What Fasol does

Fasol (Фасоль) is a franchise network of neighborhood grocery stores operating under the METRO Cash & Carry brand across the Russian Federation. Launched in 2010 by ООО «МЕТРО Кэш энд Керри» (METRO Cash and Carry Russia), the program enables independent entrepreneurs and SMBs to open retail food stores in residential areas, transport hubs, gas stations, and other high-traffic locations. The network has scaled to 1,300-1,700+ stores across 70+ Russian regions including Moscow, Saint Petersburg, the Urals, Siberia, the Volga region, the Caucasus, and the Far East. Four store formats are offered: «У Дома» (from 50 sqm, ~250K RUB monthly income potential), «Экспресс» (from 25 sqm, ~200K RUB), «Киоск/АЗС» (from 35 sqm, ~150K RUB), and «Без продавцов» self-service (from 30 sqm, ~180K RUB). Estimated opening costs range from 31,500 to 51,500 RUB per square meter, with investment support of up to 600,000 RUB available to qualified partners. Store opening timelines run approximately 8 weeks from application to grand opening. Revenue is generated through franchise fees, wholesale supply markups captured by parent METRO, and a broad ecosystem of paid partner services. Supporting technology includes DKLINK CLM (store automation), Entersight (cloud inventory management at 15,000 RUB/year), Kontur.Market (POS/analytics from 18,310 RUB/year), and Matterport 3D virtual store tours. Equipment is supplied by Be Bloks (patented refrigerated cases, shelving, and confectionery displays with up to 25% partner discounts). Financial services include co-branded credit cards and acquiring via Credit Europe Bank (1.55% rate), Russian Standard Bank (1.59% rate), Gazprombank cash collection, and the Finfactory multi-bank financing platform. Staffing is supported by Yandex Smena (15% commission) and JAM работа (20% commission). In-store media runs on MSBOX and corporate radio systems, and Ferrero/Kinder runs promotional partner bonus programs.

Name

Fasol

Legal name

ООО «МЕТРО Кэш энд Керри»

Website

https://myfasol.ru

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Fasol (Фасоль) is a Russian franchise network of 1,300+ neighborhood grocery stores operated by independent entrepreneurs under the METRO Cash & Carry brand, offering four store formats and comprehensive supply, technology, equipment, and financial support across 70+ regions.

Ownership category

akta.pro rank

Product category

Grocery Franchise Network

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

Keywords

• Franchise grocery stores
• Neighborhood convenience retail
• Cash and carry franchise
• Store franchise network
• Retail supply partnerships

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Fasol generates revenue through franchise partnerships where independent entrepreneurs pay for the right to operate stores under the METRO Fasol brand. Partners purchase goods from METRO Cash & Carry wholesale and sell to end consumers. The franchise model includes various fees and commercial conditions that generate revenue for METRO.
2. Partner Services and Special Offers: METRO provides various paid services to franchise partners including equipment, software subscriptions (Entersight at 15,000 RUB/year, Kontur.Market from 18,310 RUB/year), staffing platforms, acquiring services, and other operational tools that generate additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fasol is a franchise network of "near home" (neighborhood) grocery stores operated by independent entrepreneurs under the METRO Cash & Carry brand across Russia. The network offers four standardized store formats (U Doma from 50 sq.m, Express from 25 sq.m, Kiosk/AZS from 35 sq.m, and Bez Prodavtsov self-service from 30 sq.m) and bundles each franchise with brand rights, wholesale supply access, equipment, store-automation software, marketing, training, and financial partner services.

Product overview

Fasol is a franchise network of neighborhood grocery stores operating under the METRO Cash & Carry brand, with over 1,700 independent store partners across Russia as of 2026. The core offering is the Fasol store franchise concept, available in four formats: «У Дома» (from 50 sq.m), «Экспресс» (from 25 sq.m), «КИОСК/АЗС» (from 35 sq.m), and «Без продавцов» (self-service, from 30 sq.m). Supporting the franchise are technology products including DKLINK CLM (store automation software), Энтерсайт (cloud inventory management), and Контур.Маркет (POS and analytics). The business is further supported by partner services for staffing (Яндекс Смена, JAM работа), audio/video broadcasting (MSBOX), equipment (Be Bloks), financial services (acquiring, co-branded cards, online cash collection, and financing platforms through Gazprombank, Credit Europe Bank, Russian Standard Bank, and FINFACTORY).

