The Marcus Corporation

What The Marcus Corporation does

The Marcus Corporation (NYSE: MCS) is a Milwaukee-based, family-influenced holding company operating two distinct consumer-facing divisions: Marcus Theatres and Marcus Hotels & Resorts. Marcus Theatres is the fourth largest movie theatre circuit in the United States, operating 975 screens at 77 locations across 17 states under the Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brands, with amenities including DreamLounger recliner seating, premium large format screens, advanced sound systems, and integrated food and beverage offerings such as Zaffiro's Pizza and dine-in service. Marcus Hotels & Resorts owns and/or manages 17 hotels, resorts, and other properties in 8 states, including The Pfister Hotel, Grand Geneva Resort & Spa, Hilton Milwaukee, The Platinum Hotel Las Vegas, Kimpton Hotel Monaco Pittsburgh, and the newly opened The Marc Hotel, with a portfolio exceeding 4,500 rooms and 345,000+ square feet of meeting and event space spanning upper upscale independent and branded properties.

The company generates revenue through four primary streams — theatre admissions ($220.4M in fiscal 2025), theatre concessions ($197.9M), hotel rooms ($114.5M), and other revenues ($100.6M, including hotel food and beverage, management fees, and lease income) — with all distribution conducted through direct physical locations in the U.S. fiscal 2025 total revenue was $758.5M, up 3.1% from $735.6M in fiscal 2024, with the company returning to net earnings of $12.7M against a prior-year loss. Average ticket prices grew 3.7% and average concession revenue per person grew 4.1% during fiscal 2025, while the Marcus Theatres division outperformed the broader industry by 7.6 percentage points in Q4.

A defining structural feature is significant real estate ownership underlying both divisions, which reduces fixed lease costs relative to peers and provides credit support, contributing to a durable competitive position founded in 1935. The company is publicly traded, led by Chairman/President/CEO Gregory S. Marcus (a descendant of founder Ben Marcus), and celebrated its 90th anniversary in November 2025. Capital structure was simplified in mid-2024 through a $100 million senior notes private placement that funded repurchase of $86.4 million of convertible notes, and the board authorized repurchase of up to 4.0 million additional shares in October 2025.

Name

The Marcus Corporation

Legal name

The Marcus Corporation

Website

https://marcuscorp.com

Company type

Public

Founded year

1935

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Marcus Corporation operates Marcus Theatres (fourth largest US theatre circuit with 975 screens at 77 locations in 17 states) and Marcus Hotels & Resorts (17 owned/managed properties in 8 states), generating $758.5M in fiscal 2025 revenue from moviegoers and hotel guests.

Ownership category

akta.pro rank

Product category

Movie Theatre and Hospitality Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Hotels (except Casino Hotels) and Motels (721110), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Cinema Concessions & On-site F&B Operations (MPADAKAN), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Movie theatre operations
• Hotel and resort management
• Cinema concession services
• Lodging and entertainment
• Hospitality group services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Theatre Admissions: Revenue from ticket sales for movie screenings across Marcus Theatres locations. The company generated $220.4 million in theatre admissions revenue for fiscal 2025. Average ticket prices increased 3.7% during fiscal 2025 compared to fiscal 2024.
2. Theatre Concessions: Revenue from food, beverages, and merchandise sold at theater locations. Generated $197.9 million in theatre concessions revenue for fiscal 2025. Average concession revenue per person grew 4.1% over the prior year.
3. Hotel Rooms: Revenue from hotel room rentals at properties owned or managed by Marcus Hotels & Resorts. Generated $114.5 million in rooms revenue for fiscal 2025.
4. Food and Beverage (Hotels): Revenue from hotel restaurants, bars, lounges, and catering services. Marcus Hotels & Resorts operates 40+ restaurants, bars, lounges and other F&B outlets across its properties.
5. Other Revenues: Other revenues including management fees, lease income, and other hospitality services. Total other revenues were $100.6 million for fiscal 2025.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Marcus Corporation operates two divisions: Marcus Theatres, the fourth-largest movie theatre circuit in the U.S. with 975 screens at 77 locations in 17 states (under Marcus Theatres, Movie Tavern by Marcus, and BistroPlex brands), and Marcus Hotels & Resorts, which owns and/or manages 17 hotels, resorts, and other properties in 8 states with over 4,500 rooms. The company delivers entertainment (movie screenings with recliner seating, premium large format screens, advanced sound, and food/beverage) and upper upscale lodging and hospitality services (including meeting and event space, restaurants, and catering).

