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Encarte

Full company profile

uuid000416y

Namestring
Encarte
Legal namestring
Encarte, Inc.
Websiteurl
encarte.io
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Encarte is a private, Y Combinator-backed (Winter 2019) startup headquartered in San Francisco that operates a free Chrome browser extension enabling one-click checkout at more than 4,000 online retailers. Founded by John Ling (CEO, formerly Microsoft engineering and DN Capital) and George Fang (CTO, formerly Google Marketing and Heap.io), the company targets online shoppers who are frustrated by repetitive checkout form-filling and fragmented order tracking across multiple e-commerce sites. The extension is added in two clicks via the Chrome Web Store and, at checkout, surfaces a side-tab that allows a single-click purchase on supported retailer sites.

The product architecture is a thin client-side Chrome extension layered on top of Stripe's payment infrastructure. Encarte does not touch raw card data; instead, Stripe stores billing information in a PCI-DSS compliant vault and issues non-identifiable tokens plus virtual cards that are shared with merchants at checkout. The extension also surfaces an order-tracking dashboard accessible from the Chrome toolbar, consolidating shipment status across retailers that would otherwise be scattered across email inboxes. The product is currently limited to desktop Chrome due to Google's restrictions on mobile browser extensions.

Encarte's commercial model is not publicly disclosed. The product is offered free of charge to consumers, with no pricing tiers, subscriptions, or paid features, and the most plausible (but unconfirmed) revenue mechanics are transaction-based fees or affiliate commissions on completed purchases. The company raised $150,000 in seed funding in March 2019 from Y Combinator and Pareto Holdings, operates with a team of 1-10 (with two founders explicitly named), and has no subsequent funding events, acquisitions, or expansion moves disclosed in available data.

Short descriptiontext

Encarte is a Y Combinator-backed (Winter 2019) San Francisco startup that offers a free Chrome browser extension enabling one-click checkout and order tracking across over 4,000 online retailers, with payment processing handled exclusively through Stripe.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
browser extension checkout, one-click checkout, e-commerce checkout tool, online shopping assistant, checkout automation
Industry3 codes
PRIMARYCRAFALAL
POS-to-Online Unified Payments (Omnichannel Payments)
Consumer Products & Retail/E-commerce & Marketplaces/Digital Payment Solutions for E-commerce
SECONDARYFSAMAEAH
In-App / Online Checkout Wallets
Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments
SECONDARYFSAGALAB
Embedded Payments (Pay-ins, Pay-outs, Wallets)
Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)
NAICS code1 code
  • Sales Financing52222
SIC code1 code
  • Retail-Computer & Computer Software Stores5734
Product category
Browser-based Checkout Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Core Product (Free)
TypeFreemium
Description

The Chrome Extension is offered completely free to users. Revenue model is not explicitly disclosed on the website.

encarte.io
2Potential Transaction Fees
TypeTransaction Fee
Description

While not explicitly stated, the company may generate revenue through transaction fees or commissions from completed purchases, given the one-click checkout integration with retailers.

encarte.io
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Pricing details1 tier
1Free browser extension for all users
ModelFreemiumBilling cadenceOthers
Notes

The Chrome Extension is completely free with no paid tiers or upgrades mentioned.

encarte.io
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Encarte provides a free Chrome browser extension that enables one-click checkout at more than 4,000 online retailers by automating the population of checkout forms and securely processing payments through Stripe tokenization. The extension also includes a built-in order tracking dashboard accessible from the Chrome toolbar. Users add the extension in two clicks and then complete purchases without re-entering shipping or billing details on supported sites.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Setup in under 5 minutes
+1 more record
Product overview1 text field

Encarte offers a single unified product: the Encarte Chrome Extension. This free browser extension serves as a 1-click checkout solution that integrates with over 4,000 online retailers. The extension provides order tracking functionality accessible from the Chrome browser toolbar. All payment processing is handled securely through a Stripe partnership, with the extension creating virtual cards to protect user credit card information during transactions.

Product and service1 record
1Encarte Chrome Extension
CategoryBrowser-based Checkout Software
Description

A free Chrome browser extension that enables one-click checkout across more than 4,000 online retailers for individual online shoppers, and includes an integrated order tracking dashboard accessible from the Chrome toolbar. All payment processing is handled via Stripe's tokenized, PCI-DSS compliant vault, with virtual cards issued to merchants.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Stripe
Strategic tierCoreTypeTechnology or Integration
Description

Stripe is the exclusive payment processing partner for Encarte. They securely store all billing information in a PCI-DSS secured vault. Encarte uses non-identifiable tokens to bill cards and creates virtual cards shared with merchants. This partnership handles all sensitive payment information, ensuring credit card details never exchange hands during checkout.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Shop Pay
TypeDirect peer
Description

Shopify's accelerated checkout product offering one-click checkout with stored payment and shipping info. Operates across Shopify merchants but is expanding externally, directly competing with Encarte's universal one-click checkout proposition.

2Bolt
TypeDirect peer
Description

One-click checkout network focused on reducing friction in online shopping through a universal checkout button. Strong overlap with Encarte's horizontal checkout value proposition across multiple retailers.

