Evereve
Evereve is a privately held, founder-owned women's contemporary multibrand fashion retailer operating 113 stores across the United States and a Shopify-powered e-commerce platform, targeting women over 35 with curated apparel, shoes, and accessories supported by in-store personalized styling.
- Company typePrivate
- Founded2004
- HeadquartersMinneapolis, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Evereve does
Evereve is a private, founder-owned women's contemporary multibrand fashion retailer headquartered in Edina, Minnesota, operating 113 physical stores coast-to-coast across the United States alongside a direct-to-consumer e-commerce platform at evereve.com and native iOS and Android mobile applications. The company sells curated women's clothing, shoes, and accessories from 50+ brand partners including Z Supply, Mother, Rails, Varley, Spanx, Favorite Daughter, and Clare V., with price points spanning approximately $16 (socks) to $375 (premium dresses). Its primary customer segment is women over 35 who find contemporary fashion intimidating, and the company differentiates through in-store and online personalized styling consultations, an in-house styling team, a customer loyalty rewards program, gift cards, and the EVEREVE TV video content platform. Evereve also operates Trendsend, a wholly-owned e-commerce outlet site for clearance and discounted merchandise.
The company's core technology stack is built on Shopify, which it replatformed onto in 2025 to unify its retail and online systems. This replatforming supported expansion to 103 stores in 8 months and contributed to record-breaking anniversary sales. Evereve's revenue is generated through direct one-time product sales (retail and e-commerce), supplemented by clearance revenue through Trendsend. Its go-to-market combines a physical retail footprint with digital advertising — most notably its first-ever U.S. national brand campaign "Ever Wonder?" launched in March 2026 in partnership with creative agency YARD NYC, backed by original consumer research surveying 1,000 women and rolled out across connected TV, digital, social, and online video. Evereve is co-founded and led by CEO Megan Tamte and her husband, Co-founder Mike Tamte, who established the business in 2004. Recent senior hires include CMO Tammy Redpath and Chief People Officer Jocelyn Miller (ex-Target). Evereve reported revenue of approximately $400 million as of early 2026, is privately held with no disclosed external investment, and continues to expand its physical footprint (including a planned flagship return to St. Paul's Grand Avenue by Black Friday 2026) and brand portfolio (most recently the LIFE TIME x EVEREVE athleisure capsule collection, January 2026).
Evereve firmographics
Firmographics- Name
- Evereve
- Legal name
- Evereve
- Website
- https://evereve.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Evereve is a privately held, founder-owned women's contemporary multibrand fashion retailer operating 113 stores across the United States and a Shopify-powered e-commerce platform, targeting women over 35 with curated apparel, shoes, and accessories supported by in-store personalized styling.
- Ownership category
- akta.pro rank
Evereve industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athleisure & Performance Apparel Retail (CRAAABAE)
Keywords
Where Evereve is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Evereve business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Evereve generates revenue through direct product sales across 113 physical retail stores and its e-commerce website (evereve.com). The company sells women's contemporary clothing, shoes, and accessories from multiple branded partners. Revenue is driven by in-store styling consultations and online browsing and purchases.
- E-commerce Sales: Direct-to-consumer online sales through evereve.com and mobile apps (iOS and Android), with free shipping on orders over $50 and a flat $6.95 return shipping rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all clothing, shoes, and accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Evereve product offering
Product offeringCore offering
Evereve is a women's contemporary multibrand fashion retailer selling apparel (tops, jeans, dresses, sweaters, blazers), shoes, and accessories sourced from 50+ branded partners through 113 physical U.S. stores, the evereve.com e-commerce site, and iOS/Android mobile apps. The company pairs its merchandise assortment with in-store and online personalized styling services aimed at women over 35.
Product overview
Evereve is a fast-growing $400 million women's contemporary multibrand fashion retailer operating 113 stores across the U.S. with its headquarters in Edina, Minnesota. The company offers a unified product portfolio consisting of its core Evereve branded clothing and accessories (tops, jeans, dresses, sweaters, blazers, shoes, and accessories) alongside a curated multibrand selection featuring partner brands like Z Supply, Mother, Rails, Varley, and others. The company operates through multiple sales channels: its primary e-commerce platform at evereve.com, native mobile applications for iOS and Android, a network of 113 brick-and-mortar retail stores, and a secondary outlet site called Trendsend for clearance merchandise. Additional offerings include the EVEREVE TV video content platform, a rewards loyalty program, gift cards, and personalized in-store and online styling services. Recent product launches include the LIFE TIME x EVEREVE athletic-inspired capsule collection and the company's first national brand campaign 'Ever Wonder?' developed in partnership with Yard NYC.
