Orange Marmalade

What Orange Marmalade does

Orange Marmalade, Inc. is a US-based software company headquartered in Saint Augustine, Florida, operating in the virtual postage and mailing automation niche. The company operates two distinct cloud SaaS products: OrangeMailer.co, which targets individual consumers needing to print USPS postage from home, and PostagePro.com, a multi-user platform designed for small offices and small businesses with shared mailing workflows. Both products function as cloud-based postage platforms that allow customers to purchase, print, and apply USPS postage without a physical postage meter.

The technology stack is mature and conventional for a long-running SaaS business, anchored on Miva Script as the application layer, MySQL for data persistence, and AWS for cloud hosting, supplemented by Auth0 for identity, Redis for caching, and standard web technologies (HTML5, JavaScript, Apache on Linux). This indicates a capital-efficient, single-codebase architecture reused across both product lines rather than a modern microservices platform.

The business model is SaaS subscription plus per-label consumption pricing, monetizing through monthly plans and per-postage-label fees. Go-to-market appears to be primarily direct-to-consumer and organic via search for the consumer product, with the SOHO tier (PostagePro.com) potentially supplemented by partnerships with shipping/logistics adjacencies. The company has historically operated in a bootstrapped fashion with minimal external capital — only one disclosed raise of approximately $249,999 in 2019 — and has remained a lean 1-10 person organization throughout its operating history, which dates back to at least 2012. Leadership consists of Bill Gilligan (CTO/Co-CEO, semi-retired) and Mike Ferneman (COO/Co-CEO), with April Gill in a supporting role.

Name

Orange Marmalade

Legal name

Orange Marmalade, Inc.

Website

https://orangemarmaladeinc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Orange Marmalade operates two cloud SaaS virtual postage platforms — OrangeMailer.co for consumers and PostagePro.com for small offices — letting US customers buy, print, and apply USPS postage online without a physical meter.

Ownership category

akta.pro rank

Product category

Mailing and Postage Software

NAICS

Postal Service (49111), Postal Service (4911)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

P.O. Boxes & Virtual Mailboxes (TLAAAAAG)

akta.pro secondary industry

Mailroom & Package/Parcel Management Services (BPABAEAB)

Keywords

• Virtual postage software
• Cloud postage services
• Mailing software
• Postage printing software
• SOHO mailing tools

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud-based Postage Software: The company generates revenue through cloud-based software subscriptions or usage fees for their virtual postage systems (OrangeMailer.co and PostagePro.com). Customers access the platforms to purchase and print postage remotely.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orange Marmalade develops and operates cloud-based SaaS platforms that allow users to purchase and print postage remotely. Its single-user offering, OrangeMailer.co (The Virtual Postage System), lets individual consumers print postage from home, while PostagePro.com (The Multi-User Virtual Postage System) serves small offices needing multi-user access to manage postage efficiently. Both are delivered as cloud-hosted web applications.

Product overview

Orange Marmalade, Inc. is a US-based software company that creates and deploys cloud-based software to deliver postage and other tools to consumers and small offices. The company operates two core products: OrangeMailer.co (The Virtual Postage System) for individual consumers to print postage from home, and PostagePro.com (The Multi-User Virtual Postage System) for multi-user small office environments. Both products are cloud-based virtual postage solutions targeting the Small Office/Home Office (SOHO) market.

Differentiator

Problem solved

Functional benefit

Brands

• OrangeMailer.co: The Virtual Postage System - allows users to print postage from home.
• PostagePro.com

Products and services

• OrangeMailer.co Cloud-based Virtual Postage System that allows individual consumers to purchase and print postage from home. Designed for home-based users and SOHO customers who want to avoid trips to the post office.
• PostagePro.com Cloud-based Multi-User Virtual Postage System designed to save time and money for multi-user small-office environments. Extends the OrangeMailer concept to teams that need shared access to postage management.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/18276879

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Marmalade