 2022.

Name

Care Plus NJ

Legal name

Care Plus NJ, Inc.

Website

https://careplusnj.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Care Plus NJ is a 501(c)(3) Certified Community Behavioral Health Clinic founded in 1978, providing integrated mental health, addiction treatment, primary care, and crisis services across seven New Jersey counties through six outpatient centers, telehealth, and 24/7 mobile crisis teams.

Ownership category

akta.pro rank

Product category

Community Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health Care Management & Case Management (HLAEAHAE)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Behavioral health services
• Addiction treatment programs
• Community mental health
• Outpatient psychiatric care
• Crisis intervention services

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Revenue: Services billed to insurance providers including Medicaid, Medicare, and major commercial payers. Fee-for-service model for outpatient behavioral health and addiction treatment services.
2. Government Grants: Funding from federal and state sources including SAMHSA grants for integrated primary and behavioral health care, and grants for specialized programs such as the $120,000 gambling disorder program grant from the Department of Behavioral Health and Addiction Services.
3. Foundation Donations: Care Plus NJ Foundation raises funds to provide financial assistance for medication, housing, groceries, transportation, and scholarships for clients and staff.
4. Workforce Solutions Revenue: Social enterprise subsidiary providing janitorial, laundry, and laser printer cartridge services; employs individuals with functional limitations through commercial contracts.
5. Paradigm Therapeutic Day School: New Jersey Department of Education-approved private school serving students ages 12-21 with behavioral health needs; generates tuition revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Care Plus NJ operates as a Certified Community Behavioral Health Clinic (CCBHC) providing integrated behavioral health, addiction recovery, and primary care services across northern New Jersey. The organization delivers outpatient therapy, intensive outpatient addiction treatment (The CLIMB Program), 24/7 mobile crisis response (988 MCORT), perinatal behavioral health (Maternal & Family Center), gambling addiction treatment, forensic psychiatry evaluations, and certified CADC/LCADC counselor training, with services offered in-person and via telehealth.

Product overview

Care Plus NJ is a Certified Community Behavioral Health Clinic (CCBHC) offering integrated behavioral health, addiction recovery, and community-based services through multiple coordinated programs. The organization operates as a portfolio of service lines including Children & Family Services (Children's Mobile, family/adolescent services, school-based services), Adult Services (integrated care, outpatient services, primary care integration), and Addiction Treatment centered around The CLIMB Program. Supporting services include 988 Mobile Crisis Outreach Response Teams, Maternal & Family Center, Gambling Disorder Program, Forensic Psychiatry Evaluation, and CADC/LCADC Training. The organization includes three subsidiaries: Care Plus NJ Workforce Solutions (social enterprise), Paradigm Therapeutic Day School (therapeutic education), and Care Plus NJ Foundation (financial assistance). Services are delivered through outpatient centers in Bergen, Essex, and Morris Counties with telehealth options available.

Differentiator

Problem solved

Functional benefit

Brands

• The CLIMB Program: Personalized, multidisciplinary treatment program for individuals with substance use disorder and co-occurring mental disorders, focusing on integrated care, flexibility, and comprehensive support
• 988 Mobile Crisis Outreach Response Teams (MCORT)
• Maternal & Family Center
• Gambling Disorder Program

Products and services

• Children & Family Services Comprehensive behavioral health and support services for children, adolescents, and families including Children's Mobile crisis response, family/adolescent services, group therapy, and school-based services.
• Adult Services Integrated behavioral health services for adults encompassing integrated care coordination, outpatient services, primary care integration, social support services, maternal & family center, and 988 crisis team access.
• Addiction Treatment Services
• The CLIMB Program
• 988 Mobile Crisis Outreach Response Teams (MCORT)
• Maternal & Family Center Specialized perinatal behavioral health services for prenatal, pregnant, and up to two years postpartum individuals and families, offering counseling, support groups, and medication management.
• Gambling Disorder Program Evidence-based treatment program for problem gambling and gambling addiction providing individual therapy, group therapy, care coordination, and recovery support services.
• Forensic Psychiatry Evaluation Services
• CADC/LCADC Training Sessions
• Care Plus NJ Workforce Solutions Social enterprise subsidiary employing individuals with functional limitations through laundry services, janitorial services, and laser printer cartridge contracts.
• Paradigm Therapeutic Day School New Jersey Department of Education-approved private school for students ages 12-21 with significant behavioral health needs, providing therapeutic educational services.
• Telehealth Services

