Genki

What Genki does

Genki UG (haftungsbeschränkt) is a Cologne-based digital-first insurance intermediary that designs, distributes, and administers international health insurance products for digital nomads, expats, and long-term travelers. Founded in 2021 and operating as a fully remote company, Genki serves a cumulative customer base of more than 60,000 individuals across 196 countries. It is registered under §34d par. 1 of the German Industrial Code (register D-TUKU-OFIBM-34) and acts as an insurance agent rather than a risk carrier, with underwriting handled by Squarelife (Genki Native) and DR-WALTER, an Allianz Managing Partner (legacy Explorer/Resident products). Direct hospital billing and 24/7 emergency assistance are coordinated via MD Medicus and Global Excel.

The product suite is built around two core offerings. Genki Traveler is a flexible monthly subscription travel health insurance for trips from 1 to 12 months, with up to €1,000,000 coverage per case. Genki Native is a comprehensive international health insurance sold in Basic (from €189/month for a 30-year-old) and Premium (from €273/month) variants, covering inpatient, outpatient, preventive, dental, vision, mental health, and maternity care, with a 3-business-day claims reimbursement promise. The platform runs on a cloud infrastructure stack of Cloudflare, Heroku, and DigitalOcean, with Stripe for payments and Intercom for live chat. A notable technical asset is Genki's Model Context Protocol (MCP) server, which exposes product catalog, pricing, and policy documents to AI agents via Streamable HTTP.

Genki's commercial model is a hybrid of product-led and community-led growth. Customers sign up entirely through self-serve digital flows without address or residency requirements, while a commission-based partner program targets nomad-focused businesses and creators. The Genki Guide content platform, Discord community, and ~7,800-subscriber newsletter build top-of-funnel demand. Revenue is generated via insurance commissions embedded in premiums, with no separate fees to customers. The company is privately held by founders Marc Knaup and André Schnitzler, with no disclosed external funding.

Name

Genki

Legal name

Genki UG (haftungsbeschränkt)

Website

https://genki.world

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Genki is a Cologne-based digital insurance intermediary offering international health and travel insurance for digital nomads, expats, and long-term travelers, distributing via a self-serve global platform to more than 60,000 customers across 196 countries.

Ownership category

akta.pro rank

Product category

International Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Services-Health Services (8000), Life Insurance (6311)

akta.pro primary industry

Travel Medical & Health Insurance Platforms (THALALAC)

akta.pro secondary industry

International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ)

Keywords

• International health insurance
• Travel health insurance
• Digital nomad insurance
• Expat health coverage
• Insurance broker services

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission: Genki acts as an insurance agent earning commission from insurance providers for successful mediation of insurance contracts. Commission is built into the insurance premium and not paid separately by customers.
2. Insurance Premiums: Monthly subscription payments for health insurance coverage. Premiums vary by product (Traveler vs Native), age, deductible options, and regional coverage selections.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Genki is a digital-first insurance agent/broker that mediates international health insurance contracts for digital nomads, expats, and long-term travelers. It sells two main products — Genki Traveler (flexible 1–12 month travel health insurance) and Genki Native (long-term international health insurance in Basic and Premium tiers) — underwritten by partner insurers Squarelife and DR-WALTER (Allianz Managing Partner). Customers sign up online in minutes from anywhere in the world without an address or legal residency, with worldwide coverage, direct hospital billing, and 24/7 emergency assistance.

Product overview

Genki offers two primary health insurance products for digital nomads and long-term travelers: Genki Traveler (travel health insurance for trips up to 12 months) and Genki Native (comprehensive international health insurance for long-term living abroad with Basic and Premium tiers). The company also maintains legacy products Genki Explorer and Genki Resident for existing customers. All products provide worldwide coverage with flexible monthly subscriptions, direct payment to hospitals, and claims reimbursement processes managed through the Member Center online portal.

Differentiator

Problem solved

Functional benefit

Brands

• Genki World: Primary website and platform for health insurance for digital nomads, accessible at genki.world
• Genki MCP Server
• Genki Guide

Products and services

• Genki Traveler Travel health insurance designed for frequent and long-term travelers and digital nomads, providing one year of extensive worldwide coverage for medically necessary care of unexpected new injuries and illnesses outside the home country. Offered as a flexible monthly subscription from 1 to 12 months, available for any citizen with any residence up to age 69, with €50 deductible per case and coverage up to €1,000,000 plus optional USA/Canada region upgrade. Claims are typically reimbursed within 2 weeks.
• Genki Native (Basic & Premium) Long-term international health insurance for digital nomads, expats, and families living abroad, available in two tiers. Basic starts at €189/month (30-year-old, no deductible) with €1 million annual coverage limit covering inpatient, outpatient, medical transport, and 24/7 emergency assistance with direct hospital billing. Premium starts at €273/month with no overall coverage limit and adds preventive care (€250/year), dental (€2,000/year), vision (€250/year), mental health, maternity, and alternative care (€500/year). Optional €500 or €1,000 deductibles on outpatient care; claims typically reimbursed within 3 business days.

