Councyl

What Councyl does

Councyl B.V. is a Dutch private company founded in 2020 as a spin-out from TU Delft, headquartered at Waldorpstraat 5, 's-Gravenhage (The Hague), Netherlands. The company is co-founded by Professor Caspar Chorus, whose 20+ years of choice modelling research at TU Delft underpins the company's core technology. Councyl operates with 1-10 employees and is structured as a Dutch B.V. with no disclosed institutional investors beyond a $350,000 seed round from UNIIQ in December 2023.

Councyl's product is a SaaS decision management platform built on its proprietary Behavioral AI Technology (BAIT). BAIT transforms implicit in-house expert judgment into explicit, transparent digital decision models by having experts judge fictional choice scenarios, eliminating the requirement for historical (big) data. The platform is organised around three functional modules — CAPTURE (knowledge elicitation), SUPPORT (decision prediction and work distribution), and MONITOR (quality and efficiency metrics) — and exposes decision models via API for embedding into customers' RPA and operational workflows.

Councyl monetises through subscription-based SaaS contracts, distributed via direct enterprise sales with demo-driven qualification and quote-based pricing, supplemented by API-first integration. Its customers span national and municipal government (e.g., G40 municipalities), insurance (Vereende), consulting (Antea Group), and healthcare (UMCG, via a scientific COVID-19 IC-hospitalization decision-support collaboration). Primary use cases are application triage, quality control in decision processes, and risk qualification/assessment. The company positions itself as an AI-augmentation layer for high-stakes, high-workload decisions that depend on expert judgement but cannot be automated using traditional data-driven approaches.

Name

Councyl

Legal name

Councyl B.V.

Website

https://councyl.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Councyl is a Dutch SaaS company, spun out of TU Delft in 2020, that sells a decision management platform powered by its proprietary Behavioral AI Technology (BAIT), enabling enterprises and governments to digitise expert judgement into transparent decision models without historical data.

Ownership category

akta.pro rank

Product category

Decision Management Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Diagnostic & Triage Decision Support (HLACAGAA)

akta.pro secondary industry

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)

Keywords

• Decision management software
• Behavioral AI technology
• Expert knowledge capture
• Application triage platform
• Transparent AI decision models

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Decision Management Software Platform: SaaS-based decision management software enabling organizations to create, use, and maintain decision models. Platform supports application triage, quality control, and risk qualification use cases.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Councyl provides a SaaS-based decision management software platform powered by its proprietary Behavioral AI Technology (BAIT). The platform captures implicit in-house expert knowledge into explicit, transparent digital decision models without requiring historical data, then uses these models to support, predict, and monitor high-stakes decisions. It is delivered through three functional modules (CAPTURE, SUPPORT, MONITOR) and serves application triage, quality control, and risk assessment use cases for organizations in government, business, and healthcare sectors.

Product overview

Councyl offers a single unified decision management software platform centered on Behavioral AI Technology (BAIT). The platform enables organizations to capture in-house expert judgment into transparent decision models without historical data, then uses those models to predict decision behavior, support work distribution, and monitor decision quality. The core offering includes digital decision support, quality control, and accountability features across three functional modes: CAPTURE (knowledge capture), SUPPORT (decision prediction), and MONITOR (metrics tracking). The platform is delivered as a SaaS solution with API integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral AI Technology (BAIT) The proprietary core technology that transforms implicit expert knowledge into explicit digital choice-models through fictional choice scenarios, without requiring historical (big) data, producing fully transparent and auditable decision models.
• Councyl Decision Management Platform A SaaS decision management software platform that captures expert judgment into transparent digital decision models using Behavioral AI Technology (BAIT), enabling organizations to support, predict, and monitor high-stakes decisions without historical data. Includes CAPTURE, SUPPORT, and MONITOR modules and supports application triage, quality control, and risk assessment use cases.

Quantifiable outcome

• Thousands of hours saved annually through automated work distribution
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• TU DelftcoreStrategic or Co-development PartnerFounding academic partner. Professor Caspar Chorus developed Behavioral AI Technology (BAIT) at TU Delft. Councyl was founded in 2020 as a spin-out from TU Delft. Ongoing research collaboration including validation of BAIT accuracy and value in practice.
• UMCG (University Medical Center Groningen)coreStrategic or Co-development PartnerScientific collaboration with UMCG resulting in first scientific publication of BAIT technology. Joint research on decision-support for IC-hospitalization of COVID-19 patients demonstrating clinical application of the technology.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Pegasystems: Pega offers Pega Decision Management and decisioning/decisioning hub capabilities for enterprise decision automation. It is the closest large-scale peer in the decision management category and competes for similar enterprise decision-automation budgets.
• InRule Technology: InRule provides a decision platform (business rules + ML) for operationalizing decision logic. It directly overlaps with Councyl's capture-and-deploy decision models use case across regulated enterprise workflows.
• Sparkling Logic: Sparkling Logic offers a decision management system that lets business experts author decision logic. It targets the same expert-driven decision automation niche as Councyl, including insurance and financial services use cases.

Broad incumbents

• IBM Operational Decision Manager: IBM ODM is a legacy enterprise decision management/rules platform widely deployed in banks, insurers, and governments. It overlaps with Councyl's decision automation value proposition as part of a much broader IBM software portfolio.
• UiPath: UiPath is a leading RPA and AI automation platform increasingly adding decision support and document understanding capabilities. It competes for the same enterprise automation budget and can embed decision logic into broader automations.
• Appian: Appian is a process automation platform with built-in decision rules and AI. It serves government and regulated enterprises with case management + decisioning workflows overlapping with Councyl's application triage and quality control use cases.
• SAS Institute: SAS provides analytics and decisioning solutions widely used in banking, insurance, and government. While broader than Councyl, it overlaps in risk qualification, fraud detection, and decision support use cases for regulated buyers.

Emerging players

• Camunda: Camunda provides workflow and decision automation (DMN) used by enterprises to operationalize decision logic. It is comparable to Councyl as an alternative platform for embedding decisioning into operational processes, particularly in technical buyer environments.
• Indico Data: Indico Data offers AI-based intelligent document processing and decision automation for insurance and financial services. It overlaps with Councyl in automating expert judgment-driven workflows, especially in insurance claims triage.

Others

• Cognizant: Cognizant is a global IT services and consulting firm that frequently implements decision automation solutions for government and insurance clients. It is relevant as a potential implementation partner and indirect competitor for enterprise decisioning projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/councyl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Councyl