Wiley College
Wiley College (now Wiley University) is a private HBCU in Marshall, Texas, offering undergraduate, graduate, and a new Executive Ph.D. in Business Administration, serving traditional residential students, adult online learners, and executive professionals.
- Company typePrivate
- Founded1873
- HeadquartersMarshall, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Wiley College does
Wiley College, now operating as Wiley University, is a private historically Black college and university (HBCU) located in Marshall, Texas, founded in 1873 by the Freedman's Aid Society of the Methodist Episcopal Church and currently affiliated with the United Methodist Church. The institution serves three primary student cohorts: traditional residential undergraduates pursuing four-year liberal arts degrees (with 25% of the student body participating in NCAA athletics), adult and non-traditional learners accessing 100% online graduate programs and an Adult Degree Completion pathway, and — newly added — executive professionals pursuing a 24-month hybrid Executive Ph.D. in Business Administration with four concentrations (Data Science, AI & Business Innovation, Entrepreneurship, Faith-Based Administration). Academically the institution is structured across two schools — the School of Business and Social Sciences and the School of Education, Arts, and Sciences — supplemented by modular programs such as the LEAP bridge program, the Thelma Dewitty Honors Program, and the Henry Cecil McBay Center for Teaching and Learning Excellence. Its technology stack centers on Canvas LMS for course delivery, alongside internally branded initiatives iWiley (digital transformation) and CampusLush (sustainability).
Revenue flows from three channels: tuition and program fees across residential undergraduate, online graduate, and new doctoral tiers; donations and endowment activity including an active $5 million UNCF Endowment Campaign and Wiley University Giving Societies; and NCAA athletics revenue. All admitted students receive some form of institutional financial aid under the "President's Promise," with federal loans and UNCF-administered aid supplementing institutional support. The go-to-market model is sales-led traditional enrollment — prospective students apply through the FutureWildcat portal, register for campus tours, and select among four program pathways — supplemented by alumni relations (Wiley National Alumni Association) and community engagement (KBWC Radio 91.1 THE MIX, Juneteenth Community Celebration). In June 2026 the institution achieved SACSCOC Level V status, transitioning it from a four-year liberal arts college to a doctoral-degree-granting university, with the Executive Ph.D. accepting Spring 2027 applications as the first doctoral offering. The institution is governed by church-affiliated leadership (President & CEO Herman J. Felton, Jr.; Provost Dr. Morris Thomas), employs 101–250 staff, and operates without disclosed external equity or funding-round ownership.
Wiley College firmographics
Firmographics- Name
- Wiley College
- Legal name
- Wiley University
- Website
- https://wileyc.edu
- Company type
- Private
- Founded year
- 1873
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wiley College (now Wiley University) is a private HBCU in Marshall, Texas, offering undergraduate, graduate, and a new Executive Ph.D. in Business Administration, serving traditional residential students, adult online learners, and executive professionals.
- Ownership category
- akta.pro rank
Wiley College industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Residential Liberal Arts Colleges (EDAHACAH)
- akta.pro secondary industry
- General Liberal Arts Colleges (EDAHACAA)
Keywords
Where Wiley College is headquartered
LocationHeadquarters
- HQ city
- Marshall
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wiley College business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tuition and Fees: Traditional tuition revenue from undergraduate and graduate degree programs including the new Executive Ph.D. program. Revenue generated from credit hours and program-specific fees.
- Donations and Endowment: $5 Million UNCF Endowment Campaign and institutional advancement donations from alumni and supporters. Annual giving programs and capital campaigns.
- Athletics: Athletics department generating revenue through NCAA competitive programs. Athletes comprise 25% of student body.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Undergraduate Programs |
| Subscription | Annual | Graduate Programs |
| Subscription | Multi-year contract | Executive Ph.D. in Business Administration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wiley College product offering
Product offeringCore offering
Wiley University is a private historically Black university offering undergraduate, graduate, and now doctoral degree programs delivered through residential, online, and hybrid formats. Core offerings include four-year undergraduate liberal arts degrees (AA, BBA, BS, BA), 100% online master's programs, an Adult Degree Completion Program, the LEAP academic preparation program, the Thelma Dewitty Honors Program, NCAA athletics, and a newly launched 24-month Executive Ph.D. in Business Administration.
