Mastercall Healthcare

What Mastercall Healthcare does

Mastercall Healthcare is a UK social enterprise founded in 1996 and headquartered in Hazel Grove, Stockport, that delivers out-of-hospital NHS services primarily across Stockport and Trafford with wider North West of England reach via the Greater Manchester Urgent Primary Care Alliance. Its core clinical portfolio comprises GP Out-of-Hours, the Technology Enhanced Living (TEL) remote-monitoring and virtual-ward service delivered with Dignio, the Acute Respiratory Infection (ARI) service, Community IV therapy, the Wellspring homeless GP and nursing clinic, the Falls Lifting Response Service, the Urgent Dental Helpline and Care Coordination. Patient-level outcomes cited include a 55% reduction in hospital admissions via TEL, a 44% reduction through the Stockport Council / Dignio partnership and a 66% admission-avoidance rate on the TEL virtual ward, alongside an 87.5% to 36.8% drop in IV antibiotic use following introduction of the Adapted Opoku Chart.

The company's underlying technology platform centres on Mastercall UXT, which combines the Digital Technology Services (DTS) arm — delivering a Virtual Workspace Service on HSCN cloud, a 24/7 managed IT service desk and multi-device support — and Mastercall Data Services, which offers the proprietary MyMeta / myMetaStory clinical benchmarking engine, the Good Governance Dashboard (recognised with the 2025 UHUK Clinical Safety Leadership Gold), Power BI-based data warehousing, HR analytics and financial reporting. The platform is positioned as EPR- and API-agnostic, with named external customers including Salford Primary Care Together, gtd Healthcare and Hurley Group.

Revenue is generated predominantly through multi-year NHS-commissioned service contracts in Stockport, Trafford and the wider North West of England, supplemented by subscription-based licensing of DTS, VWS and Data Services to other NHS and primary-care organisations, recurring rental of five clinical treatment rooms at the Hazel Grove HQ, non-dilutive public-sector innovation grants (notably the PODAC award from NHS Digital/NHSX in 2022), and charitable fundraising. As a member-owned social enterprise with no shareholders and the Social Enterprise Mark held for 11 consecutive years, surpluses are reinvested into community benefit rather than distributed; the company additionally holds CQC 'Outstanding for Caring', Living Wage Foundation and Greater Manchester Good Employment Charter credentials.

Name

Mastercall Healthcare

Legal name

Mastercall Healthcare

Website

https://mastercall.org.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Mastercall Healthcare is a UK member-owned social enterprise, founded 1996 and headquartered in Stockport, that delivers out-of-hospital NHS clinical services and a proprietary digital-technology and business-intelligence platform (UXT, MyMeta) to NHS commissioners across the North West of England.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. NHS Out-of-Hospital Service Contracts: Recurring contracted NHS service delivery across Stockport, Trafford and the wider North West of England, including Technology Enhanced Living (TEL), Acute Respiratory Infection (ARI) service, Community IV therapy, GP Out-of-Hours, Urgent Dental Helpline, Care Coordination, and the Wellspring homeless GP/Nursing Clinic. Reinvested as a social enterprise (no shareholder profit distribution).
2. Digital Technology Services (DTS) & Virtual Workspace Service (VWS): Managed IT services (24x7x365 service desk, multi-device support, secure virtual desktop, infrastructure hosting, HSCN cloud connection, cybersecurity) sold to NHS organisations on Standard and Performance licence tiers. Special winter-pressure discount offered Nov 2022–Jan 2024.
3. Mastercall Data Services / Business Intelligence: Quote-based BI and analytics services (Data Dashboards, Advanced Data Analytics, Clinical Benchmarking via MyMeta, Data Warehousing, HR Analytics, Performance and Financial Reporting) sold to NHS organisations and healthcare providers such as Salford Primary Care Together and gtd Healthcare.
4. Treatment Room Rental: Recurring rental of five fully equipped clinical treatment rooms at the Hazel Grove HQ in Stockport to external organisations and practitioners delivering clinical, health, wellbeing or community services.
5. Public Sector / NHS Innovation Funding Awards: Non-dilutive grant funding (e.g., national Digital PODAC programme via NHS Digital and NHSX) to advance interoperability and digital transformation projects.
6. Fundraising & Charitable Donations: Charitable fundraising (e.g., 30kfor30years JustGiving campaign, Wellspring Sleepout, St George's Christmas Tree Festival) supporting NHS, community charities and the Mastercall organisation.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mastercall Healthcare is a social enterprise delivering NHS-commissioned out-of-hospital clinical services primarily across Stockport and Trafford and the wider North West of England, including GP Out-of-Hours, Technology Enhanced Living (virtual wards), Acute Respiratory Infection services, Community IV therapy, Wellspring homeless healthcare, Falls Lifting Response, Urgent Dental Helpline, and Care Coordination. Alongside its clinical portfolio, it sells Digital Technology Services (managed IT, Virtual Workspace on HSCN) and Data Services (MyMeta clinical benchmarking, Good Governance Dashboard, data warehousing) to NHS organisations.

