MA Financial Group

What MA Financial Group does

MA Financial Group Limited is an ASX-listed (ASX:MAF) global alternative asset manager headquartered in Sydney, Australia. Founded in 2009 (formerly Moelis Australia, rebranded in 2021), the firm operates across private credit, real estate, hospitality, equities, and private equity/venture capital, serving wholesale, retail, and institutional investors. The company also provides direct lending solutions (institutional and corporate lending, real estate finance, specialty finance, and home loans) and corporate advisory services. With 900+ professionals across 7 countries (Australia, China, Hong Kong, New Zealand, Philippines, Singapore, United States), MA Financial manages $15 billion in assets under management, $179 billion in managed loans, and has facilitated over $135 billion in advisory and ECM transactions.

The product portfolio spans nine private credit funds (MA Credit Income Fund, ASX:MA1, ASX:MA2HA, MA Global Private Credit Fund, MA Priority Income Fund, MA Secured Real Estate Income Fund, MA Sustainable Future Fund, MA Secured Loan Series), four real estate funds (MA Redcape Hotel Fund, MA Good Housing Fund, MA Prime Logistics Fund, MA Marina Fund, MA Accommodation Hotel Fund), two equities funds (MA ChinaAMC Equity Fund, MA Equity Opportunities Fund), and two private equity vehicles (MA Growth Partners Fund, MA Real Asset Opportunities Fund Series II). Wholly-owned subsidiaries include Finsure (a digital mortgage aggregation platform serving 4,200+ brokers), Redcape Hospitality (hotel management for a $1.5B+ portfolio), MA Money (home loans), Middle (home loan application technology), IP Generation, and Retail Services. Distribution occurs through ASX listings, nine Australian wealth platforms (HUB24, Netwealth, Mason Stevens, Macquarie Wrap, BT Panorama, North, Powerwrap, Praemium, Australian Money Market), direct investor portals, and institutional/wholesale relationships.

Revenue is generated through management fees (0.50% to 1.20% p.a. of NAV/GAV), performance fees (typically 20% above hurdle rates of 8% p.a.), transaction-based aggregation revenue from Finsure's broker-served loan book, one-time corporate advisory and ECM fees, and interest income from MA Money's home loan book. The firm demonstrates co-investment alignment with investors (10% in MA Priority Income Fund, 5% in MA Sustainable Future Fund) and has received Lonsec, BondAdviser, Core Property, and RIAA certifications across multiple funds. Strategic positioning integrates investment, lending, and advisory under the tagline "We invest. We lend. We advise."

Name

MA Financial Group

Legal name

MA Financial Group Limited

Website

https://mafinancial.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MA Financial Group is an ASX-listed global alternative asset manager managing $15 billion in assets and $179 billion in loans across private credit, real estate, hospitality, and private equity, serving retail, wholesale, and institutional investors in 7 countries.

Ownership category

akta.pro rank

Product category

Alternative Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Credit Intermediation and Related Activities (522)

SIC

Investment Advice (6282), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Middle-Market Lending (FSANADAI)

akta.pro secondary industries

Large-Cap / Sponsor Finance Direct Lending (FSANADAJ), Real Estate Portfolio & Fund Management (Institutional/REIT/PE) (BPAJAMAJ)

Keywords

• Alternative asset management
• Private credit funds
• Real estate investment
• Mortgage aggregation services
• Corporate advisory services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management fees on managed funds: MA Financial charges management fees on its managed funds, ranging from 0.50% to 1.0% per annum of net asset value depending on the fund. These fees are charged at the fund level or directly held investment level as described in each fund's PDS. Revenue is recurring in nature based on funds under management.
2. Performance fees on funds: Performance fees are charged on several funds, typically 20% of returns above a defined hurdle rate (e.g., 8% p.a. for MA Priority Income Fund, MA Equity Opportunities Fund, and MA Growth Partners Fund; 1M BBSW + 5% for MA Global Private Credit Fund). Performance fees create alignment between manager and investor and vary with fund performance.
3. Mortgage aggregation and brokerage (Finsure): Finsure generates revenue as a mortgage aggregator by providing brokerage services to its network of over 4,200 brokers. Finsure's managed loan book reached $175 billion in 2025 with settlements up 19.7% year on year. Revenue is transaction-based on loan settlements originated through the broker network.
4. Corporate advisory and ECM transactions: MA Financial provides corporate advisory services and has participated in equity capital markets transactions with over $135 billion in advisory and ECM transactions facilitated. Revenue is typically one-time fees per transaction, potentially including retainer components.
5. Home loans (MA Money): MA Money provides home loan products directly to consumers, generating interest income on the loan book. The subsidiary contributes to MA Financial's net profit growth and operates within the broader lending platform.
6. Asset management fees: Core revenue stream from managing $14.8 billion to $15 billion in assets under management across private credit, real estate, and other alternative asset classes. The firm saw a 44% year-on-year increase in AUM. Fees are charged on total assets managed across institutional mandates and managed funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

MA Financial Group is a global alternative asset manager specializing in private credit, real estate, and hospitality, managing $15 billion in assets under management. The firm operates direct lending platforms across property, corporate, and specialty finance sectors, manages a $179 billion loan book via subsidiaries, and provides corporate advisory and equity capital markets services to businesses, institutional borrowers, and investors across seven countries.