Product overview
Wiley College (now Wiley University) is a four-year liberal arts institution founded in 1873 offering undergraduate, graduate, and doctoral education programs. The university operates under a platform-plus-modules architecture comprising core degree programs (Undergraduate Degrees, Graduate Programs, Executive Ph.D.), supplemented by specialized programs (LEAP, Adult Degree Completion, Thelma Dewitty Honors), academic support centers (Henry Cecil McBay Center for Teaching and Learning Excellence), two academic schools (School of Business and Social Sciences, School of Education Arts and Sciences), and community outreach initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs Four-year undergraduate degree programs leading to Associate of Arts (AA), Bachelor of Business Administration (BBA), Bachelor of Science (BS), and Bachelor of Arts (BA) degrees in disciplines including Accounting, Biology, Computer Information Systems, Criminal Justice, Education, English, Management, Mass Communications, Music Education, Organizational Management, Physical Education & Health, Religion, and Sociology; targeted at prospective residential and transfer undergraduate students.
- Graduate Programs (Online) Graduate programs offered 100% online, including various master's degree programs for working professionals and adult learners seeking advanced credentials.
- Executive Ph.D. in Business Administration A 24-month executive-format doctoral program in Business Administration with concentrations in Data Science, Artificial Intelligence & Business Innovation, Entrepreneurship, and Faith-Based Administration. Delivered online with in-person intensive residencies; accepting applications for Spring 2027. Approved by SACSCOC in June 2026 for Level V status. Targeted at accomplished professionals and executives.
- Adult Degree Completion Program Flexible degree completion pathway designed for adult learners returning to complete their undergraduate education, offering accelerated scheduling and prior learning assessment.
- LEAP Program A comprehensive support program designed to help students transition into college-level coursework through intensive academic preparation and mentoring.
- Thelma Dewitty Honors Program An honors program offering enhanced academic challenges, specialized seminars, and exclusive opportunities for high-achieving students.
- NCAA Athletics Program Competitive NCAA athletics program available to enrolled students; athletes make up 25% of the student population.
Quantifiable outcome
- 25% of student body participates in athletics
- +2 more outcomes
Companies that use Wiley College
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wiley College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wiley College partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Complete College America (CCA)coreCCA partnered with six HBCUs in a three-year Digital Learning Infrastructure initiative to explore technology solutions for enhancing the student experience and improving completion rates.
- Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)coreAccrediting body that approved Wiley University's substantive change request to advance to Level V status, authorizing the institution to offer doctoral degree programs.
- United Methodist ChurchcoreFounding institution partner. Wiley University was established by the Freedman's Aid Society of the Methodist Episcopal Church and maintains affiliation as an Institution of the United Methodist Church.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Wiley College competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Wiley College social profiles
Digital presenceWiley College compliance and trust
Trust signalCompliance1 record
Wiley College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiley College leadership team
Management profileNumber of profiles
Profiles3 records
Wiley College funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiley College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiley College
What does Wiley College do?
Wiley University is a private historically Black university offering undergraduate, graduate, and now doctoral degree programs delivered through residential, online, and hybrid formats. Core offerings include four-year undergraduate liberal arts degrees (AA, BBA, BS, BA), 100% online master's programs, an Adult Degree Completion Program, the LEAP academic preparation program, the Thelma Dewitty Honors Program, NCAA athletics, and a newly launched 24-month Executive Ph.D. in Business Administration.
Is Wiley College a public or private company?
Wiley College is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wiley College founded?
Wiley College was founded in 1873. It employs 101 to 250 people.
Where is Wiley College based?
Wiley College is headquartered in Marshall, United States, in the North America region.
How does Wiley College make money?
Three revenue lines are on record. Tuition and Fees are the primary driver. The others are donations and Endowment and athletics.
Does Wiley College have an API?
No public API is recorded for Wiley College.
What industry is Wiley College in?
Wiley College's product category is Higher Education. Its primary akta.pro industry code is EDAHACAH, Residential Liberal Arts Colleges, with a secondary code of EDAHACAA, General Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.