Abrdn
- Company typePublic
- Founded2017
- HeadquartersChelmsford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Abrdn firmographics
Firmographics- Name
- Abrdn
- Legal name
- Aberdeen Group plc
- Website
- https://aberdeen-newindia.co.uk
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Abrdn industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sustainable/ESG Equity (Active) (FSAAAIAM)
- akta.pro secondary industries
- Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ), Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where Abrdn is headquartered
LocationHeadquarters
- HQ city
- Chelmsford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Abrdn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset Management and Administration Fees: Abrdn generates revenue primarily through management and administration fees charged on assets under management and administration (AUMA) of £548 billion. Fees are calculated as a percentage of assets, with expense ratios varying by fund (e.g., 0.7% for AGEM, 0.65% for AFSC, 0.30% for SIVR).
- Closed-End Fund Distributions: Abrdn manages 15+ U.S. closed-end funds paying quarterly distributions ranging from $0.05 to $0.61 per share, drawing from net investment income, realized capital gains, and return of capital. Funds operate under managed distribution policies.
- Fund Acquisition and Reorganization: Abrdn acquired £1.5 billion in MFS closed-end fund assets and assumed management responsibilities, generating fees from the newly acquired funds including the Aberdeen Multi-Market Income Fund.
- Investment Advisory Services: Income from serving as investment adviser to multiple funds across equity, fixed income, infrastructure, and multi-asset strategies, including advisory fees from newly acquired funds transitioning from MFS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | abrdn Emerging Markets Dividend Active ETF (AGEM.O) |
| Subscription | Annual | abrdn Focused U.S. Small Cap Active ETF (AFSC.O) |
| Subscription | Annual | abrdn Physical Silver Shares ETF (SIVR) |
| Subscription | Annual | abrdn Platinum ETF Trust (PPLT) |
| Subscription | Annual | abrdn Physical Gold Shares ETF (SGOL) |
| Subscription | Quarterly | U.S. Closed-End Fund Distributions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Abrdn product offering
Product offeringCore offering
Abrdn is a UK-headquartered global asset management company offering a broad range of actively and passively managed investment products, including physically-backed precious metals ETFs, actively managed equity and fixed income ETFs, closed-end funds spanning infrastructure, healthcare, real estate, and municipal bonds, and London-listed investment trusts focused on regional themes such as India, Asia-Pacific, and Latin America. The firm distributes these products directly through its Interactive Investor retail platform, via professional adviser platforms (Wrap, Elevate), and through institutional sales, managing approximately £548 billion in group assets under management and administration (AUMA) as of Q1 fiscal 2026.
Product overview
Abrdn is a global asset management company offering a diverse portfolio of investment products across multiple categories. The product suite includes physically-backed precious metals ETFs (gold, silver, platinum, and multi-metal baskets), actively managed equity and fixed income ETFs, closed-end funds (infrastructure, healthcare, real estate, municipal bonds), and regional investment trusts (India, Asia-Pacific, Latin America). The core offerings are organized around thematic ETFs targeting structural trends, while the closed-end fund complex provides income-focused strategies across geographies. The company also manages money through Interactive Investor platform.
Differentiator
Problem solved
Functional benefit
Brands
- Interactive Investor: Digital wealth management platform with £3 billion in net inflows and 513,000 customers as of Q1 2026.
- abrdn Investments
Products and services
- abrdn Physical Gold Shares ETF (SGOL) Physically-backed gold ETF tracking the LBMA Gold Price index, holding physical gold bars in vaults. Offers lower expense ratio (0.17%) compared to competitors GLD (0.40%) and IAU (0.25%).
- abrdn Physical Silver Shares ETF (SIVR) Physical silver ETF holding LBMA-grade silver bullion in JPMorgan London vaults. Returned 264.51% over the past decade with a 0.30% annual expense ratio.
- abrdn Physical Platinum Shares ETF (PPLT) Grantor trust holding physical platinum bars in JPMorgan vaults, offering pure platinum spot exposure with a 0.6% expense ratio and no futures roll costs or mining equity beta.
- abrdn Physical Precious Metals Basket Shares ETF (GLTR) ETF investing in a basket of gold, silver, platinum, and palladium, tracking their spot prices less trust expenses. Holds physical metals stored in London.