3Fast
TypeDirect peer
Description

One-click checkout startup providing universal checkout that stores user payment and shipping details to complete purchases across multiple merchants. Direct competitor in the universal one-click checkout category.

4PayPal One Touch
TypeBroad incumbent
Description

PayPal's one-touch checkout feature within its broader digital wallet. Provides similar frictionless checkout functionality across millions of merchants as part of PayPal's established payments ecosystem.

5Apple Pay
TypeBroad incumbent
Description

Apple's digital wallet and contactless payment system with biometric-authenticated one-click checkout experience on supported merchants and devices. A dominant incumbent in frictionless checkout.

6Google Pay
TypeBroad incumbent
Description

Google's digital wallet providing stored-payment checkout across merchants. Particularly notable as a peer given Encarte's reliance on Chrome extensions within Google's platform.

7Amazon Pay
TypeBroad incumbent
Description

Amazon's digital wallet that lets users check out on third-party sites using credentials and payment methods stored in their Amazon account, offering a one-click experience backed by Amazon's massive user base.

8Klarna
TypeBroad incumbent
Description

Global payments and shopping network offering one-click checkout alongside its BNPL products. Comparable in offering frictionless checkout across a network of merchants with stored credentials.

9Stripe
TypeOthers
Description

Encarte's payment processing partner and infrastructure provider. While not a direct competitor, Stripe's own checkout products (Stripe Checkout, Link) overlap functionally with Encarte's offering and could compete upstream.

10Affirm
TypeOthers
Description

Buy-now-pay-later provider that has expanded into one-click checkout functionality. Adjacent competitor in the frictionless online checkout space, though differentiated by its financing angle.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Encarte

Browser-based Checkout Softwareencarte.io

Encarte is a Y Combinator-backed (Winter 2019) San Francisco startup that offers a free Chrome browser extension enabling one-click checkout and order tracking across over 4,000 online retailers, with payment processing handled exclusively through Stripe.

What Encarte does

Encarte is a private, Y Combinator-backed (Winter 2019) startup headquartered in San Francisco that operates a free Chrome browser extension enabling one-click checkout at more than 4,000 online retailers. Founded by John Ling (CEO, formerly Microsoft engineering and DN Capital) and George Fang (CTO, formerly Google Marketing and Heap.io), the company targets online shoppers who are frustrated by repetitive checkout form-filling and fragmented order tracking across multiple e-commerce sites. The extension is added in two clicks via the Chrome Web Store and, at checkout, surfaces a side-tab that allows a single-click purchase on supported retailer sites.

The product architecture is a thin client-side Chrome extension layered on top of Stripe's payment infrastructure. Encarte does not touch raw card data; instead, Stripe stores billing information in a PCI-DSS compliant vault and issues non-identifiable tokens plus virtual cards that are shared with merchants at checkout. The extension also surfaces an order-tracking dashboard accessible from the Chrome toolbar, consolidating shipment status across retailers that would otherwise be scattered across email inboxes. The product is currently limited to desktop Chrome due to Google's restrictions on mobile browser extensions.

Encarte's commercial model is not publicly disclosed. The product is offered free of charge to consumers, with no pricing tiers, subscriptions, or paid features, and the most plausible (but unconfirmed) revenue mechanics are transaction-based fees or affiliate commissions on completed purchases. The company raised $150,000 in seed funding in March 2019 from Y Combinator and Pareto Holdings, operates with a team of 1-10 (with two founders explicitly named), and has no subsequent funding events, acquisitions, or expansion moves disclosed in available data.

Encarte firmographics

Firmographics
Name
Encarte
Legal name
Encarte, Inc.
Website
https://encarte.io
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
1–10 employees
Short description
Encarte is a Y Combinator-backed (Winter 2019) San Francisco startup that offers a free Chrome browser extension enabling one-click checkout and order tracking across over 4,000 online retailers, with payment processing handled exclusively through Stripe.
Ownership category
akta.pro rank

Encarte industry classification

Industry
Product category
Browser-based Checkout Software
NAICS
Sales Financing (52222)
SIC
Retail-Computer & Computer Software Stores (5734)
akta.pro industry
PRIMARYCRAFALAL
POS-to-Online Unified Payments (Omnichannel Payments)
Consumer Products & Retail/E-commerce & Marketplaces/Digital Payment Solutions for E-commerce
SECONDARYFSAMAEAH
In-App / Online Checkout Wallets
Financial & Insurance/Payments & Transaction Processing/Digital Wallets & Mobile Payments
SECONDARYFSAGALAB
Embedded Payments (Pay-ins, Pay-outs, Wallets)
Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)

Keywords

  • Browser extension checkout
  • One-click checkout
  • E-commerce checkout tool
  • Online shopping assistant
  • Checkout automation

Where Encarte is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

Encarte business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

  1. Core Product (Free): The Chrome Extension is offered completely free to users. Revenue model is not explicitly disclosed on the website.
  2. Potential Transaction Fees: While not explicitly stated, the company may generate revenue through transaction fees or commissions from completed purchases, given the one-click checkout integration with retailers.

