Drexcode
Drexcode is an Italy-focused, Milan-based online luxury fashion rental and resale platform serving women seeking designer dresses for special occasions, operating a self-serve e-commerce catalog of 1,500+ items from 180+ designers across rental (4–8 day), pre-loved resale, and bridal verticals with bundled laundry and insurance.
- Company typePrivate
- Founded2020
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Drexcode does
Drexcode is an Italian online luxury fashion rental and resale platform headquartered in Milan, founded in 2014 by Federica Storace and operating as Drexcode s.r.l. The company's core proposition is delivering access to designer occasion wear (dresses, outerwear, suits, jumpsuits, accessories, and bridal wear) through 4- or 8-day rental periods, supplemented by a secondary marketplace for new and pre-loved items at discounts of up to 90% off boutique retail. The catalog spans 1,500+ models from 180+ designers including Valentino, Gucci, Dior, Alexander McQueen, and Giambattista Valli, and the company self-reports having served more than 260,000 women in Italy.
The technical foundation is a self-serve e-commerce storefront (drexcode.com) with an integrated rental management system, product filtering by designer/size/occasion/color/price, an appointment booking module for the physical Milan showroom, and email/WhatsApp customer support integration. Service-layer features include a €20 try-at-home option (credited on confirmation), styling assistance (Help Rent), complimentary laundry and insurance bundled with every rental, free return shipping, and the RE-LIFE buyback program for resale of previously purchased items. Operations are supported by a single physical showroom at Via Alberto da Giussano 11 in Milan (appointment-only, Mon–Sat 10:00–18:00).
Commercially, Drexcode runs a hybrid revenue model with usage-based rental pricing (€15–€470 per item depending on retail value) on the primary stream and one-time purchase pricing on the secondary pre-loved/new sales stream. Go-to-market is digital-first, product-led growth via organic social (Instagram, TikTok, Facebook, LinkedIn), an email newsletter (€10 new-subscriber incentive), influencer collaborations (notably Cristina Fogazzi / Estetista Cinica), and promotional Digital Sale events. The customer base is distributed across use-case segments — women seeking occasion wear, brides and bridal parties, sustainability-focused consumers, and value-conscious luxury shoppers — with no disclosed enterprise contracts, single-customer concentration, or ARR figures. The company is privately held with founder-led ownership and a small (1–10) headcount.
Drexcode firmographics
Firmographics- Name
- Drexcode
- Legal name
- Drexcode s.r.l.
- Website
- https://drexcode.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drexcode is an Italy-focused, Milan-based online luxury fashion rental and resale platform serving women seeking designer dresses for special occasions, operating a self-serve e-commerce catalog of 1,500+ items from 180+ designers across rental (4–8 day), pre-loved resale, and bridal verticals with bundled laundry and insurance.
- Ownership category
- akta.pro rank
Drexcode industry classification
Industry- Product category
- Luxury Fashion Rental
- NAICS
- Formal Wear and Costume Rental (532281), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)
- akta.pro secondary industry
- Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where Drexcode is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Drexcode business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dress Rental: Core business model renting luxury fashion items (dresses, accessories, jewelry) for 4 or 8 day periods. Customers pay rental fees ranging from approximately €15 to €470 depending on item value. All rentals include laundry service, insurance, and free return shipping.
- Sale of New and Pre-loved Items: Secondary revenue stream from selling previously rented items (pre-loved) and new inventory. Items are sold at significant discounts (up to 90% off boutique prices). The company also offers a RE-LIFE program where customers can resell items they purchased within 4 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Rental - 4 or 8 day periods |
| One time/ perpetual license | Pay-as-you-go | Sale - New and Pre-loved items |
| Other | Pay-as-you-go | Digital Sale promotions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Drexcode product offering
Product offeringCore offering
Drexcode is an Italian online platform that rents and sells luxury designer clothing and accessories. Customers can rent dresses, suits, outerwear, and accessories from 180+ designers for 4 or 8 days at a fraction of boutique retail prices, with complimentary laundry, insurance, and free return shipping. The platform also sells new and pre-loved items at up to 90% off boutique prices, and operates a RE-LIFE trade-in program for resale of purchased items.