Differentiator

Problem solved

Functional benefit

Products and services

• Fasol (Фасоль) Franchise Network — "U Doma" (neighborhood grocery store) A franchise network of "near home" (neighborhood) grocery stores operated by independent entrepreneurs under the METRO Cash & Carry brand. Emphasizes proximity to residential areas, modern service standards, and a curated assortment adapted to local consumer preferences. The franchise provides brand rights, wholesale supply, equipment, IT, marketing, training, and financial services support to franchisees.
• Store format "U Doma" (У Дома) Standard neighborhood store format with trading area from 50 sq.m and warehouse/office space from 15 sq.m, targeting residential areas. Estimated monthly income potential of approximately 250,000 RUB.
• Store format "Express" (Экспресс) Compact store format from 25 sq.m designed for high-traffic locations such as transport hubs and office buildings. Estimated monthly income potential of approximately 200,000 RUB.
• Store format "Kiosk/AZS" (Киоск/АЗС) Small-format kiosk format from 35 sq.m (with possible configuration from 10 sq.m) targeting gas stations and bus stops. Estimated monthly income potential of approximately 150,000 RUB.
• Store format "Bez Prodavtsov" (Без продавцов / Self-service) Unmanned/self-service store format from 30 sq.m designed for gas stations, business centers, educational institutions, and hotels. Estimated monthly income potential of approximately 180,000 RUB.
• DKLINK CLM: Fasol store-automation software Point-of-sale and store management software used by Fasol franchise partners for retail automation, including transaction processing, inventory management, and operational control of the store.
• Entersight — Cloud inventory and trade accounting system
• Kontur.Market (Контур.Маркет) retail services system Retail service system providing cash register and OFD (Fiscal Data Operator) integration, inventory management, and analytics. Includes EDI, EGAIS, FSRAR, marking, and Mercury integrations, self-service checkout, customer loyalty programs, and analytics. Package from 18,310 RUB/year with Premium Retail tariff.
• Be Bloks store equipment line Range of patented retail equipment including Be Cold (refrigerated open cases with remote refrigeration), Be Freeze (low-temperature freezers), Be Sweet (confectionery display cases), and Be Shelf (shelving systems). Available to Fasol partners with up to 25% discount.
• Credit Europe Bank acquiring (card payment processing) Card payment processing (acquiring) service with a 1.55% fixed commission, free equipment, 24/7 POS terminal support, and next-business-day fund transfers. Also offers 0.4% SBP (System of Fast Payments) option.
• Gazprombank online cash collection (ADM service) Automated Deposit Machine (ADM) service for safe cash collection with instant online crediting to the business account, optimized logistics, reduced operational risks, and remote monitoring, with special tariffs for METRO partners.
• Credit Europe Bank co-branded credit card Co-branded credit card with up to 500,000 RUB credit limit, 0% installment program, 1% instant cashback on all purchases at METRO, and free card maintenance.
• FINFACTORY digital financial platform Digital financial platform connecting Fasol store owners with 60+ partner banks for store financing, equipment loans/leasing, and inventory-backed credit, including professional credit analyst support.

Quantifiable outcome

• Store opening timeline: 8 weeks from application to grand opening
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• METRO Cash & Carry RussiaflagshipStrategic or Co-development PartnerMETRO Cash & Carry is the parent company and franchisor of the Fasol franchise network. They provide the brand, supply chain, operational support, training, marketing support, and business development services to franchise partners. METRO has been operating the franchise program since 2010 with over 6,000 stores across Europe.
• JAM работаcoreTechnology or IntegrationIT platform for quick and reliable recruitment of linear personnel. Provides access to verified executor database, document verification, online training, instant payments, and reporting. Commission: 20% for Fasol partners.
• Be BlokscoreTechnology or IntegrationTrading equipment supplier for Fasol stores. Provides patented store equipment including refrigerated cases (Be Cold, Be Cold Plug-in, Be Freeze), confectionery display (Be Sweet), and shelving systems. Offers discounts up to 25% for Fasol partners.
• EntersightcoreTechnology or IntegrationCloud-based inventory management system for automating retail processes in Fasol stores. Features automatic order calculation, EGAIS/Mercury/Chectny Znak integration, and inventory reporting. Price: 15,000 RUB/year.
• Контур.Маркет (Kontur.Market)coreTechnology or IntegrationRetail services system covering POS, OFD, accounting and analytics. Offers EDO, EGAIS, Mercury, markirovka integration, self-service checkout, customer loyalty programs, and analytics. Package from 18,310 RUB/year for Fasol partners.
• Ферреро (Ferrero) / KinderminorGTM or Marketing PartnerPromotional partnership offering bonuses to Fasol partners for purchasing and promoting Kinder products. Bonus of 2,500 RUB for qualifying partners during promotional periods.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Magnit: One of Russia's largest grocery retailers with tens of thousands of convenience and proximity stores. Directly competes with Fasol format in residential neighborhoods and at gas-station sites.
• Lenta: Russian multi-format grocery chain including proximity stores. Competes for the same household-groceries basket with stronger buying power and private-label assortment.
• Auchan Russia: International hypermarket and convenience retailer in Russia. Competes in adjacent proximity and gas-station retail categories Fasol targets with its kiosk/AZS format.
• Dixy (DIXY Group): Russian grocery chain with stores in residential districts. Closely comparable product/market positioning to Fasol's neighborhood formats and a direct competitor for franchisee-level talent.
• Pyaterochka (X5 Group): Russia's largest proximity grocery chain with ~20,000 stores. Competes with Fasol for the same neighborhood/daily-shopping basket and dominates the price/discount tier that Fasol franchisees must match.

Others

• METRO Cash & Carry: Parent/franchisor of Fasol and the wholesale supply backbone behind every franchisee. Listed for context as the strategic anchor of the entire Fasol model rather than a marketplace competitor.

Regional players

• Bratslavskoye (regional grocery chains): Mid-size regional Russian grocer operating small-format neighborhood stores. Useful proxy for the type of independent-chain competitor Fasol converts to (or competes against) at the franchise level.
• Magnolia (Московская сеть): Moscow-focused convenience/proximity grocery chain with similar compact neighborhood store positioning, particularly overlapping with Fasol's 'У Дома' and 'Экспресс' formats in the capital.

Emerging players

• FIX Price: Russian low-price fixed-price retailer with thousands of small-format stores. Competes for impulse/daily-needs basket at the same price-sensitive customer Fasol neighborhood stores serve.

Direct peers

• Verniy (Верный): Russian proximity-grocery chain focused on residential neighborhoods — nearly identical customer base and store-size profile to Fasol's 'У Дома' format. Closest format-level competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fasol