Quantifiable outcome

• Claims reimbursed within 2 weeks for Genki Traveler, 3 business days for Genki Native
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Issa CompassminorGTM or Marketing Partner · 1 August 2025Issa Compass, an AI-powered visa platform for digital nomads and skilled professionals, partners with Genki as part of its cross-border mobility ecosystem strategy. Genki provides health insurance integration for Issa Compass users seeking comprehensive coverage.
• SquarelifecoreStrategic or Co-development PartnerSquarelife is the insurer for Genki Native, responsible for covering medical costs, handling claims processing, and providing insurance-related customer support. Together with Genki, they developed the international health insurance product with fast reimbursement process.
• DR-WALTERcoreStrategic or Co-development PartnerDR-WALTER is the insurance partner for Genki Explorer and Genki Resident products. As an Allianz Managing Partner with over 60 years of experience, DR-WALTER handles insurance medical service payments, reimbursements, and hospital direct payments.
• MD MedicuscoreTechnology or IntegrationMD Medicus is the assistance provider that guarantees coverage for hospitalizations and planned surgeries for Genki Explorer and Resident. They coordinate direct hospital payments through local partners worldwide and operate the 24/7 emergency hotline.
• Global ExcelcoreTechnology or IntegrationGlobal Excel handles assistance services for Genki Explorer and Resident customers in the USA and Canada. Provides 24/7 emergency assistance and coordinates hospital payments for customers in North America.
• StripecoreTechnology or IntegrationStripe is the payment service provider handling all payment processing for Genki insurance subscriptions. Processes credit card, debit card, and prepaid card payments.
• Moreta PayminorGTM or Marketing PartnerPart of the Issa Compass cross-border mobility ecosystem, Moreta Pay is mentioned alongside Genki as a partner in the digital nomad services ecosystem.
• Cursor ThailandminorGTM or Marketing PartnerPart of the Issa Compass cross-border mobility ecosystem, Cursor Thailand is mentioned alongside Genki as a partner serving digital nomads in Thailand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG Global (International Medical Group): IMG offers international travel medical and global health insurance products including Patriot Travel and Global Medical Insurance — established alternatives for digital nomads and expats seeking worldwide coverage similar to Genki Native.
• Allianz Care: Allianz Care is a major international health insurer offering comprehensive expat and global health plans. It is the parent group of DR-WALTER (Genki's legacy product partner) and represents a broad incumbent that could enter the digital nomad segment more directly, posing competitive risk.
• Cigna Global Health: Cigna Global provides international health insurance for individuals and families living abroad, with worldwide coverage and modular plans. It serves a similar expat/long-term traveler segment as Genki Native but with traditional broker-led distribution.
• Now Health International: Now Health International offers international health insurance plans for individuals and families living abroad, with worldwide coverage. Comparable to Genki Native in product scope, though distributed via traditional broker channels rather than fully self-serve.
• GeoBlue: GeoBlue provides international travel health and long-term expatriate health insurance plans, particularly strong for US citizens abroad — addressing one of Genki's key geographic gaps (USA/Canada coverage) and serving the same digital nomad/expat persona.

Direct peers

• SafetyWing: SafetyWing is the most directly comparable peer: a venture-backed digital-first insurance provider offering Nomad Health Insurance and Global Health coverage for remote workers and digital nomads, with similar self-serve online sign-up and worldwide coverage — competing head-to-head with Genki in the same customer segment.
• World Nomads: World Nomads specializes in travel insurance for backpackers, long-term travelers, and adventure travelers — overlapping with Genki's Traveler product for frequent and extended international travelers, though historically more travel-focused than long-term expat health.
• SafetyWing Remote Health: SafetyWing's Remote Health product targets employers hiring international remote workers, providing an alternative distribution model in the same digital nomad and expat health insurance category as Genki Native.

Emerging players

• PassportCard: PassportCard offers travel insurance products for expatriates and frequent travelers, with a prepaid card for medical expenses abroad. Its digital-first model and expat/expat-family positioning overlap with Genki's value proposition for mobile international customers.
• HeyMondo: HeyMondo offers digital-first international travel and health insurance with online sign-up and worldwide coverage. It targets similar frequent traveler and remote worker personas as Genki Traveler and competes on the same PLG, online-onboarding axis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/staygenki
• Facebookfacebook.com/staygenki
• LinkedInlinkedin.com/company/staygenki
• Instagraminstagram.com/stay_genki
• TikToktiktok.com/@gogenki

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genki