Product overview
Drexcode is an Italian online fashion rental and resale platform offering luxury designer clothing and accessories through two core offerings: Noleggio (rental) for 4 or 8 days, and Vendita (sales) of new and pre-loved items. The platform features over 1,500 models from more than 180 designers with discounts up to 90%. The bridal service (Sposa) provides specialized wedding dress rentals. Additional services include home trial options, styling assistance via Help Rent, and the RE-LIFE trade-in program for customers who wish to resell purchased items. The product portfolio spans dresses, outerwear, suits, jumpsuits, tops, and accessories across occasion categories including ceremonies, cocktails, galas, parties, and weddings.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 90% savings on designer fashion through rental or sale compared to boutique retail prices
- +2 more outcomes
Companies that use Drexcode
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Drexcode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drexcode partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Drexcode competitors and assessment
Company assessmentDirect peers
- Nuuly: URBN-owned (Anthropologie, Free People, Urban Outfitters) rental subscription service for women's apparel. Comparable rental-as-service model for women seeking variety in occasion wear.
- Armoire: U.S.-based women's clothing rental subscription service for designer and contemporary brands. Comparable business model to Drexcode's recurring-rental approach, though operating in the U.S. market.
- Girl Meets Dress: UK-based designer dress rental service targeting women for special occasions. Highly comparable to Drexcode in customer use case (weddings, parties, galas) and designer-focused rental inventory.
- HURR: UK-based luxury fashion rental marketplace offering both peer-to-peer and B2C rentals of designer items. Directly comparable to Drexcode in offering model and target customer (occasion-driven luxury wearers).
- By Rotation: UK peer-to-peer designer fashion rental app. Comparable in circular/occasion-driven fashion rental positioning, though its P2P model differs from Drexcode's owned-inventory approach.
- My Wardrobe HQ: UK luxury fashion rental platform offering designer pieces for short-term rental. Comparable to Drexcode in target customer (women seeking occasion luxury wear without purchase commitment).
- Rent the Runway: U.S.-based pioneer of designer fashion rental for women, offering rental subscriptions and one-off rentals. Closest direct competitor to Drexcode's core rental model, operating at much larger scale with broader designer catalog.
Emerging players
- Vestiaire Collective: Global luxury and designer fashion resale marketplace. Comparable in pre-loved luxury positioning and circular fashion mission, though focused on resale rather than rental.
Regional players
- The Volte: Australia-based peer-to-peer luxury fashion rental platform. Comparable in rental model and circular fashion mission, but operates primarily in the Australian market.
Broad incumbents
- Rentomojo: India-based rental subscription platform for furniture, appliances, and apparel. Comparable as a rental-as-service business model, though with broader category focus than Drexcode's luxury-specialized positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Drexcode social profiles
Digital presenceDrexcode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drexcode leadership team
Management profileNumber of profiles
Profiles1 record
Drexcode funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drexcode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drexcode
What does Drexcode do?
Drexcode is an Italian online platform that rents and sells luxury designer clothing and accessories. Customers can rent dresses, suits, outerwear, and accessories from 180+ designers for 4 or 8 days at a fraction of boutique retail prices, with complimentary laundry, insurance, and free return shipping. The platform also sells new and pre-loved items at up to 90% off boutique prices, and operates a RE-LIFE trade-in program for resale of purchased items.
Is Drexcode a public or private company?
Drexcode is a private company. It is classified as venture growth investor backed and is currently operating.
When was Drexcode founded?
Drexcode was founded in 2020. It employs 1 to 10 people.
Where is Drexcode based?
Drexcode is headquartered in Milan, Italy, in the Europe region.
How does Drexcode make money?
Two revenue lines are on record. Dress Rental is the primary driver. The others are sale of New and Pre-loved Items.
Who are Drexcode's main competitors?
Direct peers on record are Nuuly, Armoire, Girl Meets Dress, HURR, By Rotation, My Wardrobe HQ and Rent the Runway. Vestiaire Collective is listed as an emerging player. The Volte is listed as a regional player. Rentomojo is listed as a broad incumbent.
Does Drexcode have an API?
No public API is recorded for Drexcode.
What industry is Drexcode in?
Drexcode's product category is Luxury Fashion Rental. Its primary akta.pro industry code is HSACAJAL, Sustainable/Ethical Shopping & Capsule Wardrobe Building, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 532281 and its SIC code is 5600.