Product overview

Mastercall Healthcare operates a portfolio of clinical services underpinned by a shared data and digital technology platform. The clinical services include the GP Out-of-Hours service, the Technology Enhanced Living (TEL) remote monitoring service (delivered with Dignio), the Acute Respiratory Infection (ARI) service, Community IV, the Wellspring homeless healthcare service, the Falls Lifting Response Service, the Urgent Dental Helpline, and Care Coordination. Underpinning these is Mastercall Data Services (with the MyMeta analytics product, Power BI dashboards, data warehousing, and clinical benchmarking software) and Mastercall Digital Technology Services (DTS), which delivers the Mastercall Virtual Workspace Service (VWS) with HSCN connectivity, plus Treatment Rooms available to rent.

Differentiator

Problem solved

Functional benefit

Brands

• Mastercall UXT: Mastercall's combined technology and data services brand, encompassing Mastercall Digital Technology Services (DTS) and Mastercall Data Services.
• Mastercall Digital Technology Services (DTS)
• Mastercall Data Services
• MyMeta (myMetaStory)

Products and services

• GP Out-of-Hours Service

Quantifiable outcome

• 55% reduction in hospital admissions via Technology Enhanced Living (TEL) service
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature8 records

Partnerships

18 partnerships are on record, tiered flagship / core alliance member, core member (since october 2022), accreditation body / industry association, strategic — flagship digital partnership, strategic — flagship digital technology partner, strategic — digital technology partner, social value partner, strategic — homeless healthcare partner, strategic — nhs system partner, system / regional partner ecosystem, national / regulatory partner ecosystem, partner / employment services, partner — education / training pipeline and accreditation body.

