What Swig does

Swig is a Utah-based quick-service beverage chain that originated and trademarked the "Dirty Soda" concept in 2014, building on a single drive-thru location opened in 2010. The company operates a customization platform that combines mass-market soft drinks with flavored syrups, creams, fruit purees, and add-ins, supported by a complementary menu of refreshers, revivers (energy-oriented drinks), and sweets & treats. As of early-to-mid 2026, Swig runs roughly 148-158 drive-thru locations across 16 US states, with a franchise-led go-to-market targeting 1,000 domestic units by 2030.

The business generates revenue through direct consumer beverage and food sales at the point of sale across both company-owned and franchised drive-thru locations, supplemented by ancillary streams including limited-edition product collaborations (e.g., SOUR PATCH KIDS), merchandise sales through merch.swig.com, catering services, and an SMS-based loyalty program called Swig Unlocked. The customer base is broad-based retail consumer traffic, with initial cultural roots in the Mormon/Latter-day Saints community and broader appeal driven by viral social media exposure (#swigtok) and visibility from Hulu's "Secret Lives of Mormon Wives" reality show. Pricing is not publicly disclosed but follows a quick-service transactional model with high frequency and modest average ticket size.

Capital structure is dominated by a 2022 majority-stake acquisition by Larry H. Miller Co. (the Utah-based conglomerate formerly associated with the NBA's Utah Jazz) for an undisclosed nine-figure amount, which funded expansion into the Mountain West, Texas, Kansas City, and Florida markets. Swig has no native mobile app, no public API, and no disclosed AI/ML capabilities; technology investment appears concentrated in point-of-sale, store-locator, and SMS-marketing infrastructure rather than in proprietary data or model assets.

Name

Swig

Legal name

Swig

Website

https://swigdrinks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Swig is a Utah-based quick-service beverage chain that originated and trademarked the "Dirty Soda" concept, operating roughly 158 drive-thru locations across 16 US states with a franchise-led model targeting 1,000 domestic units by 2030.

Ownership category

akta.pro rank

Product category

Specialty Beverage Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK)

Keywords

• Dirty soda drinks
• Customizable beverages
• Quick service restaurant
• Beverage franchise
• Drive thru soda shop

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail beverage and food sales: Swig operates as a quick-service restaurant (QSR) generating revenue through direct consumer purchases of customizable dirty sodas, refreshers, revivers, and sweets & treats at physical locations

Distribution channels2 records

Marketing channels5 records

Core offering

Swig is a Utah-based quick-service beverage chain that sells customizable "dirty sodas" — soft drinks mixed with flavored syrups, creams, and add-ins — alongside Refreshers, Revivers, Sweets & Treats, and seasonal menu items through company-owned and franchised drive-thru locations. The brand trademarked "Dirty Soda" in 2014 and now operates 148+ locations across 16 U.S. states, also offering merchandise, catering, and a multi-unit franchising program.

Product overview

Swig is a Utah-based beverage QSR chain founded in 2010, operating as a single unified concept centered on customizable 'dirty soda' drinks. The core product portfolio consists of Dirty Sodas (the signature offering trademarked in 2014), Refreshers, Revivers, and Sweets & Treats, with seasonal Summer Menu expansions. The company operates over 158 locations across 16 US states with aggressive expansion targeting 1,000 locations by 2030. Swig also offers ancillary products including merchandise and services such as franchising, catering, and the Swig Unlocked Texts SMS loyalty program. Recent limited-edition collaborations include SOUR PATCH KIDS themed dirty sodas and the Good Neighbors Club community initiative featuring the Dew Gooder drink.

Differentiator

Problem solved

Functional benefit

Products and services

• Dirty Sodas Swig's signature customizable beverage line — soft drinks mixed with flavored syrups, creams, and add-ins. The core offering that trademarked the term 'dirty soda' in 2014.
• Refreshers Refreshing non-dirty-soda beverage category offered at Swig locations, providing lighter or fruit-based drink options.
• Revivers Beverage category at Swig locations designed to provide an energy-boost or revitalizing effect for customers.
• Sweets & Treats Food items including cookies and baked goods offered alongside beverages at Swig locations, such as the Coconut Lime Sugar Cookie.
• Summer Menu Limited-time seasonal menu featuring Dragonada, Dragon Dew, Flame Kissed, and Summer Sunset beverages, plus the Coconut Lime Sugar Cookie.
• Swig Merchandise Swig-branded apparel and accessories sold through the direct-to-consumer online merch store at merch.swig.com.
• Franchising Program Multi-unit franchise development program enabling operators to open Swig drive-thru locations, targeting 1,000 U.S. locations by 2030.
• Catering Service Catering service allowing customers to order Swig beverages and treats for events and group occasions.
• SOUR PATCH KIDS Limited-Edition Dirty Sodas Three limited-edition collaboration drinks themed after SOUR PATCH KIDS candy, launched at over 140 locations nationwide with customizable sourness levels.
• Dew Gooder Limited-time dirty soda drink featuring Mountain Dew as the base, offered as part of the Good Neighbors Club community campaign.

Quantifiable outcome

• February 2026 visits 137.9% higher than February 2023, up 30.7% year-over-year
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• James Laskaris, Spiro Laskaris, and Stephen AttardcoreChannel Partner/ Reseller/ Distributor · 28 April 2026Multi-unit franchise agreement to open 25 locations across Southern Florida (Port St. Lucie, Palm Beach, and Stuart). The franchisees bring extensive multi-unit restaurant experience, currently operating 80 Dunkin' locations, 11 Baskin-Robbins restaurants, and multiple Zaxby's and Jimmy John's units across Florida and Georgia
• SOUR PATCH KIDScoreGTM or Marketing Partner · 3 March 2026Swig launched three limited-edition SOUR PATCH KIDS themed dirty sodas on March 3, 2026, at over 140 locations nationwide, featuring customizable sourness levels as a flavor collaboration with the candy brand

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swignsweets
• LinkedInlinkedin.com/company/swig-n-sweets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swig