INNORULES
INNORULES (INNOAX) is a Seoul-based, KOSDAQ-listed enterprise software firm (founded 2007) that provides a proprietary business rule engine and product information management platform to large Korean enterprises and government agencies across finance, manufacturing, healthcare, public sector, and retail, with a Japan expansion underway.
- Company typePrivate
- Founded2007
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What INNORULES does
INNORULES (legal entity INNOAX CO.,LTD) is a Seoul-headquartered enterprise software company founded in 2007 and listed on KOSDAQ under ticker 296640, specializing in Digital Decision Management (DDM) and Digital Product Management (DPM). Its core platform, InnoRules, is a self-developed proprietary rule engine that centralizes business rules previously distributed across enterprise applications, offering eight rule templates (Table, Decision Table, Flow, Branch, Loop, Data, Callback, DB/SQL), SOAP/HTTP integration APIs, and benchmarked performance of 2.5x faster response time and 4.3x workload improvement versus competitors. The product suite extends to InnoProduct (product information management), InnoPLM (product lifecycle management), InnoMUS, and InnoClaim (claims management), addressing product configuration and lifecycle needs alongside rule management.
The company serves Korean large enterprises and government institutions across finance, manufacturing, healthcare, public sector, retail, and education, with named customers including Samsung Fire & Marine Insurance, Samsung Life Insurance, Shinhan Bank, Seoul Guarantee Insurance, SK Shieldus, Hyundai GLOVIS, KB Healthcare, CJ Logistics, Hanwha Solutions, Korea Railroad, and central government ministries such as the Ministry of Agriculture and Public Procurement Service. INNORULES self-reports No. 1 market share in the South Korean financial sector and maintains a Japan presence via innorules.co.jp.
Revenue is generated through enterprise software licensing of the InnoRules and InnoProduct platforms complemented by solution consulting, structuring, maintenance, and training services, distributed via direct enterprise field sales with quote-based pricing. The firm employs 51-100 staff, suggesting a focused enterprise software model with high services attach rather than self-serve SaaS distribution.
INNORULES firmographics
Firmographics- Name
- INNORULES
- Legal name
- INNOAX CO.,LTD
- Website
- https://innorules.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- INNORULES (INNOAX) is a Seoul-based, KOSDAQ-listed enterprise software firm (founded 2007) that provides a proprietary business rule engine and product information management platform to large Korean enterprises and government agencies across finance, manufacturing, healthcare, public sector, and retail, with a Japan expansion underway.
- Ownership category
- akta.pro rank
INNORULES industry classification
Industry- Product category
- Decision Management Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industries
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where INNORULES is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
INNORULES business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Licensing: INNOAX generates revenue through enterprise software licensing of its InnoRules and InnoProduct platforms to corporate customers. The company provides solution consulting, structuring, maintenance, and training services as complementary revenue streams.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
INNORULES product offering
Product offeringCore offering
INNORULES (operating as INNOAX) develops and sells the InnoRules Digital Decision Manager (DDM) and InnoProduct Digital Product Manager (DPM) enterprise software platforms. InnoRules separates business rules distributed across corporate applications and enables centralized, low-code rule management through eight rule templates (Table, Decision Table, Flow, Branch, Loop, Data, Callback, DB/SQL) backed by a proprietary high-performance rule engine. InnoProduct integrates product baseline data with business rules to manage the product lifecycle from planning through release, operations, and sales analysis. Supporting solutions InnoPLM, InnoMUS, and InnoClaim extend the platform to product lifecycle, industry-specific, and claims-management use cases.
Product overview
INNOAX is a Digital Decision Management (DDM) and Digital Product Management (DPM) specialist offering a suite of five integrated solutions. The core product InnoRules (Digital Decision Manager) enables centralized business rule management with high-performance processing, while InnoProduct (Digital Product Manager) handles product information management across lifecycles. Supporting products include InnoPLM for product lifecycle management, InnoMUS for industry-specific needs, and InnoClaim for claims processing. The solutions are designed for digital transformation across industries including finance, manufacturing, healthcare, public sector, retail, and education.
Differentiator
Problem solved
Functional benefit
Brands
- InnoRules: Digital Decision Manager - An integrated platform for centralized business rule management used across financial, manufacturing, healthcare, government, and retail sectors
- InnoProduct
- InnoPLM
- InnoMUS
- InnoClaim
Products and services
- InnoRules (Digital Decision Manager) InnoRules is a Digital Decision Manager that separates business rules distributed across enterprise applications and enables centralized, independent rule management. It includes eight rule templates (Table, Decision Table, Flow, Branch, Loop, Data, Callback, DB/SQL), a Rule Builder for low-code development and testing, a high-performance in-memory rule engine, and a Repository with XML export/import. Sold to large enterprises and government agencies in finance, manufacturing, healthcare, public sector, retail, and education for decision automation, underwriting, claims, and compliance workflows.
- InnoProduct (Digital Product Manager) InnoProduct is a Digital Product Manager that integrates product baseline information with business rules to manage the full product lifecycle from planning, development, and release to operations and sales analysis. It supports product componentization for rapid development and recycling of product information via copying and modification. Sold to insurance and financial-sector customers needing flexible, centralized product information management.
- InnoPLM InnoPLM is a digital product lifecycle management solution offered as part of the INNOAX solutions portfolio, supporting management of product data across the lifecycle for manufacturing and industrial customers.
- InnoMUS InnoMUS is a digital management solution offered within the INNOAX portfolio to address industry-specific operational and management use cases beyond the core rule and product offerings.
- InnoClaim InnoClaim is a digital claims management solution offered within the INNOAX portfolio, designed to support insurance and service-industry customers handling high-volume claims processing workflows.
Quantifiable outcome
- 2.5x faster response time compared to baseline
- +4 more outcomes
Companies that use INNORULES
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
INNORULES technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
INNORULES partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
INNORULES competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
INNORULES social profiles
Digital presenceINNORULES financial estimates
Financial estimateRevenue estimate
Valuation estimate
INNORULES leadership team
Management profileNumber of profiles
Profiles1 record
INNORULES funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INNORULES M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INNORULES
What does INNORULES do?
INNORULES (operating as INNOAX) develops and sells the InnoRules Digital Decision Manager (DDM) and InnoProduct Digital Product Manager (DPM) enterprise software platforms. InnoRules separates business rules distributed across corporate applications and enables centralized, low-code rule management through eight rule templates (Table, Decision Table, Flow, Branch, Loop, Data, Callback, DB/SQL) backed by a proprietary high-performance rule engine. InnoProduct integrates product baseline data with business rules to manage the product lifecycle from planning through release, operations, and sales analysis. Supporting solutions InnoPLM, InnoMUS, and InnoClaim extend the platform to product lifecycle, industry-specific, and claims-management use cases.
Is INNORULES a public or private company?
INNORULES is a private company. It is classified as public and is currently operating.
When was INNORULES founded?
INNORULES was founded in 2007. It employs 51 to 100 people.
Where is INNORULES based?
INNORULES is headquartered in Seoul, South Korea, in the Asia region.
How does INNORULES make money?
One revenue line is on record: enterprise Software Licensing.
Does INNORULES have an API?
Yes. The platform supports SOAP and HTTP protocols for system integration. The API enables access to data at high speed by referring to memory, supporting rule processing and execution with high scalability.
What industry is INNORULES in?
INNORULES's product category is Decision Management Software. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 5132 and its SIC code is 7372.