WTFast
WTFast operates a patented, AI-powered Gamers Private Network (GPN) that routes online game traffic through optimized paths to reduce ping, latency, and packet loss. It serves individual PC gamers, console gamers, and gaming households via direct subscription and OEM-embedded router software.
- Company typePrivate
- Founded2003
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What WTFast does
WTFast, operated by AAA Internet Publishing Inc., is a Kelowna, Canada-based software company that has operated continuously since 2003 around a single core product: a patented Gamers Private Network (GPN). The GPN is a private network purpose-built for game traffic rather than general-purpose VPN traffic, using machine learning to automatically select optimized routing paths for the user's game connection. The product is delivered as a downloadable PC application supporting 1,000+ games with real-time analytics, and through a router application that runs on OpenWRT-compatible hardware (Arm7, Arm8, mipsel_24kc) and is embedded by OEMs including Mercku and TP-Link. The router app extends acceleration to consoles (Xbox, PlayStation) and whole households, not just individual PCs.
The business model is a self-serve consumer subscription with a free trial, priced monthly, distributed directly via wtfast.com and through 16+ localized language sites. A secondary distribution motion is OEM embedding: WTFast software ships pre-installed on the Mercku M6a Plus Wi-Fi 6 mesh router and the TP-Link Archer GE800 BE19000 Tri-Band Wi-Fi 7 gaming router (also sold on Amazon). Customer segments are horizontal: individual PC gamers, console gamers, and gaming households — all SMB/consumer personas with no enterprise tier evidenced. Marketing is community-led across Twitch, Discord, YouTube, Reddit, X, Facebook, LinkedIn, and Instagram, supported by affiliate and sponsorship programs.
The company holds 15+ granted US patents protecting its routing technology and registered trademarks on "wtfast," "GPN," "Gamers Private Network," "What The Fast," and "Way Too Fast." Total disclosed equity funding is approximately $1.19M raised across 2012–2017 from VA Angels and BITKRAFT Ventures. In February 2025, WTFast acquired Fiber Gaming Network for an undisclosed amount. The firm remains privately held under AAA Internet Publishing Inc., with a 5-person named leadership team led by founder and CEO Rob Bartlett, CTO Alex Needham, CFO Hassaan Ahmed, COO Ty Sutherland, and VP of Product Chris Gliddon.
WTFast firmographics
Firmographics- Name
- WTFast
- Legal name
- AAA Internet Publishing Inc.
- Website
- https://wtfast.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WTFast operates a patented, AI-powered Gamers Private Network (GPN) that routes online game traffic through optimized paths to reduce ping, latency, and packet loss. It serves individual PC gamers, console gamers, and gaming households via direct subscription and OEM-embedded router software.
- Ownership category
- akta.pro rank
WTFast industry classification
Industry- Product category
- Network Optimization Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Streaming Technology & SDK Providers (Low-latency video, input, client SDKs) (MPAFAHAD)
- akta.pro secondary industries
- Game Subscription & Membership Services (BPAMAKAD), Device & Client App Ecosystems for Cloud Gaming (TV/OTT apps, mobile clients, thin clients) (MPAFAHAG)
Keywords
Where WTFast is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Markets served
WTFast business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Software Service: Recurring subscription-based revenue model for gaming network acceleration software. Users subscribe to access the GPN service, with free trial available before paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with free trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
WTFast product offering
Product offeringCore offering
WTFast sells a patented AI-powered Gamers Private Network (GPN) service delivered via a downloadable PC application and a router app that optimizes the routing of online game traffic to reduce latency, lower ping, and decrease packet loss. The service supports more than 1,000 games across Windows, Apple, Xbox, and PlayStation and is offered on a subscription basis with a free trial.
Product overview
WTFast offers a unified gaming network optimization platform centered on its patented Gamers Private Network (GPN) technology. The core product consists of downloadable PC software and a router application that work together to route gaming traffic through optimized paths. The PC application provides real-time analytics and automatic path selection, while the router app extends these benefits to consoles and entire households. The system supports over 1,000 games and uses machine learning to continuously optimize routing decisions.
Differentiator
Problem solved
Functional benefit
Brands
- Gamers Private Network: GPN - AI-Powered private network optimized for game traffic, marketed as It’s not a VPN, It’s a GPN®
- WTFast Router Software
Products and services
- Gamers Private Network (GPN) An AI-powered private network optimized specifically for game traffic, providing reduced latency, lower ping, and fewer lost packets. Unlike VPNs, GPN is purpose-built for gaming performance optimization and supports over 1,000 games.
- WTFast PC Application A downloadable subscription application for PC gamers that automatically selects optimized traffic paths using machine learning, provides real-time analytics, and supports over 1,000 games across Windows and Apple platforms.