Differentiator
Problem solved
Functional benefit
Brands
- Trendsend: E-commerce fashion resale platform operated by Evereve
- LIFE TIME x EVEREVE
Products and services
- Women's Contemporary Clothing and Accessories
Quantifiable outcome
- 71% of women feel fashion is intimidating; 71% say it has become harder to navigate with age; 90% view fashion as a form of self-care
- +2 more outcomes
Companies that use Evereve
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Evereve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Evereve partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- YARD NYCcoreEvereve partnered with creative agency YARD NYC to develop and execute its first-ever U.S. national brand campaign 'Ever Wonder?'. The campaign was supported by a commissioned study surveying 1,000 US women and rolled out nationally across connected TV, digital platforms, social media, and online video.
- Life TimeflagshipLife Time (NYSE: LTH), a wellness brand, and EVEREVE launched an exclusive 15-piece women's capsule collection blending athletic-inspired apparel and accessories. The collection was available at 113 Evereve stores, 29 select Life Time locations, and online, with prices ranging from $36 to $88. The collaboration united two brands known for inspiring confidence through strength, style, and self-expression.
- ShopifycoreEvereve replatformed to Shopify to unify its retail and online systems, improving customer experience, scalability, and operational efficiency. This transformation supported Evereve's expansion to 103 stores in 8 months and contributed to record-breaking sales during their anniversary event.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Evereve competitors and assessment
Company assessmentDirect peers
- Aritzia: Canadian-headquartered multibrand women's contemporary retailer operating physical stores and DTC. Directly comparable to Evereve on assortment, demographic, and store-plus-e-commerce model; also a direct competitor for retail talent (Karrie Helm moved from Evereve to Aritzia).
- Anthropologie: Specialty women's apparel and lifestyle retailer owned by Urban Outfitters. Competes directly with Evereve for women seeking curated, on-trend contemporary apparel across physical stores and DTC.
- Altar'd State: U.S. specialty women's apparel and accessories retailer with a mission-driven positioning. Closely comparable to Evereve on store footprint, multibrand assortment, and target customer in the women's specialty segment.
- Free People: Urban Outfitters-owned women's contemporary apparel brand with both DTC and own-store model. Comparable to Evereve on multibrand women's fashion but skews younger than Evereve's over-35 core.
- Lulus: Women's contemporary apparel retailer that built a strong DTC channel with selectively-curated assortment. Comparable to Evereve on multibrand women's contemporary and occasion-driven purchase occasions like weddings and night-out.
- Stitch Fix: Online personal-styling and multibrand apparel subscription service. Comparable to Evereve on the human-stylist-as-differentiator model and multibrand curation, though delivery model is direct-to-home rather than store-based.
- Express: U.S. specialty apparel retailer with a women's contemporary assortment and store-plus-e-commerce model. Comparable to Evereve on price-to-mid positioning and omnichannel specialty retail, albeit across both men's and women's.
- Madewell: J.Crew-owned women's apparel brand with store and DTC presence. Comparable to Evereve on contemporary multibrand women's assortment and women aged 30+ demographic, with overlapping denim and athleisure categories.
Emerging players
- Fabletics: TechStyle-owned women's athleisure brand with VIP membership. Closely comparable to the LIFE TIME x Evereve capsule strategy and relevant as the women's athleisure/casual category expands across Evereve's assortment.
Broad incumbents
- Nordstrom: U.S. department store with a strong women's contemporary multibrand assortment, in-store styling, and personal-shopper services. Comparable to Evereve on multibrand women's curation, styling service, and overlap on many shared brand partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Evereve social profiles
Digital presenceEvereve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evereve leadership team
Management profileNumber of profiles
Profiles5 records
Evereve subsidiaries and ownership
Company hierarchySubsidiaries1 record
Evereve funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evereve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evereve
What does Evereve do?
Evereve is a women's contemporary multibrand fashion retailer selling apparel (tops, jeans, dresses, sweaters, blazers), shoes, and accessories sourced from 50+ branded partners through 113 physical U.S. stores, the evereve.com e-commerce site, and iOS/Android mobile apps. The company pairs its merchandise assortment with in-store and online personalized styling services aimed at women over 35.
Is Evereve a public or private company?
Evereve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evereve founded?
Evereve was founded in 2004. It employs 501 to 1,000 people.
Where is Evereve based?
Evereve is headquartered in Minneapolis, United States, in the North America region.
How does Evereve make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Sales.
Who are Evereve's main competitors?
Direct peers on record are Aritzia, Anthropologie, Altar'd State, Free People, Lulus, Stitch Fix, Express and Madewell. Fabletics is listed as an emerging player. Nordstrom is listed as a broad incumbent.
Does Evereve have an API?
No public API is recorded for Evereve.
What industry is Evereve in?
Evereve's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAAABAE, Athleisure & Performance Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.