- abrdn Focused U.S. Small Cap Active ETF (AFSC) Actively managed small-cap ETF with 0.65% expense ratio, outperforming the Russell 2000 Index during Q1 2026. Initiated positions in KB Home, Impinj, and Quaker Chemical.
- abrdn Emerging Markets Dividend Active ETF (AGEM) Actively managed emerging markets dividend ETF with 0.7% expense ratio, reaching a 52-week high in June 2026 despite net outflows of $71.8 million.
- abrdn Future Supply Chains UCITS ETF Actively managed ETF launched July 2025 on London Stock Exchange targeting supply chain transformation theme. Gained 6% since launch.
- abrdn Future Raw Materials UCITS ETF Actively managed ETF targeting raw materials for the green economy theme. Surged 33% since inception in 2025.
- Aberdeen Multi-Market Income Fund (MMT) Fund resulting from MFS reorganization where abrdn Inc. assumed management from MFS Investment Management. Renamed from MFS Multimarket Income Trust, trading on NYSE under ticker MMT.
- abrdn Global Infrastructure Income Fund (ASGI) Infrastructure closed-end fund that removed its term limit to become perpetual, managed by Aberdeen Investments. Outperformed its benchmark in Q1 2026.
- abrdn Global Dynamic Dividend Fund (AGD) Closed-end fund offering 11.52% yield by investing primarily in global equities with focus on qualified dividend income. Trades at 1.54% premium to NAV.
- Abrdn World Healthcare Fund (THW) Global healthcare fund offering 11.3% yield through a global healthcare portfolio, with nearly half of investments in U.S. and Europe.
- abrdn Global Premier Properties Fund (AWP) REIT closed-end fund offering 11.7% annualized yield with monthly distributions, trading at slight discount to NAV. Concentrated portfolio of 54 REITs with ~68% U.S. exposure.
- abrdn Short Duration High Yield Municipal Fund Fund returned 0.14% for Q1 2026, outperforming its benchmark. Employs barbell investment approach amid rate volatility.
- abrdn Ultra Short Municipal Income Fund (ATOIX) Institutional class shares returned 0.74% for Q4 2025, outperforming Bloomberg Municipal Bond 1 Year Index.
- Aberdeen New India Investment Trust PLC Investment trust seeking long-term capital appreciation by investing in high-quality companies based in India or deriving significant revenue from India. Share price 720.00p, NAV 803.98p.
- abrdn Asia Focus (LON:AAS) London-listed investment trust reaching 52-week high of GBX 438, with market capitalization of £603.40 million.
- abrdn Diversified Income and Growth PLC Investment trust that proposed voluntary liquidation at March 2026 AGM with £41.4m value. Has returned approximately £172 million to shareholders and plans additional £43.7 million return.
- abrdn Latin American Equity Latin American equity fund that gained 16.5% in January 2026, driven by rising commodity prices and political catalysts in Chile and Argentina.
- Interactive Investor Platform UK-based online investment platform serving self-directed investors with ISA and SIPP accounts; 513,000 customers in Q1 2026 with £3 billion record net inflows and 35,000 daily average retail trades.
Quantifiable outcome
- Interactive Investor achieved 88% year-on-year net inflow growth to £3 billion in Q1 2026
- +2 more outcomes
Companies that use Abrdn
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Abrdn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Abrdn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MFS Investment ManagementcoreAberdeen Group Plc announced a deal for GBP 1.5 billion in assets related to MFS closed-end funds. Abrdn assumed investment management responsibilities from MFS, with the Aberdeen Multi-Market Income Fund completing its reorganization on June 22, 2026, and five new trustees taking office.
- Blu-H EnergycoreAbrdn's ASCI III infrastructure fund and Blu-H Energy (Italy's leading renewable gas company) jointly acquired a biogas plant in Agna, Italy. This was the third investment by Abrdn's ASCI III infrastructure fund, which is raising 1 billion euros under EU Sustainable Finance regulations. The deal was advised by Green Horse and EY's Strategy & Transaction team.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Abrdn competitors and assessment
Company assessmentDirect peers
- Schroders: UK-headquartered global asset manager with active equities, fixed income, and private-market strategies. Closely comparable to Abrdn's UK heritage, active equity/fixed-income focus, and investment-trust offerings on the London Stock Exchange.