• Greater Manchester Urgent Primary Care Alliance (GMUPCA)flagship / core alliance memberStrategic or Co-development PartnerMastercall is a proud member of the Greater Manchester Urgent Primary Care Alliance, an alliance of 5 healthcare providers covering all 10 localities across Greater Manchester. Tim Davison (Mastercall's Deputy CEO / Healthcare COO) and Jonathan Ritchie (Director of IT & Digital Innovation) also serve as IT Lead and COO of GMUPCA. The alliance enables joint urgent primary care delivery across GM.
• Urgent Health UK (UHUK)flagship / core alliance memberStrategic or Co-development PartnerMastercall is a proud member of UHUK, a partnership of urgent healthcare social enterprise providers covering 64% of the UK population. UHUK runs the Annual Conference and Awards Ceremony at which Mastercall has won multiple awards (2022 Best Use of Technology; 2023 Outstanding Patient Safety Culture; 2024 Social Impact Gold and Operational Quality & Safety Bronze; 2025 People First Gold, Clinical Safety Leadership Gold, Innovation Bronze).
• Alternative Provider Federation (APF)core member (since october 2022)Strategic or Co-development PartnerMastercall has been a member of the Alternative Provider Federation since October 2022. The APF is a place-based partnership of social enterprise and charitable organisations operating across the Greater Manchester Integrated Care System. Mastercall's Director of Operations, Strategy and Transformation Tim Davison represents the VCSFE sector on the APF.
• Social Enterprise UK (SEUK)accreditation body / industry associationStrategic or Co-development PartnerMastercall is accredited by Social Enterprise UK. SEUK also runs the UK Social Enterprise Awards, where Mastercall was a 2024 finalist in the 'Public Services Social Enterprise of the Year' category.
• Stockport Metropolitan Borough Councilstrategic — flagship digital partnershipStrategic or Co-development PartnerUnique partnership powered by Dignio that enabled the Technology Enhanced Living (TEL) service, reducing hospital admissions by 44% in Stockport and winning the 2021 Medilink North of England Advances in Digital Healthcare award. TEL is delivering a 55% reduction in hospital admissions.
• Digniostrategic — flagship digital technology partnerTechnology or IntegrationDigital partner for remote monitoring and the Technology Enhanced Living (TEL) service. Co-developed with Stockport Council and Advanced to enable PODAC interoperability and virtual wards; recognised with the 2021 Medilink and 2022 UHUK Best Use of Technology awards.
• Advancedstrategic — digital technology partnerTechnology or IntegrationDigital partner for interoperability across core systems. Co-led the PODAC funding bid with Mastercall and Dignio; provides software underpinning the remote monitoring service.
• Community Computerssocial value partnerGTM or Marketing PartnerSocial value partnership tackling digital exclusion. Mastercall donated 49 laptops which Community Computers refurbished for local individuals and families, saving 147kg from landfill and 9,284kg of total carbon footprint.
• Cracking Good Foodsocial value partnerGTM or Marketing PartnerMastercall funded a meal delivery service that has provided thousands of meals to recently discharged hospital patients in Stockport and Trafford who face food insecurity. Cited in the 2024 UHUK Social Impact Gold award.
• The Wellspring (Stockport)strategic — homeless healthcare partnerStrategic or Co-development PartnerMastercall runs face-to-face drop-in GP/ANP clinics, remote consultations and outreach services 5 days a week at The Wellspring, a Stockport charity helping the homeless and disadvantaged. The Wellspring Sleepout is a yearly fundraising event supported by Mastercall.
• NHS Stockport NHS Foundation Truststrategic — nhs system partnerStrategic or Co-development PartnerMastercall works in partnership with NHS Stockport NHS Foundation Trust, listed as a partner logo. Mastercall's Deputy Medical Director Dr Shah-Nawaz Mian and Head of Clinical Operations Rachael Ingram deliver specialist homeless healthcare through The Wellspring.
• Manchester University NHS Foundation Truststrategic — nhs system partnerStrategic or Co-development PartnerListed as a partner. Mastercall partners with Manchester University NHS Foundation Trust (MFT) in delivering cross-system out-of-hospital and urgent care services across Greater Manchester.
• Greater Manchester Integrated Care Partnership / Health Innovation Manchester / Healthwatch / Stockport LMC / Salford & Trafford LMC / Stockport & Trafford Councils / GMHSCPsystem / regional partner ecosystemStrategic or Co-development PartnerMastercall is part of a broader Greater Manchester integrated care ecosystem, working with the Greater Manchester Integrated Care Partnership, Health Innovation Manchester, Healthwatch, Stockport LMC, Salford & Trafford Local Medical Committee, Stockport Metropolitan Borough Council, Trafford Council and the Greater Manchester Health and Social Care Partnership.
• NHS Digital / NHS England / NHS Improvementnational / regulatory partner ecosystemStrategic or Co-development PartnerNational NHS partner relationships. NHS Digital and NHSX developed the national Digital PODAC programme from which Mastercall received PODAC funding (with Advanced and Dignio) for interoperability between core systems.
• Ingeuspartner / employment servicesGTM or Marketing PartnerListed as a Mastercall partner logo, working together across employment and health services in Greater Manchester.
• Trafford College Grouppartner — education / training pipelineImplementation/ SI/ Consulting PartnerListed as a Mastercall partner logo; supports career development and apprenticeship pathways into healthcare roles at Mastercall.
• Greater Manchester Good Employment CharterOthers
• Living Wage Foundationaccreditation bodyOthersAccredits Mastercall as a Real Living Wage Employer, ensuring everyone at Mastercall receives a minimum of £10.90 per hour.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hurley Group: UK GP-led provider of urgent care, OOH and primary care services, including the Hurley Clinic. Overlaps with Mastercall on NHS urgent primary care delivery and is a named Mastercall VWS customer; closely comparable on service mix and NHS-contracted model.
• Greenbrook Healthcare: UK urgent care and GP OOH provider operating NHS urgent treatment centres across multiple regions. Directly comparable as a contract-winning urgent primary care operator with a similar service mix to Mastercall.
• East Lancashire Medical Services (ELMS): North West-based social enterprise providing GP OOH, urgent care and primary care services. Directly comparable to Mastercall on social-enterprise structure, regional geography and urgent primary care portfolio.
• gtd Healthcare: UK not-for-profit primary care and urgent care provider across Greater Manchester and the North West. Directly comparable as a social-enterprise urgent primary care operator and existing Mastercall BI customer; overlaps on OOH, urgent treatment and primary-care at-scale delivery.
• Salford Primary Care Together (SPCT): Salford-based GP federation providing at-scale primary care and urgent services. Comparable to Mastercall as a Greater Manchester primary-care provider using Mastercall's MyMeta BI platform; similar NHS-contracted, non-profit operating model.
• BARDOC (Bury & Rochdale Doctors on Call): Greater Manchester-based urgent care and OOH provider and UHUK member. Directly comparable on geography, social-enterprise structure and OOH/urgent primary care service lines.
• Vocare: UK provider of urgent care, GP OOH and NHS 111 services. Highly comparable as a UK urgent primary care operator competing for NHS OOH and urgent treatment contracts in the same geographies; social-enterprise roots overlap with Mastercall's ethos.

Broad incumbents

• Practice Plus Group: Larger UK independent provider of urgent care, OOH, primary care and secondary care services. Comparable on NHS urgent and OOH service lines but operates at greater scale and as a broader, multi-specialty incumbent.
• Totally plc: UK AIM-listed urgent care, OOH and planned care provider. Overlaps with Mastercall on NHS urgent primary care delivery but is a larger, listed incumbent with broader service scope and growth via M&A.

Emerging players

• Dignio: Norwegian remote patient monitoring platform integrated into Mastercall's TEL service. Comparable as a partner/adjacent rather than direct competitor; both target NHS virtual-ward and hospital-at-home demand with overlapping technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mastercallh
• Facebookfacebook.com/MastercallHealthcare
• LinkedInlinkedin.com/company/9151425

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastercall Healthcare