- WTFast Router App Router software that identifies and routes gaming traffic through WTFast's optimized network, extending gaming acceleration to console gaming and household devices. Built on OpenWRT and compatible with Arm7, Arm8, and mipsel_24kc architectures.
Quantifiable outcome
- Ping reduction demonstrated: 220ms to 120ms, 157ms to 52ms, 71ms to 47ms, 250ms to 146ms
- +3 more outcomes
Companies that use WTFast
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
WTFast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
WTFast partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- ASUSminorASUS logo appears on WTFast website as a partner company. Nature of partnership appears to be marketing/visibility rather than technical integration.
- SingtelminorSingtel logo appears on WTFast website as a partner company. Nature of partnership appears to be marketing/visibility rather than technical integration.
- HP OmenminorHP Omen logo appears on WTFast website as a partner company. Nature of partnership appears to be marketing/visibility rather than technical integration.
- TP-LinkcoreTP-Link Archer GE800 gaming router distributed with WTFast software pre-installed. Strategic OEM partnership for router-embedded gaming acceleration.
- MerckucoreMercku M6a Plus Wi-Fi 6 Mesh Router distributed with WTFast software. Strategic OEM partnership for router-embedded gaming acceleration.
- OpenWRTcoreWTFast router software is built on OpenWRT platform and is compatible with Arm7, Arm8, and mipsel_24kc architectures, enabling broad router hardware compatibility.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WTFast competitors and assessment
Company assessmentDirect peers
- Pingzapper: Subscription VPN-like service that routes game traffic through optimized servers to lower ping, targeting the same competitive and casual gamer audience as WTFast.
- Haste (formerly BattlePing): Game network optimization service focused on reducing ping and jitter for competitive multiplayer, with comparable subscription pricing model and gamer target market.
- Mudfish Networks: Long-standing game network acceleration service using volunteer/edge nodes to lower latency for MMOs and competitive titles. Direct functional overlap with WTFast's GPN approach.
- NoPing: Subscription service that optimizes game connections by routing traffic through private network nodes to reduce ping and packet loss, primarily serving the Latin American market.
- OutFox (by Artanis): Open-source game traffic routing middleware, particularly strong in the fighting game community, that reroutes game traffic to reduce lag. Comparable in approach and target community.
- ExitLag: Direct competitor offering subscription-based game traffic routing and ping reduction for online multiplayer games. Closely aligned business model, target customer (competitive gamers), and routing technology approach.
Others
- i3D.net: Game server hosting and low-latency network infrastructure provider serving game publishers. Adjacent ecosystem player in the game-network performance stack where WTFast operates.
Emerging players
- Netduma: Gaming router OS (DumaOS) with built-in geo-filtering, congestion control, and traffic prioritization features that overlap with WTFast's router-embedded optimization approach.
Broad incumbents
- NetEase UU Game Accelerator: Incumbent Chinese game acceleration service from NetEase with massive scale and broader product portfolio. Comparable core function (game traffic optimization) but operates at much larger scale and across more regions.
- ASUS (ROG Rapture series): Major gaming router vendor whose ROG Rapture line includes built-in game acceleration features (WTFast, Adaptive QoS). Comparable from a router-embedded acceleration perspective and a listed WTFast partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WTFast social profiles
Digital presenceWTFast financial estimates
Financial estimateRevenue estimate
Valuation estimate
WTFast leadership team
Management profileNumber of profiles
Profiles5 records
WTFast funding detail
Funding detailFunding overview
Funding rounds8 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WTFast M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WTFast
What does WTFast do?
WTFast sells a patented AI-powered Gamers Private Network (GPN) service delivered via a downloadable PC application and a router app that optimizes the routing of online game traffic to reduce latency, lower ping, and decrease packet loss. The service supports more than 1,000 games across Windows, Apple, Xbox, and PlayStation and is offered on a subscription basis with a free trial.
Is WTFast a public or private company?
WTFast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WTFast founded?
WTFast was founded in 2003. It employs 11 to 50 people.
Where is WTFast based?
WTFast is headquartered in Kelowna, Canada, in the North America region.
How does WTFast make money?
One revenue line is on record: subscription Software Service.
Who are WTFast's main competitors?
Direct peers on record are Pingzapper, Haste (formerly BattlePing), Mudfish Networks, NoPing, OutFox (by Artanis) and ExitLag. i3D.net is listed as an others. Netduma is listed as an emerging player. Broad incumbents are NetEase UU Game Accelerator and ASUS (ROG Rapture series).
Does WTFast have an API?
No public API is recorded for WTFast.
What industry is WTFast in?
WTFast's product category is Network Optimization Software. Its primary akta.pro industry code is MPAFAHAD, Streaming Technology & SDK Providers (Low-latency video, input, client SDKs), with a secondary code of BPAMAKAD, Game Subscription & Membership Services. Its NAICS code is 5182 and its SIC code is 7371.