Theatre Advocacy Project

What Theatre Advocacy Project does

Theatre Advocacy Project (TAP), incorporated in 2021 as a New York nonprofit (EIN 86-3672201) and headquartered in Harlem, delivers workplace safety, HR, and DEI infrastructure specifically designed for the United States professional theatre industry. The platform pairs a self-serve e-learning catalog (HABIT, EDIT, Navigating Micro-Aggressions, Know Your Rights, Contracts 101, Finance 101, Transgender and Gender Non-Conforming Inclusion in Theatre) hosted on Kajabi with state-mandated compliance add-ons for NYC, New York State, and Illinois, plus a free anonymous incident reporting tool with a stated 48-hour response SLA. Beyond courses, TAP sells professional services — consulting sessions ($210+), workplace culture packages ($1,050+), interactive workshops ($1,320+), culture surveys and reports ($1,590+) — packaged in multi-year organizational bundles (Align, Activate, Advance, Custom) ranging from roughly $1,743 to $4,625 per year.

TAP generates revenue through a hybrid fee-for-service model combining individual course sales ($15-$35 per course), annual e-learning suite subscriptions ($49 per person), organizational service bundles, TAP House membership subscriptions, and donations via GiveButter channeled into a Pay It Forward Fund for financially constrained organizations. Go-to-market is community-led and event-driven (Wine & Conversation gatherings, free live workshops, podcast and conference appearances through A.R.T./NY, HowlRound, and the inaugural RISE Summit) combined with direct inquiry-based sales for higher-value organizational engagements. The customer base spans two primary segments: professional theatre organizations (artistic directors, executive directors, HR leaders) addressing an industry pain point where 85% of theatres lack formal HR infrastructure, and individual theatre workers (actors, directors, designers, stage managers) who consumed the free anonymous reporting tool and low-cost courses. As of 2025, the TAP Member Hub hosts 35 members (18 added in 2025), HABIT had been completed by 188 students, and program funding is supplemented by the New York State Council on the Arts.

Name

Theatre Advocacy Project

Legal name

Theatre Advocacy Project

Website

https://theatreadvocacyproject.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Theatre Advocacy Project is a US nonprofit founded in 2021 that delivers theatre-specific HR, DEI, and workplace safety solutions. It serves professional theatre organizations and individual theatre workers through e-learning courses, state-mandated compliance training, consulting, and an anonymous incident reporting tool.

Ownership category

akta.pro rank

Product category

Theatre Industry Workplace Safety and DEI Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industry

Theatre Education, Training & Conservatories (MPAGABAN)

Keywords

• Workplace harassment training
• DEI consulting services
• E-learning compliance courses
• Theatre industry advocacy
• HR compliance training

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Individual E-Learning Course Sales: Single courses sold directly to individuals for $15-$35 per course, with completion certificates. Includes HABIT ($35), Navigating Micro-Aggressions ($15), Contracts 101 ($15), and others.
2. E-Learning Suite Membership: $49 per person annually for access to three core courses (HABIT, EDIT, Navigating Micro-Aggressions) with certificate on completion and member hub access.
3. Organizational Consulting & Training Services: Customized consulting sessions ($210+), workplace culture packages ($1,050+), workshops ($1,320+), and culture surveys/reports ($1,590+) sold to theatre organizations.
4. Service Bundles for Organizations: Tiered bundles (Align, Activate, Advance, Custom) offering discounted multi-service packages for theatre organizations, with incremental price increases designed for sustainable growth.
5. TAP House Membership: Comprehensive HR and DEI membership package for theatre organizations, including workplace culture tools and TAP House designation signifying commitment to safe, equitable theatre culture.
6. Donations and Pay It Forward Fund: Donations accepted via GiveButter to support the Pay It Forward Fund, which subsidizes services for financially constrained organizations and individuals.
7. Bundle E-Learning Packages: Artist Bundle (Contracts 101, Finance 101, Know Your Rights) at $40 (10% off $45); Organization Bundle (HABIT, EDIT, TGNCIT, Microaggressions) at $72 (10% off $80).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Theatre Advocacy Project delivers theatre-specific workplace safety, DEI, and HR compliance solutions to the performing arts industry. Its offerings include self-paced e-learning courses (such as HABIT harassment prevention training and EDIT diversity training), customized organizational consulting and workshops, workplace culture surveys and benchmarking reports, and a TAP House membership program. The organization also provides a free anonymous incident reporting tool and community-building events to support theatre professionals and organizations in fostering safer, more equitable workplaces.