Product overview

The Marcus Corporation operates two distinct business divisions offering entertainment and hospitality services. Marcus Theatres is a unified platform of movie theatre brands (Marcus Theatres, Movie Tavern by Marcus, and BistroPlex) delivering cinema experiences with recliner seating, premium large format screens, and food/beverage service. Marcus Hotels & Resorts is a separate platform managing hotel ownership and operations across 17 properties including The Pfister Hotel, Grand Geneva Resort & Spa, and Hilton Milwaukee. The company celebrated its 90th anniversary in November 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Marcus Theatres The nation's fourth largest movie theatre circuit, operating 975 screens across 77 locations in 17 states. Offers moviegoers DreamLounger recliner seating, premium large format screens, enhanced sound systems, and food and beverage offerings including Zaffiro's Pizza.
• Movie Tavern by Marcus A theatre sub-brand within the Marcus Theatres circuit featuring dine-in movie experiences with full food and beverage service delivered directly to seats, available at Marcus Theatres locations across 17 states.
• BistroPlex A dining-integrated theatre concept combining movie screenings with full bar service, restaurant-style dining, and expanded food and beverage offerings as part of the Marcus Theatres brand portfolio.
• Marcus Hotels & Resorts Hotel ownership and management company operating 17 hotels, resorts, and other properties in 8 states with over 4,500 rooms and 345,000+ square feet of meeting and event space. Includes independent and branded upper upscale hotels such as The Pfister Hotel, Grand Geneva Resort & Spa, Hilton Milwaukee, The Platinum Hotel, Kimpton Hotel Monaco Pittsburgh, and The Marc Hotel.
• Marcus Movie Club A loyalty/membership program offering exclusive perks, discounts, and promotions for Marcus Theatres moviegoers, including special offers during seasonal campaigns.

Quantifiable outcome

• Marcus Theatres outperformed the industry by 7.6 percentage points in Q4 fiscal 2025
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• poppiminorGTM or Marketing Partner · 20 May 2026Marcus Theatres partnered with poppi as part of the Make Summer Pop 2026 campaign, offering beverage promotions and brand collaborations at theater locations across 77 Marcus Theatres and Movie Tavern locations.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Others

• VICI Properties: Experiential real estate REIT that owns theatre and entertainment real estate. Comparable to Marcus's owned-real-estate advantage from a capital-structure perspective, though VICI operates as a triple-net landlord rather than an operator.

Broad incumbents

• IMAX Corporation: Premium large-format screen provider that partners with theatre circuits (including Marcus) for PLF installations. Overlaps with Marcus's Premium Large Format screen strategy, though IMAX is a technology licensor rather than a direct exhibitor.
• Marriott International: World's largest hotel company with comparable upper-upscale and luxury brand families. Marcus competes with Marriott for both leisure travelers and group/convention bookings, though Marriott's asset-light franchise model differs structurally.
• Hilton Worldwide Holdings: Lodging giant whose Hilton Milwaukee property is owned by Marcus. Overlaps on brand standards and group/convention demand, though Hilton operates as a franchisor at much greater scale than Marcus's owner-operator model.

Direct peers

• HEI Hotels & Resorts: Owner-operator of upper-upscale and luxury hotels (including branded independents like Kimpton and Renaissance). Comparable to Marcus Hotels & Resorts on portfolio composition, asset-light management approach, and premium-segment focus.
• Hyatt Hotels Corporation: Upper-upscale and luxury hotel operator with strong group/convention capabilities — directly comparable to Marcus Hotels & Resorts on segment focus (Pfister, Grand Geneva, Hilton Milwaukee all overlap Hyatt's premium positioning).
• Aimbridge Hospitality: Largest U.S. third-party hotel management company. Highly comparable to the management-services component of Marcus Hotels & Resorts, which both owns and manages upper-upscale properties.
• AMC Entertainment Holdings: The largest movie theatre circuit in the U.S. and the most direct competitor to Marcus Theatres, operating a national footprint of multiplexes with premium formats (IMAX, Dolby) — directly comparable on theatrical exhibition scale and business model.
• Cinemark Holdings: The third-largest U.S. movie theatre circuit and the closest direct peer to Marcus Theatres on circuit size, geographic mix, and premium-format (XD, Luxury Lounger) positioning. Both companies generate material admissions and concessions revenue.
• Regal Cinemas (Cineworld Group): The second-largest U.S. theatre chain, operated by Cineworld Group. Comparable on national theatre scale, premium-format investments, and concession economics, though Regal's lease-heavy capital structure differs from Marcus's owned-real-estate model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marcus-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Marcus Corporation