- Fidelity International: UK-headquartered global asset manager with active and passive strategies, ETFs, and investment trusts. Directly comparable to Abrdn's UK wealth franchise, ETF/closed-end fund offerings, and global multi-asset capabilities.
- Legal & General Investment Management (LGIM): Major UK asset manager serving institutional and retail clients with index, active, and real-asset strategies. Closely comparable to Abrdn's institutional and advised-platform channels, with overlapping ETF and active equity offerings.
- BlackRock: The world's largest asset manager with broad iShares ETF franchise and active strategies across all asset classes. Directly comparable to Abrdn across multi-asset management, ETF issuance, and institutional/retail distribution — and the dominant benchmark competitor for Abrdn's precious-metals and active ETFs.
- Invesco: Global investment manager with strong ETF platform (Invesco QQQ) and active equity/fixed-income strategies. Directly comparable across active ETFs, closed-end funds, and global distribution channels that Abrdn operates in.
- M&G Investments: UK-listed asset manager with active equity, fixed income, and real estate strategies, plus a retail platform. Directly comparable to Abrdn's UK wealth-management business, closed-end funds, and multi-asset fund offerings.
- State Street Global Advisors (SSGA): Major institutional asset manager and ETF issuer (SPDR franchise, including physical gold ETF GLD). Directly comparable to Abrdn's institutional asset-management business and the dominant competitor in the physical precious-metals ETF category Abrdn serves via SGOL/SIVR.
- Franklin Templeton: Global asset manager with active and passive strategies across equities, fixed income, and alternatives. Comparable to Abrdn's multi-asset platform, closed-end fund complex, and emerging-markets/regional strategies (e.g., abrdn Latin American Equity).
- Vanguard: Global passive-investment leader with low-cost ETF and mutual fund complexes. Directly competes with Abrdn's actively managed ETFs (AGEM, AFSC) and represents the structural fee-compression headwind Abrdn faces in retail wealth channels.
Broad incumbents
- JPMorgan Asset Management: Larger, established global asset manager within JPMorgan. Overlaps with Abrdn's institutional and retail asset management, ETF and active strategies, and serves as a broad incumbent competitor across Abrdn's full product suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Abrdn social profiles
Digital presenceAbrdn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abrdn leadership team
Management profileNumber of profiles
Profiles9 records
Abrdn subsidiaries and ownership
Company hierarchySubsidiaries14 records
Abrdn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abrdn M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abrdn
What does Abrdn do?
Abrdn is a UK-headquartered global asset management company offering a broad range of actively and passively managed investment products, including physically-backed precious metals ETFs, actively managed equity and fixed income ETFs, closed-end funds spanning infrastructure, healthcare, real estate, and municipal bonds, and London-listed investment trusts focused on regional themes such as India, Asia-Pacific, and Latin America. The firm distributes these products directly through its Interactive Investor retail platform, via professional adviser platforms (Wrap, Elevate), and through institutional sales, managing approximately £548 billion in group assets under management and administration (AUMA) as of Q1 fiscal 2026.
Is Abrdn a public or private company?
Abrdn is a public company. It is classified as public and is currently operating.
When was Abrdn founded?
Abrdn was founded in 2017. It employs 1 to 10 people.
Where is Abrdn based?
Abrdn is headquartered in Chelmsford, United Kingdom, in the Europe region.
How does Abrdn make money?
Four revenue lines are on record. Asset Management and Administration Fees are the primary driver. The others are closed-End Fund Distributions, fund Acquisition and Reorganization and investment Advisory Services.
Who are Abrdn's main competitors?
Direct peers on record are Schroders, Fidelity International, Legal & General Investment Management (LGIM), BlackRock, Invesco, M&G Investments, State Street Global Advisors (SSGA), Franklin Templeton and Vanguard. JPMorgan Asset Management is listed as a broad incumbent.
Does Abrdn have an API?
No public API is recorded for Abrdn.
What industry is Abrdn in?
Abrdn's product category is Asset Management. Its primary akta.pro industry code is FSAAAIAM, Sustainable/ESG Equity (Active), with a secondary code of BPAJAMAJ, Real Estate Portfolio & Fund Management (Institutional/REIT/PE). Its NAICS code is 523940 and its SIC code is 6282.