Quantifiable outcome

• 190+ individuals and families assisted with over $190,000 in foundation support (2025)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Bergen New Bridge Medical CentercoreStrategic or Co-development Partner · 1 January 2017In 2017, Care Plus NJ Bergen was awarded operational management of the former Bergen Regional Medical Center, in partnership with Integrity House and Rutgers New Jersey Medical School. This partnership provides comprehensive behavioral health services at the state's largest public hospital.
• Integrity HousecoreStrategic or Co-development PartnerPartnership in Care Plus NJ Bergen entity for operational management of Bergen New Bridge Medical Center behavioral health services.
• Rutgers New Jersey Medical SchoolcoreStrategic or Co-development PartnerMedical school partnership in the Care Plus NJ Bergen entity for operational management of Bergen New Bridge Medical Center.
• Bergen County Housing, Health and Human Services CenterminorStrategic or Co-development PartnerCollaboration on ending veteran homelessness and chronic homelessness in Bergen County in 2016.
• The Certification Board, Inc.minorChannel Partner/ Reseller/ DistributorCare Plus NJ is recognized by The Certification Board, Inc. as an LCADC/CADC Approved Educational Provider offering certification courses. Care Plus NJ provides educational component only; certification board handles exam and credentialing.
• Bergen CountycoreStrategic or Co-development PartnerCounty government partnership for crisis services, psychiatric emergency screening, and behavioral health services. Care Plus NJ operates the 262-HELP program as Bergen County's Designated Psychiatric Emergency Screening Program.
• Youth VillagesminorStrategic or Co-development PartnerCare Plus NJ offers the Intercept program, a comprehensive evidence-based intensive in-home program model designed to address complex child and family challenges.
• New Jersey Department of Children and FamiliescoreStrategic or Co-development PartnerFunding for Kinship Navigator Program serving Bergen, Hudson, Morris, Passaic, Sussex, and Warren counties.
• New Jersey Department of EducationcoreStrategic or Co-development PartnerParadigm Therapeutic Day School is a New Jersey Department of Education-approved private school for students ages 12-21 with behavioral health and behavioral needs.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Acadia Healthcare: Publicly traded operator of behavioral health facilities including addiction treatment and psychiatric services across the U.S. Overlaps with Care Plus NJ's addiction and psychiatric offerings but operates at much larger scale and for-profit.
• Universal Health Services (UHS) Behavioral Health: Large publicly traded health system with a substantial behavioral health hospital and treatment division. Provides overlapping inpatient psychiatric and addiction services in markets where Care Plus NJ operates, but at greater scale.
• Hackensack Meridian Health: New Jersey's largest hospital system with growing behavioral health services. Operates in the same northern NJ geography and competes for the same patient base and payer contracts as Care Plus NJ.
• Atlantic Health System: Major NJ non-profit health system with behavioral health service lines across northern NJ, including Morris and Passaic counties — directly overlapping Care Plus NJ's service area.

Regional players

• Valley Health System: Bergen County, NJ-based health system with inpatient and outpatient behavioral health. Geographically overlaps with Care Plus NJ's home territory and competes for the same referral streams.

Direct peers

• Centerstone: National non-profit providing community behavioral health, addiction, and integrated care services across multiple states, with multiple CCBHC sites. Closely comparable to Care Plus NJ in mission, integrated care model, and CCBHC operating footprint.
• Wheeler Clinic: Connecticut-based non-profit community behavioral health provider operating CCBHCs with integrated primary care, addiction services, and crisis response — a near-mirror of Care Plus NJ's service portfolio and CCBHC operating model.
• Aspire Health Partners: Florida-based non-profit offering community behavioral health, addiction treatment, and primary care integration, including CCBHC operations. Comparable to Care Plus NJ in scale, integrated model, and nonprofit CCBHC structure.
• Mental Health Center of Denver: Colorado-based non-profit CCBHC offering integrated behavioral health, addiction, and primary care services with crisis response capacity. Directly comparable in CCBHC operating model, mission, and integrated care approach.

Emerging players

• RI International: Behavioral health non-profit specializing in peer-run crisis services, recovery, and respite models. Comparable to Care Plus NJ's 988 MCORT and Family Support Center programs that emphasize peer-led recovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CarePlusNJ
• Facebookfacebook.com/careplusnj

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Plus NJ