Pricing tiers

ModelBillingPrice
FreemiumOthersFree browser extension for all users

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Encarte product offering

Product offering

Core offering

Encarte provides a free Chrome browser extension that enables one-click checkout at more than 4,000 online retailers by automating the population of checkout forms and securely processing payments through Stripe tokenization. The extension also includes a built-in order tracking dashboard accessible from the Chrome toolbar. Users add the extension in two clicks and then complete purchases without re-entering shipping or billing details on supported sites.

Product overview

Encarte offers a single unified product: the Encarte Chrome Extension. This free browser extension serves as a 1-click checkout solution that integrates with over 4,000 online retailers. The extension provides order tracking functionality accessible from the Chrome browser toolbar. All payment processing is handled securely through a Stripe partnership, with the extension creating virtual cards to protect user credit card information during transactions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Encarte Chrome Extension A free Chrome browser extension that enables one-click checkout across more than 4,000 online retailers for individual online shoppers, and includes an integrated order tracking dashboard accessible from the Chrome toolbar. All payment processing is handled via Stripe's tokenized, PCI-DSS compliant vault, with virtual cards issued to merchants.

Quantifiable outcome

  • Setup in under 5 minutes
  • +1 more outcomes

Companies that use Encarte

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Encarte technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Encarte partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • StripecoreTechnology or IntegrationStripe is the exclusive payment processing partner for Encarte. They securely store all billing information in a PCI-DSS secured vault. Encarte uses non-identifiable tokens to bill cards and creates virtual cards shared with merchants. This partnership handles all sensitive payment information, ensuring credit card details never exchange hands during checkout.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Encarte competitors and assessment

Company assessment

Direct peers

  • Shop Pay: Shopify's accelerated checkout product offering one-click checkout with stored payment and shipping info. Operates across Shopify merchants but is expanding externally, directly competing with Encarte's universal one-click checkout proposition.
  • Bolt: One-click checkout network focused on reducing friction in online shopping through a universal checkout button. Strong overlap with Encarte's horizontal checkout value proposition across multiple retailers.
  • Fast: One-click checkout startup providing universal checkout that stores user payment and shipping details to complete purchases across multiple merchants. Direct competitor in the universal one-click checkout category.

Broad incumbents

  • PayPal One Touch: PayPal's one-touch checkout feature within its broader digital wallet. Provides similar frictionless checkout functionality across millions of merchants as part of PayPal's established payments ecosystem.
  • Apple Pay: Apple's digital wallet and contactless payment system with biometric-authenticated one-click checkout experience on supported merchants and devices. A dominant incumbent in frictionless checkout.
  • Google Pay: Google's digital wallet providing stored-payment checkout across merchants. Particularly notable as a peer given Encarte's reliance on Chrome extensions within Google's platform.
  • Amazon Pay: Amazon's digital wallet that lets users check out on third-party sites using credentials and payment methods stored in their Amazon account, offering a one-click experience backed by Amazon's massive user base.
  • Klarna: Global payments and shopping network offering one-click checkout alongside its BNPL products. Comparable in offering frictionless checkout across a network of merchants with stored credentials.

Others

  • Stripe: Encarte's payment processing partner and infrastructure provider. While not a direct competitor, Stripe's own checkout products (Stripe Checkout, Link) overlap functionally with Encarte's offering and could compete upstream.
  • Affirm: Buy-now-pay-later provider that has expanded into one-click checkout functionality. Adjacent competitor in the frictionless online checkout space, though differentiated by its financing angle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Encarte social profiles

Digital presence

Encarte compliance and trust

Trust signal

Compliance1 record

Encarte financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Encarte leadership team

Management profile

Number of profiles

Profiles2 records

Encarte funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Encarte M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encarte

What does Encarte do?

Encarte provides a free Chrome browser extension that enables one-click checkout at more than 4,000 online retailers by automating the population of checkout forms and securely processing payments through Stripe tokenization. The extension also includes a built-in order tracking dashboard accessible from the Chrome toolbar. Users add the extension in two clicks and then complete purchases without re-entering shipping or billing details on supported sites.

Is Encarte a public or private company?

Encarte is a private company. It is classified as venture growth investor backed and is currently operating.

When was Encarte founded?

Encarte was founded in 2019. It employs 1 to 10 people.

Where is Encarte based?

Encarte is headquartered in San Francisco, United States, in the North America region.

How does Encarte make money?

Two revenue lines are on record. Core Product (Free) is the primary driver. The others are potential Transaction Fees.

Who are Encarte's main competitors?

Direct peers on record are Shop Pay, Bolt and Fast. Broad incumbents are PayPal One Touch, Apple Pay, Google Pay, Amazon Pay and Klarna. Others are Stripe and Affirm.

Does Encarte have an API?

No public API is recorded for Encarte.

What industry is Encarte in?

Encarte's product category is Browser-based Checkout Software. Its primary akta.pro industry code is CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments), with a secondary code of FSAMAEAH, In-App / Online Checkout Wallets. Its NAICS code is 52222 and its SIC code is 5734.

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