Product overview

MA Financial Group is a global alternative asset manager offering investment products across private credit, real estate, equities, and private equity/venture capital for wholesale, retail, and institutional investors. The product portfolio includes multiple private credit funds (MA Credit Income Fund, MA Credit Income Trust/ASX:MA1, MA Global Private Credit Fund, MA Priority Income Fund, MA Secured Real Estate Income Fund, MA Sustainable Future Fund), real estate funds (MA Redcape Hotel Fund, MA Good Housing Fund, MA Prime Logistics Fund), equities funds (MA ChinaAMC Equity Fund, MA Equity Opportunities Fund), and private equity funds (MA Growth Partners Fund). The company also operates subsidiaries including Finsure (lending marketplace/mortgage aggregator), Redcape Hospitality (hotel management), MA Money (home loans), and Middle (home loan application technology). MA Financial manages $15 billion in assets under management and $179 billion in managed loans across locations in Australia, China, Hong Kong, New Zealand, Philippines, Singapore, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Finsure: Lending marketplace - mortgage aggregator acquired by MA Financial in 2022
• Redcape Hospitality
• MA Money
• Middle

Products and services

• MA Credit Income Fund

Quantifiable outcome

• Target returns of RBA Cash Rate + 4.00-4.50% p.a. across private credit funds, with MA Credit Income Fund targeting 8.85% p.a. as at June 2026
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CMBI (CMB International)coreStrategic or Co-development Partner · 17 February 2026MA Financial and CMBI (CMB International) announced a joint leveraged buyout credit fund worth $850 million. The fund will focus on leveraged buyout credit opportunities, combining MA Financial's private credit expertise with CMBI's market presence.
• FinCap Private Markets PlatformcoreStrategic or Co-development Partner · 1 January 2026FinCap launched its direct co-investment platform 'FinCap Direct' with MA Financial as a key partner providing specialist real estate assets. The platform enables investors to access individual private market opportunities across private equity and real estate. MA Financial is one of three key partners alongside Potentum Partners (private equity) and BCA Research (asset allocation).
• Potentum PartnersminorGTM or Marketing Partner · 1 January 2026Partnership established on FinCap Direct platform for private equity exposure. Potentum Partners provides private equity co-investment opportunities alongside MA Financial's specialist real estate offerings on the FinCap platform.
• BCA ResearchminorStrategic or Co-development Partner · 1 January 2026BCA Research developed asset allocation frameworks for the FinCap Direct platform, which includes MA Financial's specialist real estate co-investment opportunities alongside private equity from Potentum Partners.
• Good HousingcoreStrategic or Co-development PartnerStrategic partnership with specialist SDA provider Good Housing combining Good Housing's proven end-to-end SDA operating capability (development, tenant sourcing, property management, industry engagement) with MA Financial's expertise in alternative real estate investment management. The partnership targets Specialist Disability Accommodation assets generating government-backed, inflation-linked rental income.
• MA Financial Group Pte. Ltd. (Singapore)coreTechnology or IntegrationMA Financial Group Pte. Ltd. serves as sub-investment manager for the MA Global Private Credit Fund, supporting the global team of investment professionals based in New York, Singapore, and Sydney in managing specialty lending opportunities in the United States.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• KKR & Co: NYSE-listed global alternative asset manager with leading private credit and real estate franchises. Comparable as a broad incumbent offering overlapping private credit, real estate, and PE capabilities at much larger scale.
• Challenger Limited: ASX-listed large Australian asset and retirement income manager with credit, fixed income, and alternatives capabilities. Comparable as a broader incumbent offering credit-adjacent and multi-asset strategies to Australian investors.

Direct peers

• Ares Management: NYSE-listed global alternative asset manager specialising in private credit, real estate, and private equity. Most direct global peer to MA Financial's private credit, real estate, and PE strategies including LBO credit.
• Centuria Capital Group: ASX-listed Australian real estate fund manager and investor operating across industrial, healthcare, and real estate finance. Comparable to MA Financial's MA Prime Logistics, MA Good Housing, and real estate credit strategies.
• Magellan Financial Group: ASX-listed Australian asset manager with global equities and infrastructure strategies. Comparable as a listed Australian fund manager with institutional and retail distribution, though focused more narrowly on equities than MA Financial's alternatives.
• Blue Owl Capital: NYSE-listed alternative asset manager focused on private credit, real assets, and GP minority stakes. Comparable as a multi-strategy alternative manager with growing private credit franchise similar to MA Financial's middle-market lending focus.
• Perpetual Limited: ASX-listed Australian wealth and asset manager offering multi-asset funds, corporate trustee services, and private credit strategies. Comparable to MA Financial as a listed Australian platform spanning funds management, advice, and trustee/responsible entity services.
• EQT Holdings: ASX-listed responsible entity and fund administration provider that serves as Responsible Entity for multiple MA Financial credit funds. Comparable in the trustee/responsible entity layer and adjacent asset management exposure to Australian credit.
• Pinnacle Investment Management: ASX-listed multi-affiliate investment management platform distributing strategies through wealth platforms. Comparable to MA Financial in distribution strategy and multi-affiliate model serving Australian retail and wholesale investors.

Emerging players

• Bentham Asset Management: Australian specialist credit and fixed income manager now part of ASX-listed Insignia Financial. Comparable as an Australian credit specialist competing with MA Financial's MA Credit Income Fund and MA Priority Income Fund in wholesale and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mafinancial
• Instagraminstagram.com/mafinancial__
• Xx.com/MA__Financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MA Financial Group