Product overview

Theatre Advocacy Project (TAP) offers a platform of e-learning courses and consulting services designed to create safe and equitable working conditions in the theatre industry. The core product portfolio includes: the E-Learning Suite (annual subscription with HABIT, EDIT, and Navigating Micro-Aggressions courses), standalone courses (Know Your Rights, Contracts 101, Finance 101, Transgender and Gender Non-Conforming Inclusion), state-specific add-ons (HABIT NYC and Illinois), organizational services (consulting sessions, workplace culture packages, workshops, surveys), and TAP House Membership. The company also provides free resources including an Anonymous Reporting Tool, Handbook, and Wine & Conversation community events. Services are available a la carte or bundled at discounted rates through Align, Activate, Advance, and Custom bundle packages.

Differentiator

Problem solved

Functional benefit

Products and services

• HABIT - Harassment, Abuse, and Bullying Intervention Training

Quantifiable outcome

• 98% of workers report they would work with TAP member theatres again (based on 40 respondents at member organizations)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HowlRound Theatre Commons: Free, open-access knowledge platform and journal for theatre makers worldwide, hosting essays, interviews, and convenings. Comparable as a community/knowledge-building platform serving theatre professionals with peer-driven content and convening.
• ArtsPool: Worker-owned cooperative providing HR, payroll, and benefits administration to small and mid-sized performing arts organizations. Directly comparable to TAP because both serve as outsourced people-operations partners for theatres that lack internal HR infrastructure.
• Theatre Communications Group (TCG): National nonprofit service organization for the American theatre field, providing resources, advocacy, conferences, and field-wide programs. Comparable as a nonprofit offering resources, advocacy, and field-building initiatives specifically for the theatre industry.
• Fractured Atlas: Nonprofit that provides fiscal sponsorship, insurance, and business services to individual artists and small arts organizations. Comparable nonprofit infrastructure provider serving the same population of under-resourced theatre professionals and small orgs.

Broad incumbents

• Traliant: Workplace compliance and harassment-prevention training vendor serving regulated industries. Comparable as a producer of mandatory harassment-prevention training that could plausibly extend into theatre, representing a competitive threat and benchmark for product depth.
• American Alliance for Theatre & Education (AATE): National service organization advancing theatre education through advocacy, publications, and convenings. Comparable in its theatre-education mission and field-advocacy role, though with a broader education focus rather than workplace culture.
• League of Resident Theatres (LORT): National management association for professional not-for-profit theatres, setting standards and negotiating agreements. Comparable as a theatre-industry field organization, though LORT operates at the institutional management level rather than workplace culture.

Emerging players

• Parents in Performing Arts (PiPA): UK-based charity advocating for parents and carers working in performing arts. Comparable mission and constituency (performing arts workers facing systemic workplace gaps) though geographically separate and focused on a different specific issue.
• Black Theatre Network: National organization dedicated to the development and visibility of Black theatre practitioners. Comparable as a community-advocacy nonprofit serving a specific theatre professional constituency with networking, conferences, and resources.
• National Asian American Theatre Conclave (CAATA): Coalition advancing Asian American theatre through field-building, advocacy, and convenings. Comparable as a constituency-focused theatre advocacy and resource organization with similar scale and nonprofit structure to TAP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theatre Advocacy Project